Marketing: Internal Marketing Trivia Questions!

10 Questions | Total Attempts: 1375

SettingsSettingsSettings
Please wait...
Marketing: Internal Marketing Trivia Questions!

Questions about marketing terms learnt to re-inforce them in student's mind


Questions and Answers
  • 1. 
    What is the definition of Internal Marketing?
    • A. 

      Advertising inside orginisation

    • B. 

      Sales promotion offering discounts to employees

    • C. 

      Marketing concept aimed at employees at all levels indide the organisation

    • D. 

      Exchanging goods and services with employees

  • 2. 
    Which  of the following Components is not included in the internal Marketing Programme
    • A. 

      Creating a service oriented Culture

    • B. 

      Analysing the business environment and identifying a problem

    • C. 

      Developing a recruitment and training scheme

    • D. 

      Informing and communicating with employees

  • 3. 
    An organisational structure is important because it
    • A. 

      Determines how fast staff can work within the tourism business

    • B. 

      Facilitates the co-ordination of activities and tasks within organisation

    • C. 

      Defines how much money the organisation will make annually

    • D. 

      Presents management with guidelines of decision making

  • 4. 
    Which of these areas is the one within marketing management in an organisation that deals with organisation's employees?
    • A. 

      Strategic Planning Management

    • B. 

      Labour market analysis

    • C. 

      Human resource management

    • D. 

      Situational analysis

  • 5. 
    Which one of the following defines an upside down organisation structure?
    • A. 

      Consumers are placed at the top and management at the bottom of the structure

    • B. 

      Front line staff working in management positions

    • C. 

      Shifting management offices to the ground floor of the organisation

    • D. 

      All of the above

  • 6. 
    True or False, The Hospitality sector has a slow turnover rate of  employees,and it is easy to have a service oriented culture
    • A. 

      True

    • B. 

      False

  • 7. 
    The final step of the internal marketing programme focuses on
  • 8. 
    Which of the following are examples of effective communication with employees?
    • A. 

      A Company Newsletter

    • B. 

      Holding Regular Staff Meetings

    • C. 

      Notice Boards

    • D. 

      Individual Meetings with staff members

    • E. 

      All of the above

  • 9. 
    Which one of these is not true regarding staff training of newly appointed employees in toursim industry?
    • A. 

      They Should be informed about other duties

    • B. 

      They do not need any training as they were appointed on the grounds that they possess these attributes

    • C. 

      They should be given a duration of supervised firs hand training

    • D. 

      They should serve some time in every department of the organisation.

  • 10. 
    Marketers mus devise an----------------------- to ensure that employees are both willing and able to deliver first rate service.
Back to Top Back to top