Marketing: Internal Marketing Trivia Questions!
Questions about marketing terms learnt to re-inforce them in student's mind
- 1.What is the definition of Internal Marketing?
- A.
Advertising inside orginisation
- B.
Sales promotion offering discounts to employees
- C.
Marketing concept aimed at employees at all levels indide the organisation
- D.
Exchanging goods and services with employees
- 2.Which of the following Components is not included in the internal Marketing Programme
- A.
Creating a service oriented Culture
- B.
Analysing the business environment and identifying a problem
- C.
Developing a recruitment and training scheme
- D.
Informing and communicating with employees
- 3.An organisational structure is important because it
- A.
Determines how fast staff can work within the tourism business
- B.
Facilitates the co-ordination of activities and tasks within organisation
- C.
Defines how much money the organisation will make annually
- D.
Presents management with guidelines of decision making
- 4.Which of these areas is the one within marketing management in an organisation that deals with organisation's employees?
- A.
Strategic Planning Management
- B.
Labour market analysis
- C.
Human resource management
- D.
Situational analysis
- 5.Which one of the following defines an upside down organisation structure?
- A.
Consumers are placed at the top and management at the bottom of the structure
- B.
Front line staff working in management positions
- C.
Shifting management offices to the ground floor of the organisation
- D.
All of the above
- 6.True or False, The Hospitality sector has a slow turnover rate of employees,and it is easy to have a service oriented culture
- A.
True
- B.
False
- 7.The final step of the internal marketing programme focuses on
- 8.Which of the following are examples of effective communication with employees?
- A.
A Company Newsletter
- B.
Holding Regular Staff Meetings
- C.
Notice Boards
- D.
Individual Meetings with staff members
- E.
All of the above
- 9.Which one of these is not true regarding staff training of newly appointed employees in toursim industry?
- A.
They Should be informed about other duties
- B.
They do not need any training as they were appointed on the grounds that they possess these attributes
- C.
They should be given a duration of supervised firs hand training
- D.
They should serve some time in every department of the organisation.
- 10.Marketers mus devise an----------------------- to ensure that employees are both willing and able to deliver first rate service.
Questions: 100 | Attempts: 13970 | Last updated: Oct 7, 2020
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