Marketing: Internal Marketing Trivia Questions!

10 Questions | By Hector7 | Last updated: Mar 21, 2022 | Total Attempts: 1774

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Marketing: Internal Marketing Trivia Questions! - Quiz

Questions about marketing terms learnt to re-inforce them in student's mind

Questions and Answers

1.

What is the definition of Internal Marketing?
- A.
  
  Advertising inside orginisation
- B.
  
  Sales promotion offering discounts to employees
- C.
  
  Marketing concept aimed at employees at all levels indide the organisation
- D.
  
  Exchanging goods and services with employees
2.

Which of the following Components is not included in the internal Marketing Programme
- A.
  
  Creating a service oriented Culture
- B.
  
  Analysing the business environment and identifying a problem
- C.
  
  Developing a recruitment and training scheme
- D.
  
  Informing and communicating with employees
3.

An organisational structure is important because it
- A.
  
  Determines how fast staff can work within the tourism business
- B.
  
  Facilitates the co-ordination of activities and tasks within organisation
- C.
  
  Defines how much money the organisation will make annually
- D.
  
  Presents management with guidelines of decision making
4.

Which of these areas is the one within marketing management in an organisation that deals with organisation's employees?
- A.
  
  Strategic Planning Management
- B.
  
  Labour market analysis
- C.
  
  Human resource management
- D.
  
  Situational analysis
5.

Which one of the following defines an upside down organisation structure?
- A.
  
  Consumers are placed at the top and management at the bottom of the structure
- B.
  
  Front line staff working in management positions
- C.
  
  Shifting management offices to the ground floor of the organisation
- D.
  
  All of the above
6.

True or False, The Hospitality sector has a slow turnover rate of employees,and it is easy to have a service oriented culture
- A.
  
  True
- B.
  
  False
7.

The final step of the internal marketing programme focuses on
8.

Which of the following are examples of effective communication with employees?
- A.
  
  A Company Newsletter
- B.
  
  Holding Regular Staff Meetings
- C.
  
  Notice Boards
- D.
  
  Individual Meetings with staff members
- E.
  
  All of the above
9.

Which one of these is not true regarding staff training of newly appointed employees in toursim industry?
- A.
  
  They Should be informed about other duties
- B.
  
  They do not need any training as they were appointed on the grounds that they possess these attributes
- C.
  
  They should be given a duration of supervised firs hand training
- D.
  
  They should serve some time in every department of the organisation.
10.

Marketers mus devise an----------------------- to ensure that employees are both willing and able to deliver first rate service.