________ is the amount a customer pays for the product.
________ represents the location where a product can be purchased.
Tangible object or an intangible service that is mass produced or...
Sell mostly food products.
A _________ is a location where goods and services are exchanged.
Some shops sell second hand goods. This type of retail is known as...
A small store often with extended hours, stocking everyday or roadside...
________ represents all of the communications that a marketer may use...
The product for the consumers or citizens.
Producing cost, selling cost, purchasing cost and social cost.
The person who sells to retailers is referred to as
Retailers that aim at one particular segment
Low-cost, often high quantity goods piled on pallets or steel shelves
___________ refers to the act of buying products.
Where salesperson sometimes travels with the goods for sale.
The person who sells to end-users or consumers is known as
The majority of resellers stock the product price competition may be...
Retail comes from the French word _________.
Extremely low-cost goods, with limited selection
Where goods are out of reach of buyers and must be obtained from the...
This simply involves charging the amount suggested by the manufacturer...
__________, where a person can place an item in a store and if it...
A _________ is one that customers will initiate a trip specifically to...
Chain of intermediaries, each passing the product down the chain to...
This is the normal pattern where suitable resellers stock the product
________ is one of the elements of marketing mix which is involved in...
__________ is a type of retail in which goods are sold that were used...
The term marketing mix was first used in 1953 by ____________.
Marketing communication, it doesnt promote the sales.
Where goods may be handled and examined prior to purchase, has become...
Flow of commodity, marketing channels.
A hybrid between a depertment store and a discount store.
This involves adding a markup amount to the retailer's cost.
A prominent marketer, __________, proposed a 4P classification in...
Where goods are shipped directly to consumer's homes or workplaces.
Only specially selected resellers or authorized dealers are allowed to...
A better margin, to tempt the owners in the channel to push the...
____ tend to offer a wide array of products and services, but they...
The supplier sells the channel member on the commercial merits of...
A store which sells most goods needed, typically in a rural area
Retailers can also use _______ technique to create the look of a...
_______________ is a city square where traders set up stalls and...
Very large stores offering a huge assortment of soft and hard goods.
Encompasses larger department, discount, general merchandise and...
The 4C of marketing was porposed by ________ in 1973.
The sum of acts and elements that allow consumers to receive what they...
It is defined as sales promotion as a comprehensive function including...
____________ consists of sale of goods or merchandise from a fixed...
_________ involves window shopping and browsing and does not always...
______ is offered to the distributors' sales personnel, so that they...