Distribution Management - Prelim

50 Questions | Total Attempts: 81

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Management Quizzes & Trivia

The prelim exam for Distribution Management of Mr. Anthony Ly B. Dagang.


Questions and Answers
  • 1. 
    The term marketing mix was first used in 1953 by ____________.
    • A. 

      Neil Borden

    • B. 

      E. Jerome McCarthy

    • C. 

      Steve jobs

    • D. 

      Warren Buffet

  • 2. 
    A prominent marketer, __________, proposed a 4P classification in 1960.
    • A. 

      Neil Borden

    • B. 

      E. Jerome McCarthy

    • C. 

      Steve jobs

    • D. 

      Warren Buffet

  • 3. 
    Tangible object or an intangible service that is mass produced or manufactured on a large scale with specific volume of units.
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Place

    • D. 

      Product

  • 4. 
    ________ is the amount a customer pays for the product.
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Place

    • D. 

      Product

  • 5. 
    ________ represents the location where a product can be purchased.
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Place

    • D. 

      Product

  • 6. 
    ________ represents all of the communications that a marketer may use in the marketplace.
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Place

    • D. 

      Product

  • 7. 
    The 4C of marketing was porposed by ________ in 1973.
    • A. 

      Neil Borden

    • B. 

      Koichu Shumizu

    • C. 

      Robert Lauterborn

    • D. 

      Warren Buffet

  • 8. 
    The product for the consumers or citizens.
    • A. 

      Communication

    • B. 

      Channel

    • C. 

      Cost

    • D. 

      Commodity

  • 9. 
    Producing cost, selling cost, purchasing cost and social cost.
    • A. 

      Communication

    • B. 

      Channel

    • C. 

      Cost

    • D. 

      Commodity

  • 10. 
    Flow of commodity, marketing channels.
    • A. 

      Communication

    • B. 

      Channel

    • C. 

      Cost

    • D. 

      Commodity

  • 11. 
    Marketing communication, it doesnt promote the sales.
    • A. 

      Communication

    • B. 

      Channel

    • C. 

      Cost

    • D. 

      Commodity

  • 12. 
    ________ is one of the elements of marketing mix which is involved in the process of making a  product or service available for use or consumption by a consumer or business user.
    • A. 

      Pricing

    • B. 

      Retailing

    • C. 

      Distribution

    • D. 

      Promotions

  • 13. 
    Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end user.
    • A. 

      Promotions chain

    • B. 

      Distribution chain

    • C. 

      Pricing Chain

    • D. 

      Retail Chain

  • 14. 
    The person who sells to retailers is referred to as
    • A. 

      Manager

    • B. 

      Supervisor

    • C. 

      Salesmen

    • D. 

      Distributor

  • 15. 
    The person who sells to end-users or consumers is known as
    • A. 

      Salesmen

    • B. 

      Retailer

    • C. 

      Distributor

    • D. 

      Manager

  • 16. 
    The majority of resellers stock the product price competition may be evident.
    • A. 

      Intensive Distribution

    • B. 

      Selective Distribution

    • C. 

      Exclusive Distribution

  • 17. 
    Only specially selected resellers or authorized dealers are allowed to sell the product
    • A. 

      Intensive distribution

    • B. 

      Selective distribution

    • C. 

      Exclusive distribution

  • 18. 
    This is the normal pattern where suitable resellers stock the product
    • A. 

      Intensive distribution

    • B. 

      Selective distribution

    • C. 

      Exclusive distribution

  • 19. 
    A better margin, to tempt the owners in the channel to push the product rather than its competitors.
    • A. 

      Percentage

    • B. 

      Additional

    • C. 

      Incentive

    • D. 

      Compensation

  • 20. 
    ______ is offered to the distributors' sales personnel, so that they they are tempted to push the product.
    • A. 

      Incentive

    • B. 

      Compensation

    • C. 

      Percentage

    • D. 

      Additional

  • 21. 
    The supplier sells the channel member on the commercial merits of doing business together.
    • A. 

      Stock exchange

    • B. 

      Retailing

    • C. 

      Channel value proposition

    • D. 

      Product pricing adjustment

  • 22. 
    ____________ consists of sale of goods or merchandise from a fixed location.
    • A. 

      Retailing

    • B. 

      Merchandising

    • C. 

      Direct selling

    • D. 

      None of the choices

  • 23. 
    ___________ refers to the act of buying products.
    • A. 

      Retailing

    • B. 

      Shopping

    • C. 

      Distribution

    • D. 

      Marketing

  • 24. 
    _________ involves window shopping and browsing and does not always result in a purchase.
    • A. 

      Malling

    • B. 

      Shopping

    • C. 

      Recreational shopping

    • D. 

      Strolling

  • 25. 
    Retail comes from the French word _________.
    • A. 

      Retirer

    • B. 

      Retaller

    • C. 

      Retardier

    • D. 

      Retailler