Distribution Management - Prelim

50 Questions

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Management Quizzes & Trivia

The prelim exam for Distribution Management of Mr. Anthony Ly B. Dagang.


Questions and Answers
  • 1. 
    The term marketing mix was first used in 1953 by ____________.
    • A. 

      Neil Borden

    • B. 

      E. Jerome McCarthy

    • C. 

      Steve jobs

    • D. 

      Warren Buffet

  • 2. 
    A prominent marketer, __________, proposed a 4P classification in 1960.
    • A. 

      Neil Borden

    • B. 

      E. Jerome McCarthy

    • C. 

      Steve jobs

    • D. 

      Warren Buffet

  • 3. 
    Tangible object or an intangible service that is mass produced or manufactured on a large scale with specific volume of units.
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Place

    • D. 

      Product

  • 4. 
    ________ is the amount a customer pays for the product.
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Place

    • D. 

      Product

  • 5. 
    ________ represents the location where a product can be purchased.
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Place

    • D. 

      Product

  • 6. 
    ________ represents all of the communications that a marketer may use in the marketplace.
    • A. 

      Price

    • B. 

      Promotion

    • C. 

      Place

    • D. 

      Product

  • 7. 
    The 4C of marketing was porposed by ________ in 1973.
    • A. 

      Neil Borden

    • B. 

      Koichu Shumizu

    • C. 

      Robert Lauterborn

    • D. 

      Warren Buffet

  • 8. 
    The product for the consumers or citizens.
    • A. 

      Communication

    • B. 

      Channel

    • C. 

      Cost

    • D. 

      Commodity

  • 9. 
    Producing cost, selling cost, purchasing cost and social cost.
    • A. 

      Communication

    • B. 

      Channel

    • C. 

      Cost

    • D. 

      Commodity

  • 10. 
    Flow of commodity, marketing channels.
    • A. 

      Communication

    • B. 

      Channel

    • C. 

      Cost

    • D. 

      Commodity

  • 11. 
    Marketing communication, it doesnt promote the sales.
    • A. 

      Communication

    • B. 

      Channel

    • C. 

      Cost

    • D. 

      Commodity

  • 12. 
    ________ is one of the elements of marketing mix which is involved in the process of making a  product or service available for use or consumption by a consumer or business user.
    • A. 

      Pricing

    • B. 

      Retailing

    • C. 

      Distribution

    • D. 

      Promotions

  • 13. 
    Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end user.
    • A. 

      Promotions chain

    • B. 

      Distribution chain

    • C. 

      Pricing Chain

    • D. 

      Retail Chain

  • 14. 
    The person who sells to retailers is referred to as
    • A. 

      Manager

    • B. 

      Supervisor

    • C. 

      Salesmen

    • D. 

      Distributor

  • 15. 
    The person who sells to end-users or consumers is known as
    • A. 

      Salesmen

    • B. 

      Retailer

    • C. 

      Distributor

    • D. 

      Manager

  • 16. 
    The majority of resellers stock the product price competition may be evident.
    • A. 

      Intensive Distribution

    • B. 

      Selective Distribution

    • C. 

      Exclusive Distribution

  • 17. 
    Only specially selected resellers or authorized dealers are allowed to sell the product
    • A. 

      Intensive distribution

    • B. 

      Selective distribution

    • C. 

      Exclusive distribution

  • 18. 
    This is the normal pattern where suitable resellers stock the product
    • A. 

      Intensive distribution

    • B. 

      Selective distribution

    • C. 

      Exclusive distribution

  • 19. 
    A better margin, to tempt the owners in the channel to push the product rather than its competitors.
    • A. 

      Percentage

    • B. 

      Additional

    • C. 

      Incentive

    • D. 

      Compensation

  • 20. 
    ______ is offered to the distributors' sales personnel, so that they they are tempted to push the product.
    • A. 

      Incentive

    • B. 

      Compensation

    • C. 

      Percentage

    • D. 

      Additional

  • 21. 
    The supplier sells the channel member on the commercial merits of doing business together.
    • A. 

      Stock exchange

    • B. 

      Retailing

    • C. 

      Channel value proposition

    • D. 

      Product pricing adjustment

  • 22. 
    ____________ consists of sale of goods or merchandise from a fixed location.
    • A. 

      Retailing

    • B. 

      Merchandising

    • C. 

      Direct selling

    • D. 

      None of the choices

  • 23. 
    ___________ refers to the act of buying products.
    • A. 

      Retailing

    • B. 

      Shopping

    • C. 

      Distribution

    • D. 

      Marketing

  • 24. 
    _________ involves window shopping and browsing and does not always result in a purchase.
    • A. 

      Malling

    • B. 

      Shopping

    • C. 

      Recreational shopping

    • D. 

      Strolling

  • 25. 
    Retail comes from the French word _________.
    • A. 

      Retirer

    • B. 

      Retaller

    • C. 

      Retardier

    • D. 

      Retailler

  • 26. 
    A _________ is a location where goods and services are exchanged.
    • A. 

      Marketplace

    • B. 

      City square

    • C. 

      Market square

  • 27. 
    _______________ is a city square where traders set up stalls and buyers browse the merchandise.
    • A. 

      Marketplace

    • B. 

      City Square

    • C. 

      Market Square

  • 28. 
    Sell mostly food products.
    • A. 

      Warehouse store

    • B. 

      Department stores

    • C. 

      Discount Stores

    • D. 

      General Merchandise Store

    • E. 

      Supermarket

  • 29. 
    Very large stores offering a huge assortment of soft and hard goods.
    • A. 

      Warehouse store

    • B. 

      Department stores

    • C. 

      Discount Stores

    • D. 

      General Merchandise Store

    • E. 

      Supermarket

  • 30. 
    ____ tend to offer a wide array of products and services, but they compete mainly on price.
    • A. 

      Warehouse store

    • B. 

      Department store

    • C. 

      Supermarket

    • D. 

      Discount store

    • E. 

      General Merchandise

  • 31. 
    A hybrid between a depertment store and a discount store.
    • A. 

      Warehouse store

    • B. 

      Department store

    • C. 

      Supermarket

    • D. 

      Department store

    • E. 

      General Merchandise

  • 32. 
    Low-cost, often high quantity goods piled on pallets or steel shelves
    • A. 

      Warehouse store

    • B. 

      Variety Store

    • C. 

      Demographic Store

  • 33. 
    Extremely low-cost goods, with limited selection
    • A. 

      Warehouse store

    • B. 

      Variety Store

    • C. 

      Demographic store

  • 34. 
    Retailers that aim at one particular segment
    • A. 

      Warehouse store

    • B. 

      Variety store

    • C. 

      Demographic store

  • 35. 
    A store which sells most goods needed, typically in a rural area
    • A. 

      Bigbox stores

    • B. 

      General store

    • C. 

      Convenience store

  • 36. 
    A small store often with extended hours, stocking everyday or roadside items
    • A. 

      Bigbox store

    • B. 

      General Stores

    • C. 

      Convenience stores

  • 37. 
    Encompasses larger department, discount, general merchandise and warehouse stores.
    • A. 

      Bigbox stores

    • B. 

      General stores

    • C. 

      Convenience stores

  • 38. 
    It is defined as sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling.
    • A. 

      Retailing

    • B. 

      Distributorship

    • C. 

      Merchandizing

    • D. 

      Market prommotions

  • 39. 
    This involves adding a markup amount to the retailer's cost.
    • A. 

      Percentage markup

    • B. 

      Cost-plus pricing

    • C. 

      Suggested retail pricing

  • 40. 
    This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.
    • A. 

      Percentage markup

    • B. 

      Cost-plus pricing

    • C. 

      Suggested retail pricing

  • 41. 
    • A. 

      Self-service

    • B. 

      Delivery

    • C. 

      Door to door

    • D. 

      Counter service

  • 42. 
    • A. 

      Self-service

    • B. 

      Delivery

    • C. 

      Door to door

    • D. 

      Counter service

  • 43. 
    • A. 

      Self-service

    • B. 

      Delivery

    • C. 

      Door to door

    • D. 

      Counter service

  • 44. 
    • A. 

      Self-service

    • B. 

      Delivery

    • C. 

      Door to door

    • D. 

      Counter service

  • 45. 
    Some shops sell second hand goods. This type of retail is known as __________.
    • A. 

      Secondhand retail

    • B. 

      New retail

    • C. 

      First Retail

  • 46. 
    __________ is a type of retail in which goods are sold that were used as collateral for loans.
    • A. 

      Secondhand retail

    • B. 

      Pawnshop

    • C. 

      Lending

    • D. 

      Cooperatives

  • 47. 
    __________, where a person can place an item in a store and if it sells. the person gives the shop owner a percentage of the sale price.
    • A. 

      Secondhand retail

    • B. 

      Pawnshop

    • C. 

      Lending

    • D. 

      Consignment

  • 48. 
    The sum of acts and elements that allow consumers to receive what they need or deisre from your retail establishment.
    • A. 

      Anchoring

    • B. 

      Merchandising

    • C. 

      Customer service

    • D. 

      Customer satisfaction

  • 49. 
    A _________ is one that customers will initiate a trip specifically to visit, sometimes over a large area.
    • A. 

      Grocery store

    • B. 

      Destination store

    • C. 

      Department store

  • 50. 
    Retailers can also use _______ technique to create the look of a perfectly stocked store, even when it is not.
    • A. 

      Facing

    • B. 

      Anchor

    • C. 

      Stuffed