Distribution Management - Prelim

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Questions: 50 | Attempts: 224 | Updated: Mar 21, 2023

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The prelim exam for Distribution Management of Mr. Anthony Ly B. Dagang.

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Current Version
Mar 21, 2023

Quiz Edited by
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Jul 19, 2010

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Distribution Management - Prelim

The term marketing mix was first used in 1953 by ____________.

A prominent marketer, __________, proposed a 4P classification in 1960.

Tangible object or an intangible service that is mass produced or manufactured on a large scale with specific volume of units.

________ is the amount a customer pays for the product.

________ represents the location where a product can be purchased.

________ represents all of the communications that a marketer may use in the marketplace.

The 4C of marketing was porposed by ________ in 1973.

The product for the consumers or citizens.

Producing cost, selling cost, purchasing cost and social cost.

Flow of commodity, marketing channels.

Marketing communication, it doesnt promote the sales.

________ is one of the elements of marketing mix which is involved in the process of making a product or service available for use or consumption by a consumer or business user.

Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end user.

The person who sells to retailers is referred to as

The person who sells to end-users or consumers is known as

The majority of resellers stock the product price competition may be evident.

Only specially selected resellers or authorized dealers are allowed to sell the product

This is the normal pattern where suitable resellers stock the product

A better margin, to tempt the owners in the channel to push the product rather than its competitors.

______ is offered to the distributors' sales personnel, so that they they are tempted to push the product.

The supplier sells the channel member on the commercial merits of doing business together.

____________ consists of sale of goods or merchandise from a fixed location.

___________ refers to the act of buying products.

_________ involves window shopping and browsing and does not always result in a purchase.

Retail comes from the French word _________.

A _________ is a location where goods and services are exchanged.

_______________ is a city square where traders set up stalls and buyers browse the merchandise.

Sell mostly food products.

Very large stores offering a huge assortment of soft and hard goods.

____ tend to offer a wide array of products and services, but they compete mainly on price.

A hybrid between a depertment store and a discount store.

Low-cost, often high quantity goods piled on pallets or steel shelves

Extremely low-cost goods, with limited selection

Retailers that aim at one particular segment

A store which sells most goods needed, typically in a rural area

A small store often with extended hours, stocking everyday or roadside items

Encompasses larger department, discount, general merchandise and warehouse stores.

It is defined as sales promotion as a comprehensive function including market research, development of new products, coordination of manufacture and marketing, and effective advertising and selling.

This involves adding a markup amount to the retailer's cost.

This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.

Where goods are out of reach of buyers and must be obtained from the seller and is common for small expensive items and controlled items like medicine and liquor.

Where goods are shipped directly to consumer's homes or workplaces.

Where salesperson sometimes travels with the goods for sale.

Where goods may be handled and examined prior to purchase, has become common since the 1920s.

Some shops sell second hand goods. This type of retail is known as __________.

__________ is a type of retail in which goods are sold that were used as collateral for loans.

__________, where a person can place an item in a store and if it sells. the person gives the shop owner a percentage of the sale price.

The sum of acts and elements that allow consumers to receive what they need or deisre from your retail establishment.

A _________ is one that customers will initiate a trip specifically to visit, sometimes over a large area.

Retailers can also use _______ technique to create the look of a perfectly stocked store, even when it is not.