Dynamix: Direct Marketing Training! Quiz

20 Questions | Total Attempts: 131

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Dynamix: Direct Marketing Training! Quiz

Direct marketing is a method of communicating an offer where organizations target a specific customer type and provide a way for direct response. While this is true, more people are familiar with mass marketing, where an entire audience is targeted. There are some laws concerning the direct form of marketing because it is invasive. Are you familiar with direct marketing? This quiz is for you, if you are interested in direct marketing and would like to enhance your knowledhge about the same topic. Go for it.


Questions and Answers
  • 1. 
    Informing a customer about your business and its services is called.
    • A. 

      Direct-Response Marketing

    • B. 

      Position-Marketing

    • C. 

      Prospect-Marketing

    • D. 

      Business-Marketing

  • 2. 
    Holding a workshop at a local community college or community center is a called:
    • A. 

      Prospect-Marketing

    • B. 

      Business-Marketing

    • C. 

      Position-Marketing

    • D. 

      Direct-Response

  • 3. 
    Scenario: You are handed a post-it with the name of a company and phone number.  Your first step is to.
    • A. 

      Call the number

    • B. 

      Visit the company

    • C. 

      Research the company

    • D. 

      Wait until you receive instructions

  • 4. 
    You get the owner of the company on the phone, now your next step is to.
    • A. 

      Schmooze the owner and build rapport

    • B. 

      Inform the owner about the services you offer

    • C. 

      Qualify the company as a lead

    • D. 

      Close the sale

  • 5. 
    You are transferred to the Executive of a company (phone call). You are to:.
    • A. 

      Introduce yourself

    • B. 

      Inform Executive about the services you provide

    • C. 

      Ask if services are appropriate

    • D. 

      Provide pricing for services

  • 6. 
    Using order forms and postcards with return addresses including services, discounts, and offers is what?
    • A. 

      Prospect-Marketing

    • B. 

      Direct Response-Marketing

    • C. 

      Position-Marketing

    • D. 

      Business-Marketing

  • 7. 
    Scenario: Business owner tells you a ________ is not something he has the budget for.  You then say, "___________"
    • A. 

      Okay, thanks for your time. Have a nice day!

    • B. 

      I understand, but the rate of return says you'll make your money back with 3 customers.

    • C. 

      Is it truly about the money, or are you afraid of the quality you are about to receive?

    • D. 

      Money is not a factor, we can make this affordable.

  • 8. 
    Scenario: Business owner - "Hello, you reached Bob Smith" Marketing Associate - "_________________________"
    • A. 

      Hello Bob, this is "________" from Dynamix let me tell you about our services. We do business plans, marketing, graphic design and web design.

    • B. 

      Hello Bob, this is "________" from Dynamix how are you doing today? I'm doing very good, let me tell you about our services.

    • C. 

      Hello Bob, this is "________" from Dynamix we're a business solutions company and we help business owners increase their profits

    • D. 

      Hi Bob, I'm a Marketing Associate from Dynamix. Would you like to hear about our services and how they can help you increase your profits?

  • 9. 
    Scenario: The business owner wants to negotiate a price for a service.  You are to do what.
    • A. 

      Inform the owner our services are the most affordable in the area

    • B. 

      Tell the business owner he has money and can afford our services

    • C. 

      I need to meet quota for this month and if you pay the listed price, I can do that.

    • D. 

      Inform the owner that we can make a down payment of 1/2 and we'll negotiate the remaining balance.

  • 10. 
    Scenario: Business Owner - "I'm not interested in what you're selling" You - "_________"
    • A. 

      Okay, Thanks for your time. Have a nice day!

    • B. 

      Great! I'm not selling anything. I'm actually offering you a chance to increase your profits through utilizing my services

    • C. 

      Great, at least hear me out and maybe you'll change your mind or you'll give me a name of something who could use my services

    • D. 

      I just have a couple questions: Could you use more customers? Do you want more business accounts? and, would you like to keep up with your competitors?

  • 11. 
    Scenario: You secure a face to face meeting for Friday (today is Wednesday), your next step is to.
    • A. 

      Ask the business consultant about services

    • B. 

      Get a haircut, wash your best shirt, pants and tie to prepare for your presentation

    • C. 

      Research the company to find out what they're using (Marketing, Logo Design, Web Design, Sales Training, etc)

    • D. 

      Rehearse a short presentation to capture your prospect and close the lead

  • 12. 
    Minimal appropriate attire for Marketing includes:
    • A. 

      T-shirt, jeans and tennis shoes

    • B. 

      Dress shirt, jeans and dress shoes

    • C. 

      Dress shirt, khakis and black tennis shoes

    • D. 

      Dress shirt, khakis, and dress shoes

    • E. 

      Dress shirt, slacks, dress shoes, blazer, vest and tie

  • 13. 
    What is the Dynamix Mission Statement?
    • A. 

      To provide quality training and consultant to enhance small business

    • B. 

      To provide quality results and increase your profits

    • C. 

      To increase your profits and provide quality work

    • D. 

      To exceed expectations, provide quality results and affordable pricing

  • 14. 
    What are the three competitive advantages?
    • A. 

      Newest Technology, Customer Service and Energy

    • B. 

      Affordable Rates, Simplified Services and Guaranteed Results

    • C. 

      Affordable Rates, Newest Technology and Customer Service

    • D. 

      Customer Service, Fastest Turnaround, and Guaranteed Results

    • E. 

      Energy, Newest Technology, and Fastest Turnaround

  • 15. 
    You have a face to face meeting and after you deliver your sales presentation, you should ask one important thing - what is it?
    • A. 

      I feel good about this, do you feel we should move forward and do business?

    • B. 

      This is great, why don't you write a check to Dynamix and we'll get started with your services right away

    • C. 

      Would you like to upgrade to a Deluxe package for $200 more?

    • D. 

      This works out great for us, are you comfortable with moving forward?

    • E. 

      Great, we can move forward - do you have a business partner that would need to hear our discussion?

  • 16. 
    Scenario: Business Owner - "I don't need a website, we're good here" You -
    • A. 

      Say, "Okay, thanks for your time. Have a nice day!"

    • B. 

      Inform the owner why a site is pivotal for success and driving customers to your site

    • C. 

      Ask more questions about their business, is it slower/faster during certain times?

    • D. 

      Shake the owners hand and walk out with a smile on your face

  • 17. 
    Advertising and Marketing are the same things.
    • A. 

      True

    • B. 

      False

  • 18. 
    What is your purpose in making a phone call?
    • A. 

      Securing a face to face meeting

    • B. 

      Informing a business about our services

    • C. 

      Closing the sale

    • D. 

      Building confidence

  • 19. 
    What is Dynamix's Target Marketing?
    • A. 

      Everybody

    • B. 

      Owners, Directors, Executives

    • C. 

      Business Managers

    • D. 

      Receptionists

    • E. 

      Human Resource Managers

  • 20. 
    What is the sales process?
    • A. 

      Position, Prospect and Close

    • B. 

      Qualify, Prospect, Research, and Close

    • C. 

      Inform, Qualify, Prospect, and Close

    • D. 

      Research, Prospect, Qualify and Close

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