Dynamix: Direct Marketing Training! Quiz

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Dynamix: Direct Marketing Training! Quiz - Quiz


Direct marketing is a method of communicating an offer where organizations target a specific customer type and provide a way for direct response. While this is true, more people are familiar with mass marketing, where an entire audience is targeted. There are some laws concerning the direct form of marketing because it is invasive. Are you familiar with direct marketing? This quiz is for you, if you are interested in direct marketing and would like to enhance your knowledhge about the same topic. Go for it.


Questions and Answers
  • 1. 

    Informing a customer about your business and its services is called.

    • A.

      Direct-Response Marketing

    • B.

      Position-Marketing

    • C.

      Prospect-Marketing

    • D.

      Business-Marketing

    Correct Answer
    C. Prospect-Marketing
    Explanation
    Prospect marketing involves informing potential customers about a business and its services. This type of marketing is focused on targeting and reaching out to individuals who have shown interest or have the potential to become customers. It aims to generate leads and convert them into customers by providing them with information about the business and its offerings.

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  • 2. 

    Holding a workshop at a local community college or community center is a called:

    • A.

      Prospect-Marketing

    • B.

      Business-Marketing

    • C.

      Position-Marketing

    • D.

      Direct-Response

    Correct Answer
    C. Position-Marketing
    Explanation
    Position-Marketing refers to the strategy of positioning a product or service in the minds of the target audience. Holding a workshop at a local community college or community center can be seen as a way to position the organization or business as an expert or leader in a specific field. By offering valuable information or skills through the workshop, the organization can establish itself as a trusted resource and build a positive reputation among the community members. This can ultimately lead to increased visibility, credibility, and potential customers or clients.

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  • 3. 

    Scenario: You are handed a post-it with the name of a company and phone number.  Your first step is to.

    • A.

      Call the number

    • B.

      Visit the company

    • C.

      Research the company

    • D.

      Wait until you receive instructions

    Correct Answer
    C. Research the company
    Explanation
    The correct answer is to research the company. Before taking any further action, it is essential to gather information about the company. Researching the company will provide valuable insights into its background, products or services, reputation, and any recent news or updates. This information will help in understanding the company better and making informed decisions about the next steps to be taken.

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  • 4. 

    You get the owner of the company on the phone, now your next step is to.

    • A.

      Schmooze the owner and build rapport

    • B.

      Inform the owner about the services you offer

    • C.

      Qualify the company as a lead

    • D.

      Close the sale

    Correct Answer
    C. Qualify the company as a lead
    Explanation
    The next step after getting the owner of the company on the phone would be to qualify the company as a lead. This means gathering more information about the company to determine if they have the potential to become a customer. By asking relevant questions and understanding their needs and requirements, you can assess whether the company is a good fit for your services and whether there is a potential for a successful sale.

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  • 5. 

    You are transferred to the Executive of a company (phone call). You are to:.

    • A.

      Introduce yourself

    • B.

      Inform Executive about the services you provide

    • C.

      Ask if services are appropriate

    • D.

      Provide pricing for services

    Correct Answer
    A. Introduce yourself
  • 6. 

    Using order forms and postcards with return addresses including services, discounts, and offers is what?

    • A.

      Prospect-Marketing

    • B.

      Direct Response-Marketing

    • C.

      Position-Marketing

    • D.

      Business-Marketing

    Correct Answer
    B. Direct Response-Marketing
    Explanation
    Direct Response-Marketing involves using order forms and postcards with return addresses that include services, discounts, and offers. This type of marketing is designed to elicit an immediate response from potential customers, encouraging them to take action such as making a purchase or requesting more information. By providing a clear call to action and making it easy for customers to respond, direct response marketing aims to generate measurable and trackable results.

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  • 7. 

    Scenario: Business owner tells you a ________ is not something he has the budget for.  You then say, "___________"

    • A.

      Okay, thanks for your time. Have a nice day!

    • B.

      I understand, but the rate of return says you'll make your money back with 3 customers.

    • C.

      Is it truly about the money, or are you afraid of the quality you are about to receive?

    • D.

      Money is not a factor, we can make this affordable.

    Correct Answer
    C. Is it truly about the money, or are you afraid of the quality you are about to receive?
    Explanation
    The suggested explanation for the given correct answer is that the response challenges the business owner's statement by questioning whether their hesitation is truly about the budget or if it stems from concerns about the quality of the product or service they will receive. It implies that the business owner may be using the budget as an excuse and suggests that the quality will be satisfactory.

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  • 8. 

    Scenario: Business owner - "Hello, you reached Bob Smith" Marketing Associate - "_________________________"

    • A.

      Hello Bob, this is "________" from Dynamix let me tell you about our services. We do business plans, marketing, graphic design and web design.

    • B.

      Hello Bob, this is "________" from Dynamix how are you doing today? I'm doing very good, let me tell you about our services.

    • C.

      Hello Bob, this is "________" from Dynamix we're a business solutions company and we help business owners increase their profits

    • D.

      Hi Bob, I'm a Marketing Associate from Dynamix. Would you like to hear about our services and how they can help you increase your profits?

    Correct Answer
    C. Hello Bob, this is "________" from Dynamix we're a business solutions company and we help business owners increase their profits
  • 9. 

    Scenario: The business owner wants to negotiate a price for a service.  You are to do what.

    • A.

      Inform the owner our services are the most affordable in the area

    • B.

      Tell the business owner he has money and can afford our services

    • C.

      I need to meet quota for this month and if you pay the listed price, I can do that.

    • D.

      Inform the owner that we can make a down payment of 1/2 and we'll negotiate the remaining balance.

    Correct Answer
    D. Inform the owner that we can make a down payment of 1/2 and we'll negotiate the remaining balance.
    Explanation
    The correct answer is to inform the owner that we can make a down payment of 1/2 and negotiate the remaining balance. This response shows a willingness to work with the owner and find a mutually beneficial solution. By offering a down payment and being open to negotiation, it demonstrates flexibility and a desire to reach an agreement that satisfies both parties.

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  • 10. 

    Scenario: Business Owner - "I'm not interested in what you're selling" You - "_________"

    • A.

      Okay, Thanks for your time. Have a nice day!

    • B.

      Great! I'm not selling anything. I'm actually offering you a chance to increase your profits through utilizing my services

    • C.

      Great, at least hear me out and maybe you'll change your mind or you'll give me a name of something who could use my services

    • D.

      I just have a couple questions: Could you use more customers? Do you want more business accounts? and, would you like to keep up with your competitors?

    Correct Answer
    D. I just have a couple questions: Could you use more customers? Do you want more business accounts? and, would you like to keep up with your competitors?
    Explanation
    The given answer is the most appropriate response because it addresses the concerns of the business owner and presents the potential benefits of the services being offered. By asking relevant questions about the business owner's needs and goals, it opens up the possibility of a conversation and demonstrates the value of the services in increasing profits, acquiring more customers, and staying competitive. This response shows a proactive and persuasive approach without being pushy or disregarding the business owner's initial disinterest.

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  • 11. 

    Scenario: You secure a face to face meeting for Friday (today is Wednesday), your next step is to.

    • A.

      Ask the business consultant about services

    • B.

      Get a haircut, wash your best shirt, pants and tie to prepare for your presentation

    • C.

      Research the company to find out what they're using (Marketing, Logo Design, Web Design, Sales Training, etc)

    • D.

      Rehearse a short presentation to capture your prospect and close the lead

    Correct Answer
    D. Rehearse a short presentation to capture your prospect and close the lead
    Explanation
    The correct answer is to rehearse a short presentation to capture your prospect and close the lead. This step is important because it allows you to prepare and present your ideas effectively during the meeting. By rehearsing, you can ensure that you are confident, articulate, and persuasive in your presentation, increasing your chances of capturing the prospect's interest and ultimately closing the lead.

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  • 12. 

    Minimal appropriate attire for Marketing includes:

    • A.

      T-shirt, jeans and tennis shoes

    • B.

      Dress shirt, jeans and dress shoes

    • C.

      Dress shirt, khakis and black tennis shoes

    • D.

      Dress shirt, khakis, and dress shoes

    • E.

      Dress shirt, slacks, dress shoes, blazer, vest and tie

    Correct Answer
    D. Dress shirt, khakis, and dress shoes
    Explanation
    The minimal appropriate attire for Marketing includes a dress shirt, khakis, and dress shoes. This combination is professional and suitable for a marketing environment. It shows a level of professionalism while still being comfortable and practical for the job.

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  • 13. 

    What is the Dynamix Mission Statement?

    • A.

      To provide quality training and consultant to enhance small business

    • B.

      To provide quality results and increase your profits

    • C.

      To increase your profits and provide quality work

    • D.

      To exceed expectations, provide quality results and affordable pricing

    Correct Answer
    A. To provide quality training and consultant to enhance small business
    Explanation
    The Dynamix Mission Statement is to provide quality training and consultancy services to enhance small businesses. This means that their main goal is to offer valuable training and expert advice to help small businesses improve and grow. They aim to provide high-quality services that will benefit small businesses in achieving their goals and becoming more successful.

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  • 14. 

    What are the three competitive advantages?

    • A.

      Newest Technology, Customer Service and Energy

    • B.

      Affordable Rates, Simplified Services and Guaranteed Results

    • C.

      Affordable Rates, Newest Technology and Customer Service

    • D.

      Customer Service, Fastest Turnaround, and Guaranteed Results

    • E.

      Energy, Newest Technology, and Fastest Turnaround

    Correct Answer
    B. Affordable Rates, Simplified Services and Guaranteed Results
    Explanation
    The three competitive advantages are affordable rates, simplified services, and guaranteed results. These advantages allow a company to stand out from its competitors by offering lower prices, streamlined processes, and a promise of achieving desired outcomes. By providing affordable rates, the company can attract price-sensitive customers. Simplified services make it easier for customers to navigate and use the company's offerings. Guaranteed results give customers confidence that they will achieve their desired outcomes, leading to increased trust and loyalty. Overall, these advantages give the company a competitive edge in the market.

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  • 15. 

    You have a face to face meeting and after you deliver your sales presentation, you should ask one important thing - what is it?

    • A.

      I feel good about this, do you feel we should move forward and do business?

    • B.

      This is great, why don't you write a check to Dynamix and we'll get started with your services right away

    • C.

      Would you like to upgrade to a Deluxe package for $200 more?

    • D.

      This works out great for us, are you comfortable with moving forward?

    • E.

      Great, we can move forward - do you have a business partner that would need to hear our discussion?

    Correct Answer
    E. Great, we can move forward - do you have a business partner that would need to hear our discussion?
    Explanation
    This answer is the most appropriate because it acknowledges the positive response from the client and also addresses the possibility of involving a business partner in the decision-making process. This shows professionalism and consideration for the client's needs and preferences.

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  • 16. 

    Scenario: Business Owner - "I don't need a website, we're good here" You -

    • A.

      Say, "Okay, thanks for your time. Have a nice day!"

    • B.

      Inform the owner why a site is pivotal for success and driving customers to your site

    • C.

      Ask more questions about their business, is it slower/faster during certain times?

    • D.

      Shake the owners hand and walk out with a smile on your face

    Correct Answer
    C. Ask more questions about their business, is it slower/faster during certain times?
    Explanation
    The answer suggests asking more questions about the owner's business, specifically inquiring about whether it experiences slower or faster periods during certain times. This is a relevant and important question because it helps to understand the owner's business needs and challenges. By gathering information about their business patterns, it becomes easier to explain how a website can be pivotal for success and driving customers to their site. This approach allows for a more personalized and tailored explanation, making it more likely to resonate with the owner and potentially change their perspective on the importance of having a website.

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  • 17. 

    Advertising and Marketing are the same things.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Advertising and marketing are not the same things. While both are related to promoting products or services, advertising specifically refers to the process of creating and delivering messages to a target audience through various channels such as television, radio, print, and digital media. On the other hand, marketing is a broader concept that encompasses activities such as market research, product development, pricing, distribution, and promotion, including advertising. Marketing involves a strategic approach to understanding customer needs and wants, creating value for customers, and building long-term relationships, whereas advertising focuses on communication and promotion aspects only. Therefore, advertising is just one component of the overall marketing strategy.

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  • 18. 

    What is your purpose in making a phone call?

    • A.

      Securing a face to face meeting

    • B.

      Informing a business about our services

    • C.

      Closing the sale

    • D.

      Building confidence

    Correct Answer
    A. Securing a face to face meeting
    Explanation
    The purpose of making a phone call is to secure a face to face meeting. This implies that the person wants to arrange a meeting in person, possibly to discuss important matters or build a stronger connection. Making a phone call is seen as a means to set up a meeting rather than directly informing a business about services, closing a sale, or building confidence.

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  • 19. 

    What is Dynamix's Target Marketing?

    • A.

      Everybody

    • B.

      Owners, Directors, Executives

    • C.

      Business Managers

    • D.

      Receptionists

    • E.

      Human Resource Managers

    Correct Answer
    B. Owners, Directors, Executives
    Explanation
    Dynamix's target marketing includes owners, directors, and executives. This suggests that Dynamix focuses its marketing efforts on individuals who hold high-level positions within businesses. By targeting this specific group, Dynamix aims to reach decision-makers who have the authority and influence to make purchasing decisions on behalf of their organizations. This strategy allows Dynamix to tailor its marketing messages and offerings to suit the needs and preferences of these key stakeholders, increasing the likelihood of successful business partnerships and sales.

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  • 20. 

    What is the sales process?

    • A.

      Position, Prospect and Close

    • B.

      Qualify, Prospect, Research, and Close

    • C.

      Inform, Qualify, Prospect, and Close

    • D.

      Research, Prospect, Qualify and Close

    Correct Answer
    D. Research, Prospect, Qualify and Close
    Explanation
    The sales process involves several steps, starting with research to gather information about potential customers and their needs. Once this research is done, the salesperson can move on to prospecting, which involves identifying and reaching out to potential customers. After prospecting, the salesperson needs to qualify the leads to determine if they are a good fit for the product or service being offered. Finally, the salesperson can close the deal by presenting the product or service to the qualified prospects and convincing them to make a purchase.

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