Consumer Behavior Mid-term Practice Test

50 Questions | Total Attempts: 3248

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Consumer Behavior Mid-term Practice Test - Quiz

This is a practice test to help prepare for the Consumer Behavior Mid-Term Exam.


Questions and Answers
  • 1. 
    The sense of smell is processed in the brain by the most primitive part of the brain known as the limbic system.
    • A. 

      True

    • B. 

      False

  • 2. 
    When doing ethnographic research, the researcher should be careful about his or her own bias entering into the data.
    • A. 

      True

    • B. 

      False

  • 3. 
    The reason we study "tribes" is because simple demographics is not enough.  Consumers can be very different, even if they are the same age, gender, income, etc.
    • A. 

      True

    • B. 

      False

  • 4. 
    Professional consumer behavior researchers never use video when doing observational studies.
    • A. 

      True

    • B. 

      False

  • 5. 
    Identity marketing is a practice where consumers are asked to alter parts of themselves to advertise a product.
    • A. 

      True

    • B. 

      False

  • 6. 
    Ethnographic research is primarily quantitative research.
    • A. 

      True

    • B. 

      False

  • 7. 
    Mary would never leave the house without first making sure she is wearing her wedding ring.  We could say that the wedding ring is now part of Mary's extended self.
    • A. 

      True

    • B. 

      False

  • 8. 
    A self-fulfilling prophecy is when someone asks for advice from others and then takes it.
    • A. 

      True

    • B. 

      False

  • 9. 
    When Reebock wanted to test a new running shoe, they gave samples to college students throughout the country and asked for feedback.  Reebock was mostly using which of the following segmentation strategies?
    • A. 

      Family

    • B. 

      Age

    • C. 

      Gender

    • D. 

      Ethnicity

    • E. 

      Income

  • 10. 
    Stylist Janet hated the peasant looks from the 1970s and couldn't believe they became popular again.  She told everyone that: "No one will wears these clothes, no matter what!"  What Janet wasn't taking into consideration was which of the following?
    • A. 

      She never heard of a consumed consumer.

    • B. 

      She didn't understand segmentation.

    • C. 

      She didn't consider the impact of popular culture in influencing consumers.

    • D. 

      She didn't allow for the practice of conspicuous consumption.

  • 11. 
    When Jamie saw a funny, little windmill tree ornament in a holiday store, she ran in and bought it immediately.  Later, she couldn't figure out what she liked about it.  When her mother came to visit, she said: "That looks exactly like one of the ornaments your grandmother had on her Christmas tree."  The best explanation for Jamie's purchase is which of the following? 
    • A. 

      Conspicuous consumption

    • B. 

      Cohort attachment

    • C. 

      Self-fulfilling prophecy

    • D. 

      Nostalgic attachment

    • E. 

      Alternative selection

  • 12. 
    A brand of diet supplements suggests in their advertising that if you take their product, you won't have to diet or exercise to lose weight.  The ad slogan states:"The fat will just melt away."  This would be an example of which of the following criticisms of marketing?   
    • A. 

      Pressure selling

    • B. 

      Promising miracles

    • C. 

      Using sex to sell

    • D. 

      Age compression marketing

    • E. 

      All of these

  • 13. 
    The television show Horders shows people who purchase unusual amounts of odd things they may not really need.  This type of purchasing may be reflective of which of the following consumer behaviors?
    • A. 

      Compulsive consumption

    • B. 

      Conspicuous consumption

    • C. 

      Consumer manipulation

    • D. 

      Cohort attachment

    • E. 

      None of these

  • 14. 
    Hank liked to believe the world was a rational, ordered place.  He often put his faith in science, believing that there are objective truths in the world.  This would make Hank which of the following?
    • A. 

      A collectivist

    • B. 

      An interpretivist

    • C. 

      A positivist

    • D. 

      A virtual thinker

    • E. 

      Paradigmist

  • 15. 
    Alicia loves her Louis Vitton handbag.  It makes her feel successful, attractive, and stylish, all the things she wanted to be. Alicia's relationships with her handbag is best described as which of the following?
    • A. 

      Nostalgic attachment

    • B. 

      Interdependence

    • C. 

      Hedonic consumption

    • D. 

      Self-concept attachment

    • E. 

      Utilitarian consumption

  • 16. 
    The first time Terry sees milk on the shelf of the grocery store, rather than in the refrigerated section, she is confused and not sure that it's real milk.  Terry has a ________________ that real milk belongs in the refrigerator.  
    • A. 

      Stimulus

    • B. 

      Sensation

    • C. 

      Perception

    • D. 

      Memory

    • E. 

      None of these

  • 17. 
    When Abercrombie and Fitch sprays their signature fragrance around the store every few minutes, they are engaged in which for of marketing to influence shoppers?
    • A. 

      Sensory marketing

    • B. 

      Auditory marketing

    • C. 

      Differentiated marketing

    • D. 

      High tech marketing

  • 18. 
    The minimum amount of stimulation that can be detected is known as which of the following?
    • A. 

      Differential threshold

    • B. 

      Intensity threshold

    • C. 

      Absolute threshold

    • D. 

      Relative threshold

  • 19. 
    When McDonald's advertises cheap soda on the side of their stores with giant banners they are targeting which of the following perceptual processes of the consumer?
    • A. 

      Exposure

    • B. 

      Attention

    • C. 

      Alternative selection

    • D. 

      Interpretation

    • E. 

      All of the above

  • 20. 
    Cory says that she has to pick up and feel fruit before she knows whether or not she wants to buy it.  She has a strong need to touch every piece of fruit to see if it is ripe.  Which sense system is Cory relying on to select fruit?
    • A. 

      Visual

    • B. 

      Limbic

    • C. 

      Defensive

    • D. 

      Basic orientation

    • E. 

      Haptic

  • 21. 
    When James went furniture shopping with his wife, he wanted to purchase leather recliners. He liked the way they smelled, he enjoyed the feel of the leather, and he loved reclining with his feet up.  James is engaging in which of the following consumer behaviors?
    • A. 

      Hedonic consumption

    • B. 

      Conspicuous consumption

    • C. 

      Self-concept consumption

    • D. 

      Compulsive consumption

    • E. 

      None of these

  • 22. 
    When considering the semiotic perspective, every marketing message has three basic components.  Which of those components would be closely associated with the McDonald's golden arches?
    • A. 

      The sign

    • B. 

      The object

    • C. 

      The interpretant

    • D. 

      None of these

  • 23. 
    Often, we have to work hard to learn things, but we also learn some things without even trying.  This learning is which of the following?
    • A. 

      Classical conditioning

    • B. 

      Stage one learning

    • C. 

      Subliminal learning

    • D. 

      Probablistic learning

    • E. 

      Incidental learning

  • 24. 
    The Russian physiologist, Ivan Pavlov noticed that when his dogs heard a bell, they would react as if they were going to be fed.  This experiment first demonstrated the concept of which of the following?
    • A. 

      Instrumental conditioning

    • B. 

      Rejection conditioning

    • C. 

      Subliminal learning

    • D. 

      Classical conditioning

    • E. 

      All of these

  • 25. 
    Every time five-year-old Sandy does something nice for her little brother, her mother gives her a hug and praises her.  Sandy soon learns to be nice even when her mother is not around.  What learning process has occurred in Sandy?
    • A. 

      Negative reinforcement

    • B. 

      Extinction

    • C. 

      Positive reinforcement

    • D. 

      Incidental learning

    • E. 

      Punishment

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