Consumer Behavior Mid-term Practice Test

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  • 1/50 Questions

    The sense of smell is processed in the brain by the most primitive part of the brain known as the limbic system.

    • True
    • False
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About This Quiz

This is a practice test to help prepare for the Consumer Behavior Mid-Term Exam.

Consumer Behavior Mid-term Practice Test - Quiz

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  • 2. 

    When doing ethnographic research, the researcher should be careful about his or her own bias entering into the data.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Ethnographic research involves studying and understanding different cultures and societies. In this type of research, the researcher immerses themselves in the community being studied, which can lead to their own biases influencing the data collected. It is important for the researcher to be aware of their own biases and take steps to minimize their impact on the research. Therefore, the statement that the researcher should be careful about their own bias entering into the data is true.

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  • 3. 

    The reason we study "tribes" is because simple demographics is not enough.  Consumers can be very different, even if they are the same age, gender, income, etc.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement is true because studying tribes allows us to understand that consumers can be very different even if they have similar demographics such as age, gender, and income. By studying tribes, we can identify and analyze the unique characteristics, behaviors, and preferences of different consumer groups, which helps in creating targeted marketing strategies and products that cater to their specific needs and interests. Simply relying on simple demographics is not enough to fully understand and connect with consumers.

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  • 4. 

    Professional consumer behavior researchers never use video when doing observational studies.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    This statement is false. Professional consumer behavior researchers do use video when conducting observational studies. Video recordings provide a more accurate and detailed representation of consumer behavior, allowing researchers to analyze and interpret the data more effectively. Videos also allow for repeated viewing and analysis, enabling researchers to capture subtle nuances and patterns that may be missed in real-time observations. Therefore, video is a valuable tool in observational studies conducted by professional consumer behavior researchers.

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  • 5. 

    Identity marketing is a practice where consumers are asked to alter parts of themselves to advertise a product.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Identity marketing is a practice where consumers are asked to alter parts of themselves to advertise a product. This means that individuals are encouraged to change or modify aspects of their identity, such as their appearance, behavior, or beliefs, in order to promote or endorse a particular product or brand. This can be seen in various marketing campaigns where individuals are chosen as brand ambassadors or influencers and are expected to align themselves with the values and image of the product they are promoting.

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  • 6. 

    Ethnographic research is primarily quantitative research.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Ethnographic research is not primarily quantitative research, but rather qualitative research. Ethnographic research involves immersing oneself in a particular culture or social group to gain an in-depth understanding of their beliefs, behaviors, and experiences. It typically involves methods such as participant observation, interviews, and analysis of cultural artifacts. These qualitative methods allow researchers to explore the subjective experiences and meanings that individuals attach to their social and cultural contexts, rather than focusing on numerical data and statistical analysis. Therefore, the statement that ethnographic research is primarily quantitative research is false.

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  • 7. 

    Mary would never leave the house without first making sure she is wearing her wedding ring.  We could say that the wedding ring is now part of Mary's extended self.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The statement suggests that Mary considers her wedding ring as an integral part of her identity, as she never leaves the house without wearing it. This implies that the wedding ring holds significant personal and emotional value to Mary, making it an extension of herself. Therefore, the answer is true.

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  • 8. 

    A self-fulfilling prophecy is when someone asks for advice from others and then takes it.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    A self-fulfilling prophecy refers to a situation where a person's belief or expectation about a future event influences their behavior in a way that ultimately causes the belief or expectation to come true. It does not involve seeking advice from others and then following it. Therefore, the statement provided in the question is incorrect, and the correct answer is False.

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  • 9. 

    When Reebock wanted to test a new running shoe, they gave samples to college students throughout the country and asked for feedback.  Reebock was mostly using which of the following segmentation strategies?

    • Family

    • Age

    • Gender

    • Ethnicity

    • Income

    Correct Answer
    A. Age
    Explanation
    Reebock was mostly using the age segmentation strategy. They gave samples to college students, indicating that they were targeting a specific age group. This strategy allows Reebock to tailor their marketing efforts and product features to meet the needs and preferences of this particular demographic.

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  • 10. 

    Stylist Janet hated the peasant looks from the 1970s and couldn't believe they became popular again.  She told everyone that: "No one will wears these clothes, no matter what!"  What Janet wasn't taking into consideration was which of the following?

    • She never heard of a consumed consumer.

    • She didn't understand segmentation.

    • She didn't consider the impact of popular culture in influencing consumers.

    • She didn't allow for the practice of conspicuous consumption.

    Correct Answer
    A. She didn't consider the impact of popular culture in influencing consumers.
    Explanation
    Janet's failure to consider the impact of popular culture in influencing consumers is the explanation for the correct answer. Popular culture plays a significant role in shaping consumer preferences and trends. Even though Janet personally disliked the peasant looks from the 1970s, she failed to recognize that these styles had become popular again due to the influence of popular culture. This oversight led her to wrongly assume that no one would wear these clothes, disregarding the power of popular culture in shaping consumer behavior.

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  • 11. 

    When Jamie saw a funny, little windmill tree ornament in a holiday store, she ran in and bought it immediately.  Later, she couldn't figure out what she liked about it.  When her mother came to visit, she said: "That looks exactly like one of the ornaments your grandmother had on her Christmas tree."  The best explanation for Jamie's purchase is which of the following? 

    • Conspicuous consumption

    • Cohort attachment

    • Self-fulfilling prophecy

    • Nostalgic attachment

    • Alternative selection

    Correct Answer
    A. Nostalgic attachment
    Explanation
    Jamie's purchase of the windmill tree ornament can be best explained by nostalgic attachment. This is because when her mother mentioned that it looked exactly like one of the ornaments her grandmother had on her Christmas tree, it triggered a sense of nostalgia in Jamie. She may have bought it because it reminded her of her grandmother and the memories associated with her. Nostalgic attachment refers to the emotional connection and attachment to objects or experiences from the past.

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  • 12. 

    A brand of diet supplements suggests in their advertising that if you take their product, you won't have to diet or exercise to lose weight.  The ad slogan states:"The fat will just melt away."  This would be an example of which of the following criticisms of marketing?   

    • Pressure selling

    • Promising miracles

    • Using sex to sell

    • Age compression marketing

    • All of these

    Correct Answer
    A. Promising miracles
    Explanation
    The given correct answer, "promising miracles," is an appropriate explanation for the situation described in the question. The brand of diet supplements is suggesting that their product can magically make fat melt away without the need for diet or exercise. This is an example of promising unrealistic and miraculous results, which is a common criticism of marketing tactics.

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  • 13. 

    The television show Horders shows people who purchase unusual amounts of odd things they may not really need.  This type of purchasing may be reflective of which of the following consumer behaviors?

    • Compulsive consumption

    • Conspicuous consumption

    • Consumer manipulation

    • Cohort attachment

    • None of these

    Correct Answer
    A. Compulsive consumption
    Explanation
    The correct answer is compulsive consumption. The television show "Hoarders" depicts individuals who excessively buy and accumulate unnecessary items. This behavior aligns with compulsive consumption, which refers to the uncontrollable urge to acquire and possess goods, often leading to clutter and disorganization.

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  • 14. 

    Hank liked to believe the world was a rational, ordered place.  He often put his faith in science, believing that there are objective truths in the world.  This would make Hank which of the following?

    • A collectivist

    • An interpretivist

    • A positivist

    • A virtual thinker

    • Paradigmist

    Correct Answer
    A. A positivist
    Explanation
    Hank's belief that the world is a rational, ordered place and his faith in science suggest that he aligns with the positivist perspective. Positivists believe in the existence of objective truths that can be discovered through scientific methods and observation. They emphasize the importance of empirical evidence and reject subjective interpretations or individual perspectives. Hank's inclination towards science and his belief in objective truths align with the positivist worldview.

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  • 15. 

    Alicia loves her Louis Vitton handbag.  It makes her feel successful, attractive, and stylish, all the things she wanted to be. Alicia's relationships with her handbag is best described as which of the following?

    • Nostalgic attachment

    • Interdependence

    • Hedonic consumption

    • Self-concept attachment

    • Utilitarian consumption

    Correct Answer
    A. Self-concept attachment
    Explanation
    Alicia's relationship with her Louis Vuitton handbag is best described as self-concept attachment because the handbag makes her feel successful, attractive, and stylish, which aligns with her desired self-image. Self-concept attachment refers to the emotional connection between a person and a product that helps to shape and express their self-identity. In this case, the handbag is not just a functional item but also a symbol of Alicia's desired self-image.

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  • 16. 

    The first time Terry sees milk on the shelf of the grocery store, rather than in the refrigerated section, she is confused and not sure that it's real milk.  Terry has a ________________ that real milk belongs in the refrigerator.  

    • Stimulus

    • Sensation

    • Perception

    • Memory

    • None of these

    Correct Answer
    A. Perception
    Explanation
    Terry's confusion and uncertainty about the milk being on the shelf instead of the refrigerated section indicate that she is relying on her perception of where real milk should be. Perception refers to the process of interpreting sensory information and making sense of it. In this case, Terry's perception of real milk belonging in the refrigerator is being challenged by the milk being in a different location.

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  • 17. 

    When Abercrombie and Fitch sprays their signature fragrance around the store every few minutes, they are engaged in which for of marketing to influence shoppers?

    • Sensory marketing

    • Auditory marketing

    • Differentiated marketing

    • High tech marketing

    Correct Answer
    A. Sensory marketing
    Explanation
    Abercrombie and Fitch's practice of spraying their signature fragrance around the store every few minutes is an example of sensory marketing. Sensory marketing aims to engage customers' senses, such as smell, touch, sight, and sound, to create a memorable and immersive experience. In this case, the fragrance is used to create a specific ambiance and trigger positive emotions, ultimately influencing shoppers' behavior and encouraging them to make a purchase.

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  • 18. 

    The minimum amount of stimulation that can be detected is known as which of the following?

    • Differential threshold

    • Intensity threshold

    • Absolute threshold

    • Relative threshold

    Correct Answer
    A. Absolute threshold
    Explanation
    The absolute threshold refers to the minimum amount of stimulation that can be detected by our senses. It is the lowest level of intensity or magnitude of a stimulus that we can perceive. This means that anything below the absolute threshold is too weak to be detected by our senses, while anything above it can be detected. The absolute threshold varies for different senses and individuals, and it can be influenced by factors such as background noise and attention.

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  • 19. 

    When McDonald's advertises cheap soda on the side of their stores with giant banners they are targeting which of the following perceptual processes of the consumer?

    • Exposure

    • Attention

    • Alternative selection

    • Interpretation

    • All of the above

    Correct Answer
    A. Attention
    Explanation
    McDonald's advertising cheap soda on the side of their stores with giant banners is targeting the consumer's attention. By using large banners, they are trying to capture the consumer's focus and make them notice the advertisement. Attention is a crucial perceptual process as it determines what information is selected and processed by the consumer's mind. Therefore, McDonald's aims to grab the consumer's attention and increase the likelihood of them considering the offer for cheap soda.

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  • 20. 

    Cory says that she has to pick up and feel fruit before she knows whether or not she wants to buy it.  She has a strong need to touch every piece of fruit to see if it is ripe.  Which sense system is Cory relying on to select fruit?

    • Visual

    • Limbic

    • Defensive

    • Basic orientation

    • Haptic

    Correct Answer
    A. Haptic
    Explanation
    Cory relies on her haptic sense system to select fruit. Haptic refers to the sense of touch and perception through touch. Cory's strong need to touch every piece of fruit indicates that she relies on the tactile sensations and texture of the fruit to determine if it is ripe or not.

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  • 21. 

    When James went furniture shopping with his wife, he wanted to purchase leather recliners. He liked the way they smelled, he enjoyed the feel of the leather, and he loved reclining with his feet up.  James is engaging in which of the following consumer behaviors?

    • Hedonic consumption

    • Conspicuous consumption

    • Self-concept consumption

    • Compulsive consumption

    • None of these

    Correct Answer
    A. Hedonic consumption
    Explanation
    James is engaging in hedonic consumption because he is purchasing the leather recliners for the pleasure and enjoyment he derives from the sensory experience of the smell and feel of the leather, as well as the comfort of reclining with his feet up. Hedonic consumption refers to the act of buying products or services for the intrinsic pleasure or satisfaction they provide.

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  • 22. 

    When considering the semiotic perspective, every marketing message has three basic components.  Which of those components would be closely associated with the McDonald's golden arches?

    • The sign

    • The object

    • The interpretant

    • None of these

    Correct Answer
    A. The sign
    Explanation
    In the semiotic perspective, the sign refers to the physical representation or symbol that conveys meaning. In the case of McDonald's golden arches, the sign would be closely associated with it as it is a recognizable symbol that represents the brand. The golden arches serve as a sign that immediately identifies and communicates the presence of McDonald's to consumers.

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  • 23. 

    Often, we have to work hard to learn things, but we also learn some things without even trying.  This learning is which of the following?

    • Classical conditioning

    • Stage one learning

    • Subliminal learning

    • Probablistic learning

    • Incidental learning

    Correct Answer
    A. Incidental learning
    Explanation
    Incidental learning refers to the process of acquiring knowledge or skills unintentionally or without conscious effort. It occurs when we learn something without actively trying to learn it. In this case, the statement suggests that there are certain things we learn without even trying, indicating that the learning is incidental rather than a result of classical conditioning, stage one learning, subliminal learning, or probabilistic learning.

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  • 24. 

    The Russian physiologist, Ivan Pavlov noticed that when his dogs heard a bell, they would react as if they were going to be fed.  This experiment first demonstrated the concept of which of the following?

    • Instrumental conditioning

    • Rejection conditioning

    • Subliminal learning

    • Classical conditioning

    • All of these

    Correct Answer
    A. Classical conditioning
    Explanation
    Ivan Pavlov's experiment with dogs and the bell demonstrated classical conditioning. Classical conditioning is a type of learning where an organism learns to associate a neutral stimulus with a meaningful stimulus, resulting in a learned response. In this case, the dogs initially had no response to the bell (neutral stimulus), but after repeatedly pairing it with being fed (meaningful stimulus), they began to associate the bell with food and responded as if they were going to be fed when they heard the bell. This experiment laid the foundation for understanding how behaviors can be learned and conditioned through associations.

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  • 25. 

    Every time five-year-old Sandy does something nice for her little brother, her mother gives her a hug and praises her.  Sandy soon learns to be nice even when her mother is not around.  What learning process has occurred in Sandy?

    • Negative reinforcement

    • Extinction

    • Positive reinforcement

    • Incidental learning

    • Punishment

    Correct Answer
    A. Positive reinforcement
    Explanation
    Sandy has learned through positive reinforcement. Positive reinforcement occurs when a behavior is followed by a rewarding stimulus, in this case, a hug and praise from her mother. As a result, Sandy is more likely to continue being nice to her little brother even when her mother is not present. This shows that the behavior of being nice has been reinforced and strengthened by the positive consequences.

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  • 26. 

    Which theory of learning emphasizes the role of problem solving in humans?

    • Classical conditioning

    • Instrumental learning

    • Cognitive learning

    • Operant conditioning

    • None of these

    Correct Answer
    A. Cognitive learning
    Explanation
    Cognitive learning theory emphasizes the role of problem solving in humans. This theory suggests that learning occurs through mental processes such as perception, attention, memory, and problem-solving. It focuses on how individuals acquire knowledge, process information, and solve problems by actively engaging with their environment. Unlike classical conditioning and operant conditioning, which focus on associations between stimuli and responses, cognitive learning theory highlights the importance of thinking, reasoning, and problem-solving skills in the learning process. Therefore, cognitive learning is the correct answer in this case.

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  • 27. 

    One day Lauren started folding her napkin exactly the same way her father always does.  No one told Lauren to do this, or showed her how it was done.  What type of learning is most likely responsible for Lauren's behavior?

    • Encoding

    • Decoding

    • Observation

    • Memory

    • Flash

    Correct Answer
    A. Observation
    Explanation
    Lauren's behavior of folding her napkin in the same way her father does suggests that she learned this through observation. She likely observed her father folding the napkin and imitated his actions without any explicit instruction or guidance. This type of learning is known as observational learning, where individuals learn by observing and imitating the behavior of others.

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  • 28. 

    Which of the following could be defined as the process of acquiring and storing information over time?

    • Recognition

    • Memory

    • Comprehension

    • Attention

    • None of these

    Correct Answer
    A. Memory
    Explanation
    Memory can be defined as the process of acquiring and storing information over time. It involves encoding, storing, and retrieving information from the brain. Recognition, comprehension, and attention are all cognitive processes that are related to memory but do not encompass the entire process. Therefore, the correct answer is memory.

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  • 29. 

    The sense of unpleasant tension or arousal we feel that motivates us to want to reduce the feeling is known as which of the following?

    • Need

    • Goal

    • Drive

    • Want

    • All of these

    Correct Answer
    A. Drive
    Explanation
    The correct answer is "drive" because drive refers to the sense of unpleasant tension or arousal that motivates us to want to reduce the feeling. It is the internal state that pushes us to take action in order to satisfy a need or achieve a goal.

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  • 30. 

    In the movie Pretty Woman, when the character played by Julia Roberts doesn't know which fork to use at dinner, she carefully watches the other diners before selecting her own fork.  This is an example of which of the following?

    • Modeling

    • Motivated learning

    • Retrieval

    • Classical conditioning

    • Operant conditioning

    Correct Answer
    A. Modeling
    Explanation
    The correct answer is modeling. Modeling refers to the process of observing and imitating the behavior of others. In the given scenario, the character played by Julia Roberts is unsure about which fork to use at dinner. To solve this problem, she carefully watches the other diners and then selects her own fork, imitating their behavior. This behavior exemplifies modeling, as she learns and imitates the correct action by observing others.

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  • 31. 

    Consumer researchers will sometimes show potential consumers brands and ask if they have ever noticed them before.  This is which type of test?

    • Recognition

    • Recall

    • Memory

    • Recovery

    • None of these

    Correct Answer
    A. Recognition
    Explanation
    This type of test is called recognition. In this test, potential consumers are shown brands and asked if they have ever noticed them before. Recognition tests assess the ability to identify previously encountered information or stimuli from a given set of options. It involves the process of recognizing or identifying something that has been previously encountered or experienced.

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  • 32. 

    Motivation can be described as when a need is aroused that the consumer wishes to satisfy.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Motivation refers to the internal state or driving force that arouses and directs behavior towards satisfying a need. When a need is aroused, the consumer feels motivated to take action in order to fulfill that need. Therefore, the statement that motivation can be described as when a need is aroused that the consumer wishes to satisfy is true.

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  • 33. 

    In the motivational process the desired end state is called which of the following?

    • Need

    • Want

    • Desire

    • Goal

    • Drive

    Correct Answer
    A. Goal
    Explanation
    In the motivational process, the desired end state is referred to as a "goal." A goal is a specific outcome or achievement that an individual aims to attain. It provides direction and purpose to one's actions, driving motivation and effort. Goals can be short-term or long-term and can vary in complexity and significance. By setting clear and achievable goals, individuals can channel their energy and focus towards accomplishing them, leading to a sense of accomplishment and satisfaction.

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  • 34. 

    Involvement could also be described as perceived personal relevance.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Involvement refers to the level of personal interest and relevance that an individual perceives in a particular situation or topic. It is the extent to which someone feels connected or engaged with a subject. Therefore, involvement can indeed be described as perceived personal relevance, making the statement "True".

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  • 35. 

    Libby puts great value on her favorite things, not only becuase of their meaning to her, but also because of their status.  We could call Libby which of the following?

    • Ethicist

    • Materialist

    • Environmentalist

    • Capitalist

    • All of these

    Correct Answer
    A. Materialist
    Explanation
    Libby's emphasis on the value of her favorite things, both for their personal meaning and their status, suggests that she is a materialist. This term refers to someone who places a high importance on material possessions and their perceived worth. Libby's focus on the value of her possessions aligns with the characteristics of a materialist.

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  • 36. 

    When a drug company advertises that its cold medicine reduces cough, eliminates headache, and lowers fever, it is trying to appeal to which of the following needs?

    • Hedonic

    • Psychogenic

    • Utilitarian

    • Biogenic

    • None of these

    Correct Answer
    A. Utilitarian
    Explanation
    The drug company is appealing to the utilitarian need by advertising that its cold medicine reduces cough, eliminates headache, and lowers fever. Utilitarian needs are focused on practical benefits and functionality, such as solving a problem or fulfilling a specific purpose. By highlighting the medicine's ability to alleviate common cold symptoms, the company is suggesting that it can provide practical relief and meet the utilitarian needs of consumers.

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  • 37. 

    Nick has to make an important decision about his vacation.  He can either go to Las Vegas or San Francisco.  He'd love to go to both places, but he can't afford.  Which of the following motivational conflicts is Nick engaged in?

    • Approach-approach

    • Avoidance-avoidance

    • Approach-avoidance

    • Culture-utilitarian

    • Hedonic-psychogenic

    Correct Answer
    A. Approach-approach
    Explanation
    Nick is experiencing an approach-approach motivational conflict. This means that he is torn between two desirable options, in this case, going to Las Vegas or San Francisco for his vacation. He would love to go to both places, but due to financial constraints, he can only choose one. This conflict arises when a person is faced with two or more attractive choices but can only pursue one of them.

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  • 38. 

    According to the New World Teen Survey, which of the following marketing segments are driven by a desire for fun, friends, irreverance, and sensation?

    • Thrills and chills

    • World savers

    • Resigned

    • Quiet achievers

    • Unresolved parents

    Correct Answer
    A. Thrills and chills
    Explanation
    The marketing segment "thrills and chills" is driven by a desire for fun, friends, irreverence, and sensation. This group of individuals seeks excitement, adventure, and thrilling experiences. They are likely to be social, outgoing, and enjoy activities that provide a sense of adrenaline and excitement.

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  • 39. 

    Jeffery doesn't feel quite like himself unless he is surrounded by a large group of friends.  We could argue that his very identity is derived from which of the following?

    • Inner self

    • Outer self

    • Occupational self

    • Collective self

    • Robust self

    Correct Answer
    A. Collective self
    Explanation
    Jeffery's identity is derived from his collective self because he feels like himself only when he is surrounded by a large group of friends. This suggests that his sense of self is deeply connected to being part of a community or social group. It is through his interactions and relationships with others that he feels a sense of belonging and fulfillment.

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  • 40. 

    The self-concept summarizes the beliefs a person holds about his own attributes and how he or she evaluates the self on these qualities.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The self-concept refers to the beliefs and evaluations an individual holds about themselves and their attributes. It encompasses how a person perceives their qualities and evaluates themselves based on these qualities. Therefore, the statement that the self-concept summarizes the beliefs a person holds about their attributes and self-evaluations is true.

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  • 41. 

    Personality can be defined by a person's unique psychological makeup and how it consistently influences the way a person interacts with his or her environment.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Personality refers to the individual's distinctive psychological characteristics and how it consistently shapes their behavior and interactions with the environment. This definition implies that personality is a stable and enduring trait that influences an individual's actions and responses across various situations. Therefore, the statement "Personality can be defined by a person's unique psychological makeup and how it consistently influences the way a person interacts with his or her environment" is true.

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  • 42. 

    Victoria wants to see the role a tribe plays in terms of behavior, attitude and perception.  She would be best served by which of the following ethnographic research techniques?

    • Online ethnographic research

    • Peer parties

    • In-home ethnographic research

    • Video diaries

    • Shopalong

    Correct Answer
    A. Peer parties
    Explanation
    Victoria wants to understand the behavior, attitude, and perception of a tribe. Peer parties would be the best ethnographic research technique for her. Peer parties involve observing and interacting with a group of peers in a social setting, which would provide valuable insights into the tribe's behavior, attitude, and perception. This technique allows Victoria to observe their interactions, conversations, and dynamics in a natural and informal setting, providing a deeper understanding of their culture and social dynamics.

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  • 43. 

    Which of the following ethnographic research techniques is considered an observational study?

    • Video diary

    • In-home ethnographic research

    • Shopalong

    • Online ethnographic research

    • Interview

    Correct Answer
    A. Shopalong
    Explanation
    A shopalong is considered an observational study because it involves observing and documenting a participant's behavior and interactions while they shop in a retail environment. This technique allows researchers to gain insights into consumer decision-making, preferences, and shopping habits by directly observing their actions and behaviors in a naturalistic setting. Unlike interviews or online ethnographic research, which rely on self-reporting or indirect methods, a shopalong provides firsthand observational data, making it a valuable technique for ethnographic research.

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  • 44. 

    Frankie can't understand what happened.  His team seemed to be very polite when they first started on their project.  Suddenly, one of his teammates started to challenge other team members' ideas and seemed to get quite passionate about her own ideas.  Frankie's group is probably just entering which stage of group formation?

    • Norming

    • Storming

    • Mourning

    • Performing

    • Forming

    Correct Answer
    A. Storming
    Explanation
    In the given scenario, Frankie's team initially started their project with politeness, indicating that they were in the forming stage of group formation. However, one of Frankie's teammates began challenging others' ideas and becoming passionate about her own ideas, suggesting a shift in the team dynamics. This behavior is characteristic of the storming stage of group formation, where conflicts and power struggles may arise as team members assert their individuality and vie for influence within the group.

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  • 45. 

    Frankie feels better about his group now.  Even though the group seemed to be arguing at bit in the past, now they laugh, focus on the task and seem to be high in energy.  Frankie's group has probably entered into which of the following stage of group formation?

    • Storming

    • Mourning

    • Performing

    • Forming

    • Norming

    Correct Answer
    A. Performing
    Explanation
    The group has probably entered into the performing stage of group formation. This stage is characterized by members working together effectively, focusing on the task at hand, and displaying high energy. The fact that Frankie's group is laughing, focusing on the task, and seems to be high in energy suggests that they have moved past the earlier stages of forming, storming, and norming, and are now in the performing stage.

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  • 46. 

    Latisha wants to start off her interviews by letting the respondents say whatever is on their minds.  She should probably open her interview with which of the following types of questions?

    • Matching

    • Likert scale

    • Open ended

    • Fill in the blank

    • Projective

    Correct Answer
    A. Open ended
    Explanation
    Latisha should probably open her interview with open-ended questions because they allow the respondents to freely express their thoughts and opinions without any limitations or restrictions. Open-ended questions encourage respondents to provide detailed and personalized answers, providing valuable insights and information for the interview. This approach promotes a more open and authentic conversation, allowing for a deeper understanding of the respondents' perspectives.

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  • 47. 

    The laddering technique could be compared to a child asking, "Why" over and over again.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    The laddering technique involves repeatedly asking "why" to delve deeper into the underlying reasons or motivations behind a particular answer or statement. Similarly, when a child asks "why" multiple times, they are seeking a more comprehensive understanding of a concept or situation. Both the laddering technique and a child's repeated "why" questioning aim to uncover deeper insights and explore the underlying factors. Therefore, the statement that the laddering technique can be compared to a child asking "why" over and over again is true.

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  • 48. 

    Lucy has been hired by Disney to study consumer behavior at the theme parks.  Lucy begins each interview by asking the respondent to imagine that they were back inside a Disney theme park.  Which of the following techniques is Lucy using?

    • Stereotyping

    • Picture association

    • Collages

    • Guided fantasy

    • Laddering

    Correct Answer
    A. Guided fantasy
    Explanation
    Lucy is using guided fantasy as a technique in her interviews. Guided fantasy involves asking the respondent to imagine a specific scenario or situation, in this case being back inside a Disney theme park. This technique helps to elicit the respondent's thoughts, feelings, and behaviors in a particular context, allowing Lucy to study consumer behavior at the theme parks more effectively.

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  • 49. 

    The process of learning the value system of another culture is known as acculturation.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Acculturation refers to the process of learning and adopting the value system of another culture. It involves acquiring knowledge, beliefs, and behaviors that are characteristic of a different culture. Therefore, the statement that the process of learning the value system of another culture is known as acculturation is true.

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Quiz Review Timeline (Updated): Mar 22, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 22, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 27, 2012
    Quiz Created by
    Rtyrrell

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