Consumer Behavior In Marketing Quiz!

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Consumer Behavior In Marketing Quiz! - Quiz

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Questions and Answers
  • 1. 

    Which of the following is not a major step in information processing?

    • A.

      Attention

    • B.

      Interpretation

    • C.

      Exposure

    • D.

      All of the given answers are steps in information processing.

    Correct Answer
    D. All of the given answers are steps in information processing.
    Explanation
    All of the given answers, attention, interpretation, and exposure, are major steps in information processing. These steps are essential in the cognitive process of receiving, analyzing, and understanding information. Attention involves selectively focusing on specific stimuli, interpretation involves making sense of the information based on personal experiences and knowledge, and exposure refers to the initial encounter with the information. Therefore, none of the options provided are not major steps in information processing.

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  • 2. 

    Which of the following is not an element of relationship marketing?

    • A.

      developing a core product around which to build customer relationships

    • B.

      pricing in a manner that encourages loyalty

    • C.

      engaging in internal marketing in order to perform well for customers

    • D.

      All of the given answers are elements of relationship marketing.

    Correct Answer
    D. All of the given answers are elements of relationship marketing.
    Explanation
    The given answer is correct because all of the options listed are elements of relationship marketing. Developing a core product around which to build customer relationships is important in relationship marketing as it provides a foundation for ongoing interactions. Pricing in a manner that encourages loyalty is also crucial in building and maintaining strong customer relationships. Engaging in internal marketing, which involves ensuring that employees are well-trained and motivated to provide excellent customer service, is another key aspect of relationship marketing. Therefore, all of the options mentioned are indeed elements of relationship marketing.

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  • 3. 

    A problem of which the consumer is not aware is:

    • A.

      A situational problem.

    • B.

      A potential problem.

    • C.

      A manifest problem.

    • D.

      None of the given answers.

    Correct Answer
    D. None of the given answers.
    Explanation
    The question asks for a problem that the consumer is not aware of, and none of the given options fit this criteria. "A situational problem" implies that the consumer is aware of the problem but it is caused by the situation. "A potential problem" suggests that the consumer is aware of a problem that may occur in the future. "A manifest problem" refers to a problem that is clearly evident and the consumer is aware of it. Therefore, none of the given answers accurately describe a problem that the consumer is not aware of.

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  • 4. 

    For a target market using a brand first, outlet second decision sequence, a manufacturer should not:

    • A.

      Use brand availability advertising.

    • B.

      Develop brand image management.

    • C.

      Use more exclusive distribution.

    • D.

      None of the given answers are correct.

    Correct Answer
    D. None of the given answers are correct.
    Explanation
    The correct answer is that none of the given answers are correct. This means that for a target market using a brand first, outlet second decision sequence, a manufacturer should not necessarily avoid any of the actions mentioned in the options. It could still be beneficial for the manufacturer to use brand availability advertising, develop brand image management, or use more exclusive distribution, depending on their specific marketing strategy and the needs of their target market.

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  • 5. 

    Sensory discrimination refers to:

    • A.

      Individuals' tendencies to rely on one sense mode.

    • B.

      The lack of just-noticeable differences between the various sense modes.

    • C.

      The ability of an individual to distinguish between similar stimuli.

    • D.

      none of the given answers.

    Correct Answer
    C. The ability of an individual to distinguish between similar stimuli.
    Explanation
    Sensory discrimination refers to the ability of an individual to distinguish between similar stimuli. This means that a person is able to perceive and differentiate between different sensory inputs, such as different colors, sounds, tastes, or textures. It involves the brain's ability to process and interpret sensory information accurately, allowing us to recognize and respond to subtle differences in our environment. This is an important aspect of perception and helps us make sense of the world around us.

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  • 6. 

    The difference between repeat purchase behaviour and brand loyalty is not explained by which of the followingstatements?

    • A.

      Repeat purchase often results in brand loyalty.

    • B.

      Brand loyalty implies a psychological commitment to the brand.

    • C.

      Repeat purchase may exist because there is only one brand in that product category.

    • D.

      Brand loyalty is biased.

    Correct Answer
    A. Repeat purchase often results in brand loyalty.
    Explanation
    Repeat purchase often results in brand loyalty. This statement is not explaining the difference between repeat purchase behavior and brand loyalty. While it is true that repeat purchase can lead to brand loyalty, it does not differentiate between the two concepts. The other statements provide additional information about brand loyalty and repeat purchase behavior, such as the psychological commitment involved in brand loyalty and the possibility of repeat purchase due to limited options in a product category.

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  • 7. 

    The ability of an individual to distinguish between similar stimuli is:

    • A.

      called sensation differentiation.

    • B.

      very highly developed in most consumers.

    • C.

      called just definite differentiation.

    • D.

      called sensory discrimination.

    Correct Answer
    D. called sensory discrimination.
    Explanation
    Sensory discrimination refers to the ability of an individual to distinguish between similar stimuli. This means that they can differentiate and perceive differences in sensory information, such as taste, touch, or sound. It is an important skill for consumers as it allows them to make informed choices and preferences based on their sensory experiences.

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  • 8. 

    Which of the following are not examples of an external information source listed in the text?

    • A.

      friends, family

    • B.

      consumer groups, government departments

    • C.

      sales staff, advertising

    • D.

      All of the given answers are external information sources.

    Correct Answer
    D. All of the given answers are external information sources.
    Explanation
    All of the options listed in the question are examples of external information sources. Friends, family, consumer groups, government departments, sales staff, and advertising are all sources of information that are external to the individual or organization.

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  • 9. 

    Which of the following is not a VALS segment?

    • A.

      experiencers

    • B.

      believers

    • C.

      activists

    • D.

      makers

    Correct Answer
    C. activists
    Explanation
    VALS (Values, Attitudes, and Lifestyles) is a psychographic segmentation tool used to categorize consumers based on their values, motivations, and behavior. The VALS segments include achievers, experiencers, innovators, thinkers, believers, strivers, makers, and survivors. Activists are not included as a VALS segment.

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  • 10. 

    Which of the following is not a decision retailers face when using price advertising?

    • A.

      what verbal statements should accompany the price information

    • B.

      whether comparison or reference prices should be used

    • C.

      how large a price discount should be used

    • D.

      All of the given answers are decisions retailers face.

    Correct Answer
    D. All of the given answers are decisions retailers face.
    Explanation
    The question asks for a decision that retailers do not face when using price advertising. However, the answer states that all of the given answers are decisions retailers face. This means that there is no decision that retailers do not face when using price advertising. Therefore, the correct answer is that all of the given answers are decisions retailers face.

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  • 11. 

    Which of the following is not a major step in perception?

    • A.

      Attention

    • B.

      Analysis

    • C.

      Exposure

    • D.

      Interpretation

    Correct Answer
    B. Analysis
    Explanation
    Analysis is not a major step in perception because perception involves the process of becoming aware of and interpreting sensory information. It includes the stages of attention, exposure, and interpretation. Analysis, on the other hand, refers to the process of breaking down information into smaller parts or examining it in detail, which is not a primary step in the perception process.

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  • 12. 

    Which of the following is not a major step in perception?

    • A.

      Position

    • B.

      Contrast

    • C.

      Isolation

    • D.

      All of the given answers influence attention.

    Correct Answer
    D. All of the given answers influence attention.
    Explanation
    The correct answer states that all of the given answers (position, contrast, isolation) influence attention. This means that all three factors play a role in the process of perception. Position refers to the location of an object or stimulus, which can catch our attention. Contrast refers to the difference between an object or stimulus and its background, which can make it stand out and attract attention. Isolation refers to the separation of an object or stimulus from its surroundings, which can also make it more noticeable. Therefore, all three factors are important in influencing our attention during the perception process.

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  • 13. 

    Which of the following is not an Australian lifestyle segment developed by Roy Morgan Research?

    • A.

      Look at me

    • B.

      empty nesters

    • C.

      something better

    • D.

      visible achievers

    Correct Answer
    B. empty nesters
    Explanation
    The correct answer is "empty nesters" because it is not listed as one of the Australian lifestyle segments developed by Roy Morgan Research. The other options, "look at me," "something better," and "visible achievers," are all mentioned as lifestyle segments developed by Roy Morgan Research.

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  • 14. 

    Which of the following is not an approach to reducing dissonance?

    • A.

      Increase the desirability of the brand purchased.

    • B.

      Decrease the desirability of the rejected alternative.

    • C.

      Decrease the importance of the purchase decision.

    • D.

      All of the given answers are approaches for reducing dissonance.

    Correct Answer
    D. All of the given answers are approaches for reducing dissonance.
    Explanation
    All of the given answers are approaches for reducing dissonance. This means that each option listed can be used to decrease cognitive dissonance, which is the discomfort or tension that arises when a person holds conflicting beliefs or attitudes. Increasing the desirability of the brand purchased can help justify the decision and reduce dissonance. Likewise, decreasing the desirability of the rejected alternative can also help justify the decision and reduce dissonance. Additionally, decreasing the importance of the purchase decision can help minimize the perceived impact of any potential dissonance.

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  • 15. 

    Which of the following is not an ascribed status dimension?

    • A.

      Race

    • B.

      Age

    • C.

      Gender

    • D.

      All of the given answers are ascribed status dimensions

    Correct Answer
    D. All of the given answers are ascribed status dimensions
    Explanation
    The question asks for a dimension that is not an ascribed status dimension. An ascribed status is one that is assigned to an individual at birth or based on factors outside of their control. Race, age, and gender are all examples of ascribed statuses because they are determined by factors such as genetics or biological characteristics. Therefore, the correct answer is that all of the given answers are ascribed status dimensions.

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  • 16. 

    Which of the following is not one of the primary sources of information available to consumers?

    • A.

      industry files

    • B.

      experiential sources

    • C.

      memory

    • D.

      independent sources

    Correct Answer
    A. industry files
    Explanation
    Industry files are not one of the primary sources of information available to consumers. Primary sources of information for consumers typically include experiential sources (such as personal experiences or word-of-mouth recommendations), memory (recalling past experiences or information), and independent sources (such as consumer reviews, expert opinions, or unbiased research studies). Industry files, on the other hand, refer to internal documents or records within a specific industry and are not directly accessible or relevant to consumers seeking information.

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  • 17. 

    Which of the following is not recommended when marketing to generation X?

    • A.

      Be realistic.

    • B.

      Be interactive.

    • C.

      Promote on the basis of 'hipness'.

    • D.

      Use soft-sell tactics.

    Correct Answer
    C. Promote on the basis of 'hipness'.
    Explanation
    Promoting on the basis of 'hipness' is not recommended when marketing to generation X. This generation values authenticity and is skeptical of marketing tactics that try too hard to be cool or trendy. Instead, it is recommended to be realistic, interactive, and use soft-sell tactics to effectively reach and engage with generation X.

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  • 18. 

    Which of the following is not true about Australian tweens?

    • A.

      More than 60 per cent have regular access to tablet computers.

    • B.

      Two-thirds own or have access to a smartphone.

    • C.

      They are highly likely to participate in mobile social networking.

    • D.

      All of the given answers are true about tweens.

    Correct Answer
    A. More than 60 per cent have regular access to tablet computers.
    Explanation
    The statement "More than 60 per cent have regular access to tablet computers" is not true about Australian tweens. This means that less than 60% of Australian tweens have regular access to tablet computers.

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  • 19. 

    Which of the following is not true of emotion in advertising?

    • A.

      Emotional messages are processed more thoroughly than neutral messages.

    • B.

      It may enhance liking for the ad itself.

    • C.

      An emotive ad may be remembered better than a neutral ad.

    • D.

      All of the given answers are true of emotion in advertising.

    Correct Answer
    D. All of the given answers are true of emotion in advertising.
    Explanation
    Emotion in advertising has several effects. Firstly, emotional messages are processed more thoroughly than neutral messages, meaning that they capture more attention and engagement from the audience. Secondly, emotional ads have the potential to enhance liking for the ad itself, as they can create a strong emotional connection with the viewers. Lastly, emotive ads are often remembered better than neutral ads, as the emotional content tends to leave a lasting impact on the audience. Therefore, all of the given answers are true and accurately describe the effects of emotion in advertising.

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  • 20. 

    'Space' as a form of non-verbal communication refers to:

    • A.

      the use people make of space.

    • B.

      the meanings assigned to the use of space.

    • C.

      the geographical area.

    • D.

      the use people make of space and the meanings assigned to the use of space

    Correct Answer
    D. the use people make of space and the meanings assigned to the use of space
    Explanation
    This answer is correct because 'space' as a form of non-verbal communication refers to both the physical use of space by individuals or groups and the meanings that are assigned to that use. It encompasses how people arrange and occupy space, such as personal space, territorial space, and public space, as well as the cultural and social significance attached to these spatial behaviors. Therefore, the correct answer includes both aspects of the use of space and the meanings assigned to it.

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  • 21. 

    'Young couple: no children' stage consumers are more likely to spend their money on:

    • A.

      expensive holidays.

    • B.

      theatre tickets.

    • C.

      alcohol.

    • D.

      all of the given answers.

    Correct Answer
    D. all of the given answers.
    Explanation
    Young couples with no children typically have more disposable income and fewer financial responsibilities compared to couples with children. Therefore, they are more likely to spend their money on expensive holidays, theatre tickets, and alcohol. All of the given answers are plausible choices for this consumer segment.

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  • 22. 

    A brand in a product category characterised by limited purchase decisions that is in the targetmarket's evoked set needs a(n) _______________________ strategy.

    • A.

      disrupt

    • B.

      intercept

    • C.

      acceptance

    • D.

      None of the given answers are correct.

    Correct Answer
    D. None of the given answers are correct.
    Explanation
    The question states that a brand in a product category characterized by limited purchase decisions and in the target market's evoked set needs a strategy. However, none of the given options (disrupt, intercept, acceptance) accurately describe the type of strategy needed in this situation. Therefore, the correct answer is that none of the given answers are correct.

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  • 23. 

    A brand requiring an intercept strategy is:

    • A.

      not in the evoked set and characterised by habitual decision making.

    • B.

      not in the evoked set and typified by a limited search.

    • C.

      in the evoked set and characterised by extended decision making.

    • D.

      in the evoked set and typified by habitual decision making.

    Correct Answer
    B. not in the evoked set and typified by a limited search.
    Explanation
    This answer is correct because a brand requiring an intercept strategy is not in the evoked set, which means it is not one of the brands that the consumer typically considers when making a purchase decision. Additionally, the brand is typified by a limited search, indicating that the consumer does not extensively research or evaluate alternative options before making a decision. Therefore, a brand requiring an intercept strategy is one that is not in the evoked set and is characterized by a limited search.

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  • 24. 

    A capture strategy is:

    • A.

      marketing communications that are used to capture the consumer's attention.

    • B.

      capturing the consumer's attention by using different tactics in the servicescape environment.

    • C.

      used by marketers when the brand is in the target market's evoked set and consumers engage in limited decision making.

    • D.

      used by marketers when the brand is in the target market's inert set and consumers engage in limited decision making.

    Correct Answer
    C. used by marketers when the brand is in the target market's evoked set and consumers engage in limited decision making.
  • 25. 

    A consequence that decreases the likelihood that a given response will be repeated is:

    • A.

      positive reinforcement.

    • B.

      negative reinforcement.

    • C.

      punishment.

    • D.

      dehancement.

    Correct Answer
    C. punishment.
    Explanation
    Punishment is a consequence that decreases the likelihood that a given response will be repeated. It involves the application of an aversive stimulus or the removal of a positive stimulus in order to decrease the occurrence of a behavior. This can be done through various means such as reprimands, fines, or time-outs. Punishment aims to discourage undesirable behaviors by associating them with negative consequences, thereby reducing the likelihood of their recurrence in the future.

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  • 26. 

    A consumer notices a new product in a store because of a point-of-purchase display and basedon the information given in the display purchases the product. This is an example of:

    • A.

      limited decision making.

    • B.

      extended decision making.

    • C.

      internal search.

    • D.

      none of the given answers.

    Correct Answer
    A. limited decision making.
    Explanation
    The consumer's decision to purchase the product is based on the information provided in the point-of-purchase display. This suggests that the consumer did not extensively research or evaluate other options before making the purchase. Instead, they made a relatively quick decision based on the information available to them at the store. This aligns with the concept of limited decision making, where consumers make choices based on a moderate amount of information and without extensive evaluation of alternatives.

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  • 27. 

    A consumer's perception that one attribute is an accurate predictor of another is referred to as:

    • A.

      the confidence value.

    • B.

      the predictive value.

    • C.

      a just-noticeable difference.

    • D.

      none of the given answers.

    Correct Answer
    B. the predictive value.
    Explanation
    The correct answer is "the predictive value." This term refers to a consumer's perception that one attribute can accurately predict another attribute. It suggests that consumers believe that certain characteristics or features of a product can indicate its overall quality or performance. This perception can influence their purchasing decisions and preferences.

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  • 28. 

    A crowded or closed-in feeling created by a crowded store will result in adaptive strategies that could:

    • A.

      increase shopping time, reduce purchases and increase the use of in-store information.

    • B.

      reduce shopping time, increase purchases and decrease the use of in-store information.

    • C.

      reduce shopping time, reduce planned purchases and alter the use of in-store information.

    • D.

      reduce shopping time, reduce planned purchases and greatly increase the use of in-store information.

    Correct Answer
    C. reduce shopping time, reduce planned purchases and alter the use of in-store information.
    Explanation
    A crowded or closed-in feeling in a store can cause individuals to feel rushed and overwhelmed, leading them to reduce their shopping time. Additionally, feeling crowded may also result in individuals changing their original plans and reducing the number of items they had planned to purchase. Lastly, the crowded environment may prompt individuals to alter their use of in-store information, such as relying more on signage or asking for assistance from store employees.

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  • 29. 

    A cultural norm is:

    • A.

      a behaviour pattern expected of a position in a social interaction.

    • B.

      a punishment for violating a cultural value.

    • C.

      a rule that specifies or prohibits certain behaviours in specific situations.

    • D.

      a widely held belief that affirms what is desirable and has an impact on activities.

    Correct Answer
    C. a rule that specifies or prohibits certain behaviours in specific situations.
    Explanation
    A cultural norm refers to a rule that specifies or prohibits certain behaviors in specific situations. It is a guideline or expectation that governs how individuals should behave in a given society or culture. Cultural norms help to establish social order and cohesion by providing a framework for acceptable behavior and guiding individuals on how to interact with others in different contexts. These norms can vary across cultures and may influence various aspects of people's lives, including their values, beliefs, and actions.

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  • 30. 

    A decision that does not necessarily include alternative evaluation is:

    • A.

      an extended decision.

    • B.

      a partial decision.

    • C.

      Limited decision

    • D.

      a habitual decision.

    Correct Answer
    D. a habitual decision.
    Explanation
    A habitual decision refers to a decision that is made without considering alternative options or evaluating them. It is a decision that is based on routine or habit, where the individual chooses the same course of action without considering other possibilities. This type of decision-making is often driven by familiarity, convenience, or past experiences, rather than a deliberate evaluation of alternatives. Therefore, a habitual decision does not necessarily involve alternative evaluation.

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  • 31. 

    A decision that is made individually is a(n) _____________ decision.

    • A.

      Syncretic

    • B.

      autonomic

    • C.

      syncratic

    • D.

      autocratic

    Correct Answer
    B. autonomic
    Explanation
    An autonomic decision is one that is made independently or individually, without external influence or interference. This aligns with the given question, which asks for the type of decision that is made individually. Therefore, the correct answer is "autonomic".

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  • 32. 

    A discrepancy between a desired state and an actual state is the basis for:

    • A.

      alternative evaluation.

    • B.

      stimulus discrimination.

    • C.

      problem recognition.

    • D.

      approach-avoidance conflict.

    Correct Answer
    C. problem recognition.
    Explanation
    Problem recognition refers to the process of perceiving a discrepancy between a desired state and an actual state. In this case, the discrepancy between a desired state and an actual state is mentioned as the basis for the answer. Therefore, the correct answer is problem recognition.

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  • 33. 

    1. A group that stays longer in a restaurant because of the music has been influenced by which characteristic of the situation?

    • A.

      task definition

    • B.

      physical surroundings

    • C.

      temporal perspective

    • D.

      social surroundings

    Correct Answer
    B. physical surroundings
    Explanation
    The group staying longer in the restaurant because of the music suggests that the physical surroundings, specifically the music playing in the restaurant, have influenced their behavior. The music has created a pleasant and enjoyable atmosphere, making the group want to stay longer and enjoy their time in the restaurant.

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  • 34. 

    A growth in single-parent families would imply a strong demand for:

    • A.

      holidays.

    • B.

      automobiles.

    • C.

      entertainment items.

    • D.

      convenience items.

    Correct Answer
    D. convenience items.
    Explanation
    A growth in single-parent families would imply a strong demand for convenience items. Single parents often have to juggle multiple responsibilities and may have less time and resources for household chores and errands. Convenience items such as ready-made meals, cleaning supplies, and time-saving gadgets can help them manage their busy schedules more efficiently. These items can provide convenience and ease in their daily lives, making them highly sought after by single parents.

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  • 35. 

    A highly brand-loyal consumer generally purchases his/her favourite brand using:

    • A.

      Peripheral decision making.

    • B.

      Limited decision making.

    • C.

      Habitual decision making.

    • D.

      None of the given answers.

    Correct Answer
    C. Habitual decision making.
    Explanation
    A highly brand-loyal consumer generally purchases his/her favourite brand using habitual decision making. This means that the consumer has developed a routine or habit of purchasing the same brand without much thought or consideration of other options. They are loyal to the brand and have a strong preference for it, leading them to make repeat purchases without actively engaging in the decision-making process.

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  • 36. 

    A husband-dominant decision will generally occur with the purchase of:

    • A.

      an automobile.

    • B.

      life insurance.

    • C.

      holidays.

    • D.

      an automobile and life insurance.

    Correct Answer
    D. an automobile and life insurance.
    Explanation
    Husband-dominant decision refers to a situation where the husband has more influence or control over the decision-making process. When it comes to purchasing an automobile and life insurance, it is likely that the husband will have a greater say in these decisions. This could be because traditionally, men are more involved in car-related matters and financial planning, which includes life insurance. Therefore, the correct answer is an automobile and life insurance.

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  • 37. 

    A just-noticeable difference (JND) refers to:

    • A.

      The relative difference in sensitivity between various sense modes.

    • B.

      The minimum amount a stimulus can differ with the difference still being noticed.

    • C.

      The difference in importance assigned to various evaluative criteria.

    • D.

      Minimum variation in evaluative criteria required for inclusion in a multi-dimensional scaling solution.

    Correct Answer
    B. The minimum amount a stimulus can differ with the difference still being noticed.
    Explanation
    A just-noticeable difference (JND) refers to the minimum amount a stimulus can differ with the difference still being noticed. This means that the JND represents the smallest change in a stimulus that a person can detect. It is a measure of sensitivity and perception, indicating the threshold at which a difference becomes noticeable to an individual. The other options do not accurately describe the concept of JND and are unrelated to sensitivity or perception.

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  • 38. 

    A latent motive is:

    • A.

      a social motive.

    • B.

      a non-social motive.

    • C.

      the highest level of Maslow's hierarchy.

    • D.

      none of the given answers.

    Correct Answer
    D. none of the given answers.
    Explanation
    The correct answer is "none of the given answers" because the options provided do not accurately describe what a latent motive is. A latent motive refers to an unconscious or hidden motive that drives a person's behavior, which is not specifically categorized as social or non-social. It is also not directly related to Maslow's hierarchy, which is a theory of human needs and motivation. Therefore, none of the given options accurately describe a latent motive.

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  • 39. 

    A maintenance strategy is:

    • A.

      a strategy for maintaining consumers highly involved with a brand.

    • B.

      a strategy for maintaining current involvement levels.

    • C.

      a strategy used by marketers to maintain current purchase behaviour in a situation where the brand is purchased habitually by the target market.

    • D.

      a strategy used by marketers to maintain current purchase behaviour in a situation of high involvement.

    Correct Answer
    C. a strategy used by marketers to maintain current purchase behaviour in a situation where the brand is purchased habitually by the target market.
    Explanation
    The correct answer is a strategy used by marketers to maintain current purchase behavior in a situation where the brand is purchased habitually by the target market. This explanation aligns with the definition of a maintenance strategy, which focuses on retaining existing customers and encouraging repeated purchases. It specifically mentions the context of habitual purchasing behavior, indicating that the strategy aims to sustain the current buying habits of the target market.

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  • 40. 

    A managerial framework for evaluating the household decision-making process includes:

    • A.

      steps in the decision process.

    • B.

      marketing tactics.

    • C.

      household members involved.

    • D.

      all of the given answers.

    Correct Answer
    D. all of the given answers.
    Explanation
    The correct answer is "all of the given answers" because a managerial framework for evaluating the household decision-making process includes all of the mentioned elements. Steps in the decision process are important to understand how decisions are made within a household. Marketing tactics play a role in influencing household decisions. And the household members involved are crucial in understanding the dynamics and influences within the decision-making process. Therefore, all of these factors are necessary to consider when evaluating the household decision-making process.

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  • 41. 

    A manifest motive is:

    • A.

      a social motive.

    • B.

      a non-social motive.

    • C.

      the highest level of Maslow's hierarchy.

    • D.

      a motive the consumer will admit to.

    Correct Answer
    D. a motive the consumer will admit to.
    Explanation
    A manifest motive refers to a motive that the consumer is willing to openly admit or express. This means that it is a motive that the consumer is comfortable acknowledging and discussing. In contrast, a latent motive is a motive that the consumer may not be consciously aware of or may not be willing to admit. Therefore, the correct answer is "a motive the consumer will admit to."

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  • 42. 

    1. A manufacturer that introduces a new snack product by giving numerous free samples is
    probably using:

    • A.

      classical conditioning.

    • B.

      operant conditioning.

    • C.

      punishment conditioning.

    • D.

      cognitive learning.

    Correct Answer
    B. operant conditioning.
    Explanation
    The manufacturer is using operant conditioning because they are providing free samples of the new snack product as a way to encourage people to try it and potentially purchase it in the future. Operant conditioning involves using rewards or punishments to shape behavior, and in this case, the free samples act as a reward to encourage people to engage with the product.

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  • 43. 

    A member of a household unit can be a(n) ______________ in a decision making process.

    • A.

      information gatherer

    • B.

      influencer

    • C.

      decision maker

    • D.

      All of the given answers are correct.

    Correct Answer
    D. All of the given answers are correct.
    Explanation
    In a decision-making process, a member of a household unit can play multiple roles. They can act as an information gatherer by collecting relevant data and facts to support the decision-making process. They can also be an influencer by providing their opinions, preferences, and suggestions that can influence the final decision. Additionally, they can be a decision maker themselves, having the authority to make the final decision. Therefore, all of the given answers are correct as a member of a household unit can fulfill any of these roles in a decision-making process.

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  • 44. 

    1. A person not ordering dessert after a meal because the restaurant was too warm and 'stuffy' was influenced by which characteristic of the situation?

    • A.

      physical surroundings

    • B.

      antecedent state

    • C.

      social surroundings

    • D.

      temporal perspective

    Correct Answer
    A. physical surroundings
    Explanation
    The person's decision to not order dessert was influenced by the physical surroundings of the restaurant being too warm and 'stuffy'. The uncomfortable temperature and atmosphere in the restaurant affected the person's desire to have dessert after the meal.

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  • 45. 

    1. A person who adopts a group's values and views as a guide for their own has engaged in _________
    _______ conformity.

    • A.

      informational

    • B.

      compliance

    • C.

      Identification

    • D.

      normative

    Correct Answer
    C. Identification
    Explanation
    Identification conformity refers to when a person adopts a group's values and views as a guide for their own because they identify with and want to be accepted by the group. This type of conformity occurs when individuals value their membership in a group and want to fit in, leading them to conform to the group's beliefs and behaviors.

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  • 46. 

    1. A person who consistently filters, interprets and/or provides information to other group members is ______
    ___________.

    • A.

      a filter agent

    • B.

      an opinion leader

    • C.

      a step generator

    • D.

      a busybody

    Correct Answer
    B. an opinion leader
    Explanation
    An opinion leader is a person who consistently filters, interprets, and provides information to other group members. They are influential individuals who have a significant impact on the opinions, attitudes, and behaviors of others in the group. They are seen as knowledgeable and trustworthy sources of information, and their opinions and recommendations are highly valued by others.

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  • 47. 

    A brand in a product category characterised by habitual purchase decisions that is in the targetmarket's evoked set needs a(n) _______________________ strategy.

    • A.

      maintenance

    • B.

      intercept

    • C.

      acceptance

    • D.

      preference

    Correct Answer
    A. maintenance
    Explanation
    In a product category where consumers make habitual purchase decisions and the brand is already in the target market's evoked set (the set of brands that come to mind when considering a purchase), the brand needs a maintenance strategy. This means the brand should focus on maintaining its position in the evoked set and reinforcing its existing customer base rather than trying to intercept new customers or gain acceptance from non-users. A maintenance strategy would involve activities such as customer retention, loyalty programs, and continuous marketing efforts to keep the brand top-of-mind for consumers.

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  • 48. 

    1. A person who purchases a product in the nearest store because he/she must return home as soon as possible has been influenced by which characteristic of the situation?

    • A.

      Social surroundings

    • B.

      physical surroundings

    • C.

      antecedent state

    • D.

      None of the given answers

    Correct Answer
    D. None of the given answers
  • 49. 

    1. A person who shops at a nicer store than normal because he/she is buying a gift rather than a personal item is influenced by which characteristic of the situation?

    • A.

      Antecedent state

    • B.

      social surroundings

    • C.

      temporal perspective

    • D.

      task definition

    Correct Answer
    D. task definition
    Explanation
    When a person shops at a nicer store than normal because they are buying a gift, they are influenced by the task definition characteristic of the situation. This means that the purpose or goal of the shopping task, which is buying a gift, influences their choice of store. They perceive the gift as a special occasion and therefore choose a nicer store to find a more suitable gift.

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  • 50. 

    A point-of-purchase display is most effective if:

    • A.

      used alone.

    • B.

      used in conjunction with advertising.

    • C.

      used for a long time period.

    • D.

      used at some distance from the actual product.

    Correct Answer
    B. used in conjunction with advertising.
    Explanation
    A point-of-purchase display is most effective when used in conjunction with advertising because it reinforces the message and creates a stronger impact on the consumer. By combining the visual appeal of the display with the persuasive elements of advertising, it increases the chances of attracting attention, generating interest, and ultimately driving sales. Using the display alone may not have the same level of impact as it lacks the additional reinforcement and context provided by advertising.

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Quiz Review Timeline +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 01, 2017
    Quiz Created by
    Jiewenshi
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