Consumer Behavior In Marketing Quiz!

50 Questions | Total Attempts: 78

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Consumer Behavior In Marketing Quiz!

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Questions and Answers
  • 1. 
    Which of the following is not a major step in information processing?
    • A. 

      Attention

    • B. 

      Interpretation

    • C. 

      Exposure

    • D. 

      All of the given answers are steps in information processing.

  • 2. 
    Which of the following is not an element of relationship marketing?
    • A. 

      developing a core product around which to build customer relationships

    • B. 

      pricing in a manner that encourages loyalty

    • C. 

      engaging in internal marketing in order to perform well for customers

    • D. 

      All of the given answers are elements of relationship marketing.

  • 3. 
    A problem of which the consumer is not aware is:
    • A. 

      A situational problem.

    • B. 

      A potential problem.

    • C. 

      A manifest problem.

    • D. 

      None of the given answers.

  • 4. 
    For a target market using a brand first, outlet second decision sequence, a manufacturer should not:
    • A. 

      Use brand availability advertising.

    • B. 

      Develop brand image management.

    • C. 

      Use more exclusive distribution.

    • D. 

      None of the given answers are correct.

  • 5. 
    Sensory discrimination refers to:
    • A. 

      Individuals' tendencies to rely on one sense mode.

    • B. 

      The lack of just-noticeable differences between the various sense modes.

    • C. 

      The ability of an individual to distinguish between similar stimuli.

    • D. 

      none of the given answers.

  • 6. 
    The ability of an individual to distinguish between similar stimuli is:
    • A. 

      called sensation differentiation.

    • B. 

      very highly developed in most consumers.

    • C. 

      called just definite differentiation.

    • D. 

      called sensory discrimination.

  • 7. 
    The difference between repeat purchase behaviour and brand loyalty is not explained by which of the followingstatements?
    • A. 

      Repeat purchase often results in brand loyalty.

    • B. 

      Brand loyalty implies a psychological commitment to the brand.

    • C. 

      Repeat purchase may exist because there is only one brand in that product category.

    • D. 

      Brand loyalty is biased.

  • 8. 
    Which of the following are not examples of an external information source listed in the text?
    • A. 

      friends, family

    • B. 

      consumer groups, government departments

    • C. 

      sales staff, advertising

    • D. 

      All of the given answers are external information sources.

  • 9. 
    Which of the following is not a VALS segment?
    • A. 

      experiencers

    • B. 

      believers

    • C. 

      activists

    • D. 

      makers

  • 10. 
    Which of the following is not a decision retailers face when using price advertising?
    • A. 

      what verbal statements should accompany the price information

    • B. 

      whether comparison or reference prices should be used

    • C. 

      how large a price discount should be used

    • D. 

      All of the given answers are decisions retailers face.

  • 11. 
    Which of the following is not a major step in perception?
    • A. 

      Attention

    • B. 

      Analysis

    • C. 

      Exposure

    • D. 

      Interpretation

  • 12. 
    Which of the following is not a major step in perception?
    • A. 

      Position

    • B. 

      Contrast

    • C. 

      Isolation

    • D. 

      All of the given answers influence attention.

  • 13. 
    Which of the following is not an Australian lifestyle segment developed by Roy Morgan Research?
    • A. 

      Look at me

    • B. 

      empty nesters

    • C. 

      something better

    • D. 

      visible achievers

  • 14. 
    Which of the following is not an approach to reducing dissonance?
    • A. 

      Increase the desirability of the brand purchased.

    • B. 

      Decrease the desirability of the rejected alternative.

    • C. 

      Decrease the importance of the purchase decision.

    • D. 

      All of the given answers are approaches for reducing dissonance.

  • 15. 
    Which of the following is not an ascribed status dimension?
    • A. 

      Race

    • B. 

      Age

    • C. 

      Gender

    • D. 

      All of the given answers are ascribed status dimensions

  • 16. 
    Which of the following is not one of the primary sources of information available to consumers?
    • A. 

      industry files

    • B. 

      experiential sources

    • C. 

      memory

    • D. 

      independent sources

  • 17. 
    Which of the following is not recommended when marketing to generation X?
    • A. 

      Be realistic.

    • B. 

      Be interactive.

    • C. 

      Promote on the basis of 'hipness'.

    • D. 

      Use soft-sell tactics.

  • 18. 
    Which of the following is not true about Australian tweens?
    • A. 

      More than 60 per cent have regular access to tablet computers.

    • B. 

      Two-thirds own or have access to a smartphone.

    • C. 

      They are highly likely to participate in mobile social networking.

    • D. 

      All of the given answers are true about tweens.

  • 19. 
    Which of the following is not true of emotion in advertising?
    • A. 

      Emotional messages are processed more thoroughly than neutral messages.

    • B. 

      It may enhance liking for the ad itself.

    • C. 

      An emotive ad may be remembered better than a neutral ad.

    • D. 

      All of the given answers are true of emotion in advertising.

  • 20. 
    'Space' as a form of non-verbal communication refers to:
    • A. 

      the use people make of space.

    • B. 

      the meanings assigned to the use of space.

    • C. 

      the geographical area.

    • D. 

      the use people make of space and the meanings assigned to the use of space

  • 21. 
    'Young couple: no children' stage consumers are more likely to spend their money on:
    • A. 

      expensive holidays.

    • B. 

      theatre tickets.

    • C. 

      alcohol.

    • D. 

      all of the given answers.

  • 22. 
    A brand in a product category characterised by habitual purchase decisions that is in the targetmarket's evoked set needs a(n) _______________________ strategy.
    • A. 

      maintenance

    • B. 

      intercept

    • C. 

      acceptance

    • D. 

      preference

  • 23. 
    A brand in a product category characterised by limited purchase decisions that is in the targetmarket's evoked set needs a(n) _______________________ strategy.
    • A. 

      disrupt

    • B. 

      intercept

    • C. 

      acceptance

    • D. 

      None of the given answers are correct.

  • 24. 
    A brand requiring an intercept strategy is:
    • A. 

      not in the evoked set and characterised by habitual decision making.

    • B. 

      not in the evoked set and typified by a limited search.

    • C. 

      in the evoked set and characterised by extended decision making.

    • D. 

      in the evoked set and typified by habitual decision making.

  • 25. 
    A capture strategy is:
    • A. 

      marketing communications that are used to capture the consumer's attention.

    • B. 

      capturing the consumer's attention by using different tactics in the servicescape environment.

    • C. 

      used by marketers when the brand is in the target market's evoked set and consumers engage in limited decision making.

    • D. 

      used by marketers when the brand is in the target market's inert set and consumers engage in limited decision making.

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