Principles Of Marketing: Factors Influencing Consumer Behavior! Ouiz

21 Questions | Total Attempts: 160

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Principles Of Marketing: Factors Influencing Consumer Behavior! Ouiz

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Questions and Answers
  • 1. 
    _______________ is the set of basic values, perceptions, wants, and behaviors learned by members of society from family and other important institutions.
    • A. 

      Culture

    • B. 

      Ethics

    • C. 

      Consumer Behavior

    • D. 

      Morals

  • 2. 
    Which of the following characteristics is not a measure of social class?
    • A. 

      Education

    • B. 

      Income

    • C. 

      Occupation

    • D. 

      All are measures of social class.

  • 3. 
    A person within a reference group who, because of special skills, knowledge, personality, and other characteristics, exerts influence on others is called a(n)_________________.
    • A. 

      Consumption Leader

    • B. 

      Market Maven

    • C. 

      Aspirational Role Model

    • D. 

      Opinion Leader

  • 4. 
    AIO dimensions of a person's lifestyle include _______________, ____________________, and __________________.
    • A. 

      Age, Income, Occupation

    • B. 

      Achievement, Involvement, Orientation

    • C. 

      Activities, Interests, Opinions

    • D. 

      Attitudes, Involvement, Opinions

  • 5. 
    Which of the following is not one of the need levels in Maslow's Hierarchy of Needs?
    • A. 

      Social

    • B. 

      Esteem

    • C. 

      Psychological

    • D. 

      Physiological

  • 6. 
    The process of dividing a market into distinct groups with distinct needs, characteristics, or behavior, who might require separate marketing mixes is called ________________.
    • A. 

      Market Segmentation

    • B. 

      Market Research

    • C. 

      Market Positioning

    • D. 

      Target Marketing

  • 7. 
    Which of the following is not a major segmentation variable for consumer markets?
    • A. 

      Lifestyle

    • B. 

      Demographic

    • C. 

      Geographic

    • D. 

      Psychographic

  • 8. 
    Lowe's Home Improvement stores is reaching out to women by making its stores more attractive and using a family-oriented advertising campaign. Lowe's is using _______ as a segmentation base.
    • A. 

      Gender

    • B. 

      Lifestyle

    • C. 

      Benefits Sought

    • D. 

      Family Life Cycle

  • 9. 
    Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries is called ____________.
    • A. 

      Intermarket Segmentation

    • B. 

      International Segmentation

    • C. 

      Cultural Segmentation

    • D. 

      Global Targeting

  • 10. 
    Which of the following is not a term for individual marketing?
    • A. 

      One-to-One Marketing

    • B. 

      Customized Marketing

    • C. 

      Market-of-One Marketing

    • D. 

      All Are Terms For Individual Marketing

  • 11. 
    Which value proposition involves providing the most upscale product or service and charging a higher price to cover higher costs?
    • A. 

      More for the Same

    • B. 

      More for Less

    • C. 

      Same for Less

    • D. 

      More for More

  • 12. 
    Which of the following is not one of the characteristics of useful market segments?
    • A. 

      Desirable

    • B. 

      Actionable

    • C. 

      Accesible

    • D. 

      Measurable

  • 13. 
    An example of ____________ segmentation is the Prizm system, which classifies demographic information by zip code and neighborhood. 
    • A. 

      Zip Code

    • B. 

      Demographic

    • C. 

      Geodemographics

    • D. 

      Neighborhood

  • 14. 
    Variables such as social class, lifestyle, and personality are components of the ____________ segmentation base.
    • A. 

      Demographic

    • B. 

      Geographic

    • C. 

      Behavioral

    • D. 

      Psychographic

  • 15. 
    _______________ is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. 
    • A. 

      Market Segmentation

    • B. 

      Market Positioning

    • C. 

      Target Marketing

    • D. 

      Competitive Advantage

  • 16. 
    A group of people with shared value systems base on common life experiences and situations is called a ____________.
    • A. 

      Institution

    • B. 

      Subculture

    • C. 

      Reference Group

    • D. 

      Consumer Market

  • 17. 
    Groups have a direct influence on a person's behavior and to which a person belongs are called?
    • A. 

      Family Groups

    • B. 

      Aspirational Groups

    • C. 

      Membership Groups

    • D. 

      Reference Groups

  • 18. 
    Jack and Alyssa Noland are both professionals who possess neither family status nor unusual wealth. They believe strongly in education and are highly civic mined. They want the better things in life. What major American social class are Jack and Alyssa members of?
    • A. 

      Middle Class

    • B. 

      Upper Middle

    • C. 

      Lower Upper

    • D. 

      Upper Upper

  • 19. 
    Primary motivations used in the VALS typology include ideals, achievements, and _________________.
    • A. 

      Self-Expression

    • B. 

      Experiences

    • C. 

      Interests

    • D. 

      Activities

  • 20. 
    Which of the following is not one of the stages in the buyer decision process?
    • A. 

      Purchase Decision

    • B. 

      Cognitive Dissonance

    • C. 

      Information Search

    • D. 

      Need Recognition

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