Principles Of Marketing: Factors Influencing Consumer Behavior! Ouiz

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Questions: 21 | Attempts: 392 | Updated: Mar 21, 2023

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Mar 21, 2023

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Apr 21, 2013

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Principles Of Marketing: Factors Influencing Consumer Behavior! Ouiz

_______________ is the set of basic values, perceptions, wants, and behaviors learned by members of society from family and other important institutions.

Which of the following characteristics is not a measure of social class?

A person within a reference group who, because of special skills, knowledge, personality, and other characteristics, exerts influence on others is called a(n)_________________.

AIO dimensions of a person's lifestyle include _, , and ____.

Which of the following is not one of the need levels in Maslow's Hierarchy of Needs?

The process of dividing a market into distinct groups with distinct needs, characteristics, or behavior, who might require separate marketing mixes is called ________________.

Which of the following is not a major segmentation variable for consumer markets?

Lowe's Home Improvement stores is reaching out to women by making its stores more attractive and using a family-oriented advertising campaign. Lowe's is using _______ as a segmentation base.

Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries is called ____________.

Which of the following is not a term for individual marketing?

Which value proposition involves providing the most upscale product or service and charging a higher price to cover higher costs?

Which of the following is not one of the characteristics of useful market segments?

An example of ____________ segmentation is the Prizm system, which classifies demographic information by zip code and neighborhood.

Variables such as social class, lifestyle, and personality are components of the ____________ segmentation base.

_______________ is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

A group of people with shared value systems base on common life experiences and situations is called a ____________.

Groups have a direct influence on a person's behavior and to which a person belongs are called?

Jack and Alyssa Noland are both professionals who possess neither family status nor unusual wealth. They believe strongly in education and are highly civic mined. They want the better things in life. What major American social class are Jack and Alyssa members of?

Primary motivations used in the VALS typology include ideals, achievements, and _________________.

Which of the following is not one of the stages in the buyer decision process?

Principles Of Marketing: Factors Influencing Consumer Behavior! Ouiz

_______________ is the set of basic values, perceptions, wants, and behaviors learned by members of society from family and other important institutions.

Which of the following characteristics is not a measure of social class?

A person within a reference group who, because of special skills, knowledge, personality, and other characteristics, exerts influence on others is called a(n)_________________.

AIO dimensions of a person's lifestyle include _______________, ____________________, and __________________.

Which of the following is not one of the need levels in Maslow's Hierarchy of Needs?

The process of dividing a market into distinct groups with distinct needs, characteristics, or behavior, who might require separate marketing mixes is called ________________.

Which of the following is not a major segmentation variable for consumer markets?

Lowe's Home Improvement stores is reaching out to women by making its stores more attractive and using a family-oriented advertising campaign. Lowe's is using _______ as a segmentation base.

Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries is called ____________.

Which of the following is not a term for individual marketing?

Which value proposition involves providing the most upscale product or service and charging a higher price to cover higher costs?

Which of the following is not one of the characteristics of useful market segments?

An example of ____________ segmentation is the Prizm system, which classifies demographic information by zip code and neighborhood.

Variables such as social class, lifestyle, and personality are components of the ____________ segmentation base.

_______________ is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

A group of people with shared value systems base on common life experiences and situations is called a ____________.

Groups have a direct influence on a person's behavior and to which a person belongs are called?

Jack and Alyssa Noland are both professionals who possess neither family status nor unusual wealth. They believe strongly in education and are highly civic mined. They want the better things in life. What major American social class are Jack and Alyssa members of?

Primary motivations used in the VALS typology include ideals, achievements, and _________________.

Which of the following is not one of the stages in the buyer decision process?

AIO dimensions of a person's lifestyle include _, , and ____.