Principles Of Marketing: Factors INFLuencing Consumer Behavior! Ouiz

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  • 1/21 Questions

    Which of the following characteristics is not a measure of social class?

    • Education
    • Income
    • Occupation
    • All are measures of social class.
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About This Quiz

Explore key aspects of marketing with the 'Principles Of Marketing: Factors Influencing Consumer Behavior!' quiz. Assess your understanding of cultural influences, social classes, market segmentation, and more, enhancing your marketing and consumer behavior insights.

Principles Of Marketing: Factors Influencing Consumer Behavior! Ouiz - Quiz

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  • 2. 

    Which of the following is not one of the stages in the buyer decision process?

    • Purchase Decision

    • Cognitive Dissonance

    • Information Search

    • Need Recognition

    Correct Answer
    A. Cognitive Dissonance
    Explanation
    Cognitive dissonance is not one of the stages in the buyer decision process. The buyer decision process consists of five stages: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Cognitive dissonance refers to the discomfort or tension that a buyer may experience after making a purchase, when they have conflicting thoughts or doubts about their decision. While cognitive dissonance is a psychological concept related to post-purchase behavior, it is not considered a separate stage in the buyer decision process.

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  • 3. 

    The process of dividing a market into distinct groups with distinct needs, characteristics, or behavior, who might require separate marketing mixes is called ________________.

    • Market Segmentation

    • Market Research

    • Market Positioning

    • Target Marketing

    Correct Answer
    A. Market Segmentation
    Explanation
    Market segmentation is the process of dividing a market into distinct groups with distinct needs, characteristics, or behavior, who might require separate marketing mixes. This allows businesses to better understand their target audience and create tailored marketing strategies to effectively reach and serve each segment. By identifying and targeting specific segments, companies can optimize their marketing efforts and increase their chances of success in the market.

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  • 4. 

    A group of people with shared value systems base on common life experiences and situations is called a ____________.

    • Institution

    • Subculture

    • Reference Group

    • Consumer Market

    Correct Answer
    A. Subculture
    Explanation
    A subculture refers to a group of people who share similar values, beliefs, and behaviors within a larger society. They often have their own unique language, symbols, and rituals that differentiate them from the dominant culture. Subcultures can form based on common life experiences and situations, such as occupation, hobbies, or interests. These shared values and experiences create a sense of identity and belonging among subculture members. Therefore, a subculture is the most appropriate term to describe a group of people with shared value systems based on common life experiences and situations.

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  • 5. 

    A person within a reference group who, because of special skills, knowledge, personality, and other characteristics, exerts influence on others is called a(n)_________________.

    • Consumption Leader

    • Market Maven

    • Aspirational Role Model

    • Opinion Leader

    Correct Answer
    A. Opinion Leader
    Explanation
    An opinion leader is a person within a reference group who has special skills, knowledge, personality, and other characteristics that allow them to exert influence on others. They are seen as knowledgeable and trustworthy, and their opinions and recommendations are highly valued by others in the group. Opinion leaders play a crucial role in shaping the attitudes, behaviors, and purchasing decisions of others, making them an important target for marketers looking to influence consumer behavior.

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  • 6. 

    Which of the following is not a term for individual marketing?

    • One-to-One Marketing

    • Customized Marketing

    • Market-of-One Marketing

    • All Are Terms For Individual Marketing

    Correct Answer
    A. All Are Terms For Individual Marketing
  • 7. 

    Which value proposition involves providing the most upscale product or service and charging a higher price to cover higher costs?

    • More for the Same

    • More for Less

    • Same for Less

    • More for More

    Correct Answer
    A. More for More
    Explanation
    The value proposition "More for More" involves providing the most upscale product or service and charging a higher price to cover the higher costs. This proposition targets customers who are willing to pay a premium for superior quality, features, or benefits. By offering more value in terms of higher quality or additional features, businesses can justify charging a higher price and attract customers who prioritize luxury or exclusivity. This strategy is commonly used in luxury brands or high-end services where customers are willing to pay more for a premium experience.

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  • 8. 

    Which of the following is not a major segmentation variable for consumer markets?

    • Lifestyle

    • Demographic

    • Geographic

    • Psychographic

    Correct Answer
    A. Lifestyle
    Explanation
    Lifestyle is not a major segmentation variable for consumer markets because it is actually a subcategory of psychographic segmentation. Psychographic segmentation focuses on the attitudes, values, interests, and lifestyles of consumers, whereas demographic segmentation categorizes consumers based on factors such as age, gender, income, and education. Geographic segmentation divides consumers based on their location, and lifestyle is a factor that falls under psychographic segmentation. Therefore, lifestyle is not considered a major segmentation variable on its own.

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  • 9. 

    _______________ is the set of basic values, perceptions, wants, and behaviors learned by members of society from family and other important institutions.

    • Culture

    • Ethics

    • Consumer Behavior

    • Morals

    Correct Answer
    A. Culture
    Explanation
    Culture refers to the set of basic values, perceptions, wants, and behaviors that are learned by members of society from family and other important institutions. It encompasses the beliefs, customs, traditions, and norms that shape the way individuals think, act, and interact within a particular society. Culture is a fundamental aspect of human society and influences various aspects of our lives, including our consumer behavior, ethical standards, and moral values.

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  • 10. 

    An example of ____________ segmentation is the Prizm system, which classifies demographic information by zip code and neighborhood. 

    • Zip Code

    • Demographic

    • Geodemographics

    • Neighborhood

    Correct Answer
    A. Geodemographics
    Explanation
    Geodemographics is the correct answer because it refers to the segmentation of demographic information based on zip code and neighborhood. The Prizm system mentioned in the question is an example of geodemographics as it classifies demographic data by analyzing the characteristics of specific areas, such as zip codes and neighborhoods. This type of segmentation allows for a more targeted and localized approach to understanding consumer behavior and preferences.

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  • 11. 

    AIO dimensions of a person's lifestyle include _______________, ____________________, and __________________.

    • Age, Income, Occupation

    • Achievement, Involvement, Orientation

    • Activities, Interests, Opinions

    • Attitudes, Involvement, Opinions

    Correct Answer
    A. Activities, Interests, Opinions
    Explanation
    The AIO dimensions of a person's lifestyle include activities, interests, and opinions. These dimensions refer to the various activities that a person engages in, the things they are interested in, and their opinions or beliefs about certain topics. This information is important in understanding an individual's lifestyle and preferences, as it gives insights into how they spend their time, what they enjoy, and what they believe in.

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  • 12. 

    Which of the following is not one of the characteristics of useful market segments?

    • Desirable

    • Actionable

    • Accesible

    • Measurable

    Correct Answer
    A. Desirable
    Explanation
    Desirable is not one of the characteristics of useful market segments because the characteristics of useful market segments are based on their practicality and effectiveness in targeting specific groups of consumers. Desirability is subjective and can vary among individuals, making it difficult to define and measure accurately. On the other hand, actionable, accessible, and measurable are all objective characteristics that can be clearly defined and evaluated to determine the usefulness of a market segment.

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  • 13. 

    Lowe's Home Improvement stores is reaching out to women by making its stores more attractive and using a family-oriented advertising campaign. Lowe's is using _______ as a segmentation base.

    • Gender

    • Lifestyle

    • Benefits Sought

    • Family Life Cycle

    Correct Answer
    A. Gender
    Explanation
    Lowe's Home Improvement stores is using gender as a segmentation base to reach out to women. By making its stores more attractive and using a family-oriented advertising campaign, Lowe's aims to specifically target and appeal to female customers. This strategy recognizes that women may have different preferences and needs when it comes to home improvement and aims to cater to those specific interests.

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  • 14. 

    Which of the following is not one of the need levels in Maslow's Hierarchy of Needs?

    • Social

    • Esteem

    • Psychological

    • Physiological

    Correct Answer
    A. Psychological
    Explanation
    The correct answer is "Psychological". Maslow's Hierarchy of Needs consists of five levels: physiological, safety, love/belonging, esteem, and self-actualization. "Psychological" is not one of the need levels in this hierarchy.

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  • 15. 

    Groups have a direct influence on a person's behavior and to which a person belongs are called?

    • Family Groups

    • Aspirational Groups

    • Membership Groups

    • Reference Groups

    Correct Answer
    A. Membership Groups
    Explanation
    Membership groups are the correct answer because they refer to the groups to which a person belongs and that have a direct influence on their behavior. These groups typically involve a sense of belonging and identification, such as a person's family, social clubs, or professional associations. The influence of membership groups can shape an individual's attitudes, values, and behaviors, as they are directly involved in these groups and interact with their members on a regular basis.

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  • 16. 

    Variables such as social class, lifestyle, and personality are components of the ____________ segmentation base.

    • Demographic

    • Geographic

    • Behavioral

    • Psychographic

    Correct Answer
    A. Psychographic
    Explanation
    Psychographic segmentation is a marketing strategy that divides a market into different groups based on variables such as social class, lifestyle, and personality. This type of segmentation focuses on understanding the attitudes, interests, and opinions of consumers, allowing companies to tailor their marketing messages and products to specific target audiences. By considering psychographic variables, businesses can better understand their customers' motivations and preferences, leading to more effective marketing campaigns and higher customer satisfaction.

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  • 17. 

    Jack and Alyssa Noland are both professionals who possess neither family status nor unusual wealth. They believe strongly in education and are highly civic mined. They want the better things in life. What major American social class are Jack and Alyssa members of?

    • Middle Class

    • Upper Middle

    • Lower Upper

    • Upper Upper

    Correct Answer
    A. Upper Middle
    Explanation
    Based on the information provided, Jack and Alyssa Noland are professionals who value education and civic engagement, but they do not have any family status or significant wealth. This suggests that they belong to the Upper Middle social class. This class typically consists of well-educated professionals who have comfortable lifestyles and enjoy certain privileges but do not possess the extreme wealth of the Upper Upper class.

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  • 18. 

    _______________ is arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. 

    • Market Segmentation

    • Market Positioning

    • Target Marketing

    • Competitive Advantage

    Correct Answer
    A. Market Positioning
    Explanation
    Market positioning refers to the process of arranging a product in a clear, distinctive, and desirable place in the minds of target consumers compared to competing products. It involves creating a unique and favorable perception of the product in the market, highlighting its unique features, benefits, and value proposition. This helps the product to stand out from the competition and attract the target consumers effectively. Market positioning plays a crucial role in shaping the brand image, differentiation, and overall success of a product in the market.

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  • 19. 

    Primary motivations used in the VALS typology include ideals, achievements, and _________________.

    • Self-Expression

    • Experiences

    • Interests

    • Activities

    Correct Answer
    A. Self-Expression
    Explanation
    The primary motivations used in the VALS typology include ideals, achievements, and self-expression. Self-expression refers to the desire of individuals to express their unique identities, values, and beliefs. It encompasses the need for creative expression, personal freedom, and the ability to stand out from the crowd. In the context of the VALS typology, self-expression is an important factor in understanding consumer behavior and determining their preferences, choices, and attitudes towards products and services.

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  • 20. 

    Forming segments of consumers who have similar needs and buying behavior even though they are located in different countries is called ____________.

    • Intermarket Segmentation

    • International Segmentation

    • Cultural Segmentation

    • Global Targeting

    Correct Answer
    A. Intermarket Segmentation
    Explanation
    Intermarket Segmentation refers to the process of dividing consumers into segments based on their similar needs and buying behavior, even if they are located in different countries. This approach recognizes that consumers across different markets may share common characteristics and preferences, allowing companies to tailor their marketing strategies to specific segments rather than treating all consumers in a particular country as one homogeneous group. By understanding and targeting these intermarket segments, companies can effectively reach and meet the needs of diverse consumer groups across different countries.

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  • Current Version
  • Mar 21, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Apr 21, 2013
    Quiz Created by
    Dmanashirova
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