What Is Your Buying Personality

20-35

36-45

46+

Online

In store

A.      When I make a purchase, I am also considerate of how this will impact others in my household or close environment – it is not only my needs I think of

B.      I see myself as an early adopter of new technologies and value innovations as a part of my lifestyle and social status

C.       I often consult with others, before making my final purchase decisions, and weigh up the pros and cons

D.      I mostly think about my budget, and am often making the best decisions on cost as a priority. I definitely believe that every penny counts

A. For the products I need every week or every month, I prefer having these delivered to me automatically without having to reorder them

B. When considering a product, sustainability is a very important factor when choosing between products

C. I am very open to promotional offers or targeted marketing to inform me of new products or promotions on existing products

D. I would be willing to pay a premium for a brand that is known for its high quality products as opposed to its lesser known brands

Not important

Important

Very important

100% online research

Majority online research but some offline

Equally online and offline

Majority offline research but some offline too

Never, I make my own decisions

Yes I always do

Sometimes

Yes

Never

Sometimes

Male

Female