What Is Your Buying Personality

1. Would you consider yourself brand loyal?

Yes

Never

Sometimes

About This Quiz

Explore your buying personality with this quiz. Determine how age, preferred shopping platforms, personal descriptors, and research habits influence your purchasing decisions. Ideal for understanding consumer behavior and marketing strategies.

2. 1. You are

Male

Female

3. What age bracket would you classify yourself in?

20-35

36-45

46+

4. Do you prefer to make your key purchase decisions online or in store? If you could only select one?

Online

In store

Which of these statements would you say best describe you?

A. When I make a purchase, I am also considerate of how this will impact others in my household or close environment – it is not only my needs I think of

B. I see myself as an early adopter of new technologies and value innovations as a part of my lifestyle and social status

C. I often consult with others, before making my final purchase decisions, and weigh up the pros and cons

D. I mostly think about my budget, and am often making the best decisions on cost as a priority. I definitely believe that every penny counts

If you could describe your purchase behaviour which statement would you most select?

A. For the products I need every week or every month, I prefer having these delivered to me automatically without having to reorder them

B. When considering a product, sustainability is a very important factor when choosing between products

C. I am very open to promotional offers or targeted marketing to inform me of new products or promotions on existing products

D. I would be willing to pay a premium for a brand that is known for its high quality products as opposed to its lesser known brands

7. How important are researching facts and data when considering a purchase?

Not important

Important

Very important

8. Do you prefer to conduct research activities when looking for a new product online or in store? If you could only select one? Online/In Store (online weighting proposed)