Wondering what is your chooser/buyer personality?
You May Get
Hugh/Charlotte
Karl/Elen
20-35
36-45
46+
Online
In store
A. When I make a purchase, I am also considerate of how this will impact others in my household or close environment – it is not only my needs I think of
B. I see myself as an early adopter of new technologies and value innovations as a part of my lifestyle and social status
C. I often consult with others, before making my final purchase decisions, and weigh up the pros and cons
D. I mostly think about my budget, and am often making the best decisions on cost as a priority. I definitely believe that every penny counts
A. For the products I need every week or every month, I prefer having these delivered to me automatically without having to reorder them
B. When considering a product, sustainability is a very important factor when choosing between products
C. I am very open to promotional offers or targeted marketing to inform me of new products or promotions on existing products
D. I would be willing to pay a premium for a brand that is known for its high quality products as opposed to its lesser known brands
Not important
Important
Very important
100% online research
Majority online research but some offline
Equally online and offline
Majority offline research but some offline too
Never, I make my own decisions
Yes I always do
Sometimes
Yes
Never
Sometimes
Male
Female
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