Explore your buying personality with this quiz. Determine how age, preferred shopping platforms, personal descriptors, and research habits influence your purchasing decisions. Ideal for understanding consumer behavior and marketing strategies.
Online
In store
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A.     When I make a purchase, I am also considerate of how this will impact others in my household or close environment – it is not only my needs I think of
B.     I see myself as an early adopter of new technologies and value innovations as a part of my lifestyle and social status
C.      I often consult with others, before making my final purchase decisions, and weigh up the pros and cons
D.     I mostly think about my budget, and am often making the best decisions on cost as a priority. I definitely believe that every penny counts
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A. For the products I need every week or every month, I prefer having these delivered to me automatically without having to reorder them
B. When considering a product, sustainability is a very important factor when choosing between products
C. I am very open to promotional offers or targeted marketing to inform me of new products or promotions on existing products
D. I would be willing to pay a premium for a brand that is known for its high quality products as opposed to its lesser known brands
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Not important
Important
Very important
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100% online research
Majority online research but some offline
Equally online and offline
Majority offline research but some offline too
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Never, I make my own decisions
Yes I always do
Sometimes
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Yes
Never
Sometimes
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Male
Female
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