What Is Your Buying Personality

9 Questions | Total Attempts: 39

What Is Your Buying Personality

Wondering what is your chooser/buyer personality?


Questions and Answers
  • 1. 
    1. You are
    • A. 

      Male

    • B. 

      Female

  • 2. 
    What age bracket would you classify yourself in?
    • A. 

      20-35

    • B. 

      36-45

    • C. 

      46+

  • 3. 
    Do you prefer to make your key purchase decisions online or in store? If you could only select one?  
    • A. 

      Online

    • B. 

      In store

  • 4. 
    Do you prefer to conduct research activities when looking for a new product online or in store? If you could only select one? Online/In Store (online weighting proposed)
    • A. 

      100% online research

    • B. 

      Majority online research but some offline

    • C. 

      Equally online and offline

    • D. 

      Majority offline research but some offline too

  • 5. 
    Which of these statements would you say best describe you?
    • A. 

      A.      When I make a purchase, I am also considerate of how this will impact others in my household or close environment – it is not only my needs I think of

    • B. 

      B.      I see myself as an early adopter of new technologies and value innovations as a part of my lifestyle and social status

    • C. 

      C.       I often consult with others, before making my final purchase decisions, and weigh up the pros and cons

    • D. 

      D.      I mostly think about my budget, and am often making the best decisions on cost as a priority. I definitely believe that every penny counts

  • 6. 
    If you could describe your purchase behaviour which statement would you most select?  
    • A. 

      A. For the products I need every week or every month, I prefer having these delivered to me automatically without having to reorder them

    • B. 

      B. When considering a product, sustainability is a very important factor when choosing between products

    • C. 

      C. I am very open to promotional offers or targeted marketing to inform me of new products or promotions on existing products

    • D. 

      D. I would be willing to pay a premium for a brand that is known for its high quality products as opposed to its lesser known brands

  • 7. 
    How important are researching facts and data when considering a purchase?
    • A. 

      Not important

    • B. 

      Important

    • C. 

      Very important

  • 8. 
    Do you value feedback from others when considering a purchase? 
    • A. 

      Never, I make my own decisions

    • B. 

      Yes I always do

    • C. 

      Sometimes

  • 9. 
    Would you consider yourself brand loyal?
    • A. 

      Yes

    • B. 

      Never

    • C. 

      Sometimes

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