Chapter 4 - Consumer Behaviour

20 Questions | Total Attempts: 8439

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Chapter 4 - Consumer Behaviour

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Questions and Answers
  • 1. 
    Consumer behaviour is the analysis of the behaviour of _____ and _____ who buy goods and services for _____ consumption
    • A. 

      Individuals, businesses, private

    • B. 

      Businesses, households, public

    • C. 

      Individuals, households, personal

    • D. 

      Businesses, households, conspicuous

  • 2. 
    Chacteristics of the location in which the purchase decision is made are known as
    • A. 

      Material

    • B. 

      Motivational

    • C. 

      Physical

    • D. 

      Social

  • 3. 
    As a situational influence, the concept of 'time' refers to
    • A. 

      The average time consumers take to make a purchase decision

    • B. 

      The time available for a purchase decision

    • C. 

      The time it takes to make a purchase decision

    • D. 

      The number of times a purchase decision is made

  • 4. 
    While shopping for a pair of jeans, you ask your friend "how do I look in these?" This influence on your purchasing decision is a
    • A. 

      Physical

    • B. 

      Personal influence

    • C. 

      Social influence

    • D. 

      Motivational influence

  • 5. 
    The system of knowledge, beliefs, values, rituals and artefacts by which a society or other large group defines itself is called
    • A. 

      Culture

    • B. 

      Long term orientation

    • C. 

      Law

    • D. 

      Social identity

  • 6. 
    You play as part of your local football team, For training, you choose to focus on your own goal of increasing your fitness, rather than the team goal of improved game strategy. In doing so you are displaying a culture of
    • A. 

      Masculinity

    • B. 

      Uncertainty avoidance

    • C. 

      Independence

    • D. 

      Individualism

  • 7. 
    Which of these is defined as a group comprising individuals of similar social rank within the social hierarchy?
    • A. 

      Social class

    • B. 

      Subculture

    • C. 

      Multiculturalism

    • D. 

      Reference group

  • 8. 
    Family decision making roles are classified into four types. When a product is purchased by a husband and wife acting jointly, this is known as a(n):
    • A. 

      Wife-dominant decision

    • B. 

      Husband-dominant decision

    • C. 

      Autonomic decision

    • D. 

      Syncratic decision

  • 9. 
    You share common attitudes, values and behaviours with a group of indiviuals which distinguishes the group from the broader culture in which you live. This is:
    • A. 

      Your long-term orientation

    • B. 

      Multiculturalism

    • C. 

      A subculture

    • D. 

      A social class

  • 10. 
    An individual who condiers themself an 'Emo' adopts the characteristics, appearance, clothing, attitudes and music of the group. This is an example of a _____ reference group
    • A. 

      Social

    • B. 

      Asperational

    • C. 

      Membership

    • D. 

      Dissociative

  • 11. 
    Demographic factors include
    • A. 

      Age, income and personality

    • B. 

      Age, gender and income

    • C. 

      Lifestyle and personality

    • D. 

      Internal drive to satisfy goals

  • 12. 
    During each university semster you find your life includes mainly study and work with the occasional party. Subsequently, you dream of a more unpredictable life full of excitement and travel. You are dreaming of your
    • A. 

      Psychographic lifestyle

    • B. 

      Aspirational lifestyle

    • C. 

      Actual lifestyle

    • D. 

      Preferred lifestyle

  • 13. 
    The term used to describe the individual's internal drive to act to satisfty unfulfilled needs or achieve unmet goals is known as
    • A. 

      Behaviour

    • B. 

      Expectation

    • C. 

      Motivation

    • D. 

      Drive

  • 14. 
    According to Maslow's hierarchy of needs, which of these lists is in the correct order from lower level needs to higher level needs?
    • A. 

      Thirst, money, iontimacy, success, recognition

    • B. 

      Hunger, housing, intimacy, respect, success

    • C. 

      Thirst, housing, success, intimacy, respect

    • D. 

      Hunger, intimacy, housing, respect, achievement

  • 15. 
    An individual is exposed to a potentially limitless array of stimuli via their senses. The tendency to actively seek out messages that are pleasant and agreeable is known as
    • A. 

      Selective distortion

    • B. 

      Selective exposure

    • C. 

      Selective attention

    • D. 

      Selective retention

  • 16. 
    Which personal characteristic is influenced by characteristics such as age, income and education?
    • A. 

      Motivation

    • B. 

      Demographics

    • C. 

      Personality

    • D. 

      Lifestyle

  • 17. 
    The consumer decision making process is defined as the process of _____ recognition, information search, evaluation of _____, and _____ and post-purchase evaluation that are common to most consumer buying decisions
    • A. 

      Need/want, options, purchase

    • B. 

      Problem, options, purchase

    • C. 

      Need/want, options, analytical

    • D. 

      Problem, options, post-purchase

  • 18. 
    You go to the supermarket and buy a loaf of bread. It is the same bread that you 'always' buy and your decision is classed as low involvement. Your decision making behaviour can be defined as
    • A. 

      Frequent decision making

    • B. 

      Extended decision making

    • C. 

      Limited decision making

    • D. 

      Habitual decision making

  • 19. 
    Cognitive dissonance refers to
    • A. 

      The inability to make a purchace decision

    • B. 

      Second thoughts about a purchase

    • C. 

      The low involvement decision making process

    • D. 

      The likelihood of a repeat customer purchase

  • 20. 
    At which stage of the consumer making process might the consumer decide not to make a purchase?
    • A. 

      Purchace

    • B. 

      Evaluation of options

    • C. 

      Cognitive dissonance

    • D. 

      Information search

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