Consumer Behavior Quiz Questions With Answers!

20 Questions | Total Attempts: 14153

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Consumer Behavior Quiz Questions With Answers! - Quiz

. How well do you know about consumer behavior? Let's find it out with consumer behavior quiz questions with answers. Basically, consumer behavior is all about the individuals, groups, or organizations that are associated with any type of purchase, use, and disposal of goods. Here, in this quiz, you can test your knowledge of consumer behavior. With all the correct answers, you will get a perfect score. Share your result with friends and ask them to take the quiz and find who scored more.


Questions and Answers
  • 1. 
    Consumer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption.
    • A. 

      Individuals, businesses, private

    • B. 

      Businesses, households, public

    • C. 

      Individuals, households, personal

    • D. 

      Businesses, households, conspicuous

  • 2. 
    Characteristics of the location in which the purchase decision is made is known as
    • A. 

      Material

    • B. 

      Motivational

    • C. 

      Physical

    • D. 

      Social

  • 3. 
    As a situational influence, the concept of 'time' refers to
    • A. 

      The average time consumers take to make a purchase decision.

    • B. 

      The time available for a purchase decision.

    • C. 

      The time it takes to make a purchase decision.

    • D. 

      The number of times a purchase decision is made.

  • 4. 
    While shopping for a pair of jeans, you ask your friend, "how do I look in these?" This influence on your purchasing decision is a
    • A. 

      Physical

    • B. 

      Personal influence

    • C. 

      Social influence

    • D. 

      Motivational influence

  • 5. 
    The system of knowledge, beliefs, values, rituals, and artifacts by which a society or other large group defines itself is called.
    • A. 

      Culture

    • B. 

      Long term orientation

    • C. 

      Law

    • D. 

      Social identity

  • 6. 
    You play as part of your local football team. For training, you choose to focus on your own goal of increasing your fitness, rather than the team goal of improved game strategy. In doing so, you are displaying a culture of
    • A. 

      Masculinity

    • B. 

      Uncertainty avoidance

    • C. 

      Independence

    • D. 

      Individualism

  • 7. 
    Which of these is defined as a group comprising individuals of similar social rank within the social hierarchy?
    • A. 

      Social class

    • B. 

      Subculture

    • C. 

      Multiculturalism

    • D. 

      Reference group

  • 8. 
    Family decision-making roles are classified into four types. When a product is purchased by a husband and wife acting jointly, this is known as a(n):
    • A. 

      Wife-dominant decision

    • B. 

      Husband-dominant decision

    • C. 

      Autonomic decision

    • D. 

      Syncretic decision

  • 9. 
    You share common attitudes, values, and behaviors with a group of individuals which distinguishes the group from the broader culture in which you live. This is:
    • A. 

      Your long-term orientation

    • B. 

      Multiculturalism

    • C. 

      A subculture

    • D. 

      A social class

  • 10. 
    An individual who considers themself an 'Emo' adopts the characteristics, appearance, clothing, attitudes, and music of the group. This is an example of a _____ reference group.
    • A. 

      Social

    • B. 

      Aspirational

    • C. 

      Membership

    • D. 

      Dissociative

  • 11. 
    Demographic factors include
    • A. 

      Age, income, and personality

    • B. 

      Age, gender, and income

    • C. 

      Lifestyle and personality

    • D. 

      Internal drive to satisfy goals

  • 12. 
    During each university semester, you find your life includes mainly studying and working with the occasional party. Subsequently, you dream of a more unpredictable life full of excitement and travel. You are dreaming of your
    • A. 

      Psychographic lifestyle

    • B. 

      Aspirational lifestyle

    • C. 

      Actual lifestyle

    • D. 

      Preferred lifestyle

  • 13. 
    The term used to describe the individual's internal drive to act to satisfy unfulfilled needs or achieve unmet goals is known as
    • A. 

      Behavior

    • B. 

      Expectation

    • C. 

      Motivation

    • D. 

      Drive

  • 14. 
    According to Maslow's hierarchy of needs, which of these lists is in the correct order from lower-level needs to higher-level needs?
    • A. 

      Thirst, money, intimacy, success, recognition

    • B. 

      Hunger, housing, intimacy, respect, success

    • C. 

      Thirst, housing, success, intimacy, respect

    • D. 

      Hunger, intimacy, housing, respect, achievement

  • 15. 
    An individual is exposed to a potentially limitless array of stimuli via their senses. The tendency to actively seek out messages that are pleasant and agreeable is known as
    • A. 

      Selective distortion

    • B. 

      Selective exposure

    • C. 

      Selective attention

    • D. 

      Selective retention

  • 16. 
    Which personal characteristic is influenced by characteristics such as age, income, and education?
    • A. 

      Motivation

    • B. 

      Demographics

    • C. 

      Personality

    • D. 

      Lifestyle

  • 17. 
    The consumer decision-making process is defined as the process of _____ recognition, information search, evaluation of _____, and _____ and post-purchase evaluation that are common to most consumer buying decisions.
    • A. 

      Need/want, options, purchase

    • B. 

      Problem, options, purchase

    • C. 

      Need/want, options, analytical

    • D. 

      Problems, options, post-purchase

  • 18. 
    You go to the supermarket and buy a loaf of bread. It is the same bread that you 'always' buy, and your decision is classed as low involvement. Your decision-making behavior can be defined as
    • A. 

      Frequent decision making

    • B. 

      Extended decision making

    • C. 

      Limited decision making

    • D. 

      Habitual decision making

  • 19. 
    Cognitive dissonance refers to
    • A. 

      The likelihood of a repeat customer purchase

    • B. 

      The inability to make a purchase decision

    • C. 

      Second thoughts about a purchase

    • D. 

      The low involvement decision-making process

  • 20. 
    At which stage of the consumer-making process might the consumer decide not to make a purchase?
    • A. 

      Purchase

    • B. 

      Evaluation of options

    • C. 

      Cognitive dissonance

    • D. 

      Information search

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