CONSUMER BEHAVIOUR DAY 2

2.

Give two(2) types of consumer ?

Seller, marketer
Advertiser, seller
Individual , organizational
Organizational, marketer

Correct Answer

A. Individual , organizational

Explanation

The correct answer is Individual, organizational. This is because consumers can be categorized into two main types: individual consumers, who are individuals that purchase goods and services for personal use, and organizational consumers, who are businesses and other organizations that purchase goods and services for their operations.

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3.

Which of the following is not an important factor that makes up personal identity?

Gender
Age
Personality
Social environment

Correct Answer

A. Social environment

Explanation

Social environment is not an important factor that makes up personal identity because personal identity refers to the unique characteristics, qualities, and traits that define an individual. While the social environment can influence a person's behavior and beliefs, it does not determine their inherent identity. Factors such as gender, age, and personality are more closely linked to personal identity as they are inherent aspects of an individual's being.

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4.

The following questions are referring to which consumer behaviour activities?

Obtaining
Consuming
Disposing
Observing

Correct Answer

A. Disposing

Explanation

The correct answer refers to the consumer behavior activity of disposing. This activity involves the process of getting rid of or discarding products or items that are no longer needed or wanted by the consumer. It could include actions such as throwing away, recycling, or donating products. Disposing is an important aspect of consumer behavior as it reflects how consumers manage their possessions and make decisions about what to do with them at the end of their lifecycle.

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5.

Give two(2) players in the consumer decision process.

Consumer, customer
Buyer, user
Organization, seller
Customer , seller

Correct Answer

A. Organization, seller

Explanation

In the consumer decision process, two players involved are the organization and the seller. The organization refers to the company or business that offers products or services to the consumers. They play a crucial role in manufacturing or providing the goods that consumers are interested in. On the other hand, the seller is the intermediary who facilitates the transaction between the organization and the consumer. They may be a retailer, distributor, or any other entity involved in selling the products to the end consumers. Both the organization and the seller are important players in the consumer decision process as they influence the availability, pricing, and overall experience of the consumers.

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Consumer Behaviour Day 2

Marketing revolves primarily around

Quiz Preview

Give two(2) types of consumer ?

Which of the following is not an important factor that makes up personal identity?

The following questions are referring to which consumer behaviour activities?

Give two(2) players in the consumer decision process.