Consumer Behaviour Day 2

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| By Jai Shree
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Jai Shree
Community Contributor
Quizzes Created: 1 | Total Attempts: 123
| Attempts: 124
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  • 1/5 Questions

    Marketing revolves primarily around

    • Promotion
    • Advertising
    • Product
    • All of the above
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About This Quiz

Explore key aspects of consumer behavior with the 'CONSUMER BEHAVIOUR DAY 2' quiz. This quiz assesses understanding of decision-making roles, types of consumers, marketing focus, and factors influencing personal identity. Ideal for learners in marketing and consumer psychology.

Consumer Behaviour Day 2 - Quiz

Quiz Preview

  • 2. 

    Give two(2) types of consumer ?

    • Seller, marketer

    • Advertiser, seller

    • Individual , organizational

    • Organizational, marketer

    Correct Answer
    A. Individual , organizational
    Explanation
    The correct answer is Individual, organizational. This is because consumers can be categorized into two main types: individual consumers, who are individuals that purchase goods and services for personal use, and organizational consumers, who are businesses and other organizations that purchase goods and services for their operations.

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  • 3. 

    Which of the following is not an important factor that makes up personal identity?

    • Gender

    • Age

    • Personality

    • Social environment

    Correct Answer
    A. Social environment
    Explanation
    Social environment is not an important factor that makes up personal identity because personal identity refers to the unique characteristics, qualities, and traits that define an individual. While the social environment can influence a person's behavior and beliefs, it does not determine their inherent identity. Factors such as gender, age, and personality are more closely linked to personal identity as they are inherent aspects of an individual's being.

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  • 4. 

    The following questions are referring to which consumer behaviour activities?

    • Obtaining

    • Consuming

    • Disposing

    • Observing

    Correct Answer
    A. Disposing
    Explanation
    The correct answer refers to the consumer behavior activity of disposing. This activity involves the process of getting rid of or discarding products or items that are no longer needed or wanted by the consumer. It could include actions such as throwing away, recycling, or donating products. Disposing is an important aspect of consumer behavior as it reflects how consumers manage their possessions and make decisions about what to do with them at the end of their lifecycle.

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  • 5. 

    Give two(2) players in the consumer decision process.

    • Consumer, customer 

    • Buyer, user

    • Organization, seller

    • Customer , seller

    Correct Answer
    A. Organization, seller
    Explanation
    In the consumer decision process, two players involved are the organization and the seller. The organization refers to the company or business that offers products or services to the consumers. They play a crucial role in manufacturing or providing the goods that consumers are interested in. On the other hand, the seller is the intermediary who facilitates the transaction between the organization and the consumer. They may be a retailer, distributor, or any other entity involved in selling the products to the end consumers. Both the organization and the seller are important players in the consumer decision process as they influence the availability, pricing, and overall experience of the consumers.

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  • Current Version
  • Jan 25, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Aug 11, 2020
    Quiz Created by
    Jai Shree
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