Consumer Behaviour Day 2

Approved & Edited by ProProfs Editorial Team
The editorial team at ProProfs Quizzes consists of a select group of subject experts, trivia writers, and quiz masters who have authored over 10,000 quizzes taken by more than 100 million users. This team includes our in-house seasoned quiz moderators and subject matter experts. Our editorial experts, spread across the world, are rigorously trained using our comprehensive guidelines to ensure that you receive the highest quality quizzes.
Learn about Our Editorial Process
| By Jai Shree
J
Jai Shree
Community Contributor
Quizzes Created: 1 | Total Attempts: 105
Questions: 5 | Attempts: 105

SettingsSettingsSettings
Consumer Behaviour Day 2 - Quiz


Questions and Answers
  • 1. 

    Give two(2) players in the consumer decision process.

    • A.

      Consumer, customer 

    • B.

      Buyer, user

    • C.

      Organization, seller

    • D.

      Customer , seller

    Correct Answer
    C. Organization, seller
    Explanation
    In the consumer decision process, two players involved are the organization and the seller. The organization refers to the company or business that offers products or services to the consumers. They play a crucial role in manufacturing or providing the goods that consumers are interested in. On the other hand, the seller is the intermediary who facilitates the transaction between the organization and the consumer. They may be a retailer, distributor, or any other entity involved in selling the products to the end consumers. Both the organization and the seller are important players in the consumer decision process as they influence the availability, pricing, and overall experience of the consumers.

    Rate this question:

  • 2. 

    Give two(2) types of consumer ?

    • A.

      Seller, marketer

    • B.

      Advertiser, seller

    • C.

      Individual , organizational

    • D.

      Organizational, marketer

    Correct Answer
    C. Individual , organizational
    Explanation
    The correct answer is Individual, organizational. This is because consumers can be categorized into two main types: individual consumers, who are individuals that purchase goods and services for personal use, and organizational consumers, who are businesses and other organizations that purchase goods and services for their operations.

    Rate this question:

  • 3. 

    Marketing revolves primarily around

    • A.

      Promotion

    • B.

      Advertising

    • C.

      Product

    • D.

      All of the above

    Correct Answer
    D. All of the above
    Explanation
    Marketing revolves primarily around all of the above options: promotion, advertising, and product. Promotion refers to the activities that communicate the value of a product or service to customers, while advertising is a specific form of promotion that uses various media channels to reach a wider audience. Additionally, the product itself is a crucial element in marketing, as it needs to meet customer needs and be effectively positioned in the market. Therefore, all three options play a significant role in marketing strategies and activities.

    Rate this question:

  • 4. 

    The following questions are referring to which consumer behaviour activities?

    • A.

      Obtaining

    • B.

      Consuming

    • C.

      Disposing

    • D.

      Observing

    Correct Answer
    C. Disposing
    Explanation
    The correct answer refers to the consumer behavior activity of disposing. This activity involves the process of getting rid of or discarding products or items that are no longer needed or wanted by the consumer. It could include actions such as throwing away, recycling, or donating products. Disposing is an important aspect of consumer behavior as it reflects how consumers manage their possessions and make decisions about what to do with them at the end of their lifecycle.

    Rate this question:

  • 5. 

    Which of the following is not an important factor that makes up personal identity?

    • A.

      Gender

    • B.

      Age

    • C.

      Personality

    • D.

      Social environment

    Correct Answer
    D. Social environment
    Explanation
    Social environment is not an important factor that makes up personal identity because personal identity refers to the unique characteristics, qualities, and traits that define an individual. While the social environment can influence a person's behavior and beliefs, it does not determine their inherent identity. Factors such as gender, age, and personality are more closely linked to personal identity as they are inherent aspects of an individual's being.

    Rate this question:

Back to Top Back to top
Advertisement
×

Wait!
Here's an interesting quiz for you.

We have other quizzes matching your interest.