This quiz covers consumer behavior topics, including influences on buying decisions, economic impacts, and target markets, relevant for chapters 20 to 22 in finance.
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Define the problem
Compare choices
Obtain accurate information
Make a decision
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Time
Money
Energy
Desires
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Age and gender
time of day
Day of week
Sleeping and eating patterns
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Save less
Buy less
Not change spending patterns
Buy nothing at all
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Save more
Buy more
Not change spending patterns
Buy nothing at all
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Company advertising
Product advertising
Industry advertising
None of these
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Medical care
Travel
Gadgetry
Water
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Weatherproof walls
Plumbing facilities
Adequate water
All of these
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Mobility
Privacy
Social life
Inconvenience
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A duplex
A house
An apartment
A condominium
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As you are moving in
A month or two after you move in
A year after you move in
A month or two after you have moved out
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Laundry
Cell phone charges
Personal care
Utilities
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15
65
30
7
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Bed
Sofa
Refrigerator
Towels
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5-10
10-20
25-30
30-40
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Closing cost
Equity
Acceptance
Adjustable rate
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