Chapter 8 Of Marketing
9 Questions
| Total Attempts: 544
This will help in preparation of Ch 8 for Marketing exam.
Questions and Answers
- 1.A company can obtain new products in two ways. One of them is via new product development. What is the other method?
- A.
Reverse engineering
- B.
Acquisition
- C.
Customer survey
- D.
Industry survey
- 2.Idea generation phase creates lots of new ideas. Which stage helps spot good ideas and drop bad ones?
- A.
Idea resourcing
- B.
Idea researching
- C.
Idea testing
- D.
Idea screening
- 3.Which of the options below is NOT part of Marketing Strategy Statement
- A.
Describe target market
- B.
Product screening
- C.
Plan Product Positioning
- D.
Sales, market share and profit goals for first few years
- 4.Huggies introduces new diapers in Portland and Seattle to see customer response before launching them nationwide. This is an example of
- A.
Stress Marketing
- B.
Test Marketing
- C.
Brand Marketing
- D.
Business Analysis
- 5.One approach for new product development is to allow multiple teams to work together which is called simultaneous product development. What is the other approach
- A.
Parallel product development
- B.
Reverse product development
- C.
Future product development
- D.
Sequential product development
- 6.A basic and distinctive mode of expression is called
- A.
Style
- B.
Fashion
- C.
Fads
- 7.Atkinson Low Carb diet was in fashion in early 2000s and then quickly died. This is an example of
- A.
Style
- B.
Fashion
- C.
Fad
- 8.All of the following are major steps in developing new products except
- A.
Test marketing
- B.
Evaluation of competitors' efforts.
- C.
Screening.
- D.
Business analysis.
- 9.A company wanting to maintain market share during the maturity stage requires moderate and sometimes large
- A.
Advertising expenditures.
- B.
Distribution expenditures.
- C.
Production expenditures.
- D.
Price increases.
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