This will help in preparation of Ch 8 for Marketing exam.
Reverse engineering
Acquisition
Customer survey
Industry survey
Idea resourcing
Idea researching
Idea testing
Idea screening
Describe target market
Product screening
Plan Product Positioning
Sales, market share and profit goals for first few years
Stress Marketing
Test Marketing
Brand Marketing
Business Analysis
Parallel product development
Reverse product development
Future product development
Sequential product development
Style
Fashion
Fads
Style
Fashion
Fad
Test marketing
Evaluation of competitors' efforts.
Screening.
Business analysis.
Advertising expenditures.
Distribution expenditures.
Production expenditures.
Price increases.