Chapter 8 Of Marketing
9 Questions
| Total Attempts: 577
This will help in preparation of Ch 8 for Marketing exam.
Questions and Answers
- 1.A company can obtain new products in two ways. One of them is via new product development. What is the other method?
- A.
Reverse engineering
- B.
Acquisition
- C.
Customer survey
- D.
Industry survey
- 2.Idea generation phase creates lots of new ideas. Which stage helps spot good ideas and drop bad ones?
- A.
Idea resourcing
- B.
Idea researching
- C.
Idea testing
- D.
Idea screening
- 3.Which of the options below is NOT part of Marketing Strategy Statement
- A.
Describe target market
- B.
Product screening
- C.
Plan Product Positioning
- D.
Sales, market share and profit goals for first few years
- 4.Huggies introduces new diapers in Portland and Seattle to see customer response before launching them nationwide. This is an example of
- A.
Stress Marketing
- B.
Test Marketing
- C.
Brand Marketing
- D.
Business Analysis
- 5.One approach for new product development is to allow multiple teams to work together which is called simultaneous product development. What is the other approach
- A.
Parallel product development
- B.
Reverse product development
- C.
Future product development
- D.
Sequential product development
- 6.A basic and distinctive mode of expression is called
- A.
Style
- B.
Fashion
- C.
Fads
- 7.Atkinson Low Carb diet was in fashion in early 2000s and then quickly died. This is an example of
- A.
Style
- B.
Fashion
- C.
Fad
- 8.All of the following are major steps in developing new products except
- A.
Test marketing
- B.
Evaluation of competitors' efforts.
- C.
Screening.
- D.
Business analysis.
- 9.A company wanting to maintain market share during the maturity stage requires moderate and sometimes large
- A.
Advertising expenditures.
- B.
Distribution expenditures.
- C.
Production expenditures.
- D.
Price increases.
A quiz on the Business topic Marketing Mix.
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Sample QuestionIt refersto any person who takes more activepart in the process of exchange.
This tests your marketing skills, focusing on everything in the Marketing 101 course.
The questions for the test is provided by distinguished professor Melker Melkersson at Stockholm School of Economics.
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Sample QuestionQ - Management Information System consists of people, equipment, and procedures to gather, sort, ____________, evaluate, and distribute information to marketing decision makers.
Quiz: Internal MCQ Examination For Marketing Management!
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