Chapter 8 Of Marketing

9 Questions | Total Attempts: 544

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Marketing Management Quizzes & Trivia

This will help in preparation of Ch 8 for Marketing exam.


Questions and Answers
  • 1. 
    A company can obtain new products in two ways. One of them is via new product development. What is the other method?
    • A. 

      Reverse engineering

    • B. 

      Acquisition

    • C. 

      Customer survey

    • D. 

      Industry survey

  • 2. 
    Idea generation phase creates lots of new ideas. Which stage helps spot good ideas and drop bad ones?
    • A. 

      Idea resourcing

    • B. 

      Idea researching

    • C. 

      Idea testing

    • D. 

      Idea screening

  • 3. 
    Which of the options below is NOT part of  Marketing Strategy Statement
    • A. 

      Describe target market

    • B. 

      Product screening

    • C. 

      Plan Product Positioning

    • D. 

      Sales, market share and profit goals for first few years

  • 4. 
    Huggies introduces new diapers in Portland and Seattle to see customer response before launching them nationwide. This is an example of 
    • A. 

      Stress Marketing

    • B. 

      Test Marketing

    • C. 

      Brand Marketing

    • D. 

      Business Analysis

  • 5. 
    One approach for new product development is to allow multiple teams to work together which is called simultaneous product development. What is the other approach
    • A. 

      Parallel product development

    • B. 

      Reverse product development

    • C. 

      Future product development

    • D. 

      Sequential product development

  • 6. 
    A basic and distinctive mode of expression is called
    • A. 

      Style

    • B. 

      Fashion

    • C. 

      Fads

  • 7. 
    Atkinson Low Carb diet was in fashion in early 2000s and then quickly died. This is an example of
    • A. 

      Style

    • B. 

      Fashion

    • C. 

      Fad

  • 8. 
    All of the following are major steps in developing new products except
    • A. 

      Test marketing

    • B. 

      Evaluation of competitors' efforts.

    • C. 

      Screening.

    • D. 

      Business analysis.

  • 9. 
    A company wanting to maintain market share during the maturity stage requires moderate and sometimes large
    • A. 

      Advertising expenditures.

    • B. 

      Distribution expenditures.

    • C. 

      Production expenditures.

    • D. 

      Price increases.

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