This will help in preparation of Ch 8 for Marketing exam.
Style
Fashion
Fads
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Style
Fashion
Fad
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Idea resourcing
Idea researching
Idea testing
Idea screening
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Reverse engineering
Acquisition
Customer survey
Industry survey
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Advertising expenditures.
Distribution expenditures.
Production expenditures.
Price increases.
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Test marketing
Evaluation of competitors' efforts.
Screening.
Business analysis.
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Describe target market
Product screening
Plan Product Positioning
Sales, market share and profit goals for first few years
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Parallel product development
Reverse product development
Future product development
Sequential product development
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