Chapter 7 quiz for Univ of Portland Marketing Quiz. This will help in preparing for exams.
Service
Product
Market
Brand
Brand
Convenience Product
Services
Pseudo Product
Augmented Product
Capital Items
Image Advertising
Services
Core benefit
Actual Product
Augmented Product
Service
Honda providing warranty with its car
Pamper selling diapers
Dell selling printers
Amazon giving away a free set of books with Kindle
A consumer product.
An business-to-business product.
Either a consumer product or an industrial product.
An industrial product if it is used to light an assembly line in a factory.
A consumer product if it is used to light the office of the board of directors.
Stereo equipment.
Petrol.
A motorcycle.
A bicycle.
Athletic shoes.
Convenience
Shopping
Specialty
Unsought
Convenience Product
Shopping Product
Specialty Product
Augmented Product
Unsought Product
Materials and Parts
Capital Items
Supplies and Services
Augmented Product
Capital Item
Unsought Product
Convenience Product
Materials and Parts
Corporate Image Advertising
Personal Advertising
Personal Selling
Labeling
Packaging
Product Features
Product Quality
Product Quality
Product Features
Product Style
Product Design
Features
Functionality
Looks
Quality
Helps consumers identify products that might benefit them
Is the basis on which whole stories about product can be build
Provide legal protection to manufacturer from piracy
Allows manufacturer to segment market
Branding
Product Support Services
Labeling
Packaging
Product Line
Augmented Product
Unwanted Products
Industrial Products
Product mix width
Product mix consistency
Product mix depth
Product line depth
Product Mix Width
Product Mix Length
Consistency
Product line depth
Toyota offers Camry, Prius and Corolla cars
Tata offers trucks, hair oil and salt
Marriott offers differnt types of hotels like Courtyardm Fairfield Inn etc
GE offers jet engines, electric bulbs, appliances
Customer satisfaction
Brand Loyalty
Brand Equity
Product mix
Basic Branding
Product Attributes
Desirable benefits
Beliefs and Values
Co-branding
Line extension
Private Brands
Brand Extension