Chapter 7 Of Marketing

25 Questions | By Pmathur | Last updated: Mar 22, 2022 | Total Attempts: 445

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Chapter 7 quiz for Univ of Portland Marketing Quiz. This will help in preparing for exams.

Questions and Answers

1.

Anything that can be offered to a market for attention, acqusition, use or consumption that might satisfy a want or need is a
- A.
  
  Service
- B.
  
  Product
- C.
  
  Market
- D.
  
  Brand
2.

Form of product that consists of activities, benefits or satisfaction offered for sale that are intangible and do not result in ownership are called
- A.
  
  Brand
- B.
  
  Convenience Product
- C.
  
  Services
- D.
  
  Pseudo Product
3.

When you go to a dentist for tooth extraction and receive a bill. The dentist has charged you for
- A.
  
  Augmented Product
- B.
  
  Capital Items
- C.
  
  Image Advertising
- D.
  
  Services
4.

A person buying Coca Cola is really buying thirst quencher. This is an example of
- A.
  
  Core benefit
- B.
  
  Actual Product
- C.
  
  Augmented Product
- D.
  
  Service
5.

Example of augmented product is (more than one may be correct)
- A.
  
  Honda providing warranty with its car
- B.
  
  Pamper selling diapers
- C.
  
  Dell selling printers
- D.
  
  Amazon giving away a free set of books with Kindle
6.

A light bulb can be considered all of the following EXCEPT
- A.
  
  A consumer product.
- B.
  
  An business-to-business product.
- C.
  
  Either a consumer product or an industrial product.
- D.
  
  An industrial product if it is used to light an assembly line in a factory.
- E.
  
  A consumer product if it is used to light the office of the board of directors.
7.

An example of a convenience consumer product is
- A.
  
  Stereo equipment.
- B.
  
  Petrol.
- C.
  
  A motorcycle.
- D.
  
  A bicycle.
- E.
  
  Athletic shoes.
8.

Sue North called several airlines to compare rates and chose a flight on Alaska Airlines as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
- A.
  
  Convenience
- B.
  
  Shopping
- C.
  
  Specialty
- D.
  
  Unsought
9.

If a customer compares a good based on suitability, quality, price and style then this good is a ______
- A.
  
  Convenience Product
- B.
  
  Shopping Product
- C.
  
  Specialty Product
- D.
  
  Augmented Product
10.

If Microsoft orders pens, pencils and staplers for its office it is an example of
- A.
  
  Unsought Product
- B.
  
  Materials and Parts
- C.
  
  Capital Items
- D.
  
  Supplies and Services
11.

A life insurance agent's task is very difficult because he is trying to sell _______
- A.
  
  Augmented Product
- B.
  
  Capital Item
- C.
  
  Unsought Product
- D.
  
  Convenience Product
12.

Apple Computer's logo (see below) is an example of
- A.
  
  Materials and Parts
- B.
  
  Corporate Image Advertising
- C.
  
  Personal Advertising
- D.
  
  Personal Selling
13.

_________________ is defined as ability of a product to perform its functions.
- A.
  
  Labeling
- B.
  
  Packaging
- C.
  
  Product Features
- D.
  
  Product Quality
14.

Toyota offers multiple versions of Camry. These versions differ in _____________
- A.
  
  Product Quality
- B.
  
  Product Features
- C.
  
  Product Style
- D.
  
  Product Design
15.

Style is described as the appearance of a product whereas Design includes BOTH
- A.
  
  Features
- B.
  
  Functionality
- C.
  
  Looks
- D.
  
  Quality
16.

A Brand
- A.
  
  Helps consumers identify products that might benefit them
- B.
  
  Is the basis on which whole stories about product can be build
- C.
  
  Provide legal protection to manufacturer from piracy
- D.
  
  Allows manufacturer to segment market
17.

While shopping for financial products at Bank of America, a chat window will pop up inviting you to chat with a live agent. This is an example of ______________
- A.
  
  Branding
- B.
  
  Product Support Services
- C.
  
  Labeling
- D.
  
  Packaging
18.

Timex sells it watches under different groups like Automatic, Expedition, IronMan. These are examples of
- A.
  
  Product Line
- B.
  
  Augmented Product
- C.
  
  Unwanted Products
- D.
  
  Industrial Products
19.

Procter & Gamble makes at least eight different detergents This illustrates:
- A.
  
  Product mix width
- B.
  
  Product mix consistency
- C.
  
  Product mix depth
- D.
  
  Product line depth
20.

Honda offers following models of Civic: LX, GX, ES, EX. These different models are examples of
- A.
  
  Product Mix Width
- B.
  
  Product Mix Length
- C.
  
  Consistency
- D.
  
  Product line depth
21.

Which of these are examples of low consistency in Product Mix
- A.
  
  Toyota offers Camry, Prius and Corolla cars
- B.
  
  Tata offers trucks, hair oil and salt
- C.
  
  Marriott offers differnt types of hotels like Courtyardm Fairfield Inn etc
- D.
  
  GE offers jet engines, electric bulbs, appliances
22.

__________ is positive differential effect that knowing the brand name has on customer response to a product or service.
- A.
  
  Customer satisfaction
- B.
  
  Brand Loyalty
- C.
  
  Brand Equity
- D.
  
  Product mix
23.

Victoria's Secret is able to sell mundane and basic commodity at a premium price by creating an aura around the products. This is an example of what kind of brand positioning
- A.
  
  Basic Branding
- B.
  
  Product Attributes
- C.
  
  Desirable benefits
- D.
  
  Beliefs and Values
24.

QC at Winco, Sam's Club at Wal Mart are examples of
25.

Use of a successful brand name to launch new or modified products in a new category is called ______________
- A.
  
  Co-branding
- B.
  
  Line extension
- C.
  
  Private Brands
- D.
  
  Brand Extension