Chapter 7 Of Marketing

25 Questions | Total Attempts: 445

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Chapter 7 Of Marketing - Quiz

Chapter 7 quiz for Univ of Portland Marketing Quiz. This will help in preparing for exams.


Questions and Answers
  • 1. 
    Anything that can be offered to a market for attention, acqusition, use or consumption that might satisfy a want or need is a 
    • A. 

      Service

    • B. 

      Product

    • C. 

      Market

    • D. 

      Brand

  • 2. 
    Form of product that consists of activities, benefits or satisfaction offered for sale that are intangible and do not result in ownership are called
    • A. 

      Brand

    • B. 

      Convenience Product

    • C. 

      Services

    • D. 

      Pseudo Product

  • 3. 
    When you go to a dentist for tooth extraction and receive a bill. The dentist has charged you for
    • A. 

      Augmented Product

    • B. 

      Capital Items

    • C. 

      Image Advertising

    • D. 

      Services

  • 4. 
    A person buying Coca Cola is really buying thirst quencher. This is an example of 
    • A. 

      Core benefit

    • B. 

      Actual Product

    • C. 

      Augmented Product

    • D. 

      Service

  • 5. 
    Example of augmented product is (more than one may be correct)
    • A. 

      Honda providing warranty with its car

    • B. 

      Pamper selling diapers

    • C. 

      Dell selling printers

    • D. 

      Amazon giving away a free set of books with Kindle

  • 6. 
    A light bulb can be considered all of the following EXCEPT
    • A. 

      A consumer product.

    • B. 

      An business-to-business product.

    • C. 

      Either a consumer product or an industrial product.

    • D. 

      An industrial product if it is used to light an assembly line in a factory.

    • E. 

      A consumer product if it is used to light the office of the board of directors.

  • 7. 
    An example of a convenience consumer product is
    • A. 

      Stereo equipment.

    • B. 

      Petrol.

    • C. 

      A motorcycle.

    • D. 

      A bicycle.

    • E. 

      Athletic shoes.

  • 8. 
    Sue North called several airlines to compare rates and chose a flight on Alaska Airlines as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
    • A. 

      Convenience

    • B. 

      Shopping

    • C. 

      Specialty

    • D. 

      Unsought

  • 9. 
    If a customer compares a good based on suitability, quality, price and style then this good is a ______
    • A. 

      Convenience Product

    • B. 

      Shopping Product

    • C. 

      Specialty Product

    • D. 

      Augmented Product

  • 10. 
    If Microsoft orders pens, pencils and staplers for its office it is an example of 
    • A. 

      Unsought Product

    • B. 

      Materials and Parts

    • C. 

      Capital Items

    • D. 

      Supplies and Services

  • 11. 
    A life insurance agent's task is very difficult because he is trying to sell _______
    • A. 

      Augmented Product

    • B. 

      Capital Item

    • C. 

      Unsought Product

    • D. 

      Convenience Product

  • 12. 
    Apple Computer's logo (see below) is an example of 
    • A. 

      Materials and Parts

    • B. 

      Corporate Image Advertising

    • C. 

      Personal Advertising

    • D. 

      Personal Selling

  • 13. 
    _________________ is defined as ability of a product to perform its functions.
    • A. 

      Labeling

    • B. 

      Packaging

    • C. 

      Product Features

    • D. 

      Product Quality

  • 14. 
    Toyota offers multiple versions of Camry. These versions differ in _____________
    • A. 

      Product Quality

    • B. 

      Product Features

    • C. 

      Product Style

    • D. 

      Product Design

  • 15. 
    Style is described as the appearance of a product whereas Design includes BOTH
    • A. 

      Features

    • B. 

      Functionality

    • C. 

      Looks

    • D. 

      Quality

  • 16. 
    A Brand
    • A. 

      Helps consumers identify products that might benefit them

    • B. 

      Is the basis on which whole stories about product can be build

    • C. 

      Provide legal protection to manufacturer from piracy

    • D. 

      Allows manufacturer to segment market

  • 17. 
    While shopping for financial products at Bank of America, a chat window will pop up inviting you to chat with a live agent. This is an example of ______________
    • A. 

      Branding

    • B. 

      Product Support Services

    • C. 

      Labeling

    • D. 

      Packaging

  • 18. 
    Timex sells it watches under different groups like Automatic, Expedition, IronMan. These are examples of 
    • A. 

      Product Line

    • B. 

      Augmented Product

    • C. 

      Unwanted Products

    • D. 

      Industrial Products

  • 19. 
    Procter & Gamble makes at least eight different detergents This illustrates:
    • A. 

      Product mix width

    • B. 

      Product mix consistency

    • C. 

      Product mix depth

    • D. 

      Product line depth

  • 20. 
    Honda offers following models of Civic: LX, GX, ES, EX. These different models are examples of 
    • A. 

      Product Mix Width

    • B. 

      Product Mix Length

    • C. 

      Consistency

    • D. 

      Product line depth

  • 21. 
    Which of these are examples of low consistency in Product Mix
    • A. 

      Toyota offers Camry, Prius and Corolla cars

    • B. 

      Tata offers trucks, hair oil and salt

    • C. 

      Marriott offers differnt types of hotels like Courtyardm Fairfield Inn etc

    • D. 

      GE offers jet engines, electric bulbs, appliances

  • 22. 
    __________ is positive differential effect that knowing the brand name has on customer response to a product or service.
    • A. 

      Customer satisfaction

    • B. 

      Brand Loyalty

    • C. 

      Brand Equity

    • D. 

      Product mix

  • 23. 
    Victoria's Secret is able to sell mundane and basic commodity at a premium price by creating an aura around the products. This is an example of what kind of brand positioning
    • A. 

      Basic Branding

    • B. 

      Product Attributes

    • C. 

      Desirable benefits

    • D. 

      Beliefs and Values

  • 24. 
    QC at Winco, Sam's Club at Wal Mart are examples of 
  • 25. 
    Use of a successful brand name to launch new or modified products in a new category is called ______________
    • A. 

      Co-branding

    • B. 

      Line extension

    • C. 

      Private Brands

    • D. 

      Brand Extension

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