Business writing is almost identical to the writing done in high school and college classes.
When writing business documents, quantity enhances quality.
Business writers should attempt to impress readers with their powerful vocabulary and extensive knowledge.
Business writing should be focused on the reader.
To make writing easier, follow a systematic plan when preparing and writing a business message.
Plan to describe your feelings and display your knowledge when preparing and writing a business message.
Make your letters, memos, and reports fairly lengthy so they will attract the desired attention.
Draw on your prior writing experience and imagination to come up with creative ideas for your business messages.
Solve problems and convey information.
Concentrate on looking at a problem from the writer’s perspective.
Present ideas clearly and concisely.
Provide accurate information to be used in making decisions.
Analyzing the purpose of the message and visualizing the customers.
Researching the information to include in the letter.
Composing the first draft of the letter at her computer.
Revising, improving, and proofreading the first draft.
Hit the “Reply” button.
Determine the purpose of the message he will send as a response.
Start composing his reply.
Conduct any necessary research.
Revise to make sure writing is clear and concise.
Write the rough draft.
Gather any needed information through formal or informal research techniques.
Anticipate how readers will respond to the message.
Experienced writers usually spend the most time on the first phase of the writing process.
The steps of the writing process must always be followed in order.
The 3-x-3 writing process is useful for longer, more complex documents.
The writer decides whether a document achieves its purpose in the third phase of the writing process.
Collaborative writing is especially important for memos, letters, and information briefs.
Because collaboration usually takes longer, collaborative writing is not useful for documents with short deadlines.
Members of effective teams are usually eager to implement their recommendations.
Team-written documents and presentations are not standard in most organizations because collaboration has many disadvantages.
Find and Replace
A letter contains important details about a new computer program.
A proposal bullets important reasons explaining why the company should begin the project.
A sales letter includes a sample of the product to show the customer its quality.
A company’s stationery is printed on quality paper and includes a carefully designed logo representing the company.
Inform; promote goodwill
Promote goodwill; persuade
Selecting the appropriate audience for the message.
Using the correct tone for the message.
Adapting a message to the audience.
Selecting an appropriate form or channel for the message.
Determine whether a secondary audience exists.
Identify appropriate language to be used.
Select the most desirable channel.
All of the above.
Identifying the purpose of your message.
Emphasizing receiver benefits.
Selecting the form.
Analyzing the task.
I will ship your order by May 20.
We are pleased to credit your account for $50.
Your benefits begin as soon as you use your new Wilshire Clothing credit card.
We are sure you will enjoy the new vacation package we have put together for you.
Choose the right words and tone.
Stress reader benefits.
Use many first-person pronouns.
Use sensitive, courteous language.
Executives and their wives
Sara is crippled with polio.
The lawyer represented the man in court.
Every employee will have an opportunity to change his benefits plan.
The discount applies only to old people.
Yuki Hiromo, who is Japanese, applied for the job.
Old people receive a discount on Saturdays.
Joe, who is afflicted with cerebral palsy, requires special accommodations.
Customers over 65 may enjoy special rates on Alaskan tours.