1.
A feature benefit sales presentation is based on____________
Correct Answer
C. Needs and wants of a customer
Explanation
A feature benefit sales presentation is based on the needs and wants of a customer. This type of presentation focuses on highlighting the specific features and benefits of a product or service that align with what the customer is looking for. By understanding the customer's needs and wants, the salesperson can tailor their presentation to showcase how the product or service can fulfill those requirements and provide value to the customer. This approach helps to create a personalized and persuasive sales pitch that is more likely to resonate with the customer and lead to a successful sale.
2.
An upset customer comes into your nursery upset about the quality of your products. What response is your customer looking for from you?
Correct Answer
E. All of the above
Explanation
The upset customer is likely looking for all of the above responses from the nursery. They want to be taken seriously so that their concerns are acknowledged and addressed. They also want to be respected, meaning that their feelings and opinions are valued. Additionally, they expect immediate action to be taken to resolve the issue and prevent it from happening again in the future. Therefore, the customer is seeking a combination of these responses to feel satisfied with the nursery's handling of the situation.
3.
Which of the following is an open ended question?
Correct Answer
A. How would this make the loading of the grain faster
Explanation
An open-ended question is one that cannot be answered with a simple yes or no, but requires a more detailed response. "How would this make the loading of the grain faster" is an open-ended question because it prompts the respondent to provide an explanation or reasoning behind their answer. The other options, "Would this work for you" and "Do you want to buy" can be answered with a simple yes or no, making them closed-ended questions. Therefore, the correct answer is "How would this make the loading of the grain faster" as it meets the criteria of an open-ended question.
4.
Ms. Jones returns a product. The store owner is the only person allowed to approve a product return and is not at the store. She becomes upset when you tell her of the store policy. Now, you should:
Correct Answer
E. Both a and d
Explanation
Both option a and d are the best course of action in this situation. Attempting to contact the owner by phone is important because the owner is the only person allowed to approve a product return. This shows that you are following the store policy and trying to find a solution. Additionally, listening to Ms. Jones and attempting to calm her down is important to provide good customer service and address her concerns. By doing both, you are showing empathy towards the customer while also following the proper procedures.
5.
Customers have needs and want. During the sales process, what is the best way to identify those needs and wants?
Correct Answer
D. Both a and b
Explanation
The best way to identify customers' needs and wants during the sales process is by both listening to them and asking in-depth probing questions. Listening allows the salesperson to understand the customer's requirements and preferences, while asking in-depth probing questions helps to gather more specific information and uncover any hidden needs or desires. By combining these two approaches, the salesperson can gain a comprehensive understanding of the customer's needs and wants, enabling them to provide tailored solutions and enhance the overall sales experience.
6.
Every sales call needs to end with a Sale.
Correct Answer
B. False
Explanation
This statement is not true because not every sales call will result in a sale. Sales calls are made to engage with potential customers, understand their needs, and offer solutions. The ultimate goal is to make a sale, but it is not guaranteed on every call. Sales calls can also be used for building relationships, gathering information, or providing customer support, which may not directly lead to a sale. Therefore, the statement is false.
7.
You work for MNO Animal Health as a sales representative. A customer purchased ten(10)- 100 dose bottles of cattle subcutaneous vaccine that must be refrigerated. The customer has complained that the vaccine did not work properly. What skills should you use to gain information about the problem?
Correct Answer
E. Both b and d
Explanation
To gain information about the problem, you should use both listening skills and open-ended questions. Listening skills will help you actively listen to the customer's complaint and understand their concerns. Open-ended questions will allow you to gather more detailed information about the issue, as they encourage the customer to provide more information and explain their experience in depth. By using both of these skills, you can gather relevant information to better understand the problem and provide appropriate solutions or assistance.
8.
A sales person must have good inter-relational habits. Which of these habits would not be supportive of a good selling career?
Correct Answer
E. All are good habits
Explanation
All of the listed habits would be supportive of a good selling career. Making customers feel good about themselves helps to build rapport and trust, acknowledging that you don't have all the answers shows honesty and humility, being a good organizer of your time ensures efficiency, and expecting to be turned down now and then demonstrates resilience and perseverance. Therefore, all of these habits would contribute positively to a salesperson's career.
9.
George Smith has a 2,000-acre row- crop operation and is considering a different herbicide choice for his soybean acreage. You have successfully maintained his business for the past 4 years; in your recent visit, he mentioned he was shopping around for another choice. It is in your best interest to...
Correct Answer
B. Work to uncover the real reason for considering another herbicide
Explanation
The correct answer is to work to uncover the real reason for considering another herbicide. This is the best approach because it allows you to understand George Smith's concerns or needs, and address them accordingly. By doing so, you can potentially retain his business by offering a solution that meets his requirements.
10.
Products complaints often arise because the customers misused the product. In the case of customer misuse, what primary factors should you consider when addressing the customer?
Correct Answer(s)
C. Customers preference
D. All of the above
Explanation
When addressing a customer who has misused a product, it is important to consider the customer's preference, as they may have specific needs or expectations. Additionally, company policy should be taken into account to determine if any warranties or guarantees apply in this situation. Sales person preference may also be relevant if they have specific knowledge or expertise that can help resolve the issue. Therefore, all of the above factors should be considered when addressing a customer who has misused a product.
11.
The Process of locating new customers is know as:
Correct Answer
D. Prospecting
Explanation
Prospecting is the correct answer because it refers to the process of identifying and locating potential customers or clients for a business. It involves actively searching for individuals or organizations who may have an interest in the products or services being offered. This process typically includes researching and gathering information about potential leads, contacting them, and assessing their suitability as customers. Prospecting is an essential step in sales and marketing strategies as it helps in expanding the customer base and generating new business opportunities.
12.
When talking with their seed rep, Pat Winston, Fox Farms expresses concern that germination rates for the seed they bought from Pat last year were lower than expected. This is an example of:
Correct Answer
A. An objection
Explanation
The concern expressed by Fox Farms about the lower germination rates of the seed they bought from their seed rep, Pat Winston, indicates an objection. An objection is a form of resistance or doubt raised by a customer regarding a product or service. In this case, Fox Farms is raising a concern about the quality or effectiveness of the seeds they purchased, which can be seen as an objection to the product.
13.
An objection is any reason that is valid in the costumer's mind to not making a purchase.
Correct Answer
A. True
Explanation
An objection is a valid reason that exists in the customer's mind, which prevents them from making a purchase. This means that if a customer has any concerns, doubts, or reservations about a product or service, it can be considered as an objection. These objections need to be addressed and resolved in order to convince the customer to make a purchase. Therefore, the statement that an objection is any valid reason in the customer's mind to not make a purchase is true.
14.
Which of the following is that the most important skill when dealing face to face with a customer?
Correct Answer
B. Listening Skills
Explanation
Listening skills are the most important skill when dealing face to face with a customer because they allow the customer to feel heard and understood. By actively listening to the customer's concerns, needs, and preferences, a salesperson can provide personalized and effective solutions. Additionally, listening skills enable the salesperson to gather important information that can be used to build rapport, establish trust, and ultimately close a sale. Dress, socio-economic status, and previous purchase may also be important factors, but they do not outweigh the significance of listening skills in customer interactions.
15.
Which of these is an attribute of a successful salesperson?
Correct Answer
E. A, B, and C
Explanation
A successful salesperson possesses a combination of commitment, effective listening skills, and a healthy ego. Commitment is essential as it drives the salesperson to consistently work towards achieving their goals and targets. Effective listening skills are crucial for understanding the needs and preferences of customers, allowing the salesperson to tailor their approach and provide personalized solutions. A healthy ego helps the salesperson maintain confidence, resilience, and a positive attitude, enabling them to handle rejection and overcome challenges in the sales process.