Display Advertising Specs Quiz: Trivia!

There are two headline ads that appear on the homepage.

The "k" in file size stands for kilobyte. Kilobyte is a unit of digital information that is equal to 1024 bytes. It is commonly used to measure the size of files on computers and storage devices. The prefix "kilo-" in kilobyte denotes a factor of 1024, rather than the metric prefix for 1000.

The 320x50 ad is called a Mobile Banner. This ad format is specifically designed for mobile devices and is typically displayed at the top or bottom of a mobile webpage or app. It is a popular choice for advertisers due to its compact size and ability to capture the attention of mobile users.

All of the above static ads (JPG, GIF, and PNG) are accepted on boston.com. This means that advertisers can use any of these formats to display their static advertisements on the website.

The given statement is true. Withholding a portion of the total ad creative file size from loading on a page until publisher content has loaded is indeed called a polite download. This practice helps to prioritize the loading of the publisher's content before the ad creative, ensuring a smoother and faster user experience. By delaying the ad creative's loading, it reduces the impact on the page load time and prevents any potential disruption to the user's browsing experience.

The maximum time limit for preroll is 15 seconds. This means that before a video or audio content starts playing, there can be up to 15 seconds of advertising or promotional content. This allows advertisers to capture the viewer's attention before the main content begins.

The size of a leaderboard is typically 728x90. This is a standard ad size that is commonly used for displaying advertisements at the top or bottom of a webpage. It provides enough space for advertisers to include their message and graphics while still being visually appealing and not overly intrusive to the user's browsing experience.

The maximum animation time for a standard ad is 30 seconds. This means that the ad can have a maximum duration of 30 seconds for any animated elements or transitions. This time limit is set to ensure that ads are not overly long and intrusive for viewers. It also helps to maintain a good user experience and prevent ads from becoming too disruptive.

Advertiser Exclusive emails are designed to provide a seamless and uninterrupted user experience. Flash, Javascript, iframes, and links to popup windows can all disrupt this experience and may not be compatible with certain email clients or devices. Therefore, all of the above options are not acceptable for an Advertiser Exclusive email.

The correct answer is 50 because it is the number of characters allowed for a sponsored link. This means that when creating a sponsored link, the text of the link can only contain a maximum of 50 characters.

An overlay can serve for a maximum of 10 seconds.

Companion Positions refers to the practice of serving two different ad formats, such as a leaderboard (728x90) and a big (300x250) ad, together on a webpage. This allows advertisers to maximize their reach and visibility by occupying multiple positions on the page. By combining these two ad formats, advertisers can effectively engage with users and increase the likelihood of their ads being seen and clicked on.

The answer is "No" because a backtile cannot be animated. A backtile is typically a static image or pattern that serves as the background for a webpage or application. It does not have the capability to display any form of animation or movement.

A half-page ad is not necessarily 600x300 pixels. The dimensions of a half-page ad can vary depending on the specific requirements of the ad and the medium it is being used in. Therefore, the statement is false.

Feature boxes run on section fronts, which are the main pages of a publication that showcase different topics or sections. These section fronts typically exclude classified sections, as those usually have a separate layout and purpose. Feature boxes are used to highlight important or interesting articles, blogs, or content within these section fronts, providing readers with quick access to relevant information.

A Highlight Ad is an ad unit that appears on the homepage and specifically rotates classified advertisements only. It is designed to grab the attention of users and highlight specific ads, making them more noticeable and increasing the chances of engagement. This ad unit is specifically tailored for classified advertisements, making it the correct answer for this question.

A "bigad" is not a standard unit of measurement, so there is no specific answer to this question. The given options of 300, 100, and 250 are arbitrary values and do not represent the height of a bigad in pixels or any other unit. Therefore, the answer is not available.

Banner video ads are not allowed on bg.com.