Display Advertising Specs Quiz: Trivia!

18 Questions | By Nracicot | Updated: Mar 21, 2022 | Attempts: 255

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Display Advertising Specs Quiz: Trivia! - Quiz

Do you know anything about display advertising specs? Would you be able to pass this quiz? Display advertising is graphic advertising on internet websites, apps, or social media. The primary purpose of display advertising is to deliver general advertisements and brand messages to consumers. They must be catchy, and they must also run visual aids. If you want to see how much you know about display advertising, look no further than this quiz.

Questions and Answers

1.

What is the size of a leaderboard?
- A.
  
  468x60
- B.
  
  728x90
- C.
  
  300x250
- D.
  
  1x1
2.

Where do Feature boxes run?
- A.
  
  Articles
- B.
  
  Blogs
- C.
  
  Boston.com Homepage
- D.
  
  Section Fronts (Excluding Classified sections)
3.

Which of the following static ads are accepted on boston.com?
- A.
  
  JPG
- B.
  
  GIF
- C.
  
  PNG
- D.
  
  All of the above
4.

Number of characters allowed for a sponsored link.
- A.
  
  20
- B.
  
  100
- C.
  
  50
- D.
  
  10
5.

What is the max animation time for a standard ad?
- A.
  
  10 seconds
- B.
  
  20 seconds
- C.
  
  30 seconds
- D.
  
  100 seconds
6.

What does the "k" stand for in file size?
- A.
  
  Kilogram
- B.
  
  Kilometer
- C.
  
  Kilobyte
7.

What ad unit appears on the homepage and rotates classified advertisements only?
- A.
  
  Highlight Ad
- B.
  
  Feature Box
- C.
  
  Sponsored Link
- D.
  
  Text Listing
8.

How many seconds can an overlay serve for?
- A.
  
  20
- B.
  
  10
- C.
  
  5
- D.
  
  60
9.

Name for serving a leaderboard (728x90) and big(300x250) together.
- A.
  
  Companion Positions
- B.
  
  Takeover
- C.
  
  Competitive Ads
10.

A half-page ad is 600x300 pixels.
- A.
  
  True
- B.
  
  False
11.

What is the 320x50 ad called?
- A.
  
  Sponsored Link
- B.
  
  Mobile Banner
- C.
  
  Skyscraper
12.

How many headline ads appear on the homepage?
13.

Withholding a portion of the total ad creative file size (besides any initial file load size) from loading on a page until publisher content has loaded is called a polite download.
- A.
  
  True
- B.
  
  False
14.

How many pixels is the height of a bigad?
- A.
  
  300
- B.
  
  100
- C.
  
  250
15.

What are not acceptable for an Advertiser Exclusive email?
- A.
  
  Flash
- B.
  
  Javascript
- C.
  
  Iframes
- D.
  
  Links to popup windows
- E.
  
  All of the above
16.

What is the max time limit for preroll?
- A.
  
  5 seconds
- B.
  
  15 seconds
- C.
  
  1 minute
- D.
  
  45 seconds
17.

Can the backtile be animated?
- A.
  
  Yes
- B.
  
  No
18.

In banner video ads are allowed on bg.com?
- A.
  
  True
- B.
  
  False