Account-based marketing is a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement with specific accounts.
It’s about being laser-focused on accounts’ needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders.
A strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
All of the above
Use of a process or rationale for selecting target accounts
Development of account profiles
Development of marketing plans for target accounts
The ability to use less content
Sales and marketing alignment
None of the above
The need for cleansed and accurate data
The need for new technology
The need for more data
The need for more money
Conduct an employee data boot camp
Segment your current data state.
Add more data to your current solution
Hire more data scientists and analysts
Attend every webinar, conference and meet-up about ABM.
Spend an exorbitant amount of money to have someone else get your team in check.
Purchase every piece of ABM technology you can find.
Align your sales and marketing teams.
Immediately start reaching out to new targets.
Conduct deep account and market research.
Check the box: sales and marketing met, so you are good to go.
All of the above.