Account Based Marketing Quiz: Trivia Test!

9 Questions | Total Attempts: 301

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Account Based Marketing Quiz: Trivia Test!

Are you familiar with account-based marketing? Would you like to try this quiz? Account-based marketing is a strategic approach to business marketing based on account awareness in which an organization communicates with individuals and businesses as an entity. It is typically employed in enterprise-level sales organizations. If you want to see how much you know about account-based marketing, this is the quiz for you.


Questions and Answers
  • 1. 
    How do you define ABM?
    • A. 

      Account-based marketing is a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement with specific accounts.

    • B. 

      It’s about being laser-focused on accounts’ needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders.

    • C. 

      A strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

    • D. 

      All of the above

  • 2. 
    Which one of these is NOT a characteristic of account-based marketing?
    • A. 

      Use of a process or rationale for selecting target accounts

    • B. 

      Development of account profiles

    • C. 

      Development of marketing plans for target accounts

    • D. 

      The ability to use less content

  • 3. 
    Which one of these does NOT describe what marketers aim to achieve with ABM?
    • A. 

      Revenue generation

    • B. 

      Customer retention

    • C. 

      Pipeline acceleration

    • D. 

      Sales and marketing alignment

    • E. 

      None of the above

  • 4. 
    What percentage of companies think ABM is useful?
    • A. 

      15%

    • B. 

      43%

    • C. 

      92%

    • D. 

      77%

  • 5. 
    What percentage of B2B companies have a full account-based marketing program in place? 
    • A. 

      20%

    • B. 

      13%

    • C. 

      41%

    • D. 

      52%

  • 6. 
    What is the primary factor holding teams back from implementing ABM?
    • A. 

      The need for cleansed and accurate data

    • B. 

      The need for new technology

    • C. 

      The need for more data

    • D. 

      The need for more money

  • 7. 
    After you’ve assessed your current data set, what’s next?
    • A. 

      Conduct an employee data boot camp

    • B. 

      Segment your current data state.

    • C. 

      Add more data to your current solution

    • D. 

      Hire more data scientists and analysts

  • 8. 
    Now that you’ve segmented your data, what is the next step? 
    • A. 

      Attend every webinar, conference and meet-up about ABM.

    • B. 

      Spend an exorbitant amount of money to have someone else get your team in check.

    • C. 

      Purchase every piece of ABM technology you can find.

    • D. 

      Align your sales and marketing teams.

  • 9. 
    What is the next step after-sales alignment?  
    • A. 

      Immediately start reaching out to new targets.

    • B. 

      Conduct deep account and market research.

    • C. 

      Check the box: sales and marketing met, so you are good to go.

    • D. 

      All of the above.

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