What Do You Know About E-commerce Marketing?
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E-commerce marketing is very important in gaining customers and driving sales to e-commerce websites. It applies traditional marketing principles to a multichannel, data-driven environment. Find out what you know about E-commerce Marketing.
- 1.What is the process of driving sales by raising awareness about an online store's brand and product offerings?
- A.
Online Marketing
- B.
E-commerce Marketing
- C.
Affiliate Marketing
- D.
E-mail Marketing
- 2.What does PPC stand for in e-commerce marketing?
- A.
Payment Per Click
- B.
Payment Paid Clicks
- C.
Pay Per Click
- D.
Pays Per Clicks
- 3.Which general actions can e-commerce marketing be divided into?
- A.
Driving website traffic only
- B.
Driving website traffic and Optimizing website content
- C.
Optimizing website content only
- D.
Optimizing the user experience for conversion and Driving website traffic
- 4.What is Google's advertising platform that pioneered the PPC model?
- A.
Google Adclicks
- B.
Google Ads
- C.
Google Adwords
- D.
Google Clicks
- 5.What is the popular online payment service is owned by eBay?
- A.
Cache
- B.
P2P
- C.
Multics
- D.
PayPal
- 6.What is the term that refers to the small web page that opens automatically with an ad when some websites are visited?
- A.
Affiliate Ad
- B.
Google Ad
- C.
Pop-up Ad
- D.
Marketing Ad
- 7.What is the fee a company receives for enabling or executing a transaction?
- A.
Transaction Fee
- B.
Execution Fee
- C.
Affiliate Fee
- D.
Subscription Fee
- 8.What is the model a company uses to offer its users content or services and charge a fee for access to some or all of its offerings?
- A.
Affiliate Model
- B.
Transaction Fee Model
- C.
Subscription Model
- D.
Marketing Model
- 9.What is the plan one puts together that details exactly how one intends to enter a new market and attract new customers?
- A.
Affilate Strategy
- B.
Market Strategy
- C.
Sales Strategy
- D.
Accounting Strategy
- 10.What does SEO stand for in e-commerce marketing?
- A.
Survey Engine Optimization
- B.
Search Engine Openness
- C.
Search Engine Optimization
- D.
Survey Engine Openness
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