What Do You Know About E-commerce Marketing?

10 Questions | Total Attempts: 157
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What Do You Know About E-commerce Marketing?

E-commerce marketing is very important in gaining customers and driving sales to e-commerce websites. It applies traditional marketing principles to a multichannel, data-driven environment. Find out what you know about E-commerce Marketing.

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Questions and Answers
  • 1. 
    What is the process of driving sales by raising awareness about an online store's brand and product offerings?
    • A. 

      Online Marketing

    • B. 

      E-commerce Marketing

    • C. 

      Affiliate Marketing

    • D. 

      E-mail Marketing

  • 2. 
    What does PPC stand for in e-commerce marketing?
    • A. 

      Payment Per Click

    • B. 

      Payment Paid Clicks

    • C. 

      Pay Per Click

    • D. 

      Pays Per Clicks

  • 3. 
    Which general actions can e-commerce marketing be divided into?
    • A. 

      Driving website traffic only

    • B. 

      Driving website traffic and Optimizing website content

    • C. 

      Optimizing website content only

    • D. 

      Optimizing the user experience for conversion and Driving website traffic

  • 4. 
    What is Google's advertising platform that pioneered the PPC model? 
    • A. 

      Google Adclicks

    • B. 

      Google Ads

    • C. 

      Google Adwords

    • D. 

      Google Clicks

  • 5. 
    What is the popular online payment service is owned by eBay?
    • A. 

      Cache

    • B. 

      P2P

    • C. 

      Multics

    • D. 

      PayPal

  • 6. 
    What is the term that refers to the small web page that opens automatically with an ad when some websites are visited?
    • A. 

      Affiliate Ad

    • B. 

      Google Ad

    • C. 

      Pop-up Ad

    • D. 

      Marketing Ad

  • 7. 
    What is the fee a company receives for enabling or executing a transaction?
    • A. 

      Transaction Fee

    • B. 

      Execution Fee

    • C. 

      Affiliate Fee

    • D. 

      Subscription Fee

  • 8. 
    What is the model a company uses to offer its users content or services and charge a fee for access to some or all of its offerings?
    • A. 

      Affiliate Model

    • B. 

      Transaction Fee Model

    • C. 

      Subscription Model

    • D. 

      Marketing Model

  • 9. 
    What is the plan one puts together that details exactly how one intends to enter a new market and attract new customers?
    • A. 

      Affilate Strategy

    • B. 

      Market Strategy

    • C. 

      Sales Strategy

    • D. 

      Accounting Strategy

  • 10. 
    What does SEO stand for in e-commerce marketing?
    • A. 

      Survey Engine Optimization

    • B. 

      Search Engine Openness

    • C. 

      Search Engine Optimization

    • D. 

      Survey Engine Openness

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