What Do You Know About E-commerce Marketing?

10 Questions | By Jaksiboy | Last updated: Mar 22, 2022 | Total Attempts: 297

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What Do You Know About E-commerce Marketing? - Quiz

E-commerce marketing is very important in gaining customers and driving sales to e-commerce websites. It applies traditional marketing principles to a multichannel, data-driven environment. Find out what you know about E-commerce Marketing.

Questions and Answers

1.

What is the process of driving sales by raising awareness about an online store's brand and product offerings?
- A.
  
  Online Marketing
- B.
  
  E-commerce Marketing
- C.
  
  Affiliate Marketing
- D.
  
  E-mail Marketing
2.

What does PPC stand for in e-commerce marketing?
- A.
  
  Payment Per Click
- B.
  
  Payment Paid Clicks
- C.
  
  Pay Per Click
- D.
  
  Pays Per Clicks
3.

Which general actions can e-commerce marketing be divided into?
- A.
  
  Driving website traffic only
- B.
  
  Driving website traffic and Optimizing website content
- C.
  
  Optimizing website content only
- D.
  
  Optimizing the user experience for conversion and Driving website traffic
4.

What is Google's advertising platform that pioneered the PPC model?
- A.
  
  Google Adclicks
- B.
  
  Google Ads
- C.
  
  Google Adwords
- D.
  
  Google Clicks
5.

What is the popular online payment service is owned by eBay?
- A.
  
  Cache
- B.
  
  P2P
- C.
  
  Multics
- D.
  
  PayPal
6.

What is the term that refers to the small web page that opens automatically with an ad when some websites are visited?
- A.
  
  Affiliate Ad
- B.
  
  Google Ad
- C.
  
  Pop-up Ad
- D.
  
  Marketing Ad
7.

What is the fee a company receives for enabling or executing a transaction?
- A.
  
  Transaction Fee
- B.
  
  Execution Fee
- C.
  
  Affiliate Fee
- D.
  
  Subscription Fee
8.

What is the model a company uses to offer its users content or services and charge a fee for access to some or all of its offerings?
- A.
  
  Affiliate Model
- B.
  
  Transaction Fee Model
- C.
  
  Subscription Model
- D.
  
  Marketing Model
9.

What is the plan one puts together that details exactly how one intends to enter a new market and attract new customers?
- A.
  
  Affilate Strategy
- B.
  
  Market Strategy
- C.
  
  Sales Strategy
- D.
  
  Accounting Strategy
10.

What does SEO stand for in e-commerce marketing?
- A.
  
  Survey Engine Optimization
- B.
  
  Search Engine Openness
- C.
  
  Search Engine Optimization
- D.
  
  Survey Engine Openness