Ecommerce Marketing Trivia Quiz

The statement "Ecommerce is about technology and not your business" is false. Ecommerce is not solely about technology, but rather a combination of technology and business strategies. While technology plays a crucial role in enabling online transactions and operations, the success of an ecommerce business depends on various factors such as product selection, marketing, customer service, and overall business management. Technology is just a tool that supports these business activities in the ecommerce industry.

The difference between physical consumers and those online lies in their computer access. Physical consumers refer to individuals who make purchases or consume goods and services in physical stores or locations, while those online refer to individuals who make purchases or consume goods and services through online platforms or websites. Computer access is the differentiating factor as physical consumers may not require computer access for their transactions, while online consumers rely on computer access to browse, shop, and complete their transactions on the internet.

If a website doesn't accept credit cards, it would result in a significant loss of potential customers. Many people prefer to use credit cards for online transactions due to convenience and security reasons. Therefore, the correct answer is 60% to 80%, indicating that a substantial percentage of potential customers would be lost if credit card payment options are not available.

Cookies are small text files that websites place on a user's device to track their online activity. They are commonly used to remember user preferences, analyze website traffic, and personalize content. By using cookies, websites can track web visitors and gather information about their browsing behavior, such as the pages they visit and the actions they take. This information can then be used for various purposes, including targeted advertising and improving user experience. Therefore, cookies are a common method for tracking web visitors.

The question asks for the option that is not part of the six Cs. The given options are Convenience, Cost, Control, and Capability. The six Cs typically refer to the following: Customer, Company, Competitor, Collaboration, Communication, and Culture. None of the given options match with the six Cs except for Capability. Therefore, Capability is the correct answer as it is not part of the six Cs.

Pop ads are not considered a top practice of ecommerce marketing because they can be intrusive and annoying to users. They often disrupt the user experience and can negatively affect the reputation of a brand. On the other hand, market affiliation, SEO, and email marketing are all widely recognized as effective strategies for driving traffic, increasing visibility, and engaging with customers in the ecommerce industry.

Sympatico is the leading commercial online service provider in Canada. It is a well-known and established provider that offers a wide range of services to Canadian customers. Sympatico has a strong presence in the Canadian market and is known for its reliable and high-quality internet services. It has a large customer base and is trusted by many Canadians for their online needs.

Traditional physical and Marketspace are the two parallel and complementary markets that exist today. Traditional physical refers to the physical brick-and-mortar stores and businesses, while Marketspace refers to the online or virtual marketplace. These two markets coexist and complement each other, offering consumers different options and channels for purchasing goods and services. Traditional physical allows for a hands-on experience and immediate gratification, while Marketspace offers convenience, wider selection, and the ability to shop from anywhere at any time.

Interactive marketing requires electronic communication in a computer-mediated environment from the buyer and seller. This form of marketing involves engaging with customers through various interactive channels, such as websites, social media platforms, and email. It allows for two-way communication, where the buyer can actively participate and provide feedback or make inquiries, and the seller can respond and tailor their marketing efforts accordingly. Electronic communication is essential in facilitating this interactive exchange between the buyer and seller in an online environment.

Ecommerce provides the benefit of customization of products for customers. This means that marketers can tailor their products or services to meet the specific needs and preferences of individual customers. This customization can lead to increased customer satisfaction and loyalty, as well as higher sales and profits for the marketer. By offering personalized options, marketers can create a unique and personalized shopping experience for their customers, which can help differentiate their brand from competitors and attract more customers to their online store.