Ecommerce Marketing Trivia Quiz
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Ecommerce marketing is the various methods through which sales are made by the creation and increasing of awareness about an online store's product offerings and brand. It is a marketing strategy which uses an already existing ecommerce market to promote a businesses' brand, as well as products and services. It is not so different from traditional marketing as the same tactics and strategies can be applied.
- 1.Which of the following is not a top practice of ecommerce marketing?
- A.
Market Affiliation
- B.
SEO
- C.
Email Marketing
- D.
Pop ads
- 2.Which of the following are the two parallel and complementary markets that exist today?
- A.
Web and Electronic commerce
- B.
Computer exchange and Marketplace
- C.
Traditional physical and Marketspace
- D.
Telecommunication and Traditional physical
- 3.Which of the following requires electronic communication in a computer-mediated environment from the buyer and seller?
- A.
Internet marketing
- B.
Interactive marketing
- C.
Web marketing
- D.
Electronic marketing
- 4.The leading commercial online service provider in Canada is which of the following?
- A.
America online
- B.
Sympatico
- C.
Microsoft
- D.
Apple
- 5.All are part of the six Cs except which of the following?
- A.
Convenience
- B.
Cost
- C.
Control
- D.
Capability
- 6.Web visitors can be tracked through which of the following?
- A.
Bot
- B.
Pop ads
- C.
Shareware
- D.
Cookies
- 7.What is the difference between physical consumers and those online?
- A.
Literacy
- B.
Computer access
- C.
Income
- D.
Time
- 8.If your website doesn't allow credit cards, how many percent of potential customers would be lost?
- A.
50%
- B.
60% to 80%
- C.
40%
- D.
20% to 70
- 9.Which of the follow is false?
- A.
Ecommerce is about technology and not your business
- B.
Online marketers are susceptible to fraud
- C.
Credit cards are the leading payment mode online
- D.
Ecommerce allows you to gather information and feedback from customers
- 10.Which of the following is a benefit of ecommerce to marketers?
- A.
Ensures faster and quicker lead generation
- B.
It ensures a larger customer base
- C.
It guarantees instant communication
- D.
It gives room for customization of products for customers
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