Ecommerce Marketing Trivia Quiz
Ecommerce marketing is the various methods through which sales are made by the creation and increasing of awareness about an online store's product offerings and brand. It is a marketing strategy which uses an already existing ecommerce market to promote a businesses' brand, as well as products and services. It is not so different from traditional marketing as the same tactics and strategies can be applied.
- 1.Which of the following is not a top practice of ecommerce marketing?
- A.
Market Affiliation
- B.
SEO
- C.
Email Marketing
- D.
Pop ads
- 2.Which of the following are the two parallel and complementary markets that exist today?
- A.
Web and Electronic commerce
- B.
Computer exchange and Marketplace
- C.
Traditional physical and Marketspace
- D.
Telecommunication and Traditional physical
- 3.Which of the following requires electronic communication in a computer-mediated environment from the buyer and seller?
- A.
Internet marketing
- B.
Interactive marketing
- C.
Web marketing
- D.
Electronic marketing
- 4.The leading commercial online service provider in Canada is which of the following?
- A.
America online
- B.
Sympatico
- C.
Microsoft
- D.
Apple
- 5.All are part of the six Cs except which of the following?
- A.
Convenience
- B.
Cost
- C.
Control
- D.
Capability
- 6.Web visitors can be tracked through which of the following?
- A.
Bot
- B.
Pop ads
- C.
Shareware
- D.
Cookies
- 7.What is the difference between physical consumers and those online?
- A.
Literacy
- B.
Computer access
- C.
Income
- D.
Time
- 8.If your website doesn't allow credit cards, how many percent of potential customers would be lost?
- A.
50%
- B.
60% to 80%
- C.
40%
- D.
20% to 70
- 9.Which of the follow is false?
- A.
Ecommerce is about technology and not your business
- B.
Online marketers are susceptible to fraud
- C.
Credit cards are the leading payment mode online
- D.
Ecommerce allows you to gather information and feedback from customers
- 10.Which of the following is a benefit of ecommerce to marketers?
- A.
Ensures faster and quicker lead generation
- B.
It ensures a larger customer base
- C.
It guarantees instant communication
- D.
It gives room for customization of products for customers
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