2012-2013 Area Marketing Cluster Exam

50 Questions | Total Attempts: 1223

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2012-2013 Area Marketing Cluster Exam

Clustering is the process of finding similarities in prospective customers and ensuring a marketer employs the appropriate marketing technique. Different target audiences call for different techniques to capture their attention. Give the simple test below and see what you know about the Area Marketing Cluster. Good luck in the exams!


Questions and Answers
  • 1. 
    The purpose of legal procedure is to ensure that each party receives
    • A. 

      Ongoing advice

    • B. 

      Consistent treatment

    • C. 

      A reasonable verdict

    • D. 

      An indictment

  • 2. 
    Wal-mart, Chevron Texaco, and Ford Motor Company sell stock in their companies. They are examples of which of the following types of business ownership:
    • A. 

      Franchisee

    • B. 

      Corporation

    • C. 

      Partnership

    • D. 

      Sole proprietorship

  • 3. 
    Channels of distribution benefit businesses by
    • A. 

      Lowering the prices of all industrial goods

    • B. 

      Getting their products to consumers more efficiently

    • C. 

      Raising their profits each year.

    • D. 

      Allowing them to avoid all channel tasks.

  • 4. 
    Which of the following would not be considered an intermediary in a channel of distribution:
    • A. 

      Agent

    • B. 

      Retailer

    • C. 

      Producer

    • D. 

      Wholesaler

  • 5. 
    The negative effect of slotting fees is that they often limit a small producer's ability to
    • A. 

      Introduce new items in the marketplace

    • B. 

      Develop exclusive-dealing policies

    • C. 

      Use direct-distribution strategies

    • D. 

      Identify potential target markets

  • 6. 
    What type of channel conflict often occurs between manufacturers and their authorized dealers?
    • A. 

      Corporate

    • B. 

      Horizontal

    • C. 

      Indirect

    • D. 

      Vertical

  • 7. 
    When you look for supporting evidence in published materials, you are evaluating the
    • A. 

      Timeliness of the content.

    • B. 

      Readability of the text.

    • C. 

      Margin of error.

    • D. 

      Credibility of the sources.

  • 8. 
    Listening carefully should enable employees to
    • A. 

      Earn frequent raises.

    • B. 

      Become good speakers.

    • C. 

      Avoid criticism.

    • D. 

      Follow directions.

  • 9. 
    Sara is a new marketing employee who is learning that the best way to listen to customers is
    • A. 

      Passively.

    • B. 

      Actively.

    • C. 

      Emotionally.

    • D. 

      Distractedly.

  • 10. 
    When Amber walked by Ryan's desk, she noticed that Ryan was raking his left hand through his hair, that his face was red, and that he kept hitting the enter button on keyboard with his right hand, while frowning at his computer screen. Based on his nonverbal cues, Amber would probably assume that Ryan was
    • A. 

      Patient.

    • B. 

      Frustrated.

    • C. 

      Bored.

    • D. 

      Enthusiastic.

  • 11. 
    Which of the following examples illustrates the use of the cause and effect method of a format for structuring oral presentations:
    • A. 

      We will begin by discussing the basic steps used in developing effective time management techniques, and the first step is to prioritize all of your commitments.

    • B. 

      The public supports increased spending on national security, and a survey reports that over seventy percent of the citizens fear future terrorist attacks.

    • C. 

      Monet and Cezanne were both impressionist artists; however, their painting techniques and use of color varied greatly.

    • D. 

      The use of toxic chemicals in the environment can result in the extinction of many species of waterfowl.

  • 12. 
    Allison is attending a business seminar. Because the seminar presenter is speaking very quickly, Allison is having a difficult time taking accurate notes. What technique would help Allison take notes quickly?
    • A. 

      Use abbreviations and symbols

    • B. 

      Write notes on index cards

    • C. 

      Focus on the subtopics

    • D. 

      Ask the speaker to provide handouts

  • 13. 
    An e-mail message that is sent to a coworker should contain
    • A. 

      A persuasive argument.

    • B. 

      An urgent tone.

    • C. 

      Essential information.

    • D. 

      Encouraging news.

  • 14. 
    Employees often use simple written reports to provide managers with __________ information.
    • A. 

      Extensive

    • B. 

      Analytical

    • C. 

      In-depth

    • D. 

      Routine

  • 15. 
    Many businesses try to foster positive customer/client relations by encouraging employees to be
    • A. 

      Talkative.

    • B. 

      Friendly.

    • C. 

      Reserved.

    • D. 

      Authoritative.

  • 16. 
    A local supermarket's front-end employees are trained to smile and greet customers as they approach the cash register and say thank you as customers leave. This approach
    • A. 

      Decreases customer patronage.

    • B. 

      Builds customer loyalty.

    • C. 

      Encourages employee rivalry.

    • D. 

      Decreases employee productivity.

  • 17. 
    Which of the following is often the best way for a salesperson to handle the slow/methodical type of difficult customer:
    • A. 

      Summarize benefits

    • B. 

      Ask their advice

    • C. 

      Be brief

    • D. 

      Let the customer do the talking

  • 18. 
    Distribution examines how income is divided between
    • A. 

      Consumers and resource owners.

    • B. 

      Producers and resource owners.

    • C. 

      Consumers and producers.

    • D. 

      Producers and economizers.

  • 19. 
    Consumers buy products to benefit
    • A. 

      Marketers.

    • B. 

      Themselves.

    • C. 

      Producers.

    • D. 

      Retailers.

  • 20. 
    Which of the following is a disadvantage of the matrix organizational structure:
    • A. 

      It lacks flexibility.

    • B. 

      It makes the organization less competitive.

    • C. 

      It cannot balance conflicting organizational objectives.

    • D. 

      It violates the unity of command principle.

  • 21. 
    Kent is going to start his own business. He is concerned that the merchandise he wants to carry will go out of style soon after opening his business. Which type of risk must he prepare for?
    • A. 

      Economic

    • B. 

      Natural

    • C. 

      Human

    • D. 

      Incompetence

  • 22. 
    The payment of taxes to the federal government allows it to provide goods and services to ___________ and ___________ .
    • A. 

      Businesses; households

    • B. 

      Businesses; resource markets

    • C. 

      Households; product markets

    • D. 

      Businesses; product markets

  • 23. 
    Which of the following economic laws is a business following when it stops hiring after its current employees achieve a certain level of productivity:
    • A. 

      Negative returns

    • B. 

      Diminishing returns

    • C. 

      Marginal revenues

    • D. 

      Variable products

  • 24. 
    The goods and services sold during a year to foreign buyers are a country's
    • A. 

      Gross private investments.

    • B. 

      Imports.

    • C. 

      Exports.

    • D. 

      Personal consumption expenditures.

  • 25. 
    Which of the following occurs when a country can produce goods at a relatively more efficient rate than another country:
    • A. 

      Absolute advantage

    • B. 

      Comparative advantage

    • C. 

      Trade deficit

    • D. 

      Trade surplus

  • 26. 
    An employee who is able to adjust to changing conditions possesses the desirable trait of
    • A. 

      Loyalty.

    • B. 

      Adaptability.

    • C. 

      Friendliness.

    • D. 

      Tact.

  • 27. 
    Which of the following is a reason to avoid drawing distinctions between people:
    • A. 

      Discrimination is illegal.

    • B. 

      Everyone is unique.

    • C. 

      Some people aren't "normal."

    • D. 

      Certain people don't deserve respect.

  • 28. 
    Cameron said to his manager, "The order didn't ship because Sam didn't tell me that we didn't have enough items in stock." What is Cameron doing?
    • A. 

      Blaming another person for a communication breakdown

    • B. 

      Acknowledging that he failed to follow through with the order

    • C. 

      Stating the facts on Sam's behalf

    • D. 

      Responding to inappropriate remarks

  • 29. 
    In order for teachers to prepare report cards, they must __________ their students.
    • A. 

      Motivate

    • B. 

      Criticize

    • C. 

      Evaluate

    • D. 

      Compliment

  • 30. 
    You are in a better position to control your own future if you __________ change.
    • A. 

      Agonize over

    • B. 

      Anticipate

    • C. 

      Wait for

    • D. 

      Avoid

  • 31. 
    Persuasion is an important part of which of the following functions:
    • A. 

      Education

    • B. 

      Motivation

    • C. 

      Communication

    • D. 

      Self-control

  • 32. 
    Because people often change their negotiating styles and strategies, effective negotiators must be
    • A. 

      Optimistic.

    • B. 

      Flexible.

    • C. 

      Indifferent.

    • D. 

      Uneasy.

  • 33. 
    A primary reason that employees experience burnout in the workplace is because they
    • A. 

      Become bored with the work.

    • B. 

      Receive new work assignments.

    • C. 

      Interact with coworkers.

    • D. 

      Obtain feedback from managers.

  • 34. 
    One of the differences among people that can be difficult to change is their
    • A. 

      Language usage.

    • B. 

      Job position.

    • C. 

      Education.

    • D. 

      Mental ability.

  • 35. 
    When Brandon lost his job due to downsizing, the government sent him an unemployment check to help him cover his living expenses until he found another job. What is Brandon's source of income?
    • A. 

      Transfer payment

    • B. 

      Rebate

    • C. 

      Refund

    • D. 

      Wage garnishment

  • 36. 
    One reason customers who pay for products with a credit card usually want to know the interest charges is because those charges
    • A. 

      Generate the profit for the business.

    • B. 

      Increase the retail price.

    • C. 

      Are calculated on a yearly basis.

    • D. 

      Add to the cost of the purchase.

  • 37. 
    Which of the following is categorized as a fixed expense in a personal budget:
    • A. 

      Groceries

    • B. 

      Car payment

    • C. 

      Home repairs

    • D. 

      Clothing

  • 38. 
    Which of the following is an example of a payroll deduction:
    • A. 

      Health insurance

    • B. 

      Overtime hours

    • C. 

      Net pay

    • D. 

      Pay rate

  • 39. 
    Which of the following financial services providers is most likely to provide a small, local coffee shop with business loans, checking and savings accounts, and overdraft protection:
    • A. 

      Eastern Region Investment Bank

    • B. 

      Marley and Winston Commercial Bank

    • C. 

      Walker, Steinbrenner, and Houghton, CPA Firm

    • D. 

      Allen and Mellon Brokerage Firm

  • 40. 
    Loss due to shoplifting is an example of a(n) __________ business risk.
    • A. 

      Economic

    • B. 

      Human

    • C. 

      Natural

    • D. 

      Internal

  • 41. 
    What is often one of the largest sources of money flowing out of a business?
    • A. 

      Payroll and benefits

    • B. 

      Accounts receivable

    • C. 

      Profit and loss

    • D. 

      Goods and services

  • 42. 
    When businesses invest funds to expand, they are involved in the process of
    • A. 

      Selling.

    • B. 

      Depreciation.

    • C. 

      Finance.

    • D. 

      Capitalism.

  • 43. 
    Many businesses use their company manuals as a source of information in order to __________ new employees.
    • A. 

      Select

    • B. 

      Recruit

    • C. 

      Manage

    • D. 

      Orient

  • 44. 
    A manufacturer has learned that its market is expanding. How should this information be used?
    • A. 

      To buy risk protection insurance

    • B. 

      To drop current product lines

    • C. 

      To lay off employees

    • D. 

      To increase production

  • 45. 
    What is a company's private computer network that allows authorized users to share information?
    • A. 

      Intranet

    • B. 

      Internet

    • C. 

      E-mail

    • D. 

      Extranet

  • 46. 
    Advertisers that use concept testing to obtain feedback from potential customers are conducting
    • A. 

      Target readership evaluation.

    • B. 

      Focus group analysis.

    • C. 

      Primary market research.

    • D. 

      Pretest idea measurement.

  • 47. 
    What is the relationship between research purpose and research design?
    • A. 

      There is no relationship between the two.

    • B. 

      Purpose dictates design.

    • C. 

      Design is more important than purpose.

    • D. 

      Design is unnecessary.

  • 48. 
    Which of the following is a true statement about sample size:
    • A. 

      Sample size is more important than sample design.

    • B. 

      The larger the sample size, the better.

    • C. 

      It must be determined before the target population is defined.

    • D. 

      The size of the sample does not matter.

  • 49. 
    The data needed for sales volume analyses and market share analyses come from
    • A. 

      Company sales reports.

    • B. 

      Expense reports.

    • C. 

      Sales invoices.

    • D. 

      Customer records.

  • 50. 
    What data-collection method can be used to obtain product information during the point-of-purchase process?
    • A. 

      Photographic scanner

    • B. 

      Volume-tracking scanner

    • C. 

      E-mail survey

    • D. 

      Statistical survey