How to Create a Snapchat Quiz to Grow Your Audience

When I look at Snapchat, I don’t just see filters and streaks — I see an underused channel for attention. With over 460 million people opening the app every day, a Snapchat quiz is one of the most practical ways to engage: it’s interactive, personal, and fits seamlessly into how users already behave. Most creators and even brands overlook it, which is exactly why it’s an opportunity.

The goal isn’t to add another gimmick. The goal is to use quizzes as a simple growth lever — to start real conversations, learn what your audience responds to, and create interactions that last beyond a single view.

In this guide, I’ll show you how to build a Snapchat quiz, the types worth making, and the practices that turn it into something useful instead of just another post.

Why Create a Snapchat Quiz?

Snapchat is built for quick, visual interactions — and that’s exactly why quizzes feel natural here. Unlike polished ads or static posts, a quiz is playful, personal, and easy to share. For creators, it’s a way to spark conversations. For brands, it’s a lightweight way to learn about your audience, recommend products, and even capture leads.

The disappearing format may seem like a limitation, but it actually creates urgency. People are more likely to take part when they know a quiz link won’t last forever. Shared results add a viral layer — each friend who posts their outcome pulls in more participants.

Quizzes turn Snapchat from a place to view content into a place to interact. And interaction is what builds stronger connections and lasting attention.

Best Snapchat Marketing Campaign Examples

Before we dive into creating quizzes, let’s look at how some popular brands have already made smart moves on Snapchat. These examples will give you a sense of what’s possible and hopefully spark ideas you can adapt for your own quizzes.

1. Amazon

Image source: twinreality.in

There’s Black Friday, and then there’s the Black Friday sale. 

Every year, Amazon announces awesome deals on products during its Black Friday sale. 

In 2016, Amazon killed it by launching its Snapchat account with exclusive promotional codes for amazing deals, like $60 wireless Bluetooth speakers for only $1.

It’s not just the Black Friday sale move; Amazon also uses Snapchat as a means for creating unique experiences for their followers that are hidden from public view and social media, a concept known as inclusive exclusivity. 

2. Netflix

Image source: Netflix

Netflix offered an immersive experience for Stranger Things on its Snapchat handle. Before airing the second season of Stranger Things, it launched one of its most innovative campaigns on Snapchat. 

With the then recently launched 3D world lens, Netflix created a virtual portal to transport their fans into Joyce Byers’ Upside Down living room. 

The lens allowed fans to enter the living room and tap on different parts of the room, like the couch, wallpaper, and colored lights. 

While this campaign was live on Netflix’s story for just one day, it was a hit with the show’s fans. It dropped a hint about the types of immersive experiences that are possible on Snapchat.

3. Dunkin’ Donuts

Image source: Dunkin’ Donuts

Snapchat lenses provide creative opportunities for brands to showcase their personality and offer their fans a fun visual experience that’s worth sharing. 

Dunkin’ Donuts grabbed this opportunity and turned innumerable fans into donuts (with the lens, of course).

They launched a donut filter to turn their fans into sprinkle-eating donuts for National Donut Day.

This campaign helped Dunkin’ Donuts gain ten times more Snapchat followers on National Donut Day than their average monthly followers. 

To date, Dunkin’ Donuts’ story remains the highest Snapchat story for the brand viewed.

4. Harvard Business Review

When Harvard Business Review began publishing on Snapchat Discover, they went for a blend of web content and quizzes on complex topics like finances, technology, academics, climate change, etc. 

They usually use a mix of snap-based stories, a few swipe-up stories, and interactive elements like quizzes to engage with their followers.

Here’s how they used Snapchat Discover to publish a story adapted from a long piece on thought leadership: 

Image source: Harvard Business Review

The example of HBR is a great starting point for someone looking to leverage Snapchat quizzes. The following section explores ways in which you can use Snapchat quizzes for marketing. 

How to Use Quizzes for Snapchat Marketing

Whether you’re a brand, a blogger, or an influencer who has a millennial and Gen Z audience to cater to, Snapchat quizzes can be a great addition to your marketing strategy. Here’s what you can do with a Snapchat quiz:

1. Engage & Grow Your Audience

Just like Instagram gives you the option to interact with followers through the Ask Me Anything tool, Snapchat provides room to connect with your audience by sharing quizzes. Your followers can learn more about your brand and get what feels like inside information in exchange. 

Build a quiz with the most frequently asked questions and share it on your story. Then, ask your followers if there are other questions they’d like you to add. This simple back-and-forth makes people feel included and helps grow your community.

2. Gather Feedback

As a brand, you already know the value of genuine feedback. Snapchat quizzes can be a quick way to learn what people think about your product or process. Create a quiz with short videos about your product or story, then ask for specific input. For example:

• Do you have any suggestions for us?
• How could we make this better?
• Would you like us to remove any element from our process?

Encourage followers to record their responses. This makes it easier for them to explain ideas in detail and gives you richer insights than a simple poll.

3. Generate New Content Ideas

When people ask questions, they’re signaling gaps in knowledge. You can use that data from quizzes to develop content your audience is already curious about — from blog posts and videos to how-to guides and product explainers. 

The key is to focus on subjects relevant to your audience so that each quiz becomes a source of inspiration for your broader content strategy.

4. Recommend Products

Quizzes are one of the best ways to recommend products without being pushy. You may run ads for a wide range of products, but your customers can still find it difficult to decide what’s right for them. 

A product recommendation quiz helps reduce this choice overload by matching people with the right product based on their answers. Share it on your Snapchat story so followers can take the quiz and get tailored suggestions.

You can also use the results page to add a call-to-action like “Add to Cart,” “Visit Website,” or “Learn More.” This turns a fun interaction into a path toward conversion while still keeping the experience light.

5. Build Community Challenges

Quizzes can also be used to spark challenges. Share a quiz on your Snapchat story and invite followers to take it and post their results. Encourage them to tag you or their friends when they share. This creates a ripple effect — more people see the quiz, more people participate, and it turns a simple quiz into a community activity.

6. Capture Leads

For brands and influencers, a quiz can be more than engagement — it can also help grow your audience outside Snapchat. Add a simple opt-in form at the end of your quiz, where users can enter their email to save results or get personalized recommendations. This way, a Snapchat quiz doubles as a fun experience for the user and a light lead-generation tool for you.

Now that you know how to use quizzes to leverage the marketing potential of Snapchat, let’s discover the different types of quizzes you can create for Snapchat.

What Kind of Snapchat Quizzes Can You Create?

Any type! Just because Snapchat is a messaging app doesn’t limit the possibilities of creating different types of quizzes. To give you an idea, I’ve grouped the most popular ones under the following categories:

1. Fun Personality Quizzes

As humans, we all like to receive information about ourselves that feels flattering. This is called the ‘self-serving bias,’ and it’s because of this phenomenon that personality quizzes are so popular. 

A personality quiz categorizes you into different personality types and gives you an outcome based on your answers. It helps you discover facts about yourself you may not have realized before.

For example:

• Are You Really Best Friends?
• Which Harry Potter Character Are You?
• Are You In A Codependent Relationship?

2. Scored Quizzes

Scored Snapchat quizzes may not be as popular as personality quizzes, but they are equally fun. These quizzes let you test your knowledge of a topic, concept, or skill, and give you a definite score as a result.

Why is this effective? A higher score triggers the brain’s reward system, releasing dopamine — the chemical that makes you feel good. That’s why people often retake these quizzes and share their scores with friends.

For example:

• How Good Is Your Vocabulary?
• Can You Pass A Color Blind Test?
• Freshwater Fish Identification Quiz

3. Game-Style Quizzes

Another popular type is the Game-Style Quiz. These feel like challenges, where you “play” to see your results. Game-style quizzes push you to test your awareness, memory, or relationships in a lighthearted way, and they’re perfect for sharing with friends.

For example:

• The Office Trivia Quiz: Can You Get Full Marks?
• Is Your Friendship Strong?
• How Much Do You Know About Asian Food?

4. Timed Quizzes

Timed quizzes add urgency by giving you a countdown to answer each question. This extra challenge makes them perfect for trivia and quick-fire games. Since Snapchat is already designed for fast, in-the-moment interaction, timed quizzes feel natural on the platform.

5. Survey-Style Quizzes

Survey-style quizzes are more like interactive polls, but with greater flexibility. Instead of giving you a score or personality type, they collect opinions and feedback. These are great for creators and brands who want to learn what their audience thinks about a topic, idea, or product in a fun, low-pressure way.

After looking at the different types of quizzes you can create, let’s move on to how you can actually make a Snapchat quiz.

How to Make a Quiz on Snapchat

Snapchat has Poll and Question stickers for quick one-off interactions, but unlike Instagram, it doesn’t offer a native quiz sticker. To run a multi-question quiz, you’ll need to create it externally and then share it on Snapchat. Here’s how to do it:

Step 1: Choose a Quiz Tool

Pick an online quiz maker for Snapchat that fits your style. Many options are lightweight, browser-based, and let you build and share a quiz in minutes.

Step 2: Build Your Quiz

Decide whether to start from scratch or adapt a template. Many quiz makers now also include AI features, so you can instantly generate questions by entering a topic or theme, then refine them to match your voice. 

Aim for 5–10 questions to keep it fast-paced, and write outcomes that are fun or surprising so people feel motivated to share.

Step 3: Customize Themes & Settings

Personalize your quiz so it feels unique and on-brand. You can:

• Add your logo for recognition.
• Change fonts and colors to match your style.
• Use a custom background image.
• Add a timer to make it a challenge.
• Randomize the order of questions to keep each playthrough fresh.

These small adjustments make your quiz more engaging and create a better experience for users.

Step 4: Get Your Shareable Link

When your quiz is ready, copy the unique share link from your quiz tool. This is the link you’ll drop into Snapchat.

Step 5: Share on Snapchat

There are two main ways to share:

• Direct Chat: Paste the link into a private chat with friends or groups.
• Snap or Story: Take a photo or video snap, tap the paperclip/attachment icon, and add your Snapchat quiz link so viewers can swipe up to play. Add a caption, emoji, or sticker to tease the quiz and drive clicks.

Best Practices to Create a Quiz for Snapchat

Like any other quiz, there are some practices you should follow if you want your Snapchat quizzes to work well. Here are a few to keep in mind:

1. Create an Attention-Grabbing Title

Since Snapchat stories and chats disappear quickly, your quiz title has to make people stop and click right away. Use titles that spark curiosity or feel playful, like Who Is Your Celebrity Lookalike? or Which Anime Character Are You Most Like? The goal is to make it impossible to scroll past without tapping.

2. Add Fun and Engaging Questions

The whole point of a Snapchat quiz is to entertain. Whether you write your own or pull from a question bank, make sure every question feels light, visual, and worth answering. Mix formats (multiple choice, image-based, true/false), and don’t be afraid to use photos, GIFs, or short video clips — Snapchat is a visual-first platform, so lean into that.

3. Make Quiz Outcomes Shareable

The result is the part people remember and share, so put extra thought into it. Keep outcomes quirky, upbeat, or surprising so quiz takers feel good about posting them on their story. You can also add a simple call-to-action (CTA) like Retake Quiz, Learn More, or Share Your Results to keep the interaction going.

4. Keep Opt-in Forms Simple

If you’re using Snapchat quizzes to grow your audience or mailing list, make the opt-in form short and easy. Ask only for essentials like name or email. You can even offer a small incentive — such as personalized tips, exclusive content, or a discount — to encourage sign-ups without disrupting the fun.

5. Connect With Marketing Tools 

Many quiz makers let you integrate with CRM and email tools (like HubSpot, Mailchimp, or Constant Contact). This lets you automatically add new contacts from your quiz and follow up with them later. For brands, this turns a casual Snapchat quiz into a consistent lead-generation channel.

6. Tag Your Friends

After you take your own quiz, tag friends in your story and challenge them to do the same. This creates a ripple effect, with each person sharing their results and drawing in more participants. It’s one of the simplest ways to increase reach on Snapchat without feeling pushy.

7. Post at the Right Time

Snapchat users open the app multiple times a day, but engagement spikes in the evenings and on weekends. Post your Snapchat quiz when your audience is most active so your story gets seen before it disappears after 24 hours.

8. Use Stickers, Emojis, and Captions to Tease the Quiz

Make your snap itself attention-grabbing. Add arrows pointing to the “Swipe Up” link, emojis that match the quiz theme, or captions like “Bet you can’t get 8/10 👀”. These small cues encourage more people to tap and participate.

Snapchat Quiz Ideas & Example Questions

One of the biggest challenges people face is knowing what kind of quiz will actually click with Snapchat audiences. Because the app is fast, visual, and personal, your quiz needs to feel native to that environment. Here are categories of quizzes that work especially well, with examples and tips for each.

1. Friendship Quizzes

Image source: Snapchat

Why it works: Snapchat thrives on personal connections and inside jokes. A friends quiz on Snapchat plays directly into that dynamic.

How to use: Great for individuals, influencers, or brands that want to build community.

Example questions:

• How well do you know my favorite food?
• What’s the first place we hung out?
• Which emoji do I use the most?

2. Personality Quizzes

Why it works: People love learning something “new” about themselves and showing it off. These quizzes create outcomes worth sharing.

How to use: Perfect for influencers or brands to align personality types with products.

Example questions:

• Which type of friend are you: The Planner, The Jokester, or The Listener?
• If you were a Snapchat filter, which one would you be?
• What song best matches your personality?

3. Trivia Challenges

Why it works: Trivia questions tap into competition — and Snapchat users love bragging rights. Short, snappy questions keep people engaged.

How to use: Works for both casual creators (fun challenges with friends) and brands (product or industry-related trivia).

Example questions:

• Can you name this celebrity from their childhood photo?
• In which year did Snapchat launch?
• True or False: Sharks can blink.

4. Seasonal & Event-Based Quizzes

Why it works: Tapping into current events, holidays, or pop culture trends makes your quizzes instantly relevant and shareable.

How to use: Great for brands running seasonal promotions or individuals wanting to join a viral conversation.

Example questions:

• What’s your Halloween alter ego?
• Which holiday snack are you?
• Which 2025 meme best describes you?

5. Product Recommendation Quizzes

Why it works: A product recommendation quiz helps reduce choice overload while still being fun. Instead of pushing a product, you “match” people with one.

How to use: Ideal for eCommerce brands, but influencers can also recommend playlists, shows, or books.

Example questions:

• What’s your ideal coffee order?
• Which skincare product suits your vibe?
• Which sneaker style matches your personality?

6. Challenge & Scavenger Hunt Quizzes

Why it works: Gen Z loves gamification. Turning a quiz into a challenge or scavenger hunt makes it feel like more than just answering questions.

How to use: Perfect for parties, events, or campaigns where you want ongoing participation.

Example questions:

• Can you find the hidden clue in my last Snap?
• Which landmark appears in this picture?
• What’s the secret code word from yesterday’s story?

How to Choose the Right Idea:

• For friends: Stick to fun, personal, and personality-based quizzes.
• For influencers: Blend personality and trending trivia to connect with followers.
• For brands: Use product recommendations, seasonal events, or community challenges to grow reach and leads.

Feeling Inspired? Make a Snapchat Quiz Today!

Snapchat quizzes aren’t just fun distractions — they’re a simple way to spark interaction. They can keep friends entertained, help creators grow an audience, and give brands a more personal way to connect.

You’ve now seen the types of quizzes that work, how to build and customize them, and the best practices to make them shareable. The next step is simple: create one and post it to your story.

Start small, experiment with different ideas, and see how people respond. A quiz can spark conversations, strengthen connections, and even open doors for growth.

So go ahead — make your first Snapchat quiz today and watch how people react.

Frequently Asked Questions

How do I make a Snapchat quiz?

Snapchat doesn’t offer native multi-question quizzes. To create one, use an online quiz maker, build your questions there, and copy the shareable link. Post it in a Snap or Story using the attachment icon so friends can swipe up and participate.

Can you still play trivia on Snapchat?

Yes. While Snapchat removed some in-app games, you can still play trivia by creating a quiz externally and sharing the link. Trivia works especially well because it’s quick, competitive, and easy to share. Friends can join in and compare results instantly.

How do I do the questions thing on Snapchat?

Snapchat has a Question sticker for one-off interactions. Followers can type responses directly into your story. It’s different from a full quiz but good for quick engagement. For multi-question quizzes, create one using a quiz maker and share the link instead.

How do I design quizzes that match what’s trending on Snapchat?

Check Snapchat Discover for popular themes, monitor hashtags, and watch influencers. Look for viral shows, memes, or challenges that people are already sharing. Build your quiz around these trends to increase engagement, since users love content that feels current and relevant.

Does Snapchat have a quiz filter?

Snapchat doesn’t have a native quiz filter, but it does support Quiz Lenses via Lens Studio — AR-based templates where users can answer questions by tapping or tilting their heads. Pair these with external quiz links for full multi-question functionality.