How to Create an Instagram Quiz to Engage Your Followers

Instagram isn’t just a place to post pictures—it’s a tool that can drive real business growth. But if you’re not getting the engagement you want, it’s time to rethink your approach.

When I started using Instagram quizzes, I quickly realized how powerful they can be. They let you gather real-time feedback, learn about your audience, and create interactions that go beyond likes and comments. Quizzes give followers a reason to engage and offer a deeper connection with your brand.

In this guide, I’ll show you exactly how I’ve used Instagram quizzes to drive results. We’ll cover everything from creating the quizzes to leveraging them in ways that generate more meaningful engagement and insights. 

Let’s dive in and turn your Instagram into a tool that actually works for your business.

Why Create an Instagram Quiz?

(Image Source: Storrito)

Instagram quizzes are more than just a fun feature—they’re a powerful tool that can drive business results. Here’s why you should be using them:

1. Collect Real-Time Insights

Quizzes allow you to directly ask your audience questions, gathering immediate feedback on products, services, or content preferences. This data can be used to refine your strategy.

2. Increase Engagement

When followers participate in quizzes, they interact with your content rather than passively scrolling. This deeper engagement creates a stronger connection with your audience.

3. Build Trust and Transparency

By engaging your followers with meaningful questions, you build trust. Quizzes show you’re genuinely interested in their opinions, fostering loyalty and strengthening relationships.

4. Promote Without the Push

Instagram quizzes offer a subtle way to introduce your products or services. Instead of hard selling, they help followers discover what fits their needs in a more organic and engaging way.

5. Boost Organic Reach

As followers share their quiz results, they naturally amplify your content, expanding your reach to new audiences without additional effort or paid ads.

6. Generate Content Ideas

Quizzes can help you identify common themes and topics that resonate with your audience. Use the responses to create future content that directly addresses their interests and needs.

How to Make a Quiz on Instagram Story

So, how do you do quizzes on Instagram? 

Below are two methods you can use to set up quizzes on Instagram—either directly through the platform’s Stories features or by using a third-party quiz maker for more advanced options.

Creating a Quiz Using Instagram Stories Camera

Step 1: Set Up Your Story

Open the Instagram Stories camera. You can either take a photo or a video or choose one from your gallery. For a clean, solid background, select the “Create” option on the left side.

(Image Source: HootSuite)

Step 2: Add the Quiz Sticker

Tap the sticker icon at the top of the screen and select the Quiz Sticker to create an Instagram story quiz. Alternatively, you can use the Poll Sticker for simpler engagement.

(Image Source: Adweek)

Step 3: Type Your Question and Answers

Enter your quiz question and up to four answer options. Tap the correct answer to highlight it in green, giving your audience instant feedback on their responses.

(Image Source: Business Insider)

Step 4: Personalize the Design

Tap the color wheel to customize your quiz’s design, ensuring it aligns with your brand’s style. Add text, GIFs, or other stickers to enhance the quiz and make it visually appealing.

(Image Source: The Preview App)

Step 5: Share and Track Engagement

Once your quiz is ready, tap Done and share your story with your followers. You can view responses by swiping up on your story, seeing who answered and how they did.

(Image Source: Hootsuite)

Creating a Quiz Using an Instagram Quiz Maker

If you want more flexibility and advanced features for your Instagram quiz, using an Instagram quiz maker gives you more control.

Step 1: Create Your Quiz

Start by accessing your quiz maker (we’re using ProProfs as an example). Click on “Create a Quiz” to begin. You can either start from scratch, use AI to generate questions, or choose from a variety of pre-designed templates to make the process faster.

Step 2: Customize Your Quiz

Once your quiz is ready, personalize the questions, design, and presentation settings. You can adjust the quiz’s colors, fonts, logo, and background to match your Instagram aesthetic. Additionally, configure settings for things like:

• Timers: Set time limits for each question to add a level of challenge.
• Notifications: Decide whether you want to notify participants about their results immediately or later.
• Results Presentation: Customize how the results are shown after participants complete the quiz.

Step 3: Get the Quiz Link

Once your quiz is set up, copy the URL and add it to your Instagram bio. Since Instagram doesn’t allow direct quiz embedding on Stories (yet), this makes it easy for followers to access.

(Image Source: embedpress)

Step 4: Use the Quiz for Engagement and Lead Capture

Integrate your quiz with a CRM tool to collect emails and segment your audience. This allows you to turn Instagram engagement into valuable leads, which you can nurture for future growth.

Bonus Idea: Personality Quizzes

Instead of sticking to knowledge-based quizzes, consider creating personality quizzes. These types of quizzes match the quiz taker with a character, trait, or outcome that reflects their personality. 

They are highly engaging and can be a fun way to connect with your audience on a deeper level, while still offering valuable insights into their preferences. Personality quizzes are great for building brand identity and enhancing audience interaction in a more creative way.

Watch: How to Create a Personality Quiz

Troubleshooting Instagram Quiz Issues

While Instagram quizzes are a great way to engage your audience, you might occasionally run into some technical hiccups. Here are a few common issues and how to resolve them:

1. Quiz Sticker Missing or Disappearing

A frequent problem users face is the sudden disappearance of the quiz sticker, often after an app update. If this happens, try the following:

• Check for App Updates: Instagram frequently rolls out new features and updates, so make sure your app is up-to-date.
• Reinstall the App: Sometimes a fresh install can resolve glitches.
• Workaround: If the quiz sticker is still missing, try creating a Reel, add the quiz sticker there, and then convert it into a Story. This has worked for many users as a temporary solution.

2. Responses Not Showing

Another issue is when quiz responses are not showing up. Instagram only shows results to the creator of the quiz, but if you can’t see them:

• Swipe Up on Your Story: To view responses, swipe up on your story after posting it.
• Ensure You’ve Posted the Quiz to Stories: Responses only appear once the quiz is live in your story, so make sure it’s been published.

3. Quiz Appears to Be Broken or Unresponsive

Occasionally, users report quizzes not responding or functioning as expected. If this happens:

• Clear Cache: Clearing your app’s cache can sometimes resolve loading issues.
• Try a Different Device: If possible, test the quiz on another device to rule out any specific device-related issues.
• Restart Your Phone: A simple restart can sometimes clear out bugs that are preventing the quiz from working correctly.

4. Quiz Does Not Show Correct Answer in Green

Sometimes, even when you select the correct answer, it doesn’t appear highlighted in green. If this occurs:

• Double-Check Your Selection: Ensure you’ve selected the correct answer and that it’s the only option highlighted.
• Update the App: Instagram may have fixed bugs in newer versions, so updating your app may solve this problem.

By being aware of these common issues and having quick solutions on hand, you’ll be better prepared to troubleshoot and keep your quizzes running smoothly.

How to Make Instagram Quizzes More Engaging

To truly capture your audience’s attention and keep them interacting with your quizzes, focus on making them feel fresh and interactive. Here’s how you can do that:

1. Make It Visually Attractive

Instagram is a visual platform, so your quiz should be eye-catching. Use dynamic backgrounds, images, and GIFs that complement your quiz. Don’t just stick to a plain background—customize the colors and design to match your brand’s vibe.

2. Ask Interesting Questions

Instead of asking basic, obvious questions, dive into topics that spark curiosity or resonate with your audience. Keep it relevant to your brand, but add some fun. For example, a travel brand might ask, “Which destination should you visit next based on your mood today?”

3. Create a Sense of Urgency

Add a countdown or time limit to your quiz to give it a little more energy. When followers know there’s a deadline, they’ll be more likely to take action. It’s a subtle way to increase participation without forcing it.

Watch: How to Create a Timed Quiz

4. Mix in Other Interactive Features

Combine your quiz with other Instagram features. After the quiz, you can use polls, sliders, or question boxes to keep the conversation going. These extra elements create a fluid experience that keeps followers engaged beyond just the quiz.

5. Provide Meaningful Results

Instead of just telling followers whether they got it right or wrong, offer results that feel tailored to them. For instance, give them feedback based on their answers, like, “You’re adventurous!” or “You prefer the classics.” This makes the outcome feel personal and shareable.

6. Link Quizzes to Incentives

Offer an incentive like a discount, a giveaway, or exclusive content to complete the quiz. When there’s something to gain, followers are more likely to engage and share their results, giving your quiz a wider reach.

Types of Instagram Quizzes You Can Create

Instagram quizzes come in different formats, each serving a unique purpose. Here are some of the most effective types of quizzes you can create to engage your audience:

1. Knowledge Quizzes

Test your followers’ knowledge on a specific topic related to your brand or industry. For example, a tech brand could quiz users on product features. These quizzes are great for educating your audience while keeping them engaged, sparking competition, and encouraging followers to share results.

2. Personality Quizzes

These quizzes match users with a character, trait, or outcome based on their answers. For example, a fitness brand could match users with a workout style based on their preferences. Personality quizzes build a deeper connection by offering a personalized experience.

3. Trivia Quizzes

Trivia quizzes are perfect for casual fun and friendly competition. You can quiz your followers on random trivia or questions related to your niche. For example, a movie streaming service could quiz followers on famous movie quotes. Trivia quizzes keep things light and entertaining while encouraging participation.

4. Product Quizzes

Help your followers discover which of your products best suits their needs. For example, a beauty brand might offer a quiz that matches users with skincare products based on their skin type. Product quizzes are great for highlighting specific products while offering personalized recommendations to drive sales.

5. Poll Quizzes

Polls are simple and effective. These quizzes allow users to choose between two options. A food brand could ask, “Which flavor are you craving today—chocolate or vanilla?” Poll quizzes are ideal for quick engagement and gathering instant feedback.

6. Opinion or Preference Quizzes

These quizzes gather insights from your audience about preferences or opinions in a fun and engaging way. For instance, a clothing brand could ask, “What’s your ideal summer outfit?” or a travel brand could quiz users on their dream vacation destination. These quizzes allow you to gather feedback in an interactive way, without feeling like a formal survey.

Bonus: Want to Try a Knowledge Quiz About Instagram?

Promoting Instagram Quizzes for Maximum Engagement

Creating a great quiz is just the first step—getting it in front of your audience and encouraging participation is where the real impact happens. Here are some proven strategies to help you promote your Instagram quizzes effectively:

1. Use Instagram Stories Highlights

After posting your quiz, don’t let it disappear! Add it to your Instagram Stories Highlights so new visitors to your profile can still take the quiz later. It’s an easy way to keep the quiz visible and accessible, increasing its lifespan beyond the 24-hour story window.

2. Share Results Publicly

Once your followers have completed your quiz, share their results (with their permission) on your story or feed. User-generated content like this not only adds credibility but also motivates others to take part. People love to see their own participation highlighted, and it can encourage others to engage as well.

3. Collaborate With Influencers

Partnering with influencers or industry leaders can boost your quiz’s reach. Ask them to take your quiz and share their results, or collaborate on creating a quiz that suits their audience. Their endorsement can give your quiz credibility and help you tap into a broader following.

4. Encourage Shares and Tagging

Include a call-to-action in your quiz results, asking followers to share their results with friends or tag someone who might enjoy the quiz. This can exponentially increase the reach of your quiz, as people are likely to share something fun or insightful with their own networks.

5. Cross-Promote on Other Platforms

Don’t limit promotion to just Instagram. Share your quiz on your other social media platforms like Facebook, X (Twitter), and LinkedIn. You can even embed the quiz on your website or blog to drive traffic from multiple channels. The more places your quiz is seen, the more engagement you’ll get.

6. Run Giveaways or Contests

One of the most effective ways to drive engagement is by offering an incentive. Pair your quiz with a giveaway or contest, and make it clear that participation in the quiz is a way to enter. For example, “Take the quiz to win a $50 gift card!” This can encourage more people to participate and share your quiz.

7. Use Hashtags and Location Tags

To increase the discoverability of your quiz, use relevant hashtags in your story posts. For example, if your quiz is related to fitness, use hashtags like #FitnessQuiz, #HealthyLifestyle, or #FitnessFun. Location tags can also help reach local audiences, especially if you’re running a local business.

How to Track Instagram Quiz Performance Using Analytics

Once your Instagram quiz is live, it’s important to track how well it’s performing. Here’s how to use Instagram’s built-in analytics and third-party tools to measure success and refine future quizzes:

1. Monitor Engagement Metrics

Instagram offers several basic engagement metrics that help you gauge your quiz’s performance:

• Views: Track how many people are watching your quiz story.
• Interactions: Look at the number of taps on the quiz sticker to see how many people engaged with the quiz.
• Completion Rate: Check how many participants complete the quiz compared to how many start it. A significant drop-off may indicate that the quiz is too long or difficult.

(Image Source: Hootsuite)

2. Track Responses and Participation

Instagram allows you to view how followers answered each question. This is useful for understanding:

• Popular Answers: See which answers are most commonly selected, giving you insights into your audience’s preferences.
• Incorrect Answers: If most users are selecting the wrong answers, consider adjusting the difficulty level or rephrasing questions for clarity.

3. Review Story Analytics

Swipe up on your Instagram story to access more detailed data, such as:

• Engagement Rate: This shows the number of interactions (likes, shares, comments) in relation to views, helping you assess how engaging your quiz is.
• Exit Rate: See how many people swiped away before completing the quiz. High exit rates can indicate that the quiz is too long or uninteresting.
• Shares: Track how many users shared the quiz with others, which can help increase your quiz’s reach.

4. Use Third-Party Analytics Tools

If you’re using a third-party tool to create your quiz, take advantage of the analytics features offered by the tool. Many quiz makers provide insights into:

• User Behavior: See how quiz takers are interacting with your quiz, including which questions are most engaging or causing people to drop off, when they are taking the quiz, and how much time they are spending on a particular question.
• Conversion Rates: If you’re using the quiz for lead generation, track how many quiz participants convert to followers, sign-ups, or other actions.

Watch: How to Review Quiz Reports & Statistics

5. Experiment and Iterate

Once you’ve gathered your data, use it to improve your future quizzes:

• Test Different Questions: Based on how people respond, you may want to adjust your questions to be more engaging or easier to answer.
• A/B Test: Run variations of the quiz (different questions, designs, or time limits) to find out what drives the best results.
• Adjust Posting Time: If you notice higher completion rates at certain times, consider posting your quizzes when your audience is most active.

Tips to Make the Best Instagram Quizzes

Maximize the impact of your Instagram quizzes with these focused practices:

1. Focus on Simplicity

Keep the quiz quick and easy to complete. Aim for a fast, seamless experience with minimal effort required, ideally under a minute to maintain attention.

2. Vary Question Formats

Use a mix of question types—“this or that,” ranking, and fill-in-the-blank. This adds variety, making the quiz feel more interactive and keeping participants engaged.

3. Tie to Current Events

Connect your quiz to product launches, promotions, or seasonal events. This makes it more relevant and encourages timely participation.

4. Keep It Short

Limit the number of questions to 3-5 to ensure the quiz remains quick and to the point. Short quizzes are more likely to be completed and shared.

5. Leverage Results for Content

Use quiz responses to inform your content strategy. If you notice certain preferences or topics emerging, create follow-up posts or stories based on those insights.

6. Optimize for Mobile

Ensure the quiz looks great on mobile devices, with easy-to-read text and clean visuals. A smooth mobile experience improves participation.

7. Add Fun and Shareability

Keep the tone light and fun. Shareable content often includes humor or relatable outcomes, so make your quiz something followers will want to pass along.

How to Use Instagram Quizzes for Lead Generation

Instagram quizzes can help you collect valuable leads. Here’s how:

1. Add a Lead Form

Place a lead capture form either before the quiz starts or just before revealing the results. This ensures you collect emails in exchange for personalized results or offers.

2. Segment Your Audience

Use quiz answers to categorize followers, allowing you to send tailored follow-up messages that resonate with their specific interests.

3. Offer a Reward

Provide an incentive like a discount, free resource, or exclusive content to encourage email sign-ups after completing the quiz.

4. Promote Lead Magnets

Direct users to download a lead magnet (such as an eBook or guide) after they complete the quiz by submitting their email.

5. Follow Up with Personalized Content

Use quiz responses to send follow-up emails, offering relevant content, products, or offers based on their answers.

Start Creating and Watch Engagement Soar

Instagram quizzes aren’t just a fun distraction—they’re a smart way to connect, learn about your audience, and grow your brand. When done right, they spark real interactions, create valuable insights, and even help you capture leads.

The secret is to keep your quizzes creative and focused on what your audience cares about. Whether it’s testing knowledge or sharing personalized results, every quiz should feel like a genuine conversation, not just another post.

Ready to take your Instagram game up a notch? Start experimenting with different quiz formats, keep an eye on what resonates, and refine as you go. The more you create, the better you’ll understand what truly engages your followers. Dive in, and watch your interaction levels soar.

Frequently Asked Questions

How to find Instagram story quizzes?

To find Instagram story quizzes, simply browse through the stories of accounts you follow. If they’ve posted a quiz, it will appear as an interactive sticker in their stories. Additionally, you can use relevant hashtags like #InstagramQuiz or #StoryQuiz to find quizzes shared by other users.

Can you see people's answers on an Instagram quiz?

Yes, as the quiz creator, you can see who answered each question and which option they selected. However, responses are not visible to other users unless you choose to share them on your story. This ensures privacy for quiz participants.

How do you get the question sticker on Instagram?

To add a question sticker on Instagram Stories, open your Instagram camera and take or upload a photo/video. Tap the sticker icon at the top, then select the “Question” sticker from the list. You can customize it by typing your question and selecting different options for responses, like text or multiple-choice.

Are quiz and question responses on Instagram Stories anonymous?

No, responses to quizzes and questions on Instagram Stories are not anonymous. As the creator, you can see who answered, but other users can only see the results if you share them on your story. If privacy is important, make sure to mention this to your followers.

My quiz sticker has disappeared from Instagram Stories. How can I get it back?

If the quiz sticker disappears from your Instagram Stories, first ensure your app is updated to the latest version. If that doesn’t solve the issue, try restarting the app or reinstalling it. Some users have also reported that creating a draft of a Reel and then switching to Stories may bring the quiz sticker back.