Do you want to develop your marketing strategy to offer a customized experience? Do you want to test the consumer response/expectation before a product launch? Do you want to know how to improve an existing product or do better than the big brands out there? Do you want to improve brand loyalty by engaging your...

After BuzzFeed’s success with the quiz We’ll Guess Your Secret Talent Based On Your Ice Cream Preferences, many brands started including fun quizzes in their marketing strategy.  Source Not all of them were able to ace the race, though. Why? Well, one of the biggest reasons was that those quizzes simply couldn’t keep the participants...

Taking personality quizzes online is surely fun and games. We all enjoy taking them, don’t we? After all, they reveal something about our professional personality. Answering a series of questions and then getting to know if you’re Ron from Harry Potter or Jon from Game Of Thrones is really exciting. But, have you ever wondered...

Online learning is certainly one of the most useful tools for career growth because it lets students access to knowledge by providing them with an exclusive opportunity to discover and obtain fresh information at their own pace. Nowadays, a growing number of working students and professionals are being attracted by the benefits from online education...

Until a few years ago, teachers, trainers, and recruiters relied on age-old paper-based tests for their assessment needs. This assessment method required them to navigate through a series of tasks, including Coming up with the right questions Printing the test papers Setting up an assessment center Invigilating the assessment Manually grading the responses Phew! Then...

On July 5th, 2014, a food blog called Food52.com posted a quiz titled- Which Cake Are You? on Facebook. By July 7th, 20,000 people had taken the quiz, which helped Food52 drive loads of people back to their website and created hundreds of dollars in ad revenue. Even though the quiz title may sound weird...

In times when consumers are rapidly assimilating the latest digital trends, conventional evaluation techniques are proving to be highly inefficient. Educational institutions need to realize students are losing confidence in the traditional pen-and-paper assessments, which no longer appear to be fit. The Inadequacies Are Many, Following Being the Top Ones: » The logistics of conducting written...

“What City Should You Actually Live In?”  The world of online entertainment has never been the same since BuzzFeed dropped this irresistible personality quiz in 2014. With over 20 million hits in a month, this simple piece of interactive content exhibited a wildfire virality, setting the stage for the quiz-binging trend of today.  Can you...

  Recruitment can be a tiring process when you’re drowning in a pool of resumes and going out of your way to find the best candidates. Also, you can never be sure about the information provided in the resumes. Take a look at the percentage of applicants who lie on their resumes! Source So naturally,...

A lot of good companies fail to rise above mediocrity simply because they fail to promote themselves at the right time. Using trending topics for advertising is a well-known marketing tactic. There are various ways such tactics have been used for long term promotion. Big brands have a unique identity which they have slowly developed...