What Kind Of Phone Are You?
- 1.What types of delivery services do you offer?
- A.
We can guarantee delivery times of a just a few days
- B.
Our average delivery times range from a few days to a week or more
- C.
We don’t sell direct, so it’s not an issue
- D.
We offer in-store pickup, ship-from-store, ship-to-store, and other direct shipping options
- 2.How do you handle customer service?
- A.
We have a dedicated staff that’s capable of handling some issues with products
- B.
Our office phone line is reachable during business hours
- C.
Buyer beware
- D.
We have dedicated staffers who can answer all questions about order status and product-specific issues
- 3.What is your social media presence?
- A.
We have a company Facebook and Twitter page
- B.
I think someone started a Facebook page, but we don’t use it much
- C.
We gave up after MySpace
- D.
Pinterest, Tumblr, Facebook, Twitter—you name it, we’re on it, and we’re always looking for new ways to engage our customers via social media
- 4. How often does your company run conversion tests?
- A.
We have tested and we’re working toward implementing some new strategies to boost conversions
- B.
We’ve been talking about testing, but haven’t yet developed a plan
- C.
What’s a conversion test?
- D.
We test constantly and we regularly implement new strategies to streamline online sales
- 5.Do you run any special promotions?
- A.
We’re running a special discount on shipping
- B.
We tried discounting prices, but no one seemed to notice
- C.
We can’t afford to take a smaller margin
- D.
We offer everything from free shipping to special discounts, with highly visible calls to action that let our customers know when there’s a promotion
- 6.How does your company handle out-of-stock situations?
- A.
We try to communicate to the customer that there are options to have the order shipped directly once we find the available inventory
- B.
We place the item(s) on backorder
- C.
We do nothing
- D.
We’ve established a number of services, such as ship-from-store, so we don’t have to worry about out-of-stock situations
- 7.What is your mobile strategy?
- A.
We have a mobile site that functions fairly well, but it lacks the content of our desktop site
- B.
We have a website, but we haven’t optimized for mobile
- C.
We don’t have one
- D.
We have implemented a responsive design to ensure that our site is optimized for a variety of screen sizes and device types
- 8.What kinds of marketing strategies do you utilize?
- A.
PPC campaigns
- B.
We attend tradeshows and other industry events
- C.
We let our products speak for themselves
- D.
A, B, and we are always looking for new ways to market our products
- 9.What is your online strategy?
- A.
We have a sophisticated marketing site
- B.
We have a site, but it could use some work
- C.
We don’t have one
- D.
We have a sophisticated marketing site and full eCommerce capabilities
- 10.Do you sell online?
- A.
We are able to offer a limited selection to customers online
- B.
No, but we’re working on it
- C.
No, and we don’t plan to
- D.
Of course, our full line is available to online shoppers
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