We can guarantee delivery times of a just a few days
Our average delivery times range from a few days to a week or more
We don’t sell direct, so it’s not an issue
We offer in-store pickup, ship-from-store, ship-to-store, and other direct shipping options
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We have a dedicated staff that’s capable of handling some issues with products
Our office phone line is reachable during business hours
Buyer beware
We have dedicated staffers who can answer all questions about order status and product-specific issues
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We have a company Facebook and Twitter page
I think someone started a Facebook page, but we don’t use it much
We gave up after MySpace
Pinterest, Tumblr, Facebook, Twitter—you name it, we’re on it, and we’re always looking for new ways to engage our customers via social media
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We have tested and we’re working toward implementing some new strategies to boost conversions
We’ve been talking about testing, but haven’t yet developed a plan
What’s a conversion test?
We test constantly and we regularly implement new strategies to streamline online sales
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We’re running a special discount on shipping
We tried discounting prices, but no one seemed to notice
We can’t afford to take a smaller margin
We offer everything from free shipping to special discounts, with highly visible calls to action that let our customers know when there’s a promotion
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We try to communicate to the customer that there are options to have the order shipped directly once we find the available inventory
We place the item(s) on backorder
We do nothing
We’ve established a number of services, such as ship-from-store, so we don’t have to worry about out-of-stock situations
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We have a mobile site that functions fairly well, but it lacks the content of our desktop site
We have a website, but we haven’t optimized for mobile
We don’t have one
We have implemented a responsive design to ensure that our site is optimized for a variety of screen sizes and device types
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PPC campaigns
We attend tradeshows and other industry events
We let our products speak for themselves
A, B, and we are always looking for new ways to market our products
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We have a sophisticated marketing site
We have a site, but it could use some work
We don’t have one
We have a sophisticated marketing site and full eCommerce capabilities
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We are able to offer a limited selection to customers online
No, but we’re working on it
No, and we don’t plan to
Of course, our full line is available to online shoppers
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