Unit 4: Tourism Marketing Planning Quiz Questions!

9 Questions | Total Attempts: 193

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Unit 4: Tourism Marketing Planning Quiz Questions!

Please choose the correct answer for each question below.


Questions and Answers
  • 1. 
    Implementation is about:
    • A. 

      Where and how?

    • B. 

      How successful?

    • C. 

      How do we get there?

  • 2. 
    Planning is about:
    • A. 

      How successful?

    • B. 

      Where and how?

    • C. 

      Where do you want to go?

  • 3. 
    Strategic planning is:
    • A. 

      1 - 3 years

    • B. 

      3 - 5 years

    • C. 

      5 - 10 years

  • 4. 
    Mission statements focus on:
    • A. 

      Competition

    • B. 

      Organisations

    • C. 

      Markets

  • 5. 
    Internal Analysis focus on:
    • A. 

      Micro environment

    • B. 

      Macro environment

    • C. 

      Meso environment

  • 6. 
    SPENT analysis is effective for examining:
    • A. 

      Current micro trends

    • B. 

      Current macro trends

    • C. 

      Future macro trends

  • 7. 
    The BCG divides company products and services in 4 groups. What are these four groups?
    • A. 

      Strenghts, Customers, Dogs, problem children

    • B. 

      Stars, Cash Cows, Dogs, Good children

    • C. 

      Stars, Cash Cows, Dogs, Problem children

  • 8. 
    The S in the SMART principle stands for:
    • A. 

      Smart

    • B. 

      Special

    • C. 

      Specific

  • 9. 
    True or false. Cost Leadership strategy, is one of the strategies that falls under Porter's generic strategy.
    • A. 

      True

    • B. 

      False

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