Unit 4: Tourism Marketing Planning Quiz Questions!
9 Questions
| Total Attempts: 193
Please choose the correct answer for each question below.
Questions and Answers
- 1.Implementation is about:
- A.
Where and how?
- B.
How successful?
- C.
How do we get there?
- 2.Planning is about:
- A.
How successful?
- B.
Where and how?
- C.
Where do you want to go?
- 3.Strategic planning is:
- A.
1 - 3 years
- B.
3 - 5 years
- C.
5 - 10 years
- 4.Mission statements focus on:
- A.
Competition
- B.
Organisations
- C.
Markets
- 5.Internal Analysis focus on:
- A.
Micro environment
- B.
Macro environment
- C.
Meso environment
- 6.SPENT analysis is effective for examining:
- A.
Current micro trends
- B.
Current macro trends
- C.
Future macro trends
- 7.The BCG divides company products and services in 4 groups. What are these four groups?
- A.
Strenghts, Customers, Dogs, problem children
- B.
Stars, Cash Cows, Dogs, Good children
- C.
Stars, Cash Cows, Dogs, Problem children
- 8.The S in the SMART principle stands for:
- A.
Smart
- B.
Special
- C.
Specific
- 9.True or false. Cost Leadership strategy, is one of the strategies that falls under Porter's generic strategy.
- A.
True
- B.
False
.
Questions: 100 | Attempts: 13970 | Last updated: Oct 7, 2020
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