Unit 4: Tourism Marketing Planning Quiz Questions!

9 Questions | By Llpink | Last updated: Mar 21, 2022 | Total Attempts: 621

Questions

Settings

Create your own Quiz

Unit 4: Tourism Marketing Planning Quiz Questions! - Quiz

Please choose the correct answer for each question below.

Questions and Answers

1.

Implementation is about:
- A.
  
  Where and how?
- B.
  
  How successful?
- C.
  
  How do we get there?
2.

Planning is about:
- A.
  
  How successful?
- B.
  
  Where and how?
- C.
  
  Where do you want to go?
3.

Strategic planning is:
- A.
  
  1 - 3 years
- B.
  
  3 - 5 years
- C.
  
  5 - 10 years
4.

Mission statements focus on:
- A.
  
  Competition
- B.
  
  Organisations
- C.
  
  Markets
5.

Internal Analysis focus on:
- A.
  
  Micro environment
- B.
  
  Macro environment
- C.
  
  Meso environment
6.

SPENT analysis is effective for examining:
- A.
  
  Current micro trends
- B.
  
  Current macro trends
- C.
  
  Future macro trends
7.

The BCG divides company products and services in 4 groups. What are these four groups?
- A.
  
  Strenghts, Customers, Dogs, problem children
- B.
  
  Stars, Cash Cows, Dogs, Good children
- C.
  
  Stars, Cash Cows, Dogs, Problem children
8.

The S in the SMART principle stands for:
- A.
  
  Smart
- B.
  
  Special
- C.
  
  Specific
9.

True or false. Cost Leadership strategy, is one of the strategies that falls under Porter's generic strategy.
- A.
  
  True
- B.
  
  False

Related Topics

More Marketing Quizzes

Pathos, Ethos And Logos Quiz Questions And Answers

Welcome to this interesting ‘ethos, pathos, logos quiz’ that we’ve created here for you. Pathos, ethos, and logos are identified as three primary methods of persuasion, which are ethical strategies for...

Questions: 10 | Attempts: 46341 | Last updated: Mar 22, 2022

Sample Question
Ethosis the style of persuasive writing that appeals to an audience by highlighting credibility. State true or false.

True

False

Market Environment And Analysis Quiz!

Do you think you know everything about the market environment and analysis? Play this quiz and test your understanding of strategic marketing analysis. Marketing environmental analysis refers to a marketing analysis tool that...

Questions: 20 | Attempts: 39872 | Last updated: Apr 4, 2022

Sample Question
Which of the following is part of an organization's marketing environment?

The organization's micro-environment.

The organization's macro-environment.

Any internal or external force affects the organization's ability to create, communicate, deliver, and exchange value offerings.

All of the options listed are part of an organization's marketing environment.

Marketing Planning Quiz Questions With Answers

Do you think you know enough about Marketing planning? If yes, then you can definitely pass this Marketing Planning Quiz. Try to answer as many questions as you can. Your score will put light upon your understanding of this...

Questions: 20 | Attempts: 21220 | Last updated: Mar 22, 2022