Take The Voter Communication Challenge!
(251).webp "Take The Voter Communication Challenge! - Quiz")
Accurate Voter Identification and personalised targeting in the 40:40 played a key role in securing our 12-seat Conservative majority on 7th May.
If you had been a campaign manager in a 40:40 seat, would you have known enough to help us achieve that majority?
If you had been in charge of our communication with voters in the 40:40, what majority would you have secured for David Cameron?
Take the Voter Communication Challenge and find out. . .
- 1.
Why do we input the Marked Register? Tick all that apply.
- A.
To target regular voters who support us to ask them to become volunteers and/or donors
- B.
To target supporters who don't vote to offer a postal vote
- C.
To target supporters who don't vote in the GOTV phase
- D.
To canvass regular voters in areas with lots of typical swing voters and where the results are close
- E.
To ignore people who didn't vote at the General Election
Correct Answer(s)
A. To target regular voters who support us to ask them to become volunteers and/or donors
B. To target supporters who don't vote to offer a postal vote
C. To target supporters who don't vote in the GOTV phase
D. To canvass regular voters in areas with lots of typical swing voters and where the results are closeExplanation
The Marked Register is inputted for several reasons. Firstly, it helps to target regular voters who support the party or organization and ask them to become volunteers or donors. Secondly, it allows for the targeting of supporters who do not vote, offering them the option of a postal vote to increase voter turnout. Additionally, it helps to identify supporters who do not vote during the Get Out The Vote (GOTV) phase, allowing for targeted efforts to encourage them to vote. Lastly, the Marked Register assists in canvassing regular voters in areas with a high number of swing voters and close election results, maximizing campaign efforts in crucial areas.Rate this question:
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- 2.
Which one of these was not part of the strategy used in Liberal Democrat-held seats?
- A.
To have framed the overall choice as one between David Cameron or Ed Miliband as Prime Minister
- B.
To undermine the reputation and popularity of the incumbent MP
- C.
To demonstrate that our candidates were working to and delivering a clear plan to secure a better future
- D.
To ensure voters understood that their vote would determine the national outcome because they were in a marginal constituency
Correct Answer
B. To undermine the reputation and popularity of the incumbent MPExplanation
The strategy used in Liberal Democrat-held seats did not include undermining the reputation and popularity of the incumbent MP. The other strategies mentioned were to frame the overall choice as one between David Cameron or Ed Miliband as Prime Minister, to demonstrate that their candidates were working to deliver a clear plan for a better future, and to ensure voters understood that their vote would determine the national outcome because they were in a marginal constituency.Rate this question:
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- 3.
Which two of these should be used to record a canvass code for Undecided voters?
- A.
C
- B.
P
- C.
A
- D.
L
- E.
M
- F.
S
- G.
T
- H.
U
- I.
X
- J.
K
- K.
Q
- L.
N
- M.
Z
- N.
E
- O.
G
- P.
I
Correct Answer(s)
H. U
N. EExplanation
To record a canvass code for Undecided voters, the letters "U" and "E" should be used.Rate this question:
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- 4.
Which of these codes should be used to record those swing voters genuinely considering voting Conservative? Tick all that apply.
- A.
C
- B.
P
- C.
A
- D.
L
- E.
M
- F.
S
- G.
T
- H.
U
- I.
X
- J.
K
- K.
Q
- L.
N
- M.
Z
- N.
E
- O.
G
- P.
I
Correct Answer(s)
B. P
E. M
G. T
H. U
K. Q
M. ZExplanation
The codes P, M, T, U, Q, and Z should be used to record those swing voters genuinely considering voting Conservative.Rate this question:
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- 5.
In the typical 40:40 constituency, roughly how many Target Voters were identified for the short campaign?
- A.
0-5,000
- B.
5-10,000
- C.
10-15,000
- D.
15-20,000
- E.
20-25,000
- F.
25-30,000
- G.
30-35,000
- H.
35-40,000
- I.
40-45,000
- J.
45-50,000
- K.
50-55,000
- L.
55-60,000
- M.
60-65,000
- N.
65-70,000
Correct Answer
C. 10-15,000Explanation
In a typical 40:40 constituency, the short campaign identified roughly 10-15,000 target voters. This means that within this specific constituency, the campaign focused on engaging and mobilizing this particular group of voters, who were considered crucial for winning the election. The number of target voters falls within the range of 10-15,000, indicating the estimated size of this important demographic in the constituency.Rate this question:
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- 6.
Which of these were the recommended audiences for the last six days (Get Out The Vote phase) in the typical marginal seat? Tick all that apply.
- A.
All Strong Conservatives
- B.
Labour waverers who had a strong preference for David Cameron over Ed Miliband
- C.
All Probable Conservatives
- D.
UKIP waverers
- E.
Strong Conservatives who were less likely to vote
- F.
Lib Dems and Lib Dem waverers who had a strong preference for David Cameron over Ed Miliband and a Conservative government
Correct Answer(s)
B. Labour waverers who had a strong preference for David Cameron over Ed Miliband
C. All Probable Conservatives
D. UKIP waverers
E. Strong Conservatives who were less likely to vote
F. Lib Dems and Lib Dem waverers who had a strong preference for David Cameron over Ed Miliband and a Conservative governmentExplanation
The recommended audiences for the last six days in the Get Out The Vote phase in the typical marginal seat were Labour waverers who had a strong preference for David Cameron over Ed Miliband, All Probable Conservatives, UKIP waverers, Strong Conservatives who were less likely to vote, and Lib Dems and Lib Dem waverers who had a strong preference for David Cameron over Ed Miliband and a Conservative government. These groups were targeted based on their political preferences and likelihood to vote in order to maximize the chances of getting their support in the election.Rate this question:
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- 7.
We introduced a standardised survey in the 40:40 seats to ensure that targets seats were able to gather the right information on the doorstep. Which of the following were questions on the D2D survey? Tick all that apply.
- A.
Which THREE of the following issues are most important for you and your family?
- B.
Putting party politics aside and thinking about them as individuals, which of the two main leaders would you prefer as Prime Minister - David Cameron or Ed Miliband?
- C.
Putting party politics aside and thinking about them as individuals, which of the three main leaders would you prefer as Prime Minister - David Cameron, Ed Miliband or Nick Clegg?
- D.
To help us make the survey results representative, could I ask you how you voted in the General Election in May 2010?
- E.
Have you always voted for that party?
- F.
Are there any local issues or concerns that you would like us to tackle or raise with the Council?
- G.
How strongly do you support David Cameron's commitment to hold an In/Out referendum on membership of the European Union by the end of 2017?
- H.
Which THREE of the following issues are most important for the country as a whole?
- I.
Thinking about the economy for a moment, please say how strongly do you agree or disagree with the statement that "Dealing with Britain's deficit and debt is the only way to get back to a strong economy" on a scale of 0-10.
- J.
Thinking ahead to the next General Election, as things stand today, what are the chances of you voting for each of the following parties - on a scale of 0-10?
- K.
To what extent do you agree with the Government's proposals to limit the amount of money any family can claim in benefits to the level of average earnings?
- L.
To help us make the survey results representative, could I ask in which supermarket you regularly shop?
- M.
To help us make the survey results representative, would you mind telling us your occupation?
- N.
To help us make the survey results representative, could I ask which newspaper you regularly read?
- O.
We would like to keep in touch about local issues and the things you've said concern you most. Could we have an email address and a phone number?
- P.
If Conservative: many people find it easier to vote by post, guaranteeing their vote even if they are away or ill. Would you like an application to vote by post?
Correct Answer(s)
A. Which THREE of the following issues are most important for you and your family?
B. Putting party politics aside and thinking about them as individuals, which of the two main leaders would you prefer as Prime Minister - David Cameron or Ed Miliband?
D. To help us make the survey results representative, could I ask you how you voted in the General Election in May 2010?
E. Have you always voted for that party?
F. Are there any local issues or concerns that you would like us to tackle or raise with the Council?
H. Which THREE of the following issues are most important for the country as a whole?
I. Thinking about the economy for a moment, please say how strongly do you agree or disagree with the statement that "Dealing with Britain's deficit and debt is the only way to get back to a strong economy" on a scale of 0-10.
J. Thinking ahead to the next General Election, as things stand today, what are the chances of you voting for each of the following parties - on a scale of 0-10?
M. To help us make the survey results representative, would you mind telling us your occupation?
O. We would like to keep in touch about local issues and the things you've said concern you most. Could we have an email address and a phone number?
P. If Conservative: many people find it easier to vote by post, guaranteeing their vote even if they are away or ill. Would you like an application to vote by post?Explanation
The correct answer includes the following questions on the D2D survey:
1. Which THREE of the following issues are most important for you and your family?
2. Putting party politics aside and thinking about them as individuals, which of the two main leaders would you prefer as Prime Minister - David Cameron or Ed Miliband?
3. To help us make the survey results representative, could I ask you how you voted in the General Election in May 2010?
4. Are there any local issues or concerns that you would like us to tackle or raise with the Council?
5. Which THREE of the following issues are most important for the country as a whole?
6. Thinking about the economy for a moment, please say how strongly do you agree or disagree with the statement that "Dealing with Britain's deficit and debt is the only way to get back to a strong economy" on a scale of 0-10?
7. Have you always voted for that party?
8. Thinking ahead to the next General Election, as things stand today, what are the chances of you voting for each of the following parties - on a scale of 0-10?
9. To help us make the survey results representative, would you mind telling us your occupation?
10. We would like to keep in touch about local issues and the things you've said concern you most. Could we have an email address and a phone number?
11. If Conservative: many people find it easier to vote by post, guaranteeing their vote even if they are away or ill. Would you like an application to vote by post?Rate this question:
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- 8.
Mosaic codes are produced by Experian, the credit-referencing company. They divide the population into one of sixty-seven groups. How can they be used effectively?
- A.
They are a code which summarises somebody's likely demographic and attitudinal characteristics which can be used as a tool for segmenting your electorate into target audiences for issue-based campaigning and voter identification
- B.
They are a code which can be used as a substitute for canvassing
Correct Answer
A. They are a code which summarises somebody's likely demographic and attitudinal characteristics which can be used as a tool for segmenting your electorate into target audiences for issue-based campaigning and voter identificationExplanation
Mosaic codes, produced by Experian, divide the population into different groups based on their demographic and attitudinal characteristics. These codes can be effectively used as a tool for segmenting the electorate into target audiences for issue-based campaigning and voter identification. By understanding the likely characteristics of different groups, political campaigns can tailor their messages and strategies to resonate with specific segments of the population, increasing the effectiveness of their outreach efforts.Rate this question:
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- 9.
Excluding the Freepost material delivered to every voter by the Royal Mail, how many constituency-wide leaflets did a typical 40:40 constituency distribute during the General Election?
- A.
Two constituency-wide leaflets
- B.
Three leaflets to c. 20,000 households each
- C.
Six leaflets to c. 10,000 households each
Correct Answer
B. Three leaflets to c. 20,000 households eachExplanation
A typical 40:40 constituency distributed three constituency-wide leaflets to approximately 20,000 households each during the General Election. This means that a total of 60,000 leaflets were distributed in this constituency.Rate this question:
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- 10.
Excluding the Freepost material delivered to every voter by the Royal Mail, how many direct mail letters or postcards did a typical target voter in a 40:40 constituency receive during the General Election short campaign?
- A.
1-4
- B.
5-7
- C.
8-10
- D.
11-13
Correct Answer
C. 8-10Explanation
A typical target voter in a 40:40 constituency received 8-10 direct mail letters or postcards during the General Election short campaign.Rate this question:
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- 11.
What was the average length and description of a telephone conversation with a target voter during the early stages of the short campaign - i.e. during April?
- A.
A single voting intention question to identify supporters and swing voters lasting no longer than 20 seconds
- B.
A voting intention question and a question about the voter's preference for Prime Minister - David Cameron or Ed Miliband - taking on average one minute
- C.
A survey with up to six questions lasting up to four minutes
Correct Answer
C. A survey with up to six questions lasting up to four minutesExplanation
During the early stages of the short campaign in April, the average length and description of a telephone conversation with a target voter was a survey with up to six questions lasting up to four minutes. This suggests that the campaign team conducted a more comprehensive survey during these phone conversations, likely gathering more detailed information and insights from the voters.Rate this question:
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- 12.
What was the average length of a telephone conversation with a target voter during the final stages of the short campaign - i.e. during May?
- A.
A single voting intention question to confirm the support of Conservative pledges lasting no longer than 20 seconds
- B.
A voting intention question and a question asking people to let us know if they intend to vote or not lasting no longer than a minute
- C.
A conversation with four questions lasting up to three minutes
Correct Answer
C. A conversation with four questions lasting up to three minutesExplanation
During the final stages of the short campaign in May, the average length of a telephone conversation with a target voter was up to three minutes. This conversation included four questions, indicating that it was more comprehensive and in-depth compared to the other options provided. The other options either consisted of a single voting intention question lasting no longer than 20 seconds or a voting intention question and a question about voting intentions lasting no longer than a minute. Therefore, the conversation with four questions lasting up to three minutes would provide a more detailed and thorough understanding of the target voter's opinions and preferences.Rate this question:
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- 13.
Which online platform(s) were candidates recommended to concentrate on most?
- A.
Facebook likes
- B.
Email addresses
- C.
Twitter followers
- D.
Website hits
- E.
Instagram likes
Correct Answer(s)
A. Facebook likes
B. Email addresses
D. Website hitsExplanation
Candidates were recommended to concentrate on Facebook likes, email addresses, and website hits. These platforms were likely suggested because they are effective ways to measure engagement and reach with an audience. Facebook likes indicate the popularity and visibility of a candidate's page, while email addresses allow for direct communication with supporters. Website hits demonstrate the level of interest and traffic to a candidate's website. By prioritizing these platforms, candidates can focus on building a strong online presence and connecting with their audience effectively.Rate this question:
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- 14.
Between 2005 and 2010, what percentage of voters were canvassed as P?
- A.
<4%
- B.
Between 5% and 14%
- C.
Between 15% and 24%
- D.
Between 25% and 30%
Correct Answer
A. <4%Explanation
The given answer "Rate this question:
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- 15.
Part of the new strategy adopted since 2013 was to start canvassing using a 0-10 scale for each party, instead of the traditional method. The results gathered using the 0-10 scale were then analysed and converted into a voting intention code in VoteSource. What were the top three reasons for this change?
- A.
Improves the accuracy of the canvassing with a tried-and-tested algorithm rather than relying on a canvasser interpreting what a voter says
- B.
It is a methodology used by professional market research companies
- C.
Significantly increases the number of swing voters that are identified
- D.
Enables us to target voters based on the party choice they are making - i.e. LibDem or Conservative; Labour or Conservative; UKIP or Conservative
- E.
Lots of voters are more willing to answer a question such as this rather than a traditional question about who they are going to vote for
Correct Answer(s)
A. Improves the accuracy of the canvassing with a tried-and-tested algorithm rather than relying on a canvasser interpreting what a voter says
C. Significantly increases the number of swing voters that are identified
D. Enables us to target voters based on the party choice they are making - i.e. LibDem or Conservative; Labour or Conservative; UKIP or ConservativeExplanation
The new strategy of using a 0-10 scale for canvassing improves the accuracy of the process by implementing a tried-and-tested algorithm instead of relying on a canvasser's interpretation of a voter's response. This methodology is commonly used by professional market research companies. Additionally, it significantly increases the identification of swing voters, allowing for more targeted campaigning based on the specific party choices voters are making. This approach is preferred by many voters as they are more willing to answer a question on a scale rather than directly stating their voting intention.Rate this question:
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- 16.
Since 2013, what percentage of voters have been canvassed as P, M, T or Q?
- A.
- B.
Between 5% and 14%
- C.
Between 15% and 24%
- D.
Between 25% and 30%
Correct Answer
D. Between 25% and 30%Explanation
The given answer suggests that the percentage of voters who have been canvassed as P, M, T or Q since 2013 falls within the range of 25% to 30%. This means that a significant portion of the voters have been approached by these individuals or groups during the specified time period. It indicates a relatively high level of engagement and outreach efforts from P, M, T or Q towards the voters.Rate this question:
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- 17.
How many votes delivered the Conservative majority in the House of Commons?
- A.
848
- B.
5,754
- C.
64,982
- D.
138,669
- E.
330,045
Correct Answer
A. 848 -
- 18.
What does the P canvass code stand for?
- A.
Probable Conservative
- B.
Possible Conservative
Correct Answer
A. Probable ConservativeExplanation
The P canvass code stands for Probable Conservative. This suggests that the code is used to identify individuals who are likely to be conservative in their political beliefs.Rate this question:
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- 19.
Between 2005 and 2010, what percentage of voters were canvassed as M?
- A.
<1%
- B.
Between 2% and 5%
- C.
Between 6% and 10%
- D.
Between 11% and 15%
Correct Answer
A. <1%Explanation
The given answer "Rate this question:
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- 20.
Between 2005 and 2010, what percentage of voters were canvassed as T?
- A.
<1%
- B.
Between 2% and 5%
- C.
Between 6% and 10%
- D.
Between 11% and 15%
Correct Answer
A. <1%Explanation
The given answer "Rate this question:
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- 21.
Between 2005 and 2010, what percentage of voters were canvassed as K?
- A.
<1%
- B.
Between 2% and 5%
- C.
Between 6% and 10%
- D.
Between 11% and 15%
Correct Answer
A. <1% -
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