Take The Voter Communication Challenge!

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  • 1/21 Questions

    Why do we input the Marked Register?  Tick all that apply.

    • To target regular voters who support us to ask them to become volunteers and/or donors
    • To target supporters who don't vote to offer a postal vote
    • To target supporters who don't vote in the GOTV phase
    • To canvass regular voters in areas with lots of typical swing voters and where the results are close
    • To ignore people who didn't vote at the General Election
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About This Quiz


Accurate Voter Identification and personalised targeting in the 40:40 played a key role in securing our 12-seat Conservative majority on 7th May.
If you had been a campaign manager in a 40:40 seat, would you have known enough to help us achieve that majority?
If you had been in charge of our communication with voters in the 40:40, what majority See morewould you have secured for David Cameron?
Take the Voter Communication Challenge and find out. . .

Take The Voter Communication Challenge! - Quiz

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  • 2. 

    Which one of these was not part of the strategy used in Liberal Democrat-held seats?

    • To have framed the overall choice as one between David Cameron or Ed Miliband as Prime Minister

    • To undermine the reputation and popularity of the incumbent MP

    • To demonstrate that our candidates were working to and delivering a clear plan to secure a better future

    • To ensure voters understood that their vote would determine the national outcome because they were in a marginal constituency

    Correct Answer
    A. To undermine the reputation and popularity of the incumbent MP
    Explanation
    The strategy used in Liberal Democrat-held seats did not include undermining the reputation and popularity of the incumbent MP. The other strategies mentioned were to frame the overall choice as one between David Cameron or Ed Miliband as Prime Minister, to demonstrate that their candidates were working to deliver a clear plan for a better future, and to ensure voters understood that their vote would determine the national outcome because they were in a marginal constituency.

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  • 3. 

    Which two of these should be used to record a canvass code for Undecided voters?

    • C

    • P

    • A

    • L

    • M

    • S

    • T

    • U

    • X

    • K

    • Q

    • N

    • Z

    • E

    • G

    • I

    Correct Answer(s)
    A. U
    A. E
    Explanation
    To record a canvass code for Undecided voters, the letters "U" and "E" should be used.

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  • 4. 

    Which of these codes should be used to record those swing voters genuinely considering voting Conservative?  Tick all that apply.

    • C

    • P

    • A

    • L

    • M

    • S

    • T

    • U

    • X

    • K

    • Q

    • N

    • Z

    • E

    • G

    • I

    Correct Answer(s)
    A. P
    A. M
    A. T
    A. U
    A. Q
    A. Z
    Explanation
    The codes P, M, T, U, Q, and Z should be used to record those swing voters genuinely considering voting Conservative.

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  • 5. 

    In the typical 40:40 constituency, roughly how many Target Voters were identified for the short campaign?

    • 0-5,000

    • 5-10,000

    • 10-15,000

    • 15-20,000

    • 20-25,000

    • 25-30,000

    • 30-35,000

    • 35-40,000

    • 40-45,000

    • 45-50,000

    • 50-55,000

    • 55-60,000

    • 60-65,000

    • 65-70,000

    Correct Answer
    A. 10-15,000
    Explanation
    In a typical 40:40 constituency, the short campaign identified roughly 10-15,000 target voters. This means that within this specific constituency, the campaign focused on engaging and mobilizing this particular group of voters, who were considered crucial for winning the election. The number of target voters falls within the range of 10-15,000, indicating the estimated size of this important demographic in the constituency.

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  • 6. 

    Which of these were the recommended audiences for the last six days (Get Out The Vote phase) in the typical marginal seat?  Tick all that apply.

    • All Strong Conservatives

    • Labour waverers who had a strong preference for David Cameron over Ed Miliband

    • All Probable Conservatives

    • UKIP waverers

    • Strong Conservatives who were less likely to vote

    • Lib Dems and Lib Dem waverers who had a strong preference for David Cameron over Ed Miliband and a Conservative government

    Correct Answer(s)
    A. Labour waverers who had a strong preference for David Cameron over Ed Miliband
    A. All Probable Conservatives
    A. UKIP waverers
    A. Strong Conservatives who were less likely to vote
    A. Lib Dems and Lib Dem waverers who had a strong preference for David Cameron over Ed Miliband and a Conservative government
    Explanation
    The recommended audiences for the last six days in the Get Out The Vote phase in the typical marginal seat were Labour waverers who had a strong preference for David Cameron over Ed Miliband, All Probable Conservatives, UKIP waverers, Strong Conservatives who were less likely to vote, and Lib Dems and Lib Dem waverers who had a strong preference for David Cameron over Ed Miliband and a Conservative government. These groups were targeted based on their political preferences and likelihood to vote in order to maximize the chances of getting their support in the election.

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  • 7. 

    We introduced a standardised survey in the 40:40 seats to ensure that targets seats were able to gather the right information on the doorstep.  Which of the following were questions on the D2D survey?  Tick all that apply.

    • Which THREE of the following issues are most important for you and your family?

    • Putting party politics aside and thinking about them as individuals, which of the two main leaders would you prefer as Prime Minister - David Cameron or Ed Miliband?

    • Putting party politics aside and thinking about them as individuals, which of the three main leaders would you prefer as Prime Minister - David Cameron, Ed Miliband or Nick Clegg?

    • To help us make the survey results representative, could I ask you how you voted in the General Election in May 2010?

    • Have you always voted for that party?

    • Are there any local issues or concerns that you would like us to tackle or raise with the Council?

    • How strongly do you support David Cameron's commitment to hold an In/Out referendum on membership of the European Union by the end of 2017?

    • Which THREE of the following issues are most important for the country as a whole?

    • Thinking about the economy for a moment, please say how strongly do you agree or disagree with the statement that "Dealing with Britain's deficit and debt is the only way to get back to a strong economy" on a scale of 0-10.

    • Thinking ahead to the next General Election, as things stand today, what are the chances of you voting for each of the following parties - on a scale of 0-10?

    • To what extent do you agree with the Government's proposals to limit the amount of money any family can claim in benefits to the level of average earnings?

    • To help us make the survey results representative, could I ask in which supermarket you regularly shop?

    • To help us make the survey results representative, would you mind telling us your occupation?

    • To help us make the survey results representative, could I ask which newspaper you regularly read?

    • We would like to keep in touch about local issues and the things you've said concern you most. Could we have an email address and a phone number?

    • If Conservative: many people find it easier to vote by post, guaranteeing their vote even if they are away or ill. Would you like an application to vote by post?

    Correct Answer(s)
    A. Which THREE of the following issues are most important for you and your family?
    A. Putting party politics aside and thinking about them as individuals, which of the two main leaders would you prefer as Prime Minister - David Cameron or Ed Miliband?
    A. To help us make the survey results representative, could I ask you how you voted in the General Election in May 2010?
    A. Have you always voted for that party?
    A. Are there any local issues or concerns that you would like us to tackle or raise with the Council?
    A. Which THREE of the following issues are most important for the country as a whole?
    A. Thinking about the economy for a moment, please say how strongly do you agree or disagree with the statement that "Dealing with Britain's deficit and debt is the only way to get back to a strong economy" on a scale of 0-10.
    A. Thinking ahead to the next General Election, as things stand today, what are the chances of you voting for each of the following parties - on a scale of 0-10?
    A. To help us make the survey results representative, would you mind telling us your occupation?
    A. We would like to keep in touch about local issues and the things you've said concern you most. Could we have an email address and a phone number?
    A. If Conservative: many people find it easier to vote by post, guaranteeing their vote even if they are away or ill. Would you like an application to vote by post?
    Explanation
    The correct answer includes the following questions on the D2D survey:
    1. Which THREE of the following issues are most important for you and your family?
    2. Putting party politics aside and thinking about them as individuals, which of the two main leaders would you prefer as Prime Minister - David Cameron or Ed Miliband?
    3. To help us make the survey results representative, could I ask you how you voted in the General Election in May 2010?
    4. Are there any local issues or concerns that you would like us to tackle or raise with the Council?
    5. Which THREE of the following issues are most important for the country as a whole?
    6. Thinking about the economy for a moment, please say how strongly do you agree or disagree with the statement that "Dealing with Britain's deficit and debt is the only way to get back to a strong economy" on a scale of 0-10?
    7. Have you always voted for that party?
    8. Thinking ahead to the next General Election, as things stand today, what are the chances of you voting for each of the following parties - on a scale of 0-10?
    9. To help us make the survey results representative, would you mind telling us your occupation?
    10. We would like to keep in touch about local issues and the things you've said concern you most. Could we have an email address and a phone number?
    11. If Conservative: many people find it easier to vote by post, guaranteeing their vote even if they are away or ill. Would you like an application to vote by post?

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  • 8. 

    Mosaic codes are produced by Experian, the credit-referencing company.  They divide the population into one of sixty-seven groups.  How can they be used effectively?

    • They are a code which summarises somebody's likely demographic and attitudinal characteristics which can be used as a tool for segmenting your electorate into target audiences for issue-based campaigning and voter identification

    • They are a code which can be used as a substitute for canvassing

    Correct Answer
    A. They are a code which summarises somebody's likely demographic and attitudinal characteristics which can be used as a tool for segmenting your electorate into target audiences for issue-based campaigning and voter identification
    Explanation
    Mosaic codes, produced by Experian, divide the population into different groups based on their demographic and attitudinal characteristics. These codes can be effectively used as a tool for segmenting the electorate into target audiences for issue-based campaigning and voter identification. By understanding the likely characteristics of different groups, political campaigns can tailor their messages and strategies to resonate with specific segments of the population, increasing the effectiveness of their outreach efforts.

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  • 9. 

    Excluding the Freepost material delivered to every voter by the Royal Mail, how many constituency-wide leaflets did a typical 40:40 constituency distribute during the General Election?

    • Two constituency-wide leaflets

    • Three leaflets to c. 20,000 households each

    • Six leaflets to c. 10,000 households each

    Correct Answer
    A. Three leaflets to c. 20,000 households each
    Explanation
    A typical 40:40 constituency distributed three constituency-wide leaflets to approximately 20,000 households each during the General Election. This means that a total of 60,000 leaflets were distributed in this constituency.

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  • 10. 

    Excluding the Freepost material delivered to every voter by the Royal Mail, how many direct mail letters or postcards did a typical target voter in a 40:40 constituency receive during the General Election short campaign?

    • 1-4

    • 5-7

    • 8-10

    • 11-13

    Correct Answer
    A. 8-10
    Explanation
    A typical target voter in a 40:40 constituency received 8-10 direct mail letters or postcards during the General Election short campaign.

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  • 11. 

    What was the average length and description of a telephone conversation with a target voter during the early stages of the short campaign - i.e. during April?

    • A single voting intention question to identify supporters and swing voters lasting no longer than 20 seconds

    • A voting intention question and a question about the voter's preference for Prime Minister - David Cameron or Ed Miliband - taking on average one minute

    • A survey with up to six questions lasting up to four minutes

    Correct Answer
    A. A survey with up to six questions lasting up to four minutes
    Explanation
    During the early stages of the short campaign in April, the average length and description of a telephone conversation with a target voter was a survey with up to six questions lasting up to four minutes. This suggests that the campaign team conducted a more comprehensive survey during these phone conversations, likely gathering more detailed information and insights from the voters.

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  • 12. 

    What was the average length of a telephone conversation with a target voter during the final stages of the short campaign - i.e. during May?

    • A single voting intention question to confirm the support of Conservative pledges lasting no longer than 20 seconds

    • A voting intention question and a question asking people to let us know if they intend to vote or not lasting no longer than a minute

    • A conversation with four questions lasting up to three minutes

    Correct Answer
    A. A conversation with four questions lasting up to three minutes
    Explanation
    During the final stages of the short campaign in May, the average length of a telephone conversation with a target voter was up to three minutes. This conversation included four questions, indicating that it was more comprehensive and in-depth compared to the other options provided. The other options either consisted of a single voting intention question lasting no longer than 20 seconds or a voting intention question and a question about voting intentions lasting no longer than a minute. Therefore, the conversation with four questions lasting up to three minutes would provide a more detailed and thorough understanding of the target voter's opinions and preferences.

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  • 13. 

    Which online platform(s) were candidates recommended to concentrate on most?

    • Facebook likes

    • Email addresses

    • Twitter followers

    • Website hits

    • Instagram likes

    Correct Answer(s)
    A. Facebook likes
    A. Email addresses
    A. Website hits
    Explanation
    Candidates were recommended to concentrate on Facebook likes, email addresses, and website hits. These platforms were likely suggested because they are effective ways to measure engagement and reach with an audience. Facebook likes indicate the popularity and visibility of a candidate's page, while email addresses allow for direct communication with supporters. Website hits demonstrate the level of interest and traffic to a candidate's website. By prioritizing these platforms, candidates can focus on building a strong online presence and connecting with their audience effectively.

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  • 14. 

    Between 2005 and 2010, what percentage of voters were canvassed as P?

    • <4%

    • Between 5% and 14%

    • Between 15% and 24%

    • Between 25% and 30%

    Correct Answer
    A. <4%
    Explanation
    The given answer "

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  • 15. 

    Part of the new strategy adopted since 2013 was to start canvassing using a 0-10 scale for each party, instead of the traditional method.  The results gathered using the 0-10 scale were then analysed and converted into a voting intention code in VoteSource.  What were the top three reasons for this change?

    • Improves the accuracy of the canvassing with a tried-and-tested algorithm rather than relying on a canvasser interpreting what a voter says

    • It is a methodology used by professional market research companies

    • Significantly increases the number of swing voters that are identified

    • Enables us to target voters based on the party choice they are making - i.e. LibDem or Conservative; Labour or Conservative; UKIP or Conservative

    • Lots of voters are more willing to answer a question such as this rather than a traditional question about who they are going to vote for

    Correct Answer(s)
    A. Improves the accuracy of the canvassing with a tried-and-tested algorithm rather than relying on a canvasser interpreting what a voter says
    A. Significantly increases the number of swing voters that are identified
    A. Enables us to target voters based on the party choice they are making - i.e. LibDem or Conservative; Labour or Conservative; UKIP or Conservative
    Explanation
    The new strategy of using a 0-10 scale for canvassing improves the accuracy of the process by implementing a tried-and-tested algorithm instead of relying on a canvasser's interpretation of a voter's response. This methodology is commonly used by professional market research companies. Additionally, it significantly increases the identification of swing voters, allowing for more targeted campaigning based on the specific party choices voters are making. This approach is preferred by many voters as they are more willing to answer a question on a scale rather than directly stating their voting intention.

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  • 16. 

    Since 2013, what percentage of voters have been canvassed as P, M, T or Q?

    • Between 5% and 14%

    • Between 15% and 24%

    • Between 25% and 30%

    Correct Answer
    A. Between 25% and 30%
    Explanation
    The given answer suggests that the percentage of voters who have been canvassed as P, M, T or Q since 2013 falls within the range of 25% to 30%. This means that a significant portion of the voters have been approached by these individuals or groups during the specified time period. It indicates a relatively high level of engagement and outreach efforts from P, M, T or Q towards the voters.

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  • 17. 

    How many votes delivered the Conservative majority in the House of Commons?

    • 848

    • 5,754

    • 64,982

    • 138,669

    • 330,045

    Correct Answer
    A. 848
  • 18. 

    What does the P canvass code stand for?

    • Probable Conservative

    • Possible Conservative

    Correct Answer
    A. Probable Conservative
    Explanation
    The P canvass code stands for Probable Conservative. This suggests that the code is used to identify individuals who are likely to be conservative in their political beliefs.

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  • 19. 

    Between 2005 and 2010, what percentage of voters were canvassed as M?

    • <1%

    • Between 2% and 5%

    • Between 6% and 10%

    • Between 11% and 15%

    Correct Answer
    A. <1%
    Explanation
    The given answer "

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  • 20. 

    Between 2005 and 2010, what percentage of voters were canvassed as T?

    • <1%

    • Between 2% and 5%

    • Between 6% and 10%

    • Between 11% and 15%

    Correct Answer
    A. <1%
    Explanation
    The given answer "

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  • 21. 

    Between 2005 and 2010, what percentage of voters were canvassed as K?

    • <1%

    • Between 2% and 5%

    • Between 6% and 10%

    • Between 11% and 15%

    Correct Answer
    A. <1%

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  • Current Version
  • Mar 28, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 01, 2015
    Quiz Created by
    J_ward

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