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The Marked Register is inputted for several reasons. Firstly, it helps to target regular voters who support the party or organization and ask them to become volunteers or donors. Secondly, it allows for the targeting of supporters who do not vote, offering them the option of a postal vote to increase voter turnout. Additionally, it helps to identify supporters who do not vote during the Get Out The Vote (GOTV) phase, allowing for targeted efforts to encourage them to vote. Lastly, the Marked Register assists in canvassing regular voters in areas with a high number of swing voters and close election results, maximizing campaign efforts in crucial areas.

The strategy used in Liberal Democrat-held seats did not include undermining the reputation and popularity of the incumbent MP. The other strategies mentioned were to frame the overall choice as one between David Cameron or Ed Miliband as Prime Minister, to demonstrate that their candidates were working to deliver a clear plan for a better future, and to ensure voters understood that their vote would determine the national outcome because they were in a marginal constituency.

To record a canvass code for Undecided voters, the letters "U" and "E" should be used.

The correct answer includes the following questions on the D2D survey:
1. Which THREE of the following issues are most important for you and your family?
2. Putting party politics aside and thinking about them as individuals, which of the two main leaders would you prefer as Prime Minister - David Cameron or Ed Miliband?
3. To help us make the survey results representative, could I ask you how you voted in the General Election in May 2010?
4. Are there any local issues or concerns that you would like us to tackle or raise with the Council?
5. Which THREE of the following issues are most important for the country as a whole?
6. Thinking about the economy for a moment, please say how strongly do you agree or disagree with the statement that "Dealing with Britain's deficit and debt is the only way to get back to a strong economy" on a scale of 0-10?
7. Have you always voted for that party?
8. Thinking ahead to the next General Election, as things stand today, what are the chances of you voting for each of the following parties - on a scale of 0-10?
9. To help us make the survey results representative, would you mind telling us your occupation?
10. We would like to keep in touch about local issues and the things you've said concern you most. Could we have an email address and a phone number?
11. If Conservative: many people find it easier to vote by post, guaranteeing their vote even if they are away or ill. Would you like an application to vote by post?

Mosaic codes, produced by Experian, divide the population into different groups based on their demographic and attitudinal characteristics. These codes can be effectively used as a tool for segmenting the electorate into target audiences for issue-based campaigning and voter identification. By understanding the likely characteristics of different groups, political campaigns can tailor their messages and strategies to resonate with specific segments of the population, increasing the effectiveness of their outreach efforts.

The codes P, M, T, U, Q, and Z should be used to record those swing voters genuinely considering voting Conservative.

In a typical 40:40 constituency, the short campaign identified roughly 10-15,000 target voters. This means that within this specific constituency, the campaign focused on engaging and mobilizing this particular group of voters, who were considered crucial for winning the election. The number of target voters falls within the range of 10-15,000, indicating the estimated size of this important demographic in the constituency.

The recommended audiences for the last six days in the Get Out The Vote phase in the typical marginal seat were Labour waverers who had a strong preference for David Cameron over Ed Miliband, All Probable Conservatives, UKIP waverers, Strong Conservatives who were less likely to vote, and Lib Dems and Lib Dem waverers who had a strong preference for David Cameron over Ed Miliband and a Conservative government. These groups were targeted based on their political preferences and likelihood to vote in order to maximize the chances of getting their support in the election.

The P canvass code stands for Probable Conservative. This suggests that the code is used to identify individuals who are likely to be conservative in their political beliefs.

During the early stages of the short campaign in April, the average length and description of a telephone conversation with a target voter was a survey with up to six questions lasting up to four minutes. This suggests that the campaign team conducted a more comprehensive survey during these phone conversations, likely gathering more detailed information and insights from the voters.

During the final stages of the short campaign in May, the average length of a telephone conversation with a target voter was up to three minutes. This conversation included four questions, indicating that it was more comprehensive and in-depth compared to the other options provided. The other options either consisted of a single voting intention question lasting no longer than 20 seconds or a voting intention question and a question about voting intentions lasting no longer than a minute. Therefore, the conversation with four questions lasting up to three minutes would provide a more detailed and thorough understanding of the target voter's opinions and preferences.

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A typical 40:40 constituency distributed three constituency-wide leaflets to approximately 20,000 households each during the General Election. This means that a total of 60,000 leaflets were distributed in this constituency.

A typical target voter in a 40:40 constituency received 8-10 direct mail letters or postcards during the General Election short campaign.

Candidates were recommended to concentrate on Facebook likes, email addresses, and website hits. These platforms were likely suggested because they are effective ways to measure engagement and reach with an audience. Facebook likes indicate the popularity and visibility of a candidate's page, while email addresses allow for direct communication with supporters. Website hits demonstrate the level of interest and traffic to a candidate's website. By prioritizing these platforms, candidates can focus on building a strong online presence and connecting with their audience effectively.

The new strategy of using a 0-10 scale for canvassing improves the accuracy of the process by implementing a tried-and-tested algorithm instead of relying on a canvasser's interpretation of a voter's response. This methodology is commonly used by professional market research companies. Additionally, it significantly increases the identification of swing voters, allowing for more targeted campaigning based on the specific party choices voters are making. This approach is preferred by many voters as they are more willing to answer a question on a scale rather than directly stating their voting intention.

The given answer suggests that the percentage of voters who have been canvassed as P, M, T or Q since 2013 falls within the range of 25% to 30%. This means that a significant portion of the voters have been approached by these individuals or groups during the specified time period. It indicates a relatively high level of engagement and outreach efforts from P, M, T or Q towards the voters.