Take The Voter Communication Challenge!

21 Questions | Total Attempts: 112

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Take The Voter Communication Challenge!

Accurate Voter Identification and personalised targeting in the 40:40 played a key role in securing our 12-seat Conservative majority on 7th May. If you had been a campaign manager in a 40:40 seat, would you have known enough to help us achieve that majority? If you had been in charge of our communication with voters in the 40:40, what majority would you have secured for David Cameron? Take the Voter Communication Challenge and find out. . .


Questions and Answers
  • 1. 
    Which one of these was not part of the strategy used in Liberal Democrat-held seats?
    • A. 

      To have framed the overall choice as one between David Cameron or Ed Miliband as Prime Minister

    • B. 

      To undermine the reputation and popularity of the incumbent MP

    • C. 

      To demonstrate that our candidates were working to and delivering a clear plan to secure a better future

    • D. 

      To ensure voters understood that their vote would determine the national outcome because they were in a marginal constituency

  • 2. 
    Which two of these should be used to record a canvass code for Undecided voters?
    • A. 

      C

    • B. 

      P

    • C. 

      A

    • D. 

      L

    • E. 

      M

    • F. 

      S

    • G. 

      T

    • H. 

      U

    • I. 

      X

    • J. 

      K

    • K. 

      Q

    • L. 

      N

    • M. 

      Z

    • N. 

      E

    • O. 

      G

    • P. 

      I

  • 3. 
    Which of these codes should be used to record those swing voters genuinely considering voting Conservative?  Tick all that apply.
    • A. 

      C

    • B. 

      P

    • C. 

      A

    • D. 

      L

    • E. 

      M

    • F. 

      S

    • G. 

      T

    • H. 

      U

    • I. 

      X

    • J. 

      K

    • K. 

      Q

    • L. 

      N

    • M. 

      Z

    • N. 

      E

    • O. 

      G

    • P. 

      I

  • 4. 
    In the typical 40:40 constituency, roughly how many Target Voters were identified for the short campaign?
    • A. 

      0-5,000

    • B. 

      5-10,000

    • C. 

      10-15,000

    • D. 

      15-20,000

    • E. 

      20-25,000

    • F. 

      25-30,000

    • G. 

      30-35,000

    • H. 

      35-40,000

    • I. 

      40-45,000

    • J. 

      45-50,000

    • K. 

      50-55,000

    • L. 

      55-60,000

    • M. 

      60-65,000

    • N. 

      65-70,000

  • 5. 
    What does the P canvass code stand for?
    • A. 

      Probable Conservative

    • B. 

      Possible Conservative

  • 6. 
    Which of these were the recommended audiences for the last six days (Get Out The Vote phase) in the typical marginal seat?  Tick all that apply.
    • A. 

      All Strong Conservatives

    • B. 

      Labour waverers who had a strong preference for David Cameron over Ed Miliband

    • C. 

      All Probable Conservatives

    • D. 

      UKIP waverers

    • E. 

      Strong Conservatives who were less likely to vote

    • F. 

      Lib Dems and Lib Dem waverers who had a strong preference for David Cameron over Ed Miliband and a Conservative government

  • 7. 
    We introduced a standardised survey in the 40:40 seats to ensure that targets seats were able to gather the right information on the doorstep.  Which of the following were questions on the D2D survey?  Tick all that apply.
    • A. 

      Which THREE of the following issues are most important for you and your family?

    • B. 

      Putting party politics aside and thinking about them as individuals, which of the two main leaders would you prefer as Prime Minister - David Cameron or Ed Miliband?

    • C. 

      Putting party politics aside and thinking about them as individuals, which of the three main leaders would you prefer as Prime Minister - David Cameron, Ed Miliband or Nick Clegg?

    • D. 

      To help us make the survey results representative, could I ask you how you voted in the General Election in May 2010?

    • E. 

      Have you always voted for that party?

    • F. 

      Are there any local issues or concerns that you would like us to tackle or raise with the Council?

    • G. 

      How strongly do you support David Cameron's commitment to hold an In/Out referendum on membership of the European Union by the end of 2017?

    • H. 

      Which THREE of the following issues are most important for the country as a whole?

    • I. 

      Thinking about the economy for a moment, please say how strongly do you agree or disagree with the statement that "Dealing with Britain's deficit and debt is the only way to get back to a strong economy" on a scale of 0-10.

    • J. 

      Thinking ahead to the next General Election, as things stand today, what are the chances of you voting for each of the following parties - on a scale of 0-10?

    • K. 

      To what extent do you agree with the Government's proposals to limit the amount of money any family can claim in benefits to the level of average earnings?

    • L. 

      To help us make the survey results representative, could I ask in which supermarket you regularly shop?

    • M. 

      To help us make the survey results representative, would you mind telling us your occupation?

    • N. 

      To help us make the survey results representative, could I ask which newspaper you regularly read?

    • O. 

      We would like to keep in touch about local issues and the things you've said concern you most. Could we have an email address and a phone number?

    • P. 

      If Conservative: many people find it easier to vote by post, guaranteeing their vote even if they are away or ill. Would you like an application to vote by post?

  • 8. 
    Mosaic codes are produced by Experian, the credit-referencing company.  They divide the population into one of sixty-seven groups.  How can they be used effectively?
    • A. 

      They are a code which summarises somebody's likely demographic and attitudinal characteristics which can be used as a tool for segmenting your electorate into target audiences for issue-based campaigning and voter identification

    • B. 

      They are a code which can be used as a substitute for canvassing

  • 9. 
    Why do we input the Marked Register?  Tick all that apply.
    • A. 

      To target regular voters who support us to ask them to become volunteers and/or donors

    • B. 

      To target supporters who don't vote to offer a postal vote

    • C. 

      To target supporters who don't vote in the GOTV phase

    • D. 

      To canvass regular voters in areas with lots of typical swing voters and where the results are close

    • E. 

      To ignore people who didn't vote at the General Election

  • 10. 
    Excluding the Freepost material delivered to every voter by the Royal Mail, how many constituency-wide leaflets did a typical 40:40 constituency distribute during the General Election?
    • A. 

      Two constituency-wide leaflets

    • B. 

      Three leaflets to c. 20,000 households each

    • C. 

      Six leaflets to c. 10,000 households each

  • 11. 
    Excluding the Freepost material delivered to every voter by the Royal Mail, how many direct mail letters or postcards did a typical target voter in a 40:40 constituency receive during the General Election short campaign?
    • A. 

      1-4

    • B. 

      5-7

    • C. 

      8-10

    • D. 

      11-13

  • 12. 
    What was the average length and description of a telephone conversation with a target voter during the early stages of the short campaign - i.e. during April?
    • A. 

      A single voting intention question to identify supporters and swing voters lasting no longer than 20 seconds

    • B. 

      A voting intention question and a question about the voter's preference for Prime Minister - David Cameron or Ed Miliband - taking on average one minute

    • C. 

      A survey with up to six questions lasting up to four minutes

  • 13. 
    What was the average length of a telephone conversation with a target voter during the final stages of the short campaign - i.e. during May?
    • A. 

      A single voting intention question to confirm the support of Conservative pledges lasting no longer than 20 seconds

    • B. 

      A voting intention question and a question asking people to let us know if they intend to vote or not lasting no longer than a minute

    • C. 

      A conversation with four questions lasting up to three minutes

  • 14. 
    Which online platform(s) were candidates recommended to concentrate on most?
    • A. 

      Facebook likes

    • B. 

      Email addresses

    • C. 

      Twitter followers

    • D. 

      Website hits

    • E. 

      Instagram likes

  • 15. 
    Between 2005 and 2010, what percentage of voters were canvassed as P?
    • A. 

      <4%

    • B. 

      Between 5% and 14%

    • C. 

      Between 15% and 24%

    • D. 

      Between 25% and 30%

  • 16. 
    Between 2005 and 2010, what percentage of voters were canvassed as M?
    • A. 

      <1%

    • B. 

      Between 2% and 5%

    • C. 

      Between 6% and 10%

    • D. 

      Between 11% and 15%

  • 17. 
    Between 2005 and 2010, what percentage of voters were canvassed as T?
    • A. 

      <1%

    • B. 

      Between 2% and 5%

    • C. 

      Between 6% and 10%

    • D. 

      Between 11% and 15%

  • 18. 
    Between 2005 and 2010, what percentage of voters were canvassed as K?
    • A. 

      <1%

    • B. 

      Between 2% and 5%

    • C. 

      Between 6% and 10%

    • D. 

      Between 11% and 15%

  • 19. 
    Part of the new strategy adopted since 2013 was to start canvassing using a 0-10 scale for each party, instead of the traditional method.  The results gathered using the 0-10 scale were then analysed and converted into a voting intention code in VoteSource.  What were the top three reasons for this change?
    • A. 

      Improves the accuracy of the canvassing with a tried-and-tested algorithm rather than relying on a canvasser interpreting what a voter says

    • B. 

      It is a methodology used by professional market research companies

    • C. 

      Significantly increases the number of swing voters that are identified

    • D. 

      Enables us to target voters based on the party choice they are making - i.e. LibDem or Conservative; Labour or Conservative; UKIP or Conservative

    • E. 

      Lots of voters are more willing to answer a question such as this rather than a traditional question about who they are going to vote for

  • 20. 
    Since 2013, what percentage of voters have been canvassed as P, M, T or Q?
    • A. 

    • B. 

      Between 5% and 14%

    • C. 

      Between 15% and 24%

    • D. 

      Between 25% and 30%

  • 21. 
    How many votes delivered the Conservative majority in the House of Commons?
    • A. 

      848

    • B. 

      5,754

    • C. 

      64,982

    • D. 

      138,669

    • E. 

      330,045