Sports Marketing And History

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| By Shannon Lazek
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Shannon Lazek
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Quizzes Created: 11 | Total Attempts: 6,090
| Attempts: 196
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  • 1/18 Questions

    ___________________ A latin tern that means, literally, "for the good". It refers to the services that a sports marketing firm provides for free. The firm will take no money for the service it performs.

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About This Quiz

Explore the intersection of sports, marketing, and media through this engaging quiz. Assess your understanding of how events like the Olympics become massive marketing platforms, the role of agents, and the use of incentives in sports marketing.

Marketing Quizzes & Trivia

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  • 2. 

    To find top international players, U.S. teams pay ______________ to travel the world to locate the best athletes in their respective sports.

    Explanation
    U.S. teams pay scouts to travel the world to locate the best athletes in their respective sports. Scouts are individuals who are responsible for identifying and evaluating talented players. They travel extensively to various countries and tournaments to observe and assess the skills and potential of international players. By hiring scouts, U.S. teams can ensure that they have access to a wide pool of talent and can recruit top international players for their teams.

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  • 3. 

    __________________________ gifts or bonuses deisgned to motivate buyers, sellers, and sponsors.

    Explanation
    In this question, the correct answer is "incentives, incentive." The word "incentives" is the plural form of "incentive," which refers to gifts or bonuses that are intended to motivate buyers, sellers, and sponsors. These incentives are provided as a means of encouraging desired behavior or actions.

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  • 4. 

    In 1928, _______________________ partners with the Olympics and remains a sponsor to this day.

    • Visa

    • Pepsi

    • Mastercard

    • Coca-Cola

    Correct Answer
    A. Coca-Cola
    Explanation
    In 1928, Coca-Cola partnered with the Olympics and remains a sponsor to this day. This suggests that Coca-Cola has a long-standing relationship with the Olympics, supporting and promoting the event through their sponsorship. The fact that they have remained a sponsor for many years indicates the success and mutual benefits of this partnership.

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  • 5. 

    The _________________________ is one of the biggest and most lucrative media events in the world.

    Correct Answer
    Olympics
    Olympic
    Explanation
    The Olympics is one of the biggest and most lucrative media events in the world.

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  • 6. 

    ____________________________________ -a person responsible for making contacts with clients and sponsors.

    • Agent

    • Manager

    • Scout

    • Reperesentative

    Correct Answer
    A. Agent
    Explanation
    An agent is a person responsible for making contacts with clients and sponsors. They act as intermediaries between the individuals or organizations they represent and potential clients or sponsors. Agents negotiate contracts, secure deals, and promote their clients' interests. They play a crucial role in building and maintaining relationships, ensuring that their clients' needs are met, and maximizing their clients' opportunities for success.

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  • 7. 

    In 1923, Golfer ________________________ signed an endorsement deal with Wilson Sporting Goods that became the longest running endorsement deal in the history of sports.

    • Gene Sarazen

    • Henry Curtis

    • Jamal Jenson

    • Harvard Lane

    Correct Answer
    A. Gene Sarazen
    Explanation
    Gene Sarazen signed an endorsement deal with Wilson Sporting Goods in 1923, which went on to become the longest running endorsement deal in the history of sports.

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  • 8. 

    In 1939, the first televised ________ game happened.

    • NHL

    • MLB

    • NFL

    • NHL

    Correct Answer
    A. NFL
    Explanation
    In 1939, the first televised NFL game happened.

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  • 9. 

    Which of following did the U.S. NOT give to Japan?

    • Bubble gum

    • Pizza

    • Baseball caps

    • Baseball

    Correct Answer
    A. Pizza
    Explanation
    The U.S. did not give pizza to Japan. While bubble gum, baseball caps, and baseball are all cultural exports from the U.S. that have been embraced by Japan, pizza is not typically associated with American culture in the same way. Therefore, it is the correct answer.

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  • 10. 

    The first paid event cost _______ for each attendant.

    • $.75

    • $.50

    • $1.00

    • $.25

    Correct Answer
    A. $.50
    Explanation
    The first paid event cost $0.50 for each attendant.

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  • 11. 

    In 1925, the first _______ flew over athletic events.

    • Blimp

    • Sub

    • Airplane

    • Hot air balloon

    Correct Answer
    A. Blimp
    Explanation
    In 1925, the first blimp flew over athletic events. A blimp is a type of non-rigid airship that is propelled by an engine and has no internal framework. It is often used for advertising or aerial surveillance. Blimps are known for their distinctive shape and ability to hover in the air.

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  • 12. 

    Athletes carry almost as many advertisements as the television networks during the Olympics.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    During the Olympics, athletes are often seen endorsing various brands and products, making them walking billboards for advertisements. This statement suggests that athletes carry almost as many advertisements as the television networks, indicating that the number of advertisements associated with athletes is comparable to the number of advertisements aired on television during the Olympics. Therefore, the answer "True" implies that athletes play a significant role in advertising during the Olympics.

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  • 13. 

    The National Hockey League was traditionally comprised of Polish and American players only.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The given statement is false. The National Hockey League (NHL) is not traditionally comprised of Polish and American players only. The NHL is a professional ice hockey league in North America that consists of teams from both the United States and Canada. The league has players from various nationalities and is known for its international diversity, with players from countries all around the world participating in the league.

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  • 14. 

    The first paid event in the U.S. was a _________________ game.

    • Basketball

    • Soccer

    • Baseball

    • Rugby

    Correct Answer
    A. Baseball
    Explanation
    The correct answer is baseball because baseball is widely recognized as the first paid event in the U.S. The first recorded game took place in 1846, and soon after, spectators started paying admission fees to watch the games. The popularity of baseball grew rapidly, leading to the establishment of professional leagues and the eventual professionalization of the sport. Today, baseball is considered one of the most popular sports in the U.S.

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  • 15. 

    Athletes do not earn more money in salaries in the United States than in any other nation.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because athletes in the United States generally earn higher salaries compared to athletes in other nations. The United States has a thriving sports industry with a large fanbase, lucrative endorsement deals, and high television ratings, which allows athletes to command higher salaries. Additionally, the United States has competitive leagues in various sports such as basketball, baseball, and American football, which further contribute to higher earning opportunities for athletes.

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  • 16. 

    In ___________, the first paid athletic event began.

    • 1858

    • 1868

    • 1943

    • 1954

    Correct Answer
    A. 1858
  • 17. 

    Babe Didrickson Zaharias signed the first major endorsement by a female with Nike.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Babe Didrickson Zaharias did not sign the first major endorsement by a female with Nike. Nike was founded in 1964, while Zaharias passed away in 1956. Therefore, it is not possible for her to have signed an endorsement deal with Nike.

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  • 18. 

    In 1951, ABC broadcast the first live coast to coast sporting event.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The statement is false because in 1951, CBS broadcasted the first live coast to coast sporting event, not ABC.

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Quiz Review Timeline (Updated): Jan 31, 2023 +

Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.

  • Current Version
  • Jan 31, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Nov 07, 2011
    Quiz Created by
    Shannon Lazek
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