Sports And Entertainment Marketing

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  • 1/15 Questions

    Employees who are unable to manage their time effectively often experience 

    • Decreased pressure.
    • Increased stress.
    • Increased self-esteem.
    • Decreased tension.
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About This Quiz

Read the following questions carefully and choose the best answer!

Sports And Entertainment Marketing - Quiz

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  • 2. 

    What should you avoid doing when filling out an employment application? 

    • Leaving blank spaces

    • Specifying certain jobs

    • Providing exact data

    • Signing your name

    Correct Answer
    A. Leaving blank spaces
    Explanation
    Leaving blank spaces on an employment application should be avoided because it can give the impression of carelessness or lack of attention to detail. Employers expect applicants to provide all necessary information, and leaving blank spaces may raise concerns about the applicant's ability to follow instructions or complete tasks accurately. It is important to fill out all sections of the application to demonstrate thoroughness and professionalism.

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  • 3. 

    When managing a project, the first activity is for the project leader to 

    • develop a schedule.

    • Set goals.

    • Negotiate terms.

    • monitor progress.

    Correct Answer
    A. Set goals.
    Explanation
    When managing a project, the first activity is for the project leader to set goals. This is because setting clear and achievable goals is crucial in defining the direction and purpose of the project. By setting goals, the project leader can establish the desired outcomes and milestones that need to be achieved. This helps in guiding the project team and stakeholders towards a common objective and ensures that everyone is working towards the same vision. Developing a schedule, negotiating terms, and monitoring progress are important activities in project management, but they typically come after the goals have been set.

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  • 4. 

     A reason that many companies update or alter existing products is to

    • Be able to plan production quantities

    • Make them competitive with similar products.

    • create new products to put on the market.

    • Use a familiar production process.

    Correct Answer
    A. Make them competitive with similar products.
    Explanation
    Many companies update or alter existing products in order to make them competitive with similar products. This is because the market is constantly evolving and companies need to stay relevant and appealing to customers. By making their products competitive, companies can attract more customers and increase their market share. Additionally, updating or altering existing products allows companies to incorporate new technologies, improve features, or address any shortcomings, which can help them stay ahead of the competition.

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  • 5. 

    Which of the following is an example of gathering information before making a decision: 

    • Watching movies

    • Writing letters

    • Reading novels

    • Asking questions

    Correct Answer
    A. Asking questions
    Explanation
    Asking questions is an example of gathering information before making a decision because it allows one to gather relevant information, clarify doubts, and gain a better understanding of a situation or topic. By asking questions, one can gather different perspectives, opinions, and facts, which can help in making an informed decision. Additionally, asking questions encourages critical thinking and analysis, enabling individuals to consider various options and make a well-thought-out decision.

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  • 6. 

    Before identifying the right people to work on a project, it is important to 

    • Develop accurate job descriptions.

    • select necessary supplies.

    • Ask organizations for contributions.

    • prepare construction specifications.

    Correct Answer
    A. Develop accurate job descriptions.
    Explanation
    Before starting a project, it is crucial to develop accurate job descriptions. This helps in clearly defining the roles and responsibilities of each team member, ensuring that the right people are selected for the project. Job descriptions also aid in setting expectations, assigning tasks, and evaluating performance. By having accurate job descriptions, the project manager can effectively communicate the requirements to potential team members and ensure that they have the necessary skills and qualifications. This ultimately leads to a more successful and efficient project execution.

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  • 7. 

    The primary reason why many people engage in career-oriented networking activities is to

    • Connect with others who might help them accomplish professional goals.

    • Develop an extensive list of sales prospects and contacts.

    • Obtain letters of recommendation from previous employers.

    • Cultivate a wide circle of social and personal contacts.

    Correct Answer
    A. Connect with others who might help them accomplish professional goals.
    Explanation
    Networking activities are primarily engaged in by individuals to connect with others who can assist them in achieving their professional objectives. This suggests that the main purpose of career-oriented networking is to establish relationships with individuals who have the potential to provide guidance, support, and opportunities for career advancement. Building a strong network can facilitate access to job opportunities, mentorship, industry insights, and referrals, ultimately helping individuals to accomplish their professional goals. The other options, such as developing sales prospects, obtaining letters of recommendation, or cultivating social contacts, do not capture the core purpose of career-oriented networking.

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  • 8. 

    A characteristic of effective prices is that they must be 

    • High.

    • inflexible.

    • Competitive.

    • Low

    Correct Answer
    A. Competitive.
    Explanation
    Effective prices must be competitive in order to attract customers and remain competitive in the market. Competitive prices ensure that customers perceive value in the product or service being offered and are more likely to choose it over other options. By setting competitive prices, businesses can also gain a larger market share and increase their revenue. In contrast, high prices may deter customers, while low prices may indicate poor quality or insufficient profit margins. Inflexible prices may limit the ability to respond to market changes and customer demands.

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  • 9. 

    The basic purpose of writing a letter of application concerning a job opening is to

    • Interest the employer in interviewing you.

    • Describe your job skills in detail.

    • Tell the employer how you found out about the job.

    • Provide the employer with your complete work history.

    Correct Answer
    A. Interest the employer in interviewing you.
    Explanation
    The purpose of writing a letter of application concerning a job opening is to interest the employer in interviewing you. This means that the letter should focus on highlighting your qualifications, skills, and accomplishments in a way that grabs the employer's attention and convinces them that you are a strong candidate for the position. The letter should showcase your enthusiasm for the job and demonstrate how your skills align with the requirements of the role. By doing so, you aim to generate enough interest in the employer to secure an interview and further discuss your qualifications.

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  • 10. 

    A focus on how things are done, rather than just outcomes, is known as 

    • Continual improvement.

    • Lean production.

    • Process orientation.

    • Concurrent engineering.

    Correct Answer
    A. Process orientation.
    Explanation
    Process orientation refers to a focus on how things are done rather than just the outcomes. It involves analyzing and improving the processes involved in achieving a particular goal or outcome. This approach emphasizes efficiency, effectiveness, and continuous improvement of processes to enhance overall performance and achieve better results. Lean production, continual improvement, and concurrent engineering are related concepts but do not specifically address the focus on how things are done, making them incorrect answers.

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  • 11. 

     Which of the following pricing practices is illegal in some countries because it may drive a company's competitors' out of business: 

    • Below-cost pricing

    • One-price policies

    • Price skimming

    • Markup pricing

    Correct Answer
    A. Below-cost pricing
    Explanation
    Below-cost pricing is illegal in some countries because it may drive a company's competitors out of business. This practice involves selling products or services at a price lower than the cost of production or procurement. It can be used as a predatory tactic to eliminate competition by creating an unfair advantage for the company engaging in below-cost pricing. This practice is considered anti-competitive and can harm the market by reducing consumer choice and creating monopolies.

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  • 12. 

     Pick the best response: Where do product opportunities exist? 

    • Anywhere that people have had their needs satisfied

    • Where people work

    • Where people participate in their hobbies

    • Anywhere there is an un- or under-met need

    Correct Answer
    A. Anywhere there is an un- or under-met need
    Explanation
    Product opportunities exist anywhere there is an un- or under-met need. This means that opportunities for new products or improvements to existing products can be found in situations where people's needs are not currently being fully satisfied. This could include areas where there is a lack of available options, where existing products are not meeting the needs effectively, or where there is a gap in the market. By identifying these unmet needs, businesses can develop products that address them and provide value to customers.

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  • 13. 

     When using mind mapping to generate product ideas, you begin by writing down the main problem or 

    • Situational analysis.

    • Supporting facts

    • Primary associations.

    • Market opportunity.

    Correct Answer
    A. Market opportunity.
    Explanation
    When using mind mapping to generate product ideas, you start by identifying the main problem or situational analysis. This helps to define the specific issue or context that needs to be addressed. Once this is established, you can then explore various supporting facts, primary associations, and potential market opportunities. However, the initial step in the mind mapping process is to identify the market opportunity, as this sets the foundation for generating relevant product ideas.

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  • 14. 

    One way that advances in technology are impacting the product/service management function is by making it possible for businesses to 

    • Improve existing products.

    • Eliminate human errors.

    • Simplify production systems.

    • control customer preferences.

    Correct Answer
    A. Improve existing products.
    Explanation
    Advances in technology have made it possible for businesses to improve existing products. With the help of technology, companies can enhance the features, functionality, and performance of their products. This can be achieved through the use of innovative materials, improved manufacturing processes, and the integration of new technologies. By constantly improving their products, businesses can stay competitive in the market, attract more customers, and increase customer satisfaction. Technology also enables companies to gather feedback from customers and make necessary changes or updates to their products based on customer preferences and demands.

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  • 15. 

    When the LXT Audio-Book Company was founded 15 years ago, its target market was blind and visuallyimpaired individuals who enjoyed listening to nonfiction audio books. Recently, though, the company has begun marketing these same audio books as “learning solutions” for individuals with dyslexia and other learning disabilities. This is an example of __________ innovation. 

    • Paradigm

    • Product

    • Process

    • Positioning

    Correct Answer
    A. Positioning
    Explanation
    The given scenario describes a change in how the LXT Audio-Book Company is marketing their products. Initially, they targeted blind and visually impaired individuals, but now they are targeting individuals with dyslexia and other learning disabilities. This change in marketing strategy is an example of positioning innovation, as it involves repositioning the products to cater to a different target market.

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  • Current Version
  • Apr 14, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Oct 18, 2015
    Quiz Created by
    Nushy98
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