Target Markets Segmentation And Positioning Model Quiz!
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The marketing, segmenting, targeting and positioning (STP) is a comprehensive system that optimizes and ease off the process of market segmentation. It is helpful in creating marketing communications plans and assist marketers to deliver messages to engage with different audiences. This quiz has been developed to test your knowledge about Market segmentation, positioning, and targets. So, let's try out the quiz. All the best!
- 1.Market segmentation is:
- A.
The number of zip codes represented by the hotel’s guests.
- B.
Viewing a market as a number of smaller market segments with similar product and service preferences.
- C.
A balance between types of guests, such as business travelers, leisure vacationers, corporate groups, etc.
- D.
All of the above.
- 2._____________ can help identify existing market segments.
- A.
Surveys
- B.
Positioning statements
- C.
Guest profiles
- D.
Revenue grids
- 3.Which forms help a hotel determine the guest base and the decline or growth of a market segment?
- A.
Revenue forecasts
- B.
Revenue grid
- C.
Occupancy chart
- D.
Both b and c
- 4.Which of the following is not a way that a market can be segmented?
- A.
Room type
- B.
Demographics
- C.
Geography
- D.
Lifestyle
- 5.True-False Questions: The perception of a property by its guests or potential guests is known as the property’s market segmentation.
- A.
True
- B.
False
- 6.True-False Questions: A positioning statement effectively communicates the property’s advantages to its target markets.
- A.
True
- B.
False
- 7.True-False Questions: Positioning is about advertising only.
- A.
True
- B.
False
- 8.True-False Questions: Discovering the needs and wants of each segment is part of developing a positioning strategy.
- A.
True
- B.
False
- 9.True-False Questions: Once the property has determined its guest mix, it is considered wasteful to review it.
- A.
True
- B.
False
- 10.The process of designing a property’s market position is known as:
- A.
Market segmentation.
- B.
Guest profiling.
- C.
Positioning.
- D.
Strategic planning.
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