The marketing, segmenting, targeting and positioning (STP) is a comprehensive system that optimizes and ease off the process of market segmentation. It is helpful in creating marketing communications plans and assist marketers to deliver messages to engage with different audiences. This quiz has been developed to test your knowledge about Market segmentation, positioning, and targets. So, let's try out the quiz. All the best!
The number of zip codes represented by the hotel’s guests.
Viewing a market as a number of smaller market segments with similar product and service preferences.
A balance between types of guests, such as business travelers, leisure vacationers, corporate groups, etc.
All of the above.
Surveys
Positioning statements
Guest profiles
Revenue grids
Revenue forecasts
Revenue grid
Occupancy chart
Both b and c
Room type
Demographics
Geography
Lifestyle
True
False
True
False
True
False
True
False
True
False
Market segmentation.
Guest profiling.
Positioning.
Strategic planning.
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