Marketing Quiz: Market Segmentation Questions !

15 Questions | By Taruniis | Updated: Mar 22, 2022 | Attempts: 1882

Questions

Settings

Create your own Quiz

Please enter your name to start the test !

Questions and Answers

1.

Market segmentation is
- A.
  
  Method
- B.
  
  The strategy of dividing markets in order to conquer them
- C.
  
  The allocation of product
- D.
  
  The allocation of policy
- E.
  
  The allocation of service
2.

Sub-market is known as
- A.
  
  Origin of market
- B.
  
  Merging of market
- C.
  
  Market segment of market segmentation
- D.
  
  Process
- E.
  
  Plan
3.

Which is a benefit of market segmentation?
- A.
  
  In allocation of market budget
- B.
  
  In effective marketing programme
- C.
  
  In meeting the competition effectively
- D.
  
  All of the above
- E.
  
  None of the above
4.

The basis for consumer market segmentation includes
- A.
  
  Age of consumer
- B.
  
  Income of consumer
- C.
  
  Location of consumer
- D.
  
  Sex of consumer
- E.
  
  ALL of the above
5.

Who is prospective customer?
- A.
  
  Potential customer
- B.
  
  Assets
- C.
  
  Staff
- D.
  
  Present customer and manager
- E.
  
  All of the above
6.

Homogeneous group is related with
- A.
  
  Promotion
- B.
  
  Sales planning and control
- C.
  
  Market segmentation
- D.
  
  Cost
- E.
  
  Wages
7.

The benefits of market segmentation includes
- A.
  
  To search attractive marketing options
- B.
  
  To determine the product mix
- C.
  
  To select the target market
- D.
  
  All of the above
- E.
  
  None of the above
8.

Target customer means
- A.
  
  Cost centre
- B.
  
  New customer
- C.
  
  Profit centre
- D.
  
  New and present customer and staff
- E.
  
  All of the above
9.

The objective of market segmentation includes
- A.
  
  To find out the new markets
- B.
  
  To make real customers to the prospects customers of the company
- C.
  
  To make customer-oriented to marketing activities of the firm
- D.
  
  All of the above
- E.
  
  None of the above
10.

Which is the basis of market segmentation as per Philip Kotler?
- A.
  
  Psychographic basis
- B.
  
  Behavioural Basis
- C.
  
  Geographical basis
- D.
  
  Demographic basis
- E.
  
  All of the above
11.

Who may be prospects for a bank?
- A.
  
  Student
- B.
  
  Manager of other bank
- C.
  
  Administrator of government department
- D.
  
  All of the above
- E.
  
  None of the above
12.

Occupation involves
- A.
  
  Administrator
- B.
  
  Trader
- C.
  
  Chartered Accountant
- D.
  
  All of the above
- E.
  
  None of the above
13.

Who may be customer of a bank?
- A.
  
  Teacher
- B.
  
  Professor
- C.
  
  Advocate
- D.
  
  Retired person from army
- E.
  
  All of the above