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Method
The strategy of dividing markets in order to conquer them
The allocation of product
The allocation of policy
The allocation of service
Origin of market
Merging of market
Market segment of market segmentation
Process
Plan
In allocation of market budget
In effective marketing programme
In meeting the competition effectively
All of the above
None of the above
Age of consumer
Income of consumer
Location of consumer
Sex of consumer
ALL of the above
Potential customer
Assets
Staff
Present customer and manager
All of the above
Promotion
Sales planning and control
Market segmentation
Cost
Wages
To search attractive marketing options
To determine the product mix
To select the target market
All of the above
None of the above
Cost centre
New customer
Profit centre
New and present customer and staff
All of the above
To find out the new markets
To make real customers to the prospects customers of the company
To make customer-oriented to marketing activities of the firm
All of the above
None of the above
Psychographic basis
Behavioural Basis
Geographical basis
Demographic basis
All of the above
Student
Manager of other bank
Administrator of government department
All of the above
None of the above
Administrator
Trader
Chartered Accountant
All of the above
None of the above
Teacher
Professor
Advocate
Retired person from army
All of the above
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