Marketing Quiz: Market Segmentation Questions !

2.

Sub-market is known as

Origin of market
Merging of market
Market segment of market segmentation
Process
Plan

Correct Answer

A. Market segment of market segmentation

Explanation

Sub-market refers to a specific segment within a larger market. Market segmentation is the process of dividing a market into distinct groups based on various characteristics such as demographics, behavior, and preferences. Therefore, sub-market can be understood as a market segment within the broader market segmentation framework. It helps businesses target specific customer groups with tailored marketing strategies and offerings to meet their unique needs and preferences.

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3.

Which is a benefit of market segmentation?

In allocation of market budget
In effective marketing programme
In meeting the competition effectively
All of the above
None of the above

Correct Answer

A. All of the above

Explanation

Market segmentation is the process of dividing a market into distinct groups of consumers with similar characteristics and needs. This allows companies to allocate their market budget more effectively by targeting specific segments that are most likely to respond to their marketing efforts. It also helps in creating more effective marketing programs by tailoring messages and strategies to each segment's unique preferences. Additionally, market segmentation enables companies to meet the competition effectively by identifying and capitalizing on opportunities that may be overlooked by competitors. Therefore, all of the options mentioned are benefits of market segmentation.

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4.

The basis for consumer market segmentation includes

Age of consumer
Income of consumer
Location of consumer
Sex of consumer
ALL of the above

Correct Answer

A. ALL of the above

Explanation

The correct answer is "ALL of the above" because consumer market segmentation is the process of dividing a market into distinct groups of consumers who have similar characteristics and needs. Age, income, location, and sex are all common factors used in market segmentation. By considering these factors, companies can better understand their target audience and tailor their marketing strategies to effectively reach and appeal to different consumer segments.

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5.

Who is prospective customer?

Potential customer
Assets
Staff
Present customer and manager
All of the above

Correct Answer

A. Potential customer

Explanation

A prospective customer refers to someone who has the potential or likelihood of becoming a customer in the future. They may have shown interest in a product or service, but have not made a purchase yet. The term "potential customer" accurately describes this concept, making it the correct answer.

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6.

Homogeneous group is related with

Promotion
Sales planning and control
Market segmentation
Cost
Wages

Correct Answer

A. Market segmentation

Explanation

A homogeneous group refers to a group of individuals or customers who share similar characteristics, needs, or preferences. Market segmentation is the process of dividing a larger market into smaller, more homogeneous groups based on these shared characteristics. By segmenting the market, businesses can better understand and target specific groups of customers, tailoring their marketing efforts to meet their unique needs and preferences. Therefore, market segmentation is directly related to forming homogeneous groups within a larger market.

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7.

The benefits of market segmentation includes

To search attractive marketing options
To determine the product mix
To select the target market
All of the above
None of the above

Correct Answer

A. All of the above

Explanation

Market segmentation refers to the process of dividing a larger market into smaller, more manageable segments based on various characteristics such as demographics, psychographics, and behavior. By segmenting the market, businesses can search for attractive marketing options that are specifically tailored to the needs and preferences of each segment. This allows them to determine the most appropriate product mix for each segment and select the target market more effectively. Therefore, all of the given benefits are valid and correct.

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8.

Target customer means

Cost centre
New customer
Profit centre
New and present customer and staff
All of the above

Correct Answer

A. New customer

Explanation

The term "target customer" refers to a specific group of individuals or businesses that a company aims to attract and sell its products or services to. This group typically consists of potential new customers who have not yet made a purchase from the company. Therefore, the correct answer is "New customer."

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1

9.

The objective of market segmentation includes

To find out the new markets
To make real customers to the prospects customers of the company
To make customer-oriented to marketing activities of the firm
All of the above
None of the above

Correct Answer

A. All of the above

Explanation

Market segmentation is the process of dividing a market into distinct groups of consumers who have similar needs, characteristics, or behaviors. The objective of market segmentation includes all of the above options mentioned. By segmenting the market, a company can identify new markets and opportunities for growth. It can also tailor its marketing activities to specific customer segments, making them more customer-oriented. Additionally, market segmentation helps in converting real customers into prospective customers by understanding their needs and preferences. Therefore, all of the above options are correct objectives of market segmentation.

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2

10.

Which is the basis of market segmentation as per Philip Kotler?

Psychographic basis
Behavioural Basis
Geographical basis
Demographic basis
All of the above

Correct Answer

A. All of the above

Explanation

Market segmentation is the process of dividing a market into distinct groups of customers with similar needs, characteristics, or behaviors. Philip Kotler, a renowned marketing expert, suggests that market segmentation can be based on various factors. These factors include psychographic basis (such as values, interests, and lifestyles), behavioral basis (such as usage patterns and brand loyalty), geographical basis (such as location and climate), and demographic basis (such as age, gender, and income). Therefore, "All of the above" is the correct answer as it encompasses all the different bases of market segmentation as per Philip Kotler.

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11.

Who may be prospects for a bank?

Student
Manager of other bank
Administrator of government department
All of the above
None of the above

Correct Answer

A. All of the above

Explanation

All of the options listed - student, manager of another bank, and administrator of a government department - may be prospects for a bank. Students may require banking services for their personal finances and future loans. Managers of other banks may need banking services for their professional needs or personal banking. Administrators of government departments may require banking services for managing government funds and transactions. Therefore, all of the options mentioned can be potential prospects for a bank.

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1

12.

Occupation involves

Administrator
Trader
Chartered Accountant
All of the above
None of the above

Correct Answer

A. All of the above

Explanation

The correct answer is "All of the above" because occupation can refer to any type of job or profession that a person engages in to earn a living. An administrator, trader, and chartered accountant are all examples of occupations. Therefore, all the options listed in the question are correct.

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13.

Who may be customer of a bank?

Teacher
Professor
Advocate
Retired person from army
All of the above

Correct Answer

A. All of the above

Explanation

The correct answer is "All of the above". This means that all of the mentioned options (Teacher, Professor, Advocate, and Retired person from army) may be customers of a bank. This implies that individuals from various professions, including those mentioned, can avail banking services and have accounts with a bank.

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Marketing Quiz: Market Segmentation Questions !

Market segmentation is

Quiz Preview

Sub-market is known as

Which is a benefit of market segmentation?

The basis for consumer market segmentation includes

Who is prospective customer?

Homogeneous group is related with

The benefits of market segmentation includes

Target customer means

The objective of market segmentation includes

Which is the basis of market segmentation as per Philip Kotler?

Who may be prospects for a bank?

Occupation involves

Who may be customer of a bank?