Marketing Quiz: Market Segmentation Questions !

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  • 1/15 Questions

    Who may be customer of a bank?

    • Teacher
    • Professor
    • Advocate
    • Retired person from army
    • All of the above
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About This Quiz

Dive into the essentials of market segmentation with this Marketing Quiz! Explore strategies for dividing markets, understanding sub-markets, and the benefits of segmentation. Ideal for potential marketers to assess their knowledge and sharpen their strategic skills.

Marketing Quiz: Market Segmentation Questions ! - Quiz

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  • 2. 

    The basis for consumer market segmentation includes

    • Age of consumer

    • Income of consumer

    • Location of consumer

    • Sex of consumer

    • ALL of the above

    Correct Answer
    A. ALL of the above
    Explanation
    The correct answer is "ALL of the above" because consumer market segmentation is the process of dividing a market into distinct groups of consumers who have similar characteristics and needs. Age, income, location, and sex are all common factors used in market segmentation. By considering these factors, companies can better understand their target audience and tailor their marketing strategies to effectively reach and appeal to different consumer segments.

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  • 3. 

    Market segmentation is

    • Method

    • The strategy of dividing markets in order to conquer them

    • The allocation of product

    • The allocation of policy

    • The allocation of service

    Correct Answer
    A. The strategy of dividing markets in order to conquer them
    Explanation
    Market segmentation is the strategy of dividing markets in order to conquer them. This involves identifying different groups of consumers with similar characteristics or needs and tailoring marketing efforts to target each group effectively. By segmenting the market, companies can better understand and meet the specific demands of different customer segments, leading to increased customer satisfaction and ultimately higher sales and market share. This strategy allows businesses to focus their resources and efforts on the most profitable market segments, maximizing their chances of success in the marketplace.

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  • 4. 

    Occupation involves

    • Administrator

    • Trader

    • Chartered Accountant

    • All of the above

    • None of the above

    Correct Answer
    A. All of the above
    Explanation
    The correct answer is "All of the above" because occupation can refer to any type of job or profession that a person engages in to earn a living. An administrator, trader, and chartered accountant are all examples of occupations. Therefore, all the options listed in the question are correct.

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  • 5. 

    The benefits of market segmentation includes

    • To search attractive marketing options

    • To determine the product mix

    • To select the target market

    • All of the above

    • None of the above

    Correct Answer
    A. All of the above
    Explanation
    Market segmentation refers to the process of dividing a larger market into smaller, more manageable segments based on various characteristics such as demographics, psychographics, and behavior. By segmenting the market, businesses can search for attractive marketing options that are specifically tailored to the needs and preferences of each segment. This allows them to determine the most appropriate product mix for each segment and select the target market more effectively. Therefore, all of the given benefits are valid and correct.

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  • 6. 

    Which is a benefit of market segmentation?

    • In allocation of market budget

    • In effective marketing programme

    • In meeting the competition effectively

    • All of the above

    • None of the above

    Correct Answer
    A. All of the above
    Explanation
    Market segmentation is the process of dividing a market into distinct groups of consumers with similar characteristics and needs. This allows companies to allocate their market budget more effectively by targeting specific segments that are most likely to respond to their marketing efforts. It also helps in creating more effective marketing programs by tailoring messages and strategies to each segment's unique preferences. Additionally, market segmentation enables companies to meet the competition effectively by identifying and capitalizing on opportunities that may be overlooked by competitors. Therefore, all of the options mentioned are benefits of market segmentation.

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  • 7. 

    Sub-market is known as

    • Origin of market

    • Merging of market

    • Market segment of market segmentation

    • Process

    • Plan

    Correct Answer
    A. Market segment of market segmentation
    Explanation
    Sub-market refers to a specific segment within a larger market. Market segmentation is the process of dividing a market into distinct groups based on various characteristics such as demographics, behavior, and preferences. Therefore, sub-market can be understood as a market segment within the broader market segmentation framework. It helps businesses target specific customer groups with tailored marketing strategies and offerings to meet their unique needs and preferences.

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  • 8. 

    Homogeneous group is related with

    • Promotion

    • Sales planning and control

    • Market segmentation

    • Cost

    • Wages

    Correct Answer
    A. Market segmentation
    Explanation
    A homogeneous group refers to a group of individuals or customers who share similar characteristics, needs, or preferences. Market segmentation is the process of dividing a larger market into smaller, more homogeneous groups based on these shared characteristics. By segmenting the market, businesses can better understand and target specific groups of customers, tailoring their marketing efforts to meet their unique needs and preferences. Therefore, market segmentation is directly related to forming homogeneous groups within a larger market.

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  • 9. 

    Which is the basis of market segmentation as per Philip Kotler?

    • Psychographic basis

    • Behavioural Basis

    • Geographical basis

    • Demographic basis

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Market segmentation is the process of dividing a market into distinct groups of customers with similar needs, characteristics, or behaviors. Philip Kotler, a renowned marketing expert, suggests that market segmentation can be based on various factors. These factors include psychographic basis (such as values, interests, and lifestyles), behavioral basis (such as usage patterns and brand loyalty), geographical basis (such as location and climate), and demographic basis (such as age, gender, and income). Therefore, "All of the above" is the correct answer as it encompasses all the different bases of market segmentation as per Philip Kotler.

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  • 10. 

    Who may be prospects for a bank?

    • Student

    • Manager of other bank

    • Administrator of government department

    • All of the above

    • None of the above

    Correct Answer
    A. All of the above
    Explanation
    All of the options listed - student, manager of another bank, and administrator of a government department - may be prospects for a bank. Students may require banking services for their personal finances and future loans. Managers of other banks may need banking services for their professional needs or personal banking. Administrators of government departments may require banking services for managing government funds and transactions. Therefore, all of the options mentioned can be potential prospects for a bank.

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  • 11. 

    The objective of market segmentation includes

    • To find out the new markets

    • To make real customers to the prospects customers of the company

    • To make customer-oriented to marketing activities of the firm

    • All of the above

    • None of the above

    Correct Answer
    A. All of the above
    Explanation
    Market segmentation is the process of dividing a market into distinct groups of consumers who have similar needs, characteristics, or behaviors. The objective of market segmentation includes all of the above options mentioned. By segmenting the market, a company can identify new markets and opportunities for growth. It can also tailor its marketing activities to specific customer segments, making them more customer-oriented. Additionally, market segmentation helps in converting real customers into prospective customers by understanding their needs and preferences. Therefore, all of the above options are correct objectives of market segmentation.

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  • 12. 

    Who is prospective customer?

    • Potential customer

    • Assets

    • Staff

    • Present customer and manager

    • All of the above

    Correct Answer
    A. Potential customer
    Explanation
    A prospective customer refers to someone who has the potential or likelihood of becoming a customer in the future. They may have shown interest in a product or service, but have not made a purchase yet. The term "potential customer" accurately describes this concept, making it the correct answer.

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  • 13. 

    Target customer means

    • Cost centre

    • New customer

    • Profit centre

    • New and present customer and staff

    • All of the above

    Correct Answer
    A. New customer
    Explanation
    The term "target customer" refers to a specific group of individuals or businesses that a company aims to attract and sell its products or services to. This group typically consists of potential new customers who have not yet made a purchase from the company. Therefore, the correct answer is "New customer."

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  • Current Version
  • Jun 04, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • May 07, 2014
    Quiz Created by
    Taruniis
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