Marketing Quiz: Market Segmentation Questions !
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- 1.Market segmentation is
- A.
Method
- B.
The strategy of dividing markets in order to conquer them
- C.
The allocation of product
- D.
The allocation of policy
- E.
The allocation of service
- 2.Sub-market is known as
- A.
Origin of market
- B.
Merging of market
- C.
Market segment of market segmentation
- D.
Process
- E.
Plan
- 3.Which is a benefit of market segmentation?
- A.
In allocation of market budget
- B.
In effective marketing programme
- C.
In meeting the competition effectively
- D.
All of the above
- E.
None of the above
- 4.The basis for consumer market segmentation includes
- A.
Age of consumer
- B.
Income of consumer
- C.
Location of consumer
- D.
Sex of consumer
- E.
ALL of the above
- 5.Who is prospective customer?
- A.
Potential customer
- B.
Assets
- C.
Staff
- D.
Present customer and manager
- E.
All of the above
- 6.Homogeneous group is related with
- A.
Promotion
- B.
Sales planning and control
- C.
Market segmentation
- D.
Cost
- E.
Wages
- 7.The benefits of market segmentation includes
- A.
To search attractive marketing options
- B.
To determine the product mix
- C.
To select the target market
- D.
All of the above
- E.
None of the above
- 8.Target customer means
- A.
Cost centre
- B.
New customer
- C.
Profit centre
- D.
New and present customer and staff
- E.
All of the above
- 9.The objective of market segmentation includes
- A.
To find out the new markets
- B.
To make real customers to the prospects customers of the company
- C.
To make customer-oriented to marketing activities of the firm
- D.
All of the above
- E.
None of the above
- 10.Which is the basis of market segmentation as per Philip Kotler?
- A.
Psychographic basis
- B.
Behavioural Basis
- C.
Geographical basis
- D.
Demographic basis
- E.
All of the above
- 11.Who may be prospects for a bank?
- A.
Student
- B.
Manager of other bank
- C.
Administrator of government department
- D.
All of the above
- E.
None of the above
- 12.Occupation involves
- A.
Administrator
- B.
Trader
- C.
Chartered Accountant
- D.
All of the above
- E.
None of the above
- 13.Who may be customer of a bank?
- A.
Teacher
- B.
Professor
- C.
Advocate
- D.
Retired person from army
- E.
All of the above
Questions: 100 | Attempts: 16348 | Last updated: Oct 7, 2020
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