Marketing Quiz: Market Segmentation Questions !

15 Questions | Total Attempts: 983

SettingsSettingsSettings
Please wait...
Marketing Quizzes & Trivia

Please enter your name to start the test !


Questions and Answers
  • 1. 
    Market segmentation is
    • A. 

      Method

    • B. 

      The strategy of dividing markets in order to conquer them

    • C. 

      The allocation of product

    • D. 

      The allocation of policy

    • E. 

      The allocation of service

  • 2. 
    Sub-market is known as
    • A. 

      Origin of market

    • B. 

      Merging of market

    • C. 

      Market segment of market segmentation

    • D. 

      Process

    • E. 

      Plan

  • 3. 
    Which is a benefit of market segmentation?
    • A. 

      In allocation of market budget

    • B. 

      In effective marketing programme

    • C. 

      In meeting the competition effectively

    • D. 

      All of the above

    • E. 

      None of the above

  • 4. 
    The basis for consumer market segmentation includes
    • A. 

      Age of consumer

    • B. 

      Income of consumer

    • C. 

      Location of consumer

    • D. 

      Sex of consumer

    • E. 

      ALL of the above

  • 5. 
    Who is prospective customer?
    • A. 

      Potential customer

    • B. 

      Assets

    • C. 

      Staff

    • D. 

      Present customer and manager

    • E. 

      All of the above

  • 6. 
    Homogeneous group is related with
    • A. 

      Promotion

    • B. 

      Sales planning and control

    • C. 

      Market segmentation

    • D. 

      Cost

    • E. 

      Wages

  • 7. 
    The benefits of market segmentation includes
    • A. 

      To search attractive marketing options

    • B. 

      To determine the product mix

    • C. 

      To select the target market

    • D. 

      All of the above

    • E. 

      None of the above

  • 8. 
    Target customer means
    • A. 

      Cost centre

    • B. 

      New customer

    • C. 

      Profit centre

    • D. 

      New and present customer and staff

    • E. 

      All of the above

  • 9. 
    The objective of market segmentation includes
    • A. 

      To find out the new markets

    • B. 

      To make real customers to the prospects customers of the company

    • C. 

      To make customer-oriented to marketing activities of the firm

    • D. 

      All of the above

    • E. 

      None of the above

  • 10. 
    Which is the basis of market segmentation as per Philip Kotler?
    • A. 

      Psychographic basis

    • B. 

      Behavioural Basis

    • C. 

      Geographical basis

    • D. 

      Demographic basis

    • E. 

      All of the above

  • 11. 
    Who may be prospects for a bank?
    • A. 

      Student

    • B. 

      Manager of other bank

    • C. 

      Administrator of government department

    • D. 

      All of the above

    • E. 

      None of the above

  • 12. 
    Occupation involves
    • A. 

      Administrator

    • B. 

      Trader

    • C. 

      Chartered Accountant

    • D. 

      All of the above

    • E. 

      None of the above

  • 13. 
    Who may be customer of a bank?
    • A. 

      Teacher

    • B. 

      Professor

    • C. 

      Advocate

    • D. 

      Retired person from army

    • E. 

      All of the above

Back to Top Back to top