.
Director of marketing
Account manager
Director of convention services
Director of public relations
Consists of advertising and public relations.
Consists of making sales calls and talking to guests at the front desk.
Is minimal and primarily involves hiring a qualified sales staff.
Will vary depending on the size of the property and its sales staff.
The clerical staff functions as file clerks and should not try to make sales.
The director of sales is the backbone of any sales organization.
Every effort should be made to motivate the entire staff and foster a willingness to fill whatever role is necessary.
All of the above are true.
General manager
Customer-service plan
Sales team
Mission statement
Assigns territory or accounts to salespeople.
Oversees creative staff and coordinates all promotional materials.
Sets objectives and plans the work of the marketing department.
Contacts, solicits, and provides follow-up service to clients.
Oversees the development of information regarding accounts.
Assigns territory or accounts to salespeople.
Oversees creative staff and coordinates all promotional materials.
Sets objectives and plans the work of the marketing department.
Contacts, solicits, and provides follow-up service to clients.
Oversees the development of information regarding accounts.
Assigns territory or accounts to salespeople.
Oversees creative staff and coordinates all promotional materials.
Sets objectives and plans the work of the marketing department.
Contacts, solicits, and provides follow-up service to clients.
Oversees the development of information regarding accounts.
Assigns territory or accounts to salespeople.
Oversees creative staff and coordinates all promotional materials.
Sets objectives and plans the work of the marketing department.
Contacts, solicits, and provides follow-up service to clients.
Oversees the development of information regarding accounts.
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