1.
Why is it important for a menu to convey the right message?
Correct Answer
C. Because almost every guest will look at it.
Explanation
The menu is an essential tool for communicating with the guests and influencing their dining experience. It serves as a visual representation of the restaurant's brand, showcasing its style, atmosphere, and quality of food. Since almost every guest will look at the menu, it is crucial for it to convey the right message. A well-designed menu can attract and engage customers, helping them make informed choices and enhancing their overall satisfaction. It can also influence their perception of the restaurant, its professionalism, and attention to detail. Therefore, conveying the right message through the menu is important for creating a positive impression and driving customer loyalty.
2.
For __________, the menu is the chief in-house marketing and sales tool.
Correct Answer
D. Managers
Explanation
Managers are the ones responsible for creating and implementing marketing and sales strategies within the organization. They have the authority to make decisions about the menu, including pricing, promotions, and presentation. As the chief in-house marketing and sales tool, the menu plays a crucial role in attracting and persuading customers to make purchases. Therefore, managers rely on the menu to effectively market and sell the products or services offered by the business.
3.
For _________, the menu communicates the property’s image and contributes to the overall dining experience.
Correct Answer
A. Guests
Explanation
The menu is an important aspect of a dining experience as it communicates the property's image to the guests. It helps to set the tone and expectations for the meal, showcasing the type of cuisine and quality of ingredients offered. The menu also provides information about the dishes and their presentation, allowing guests to make informed choices. Overall, the menu plays a crucial role in shaping the overall dining experience for the guests.
4.
For __________, the menu dictates what foods must be prepared.
Correct Answer
B. Production employees
Explanation
The correct answer is "production employees" because they are responsible for preparing the food according to the menu. They follow the instructions and recipes provided in the menu to ensure that the correct foods are made and presented to the guests. Service employees may deliver the food to the guests, but they do not determine what foods need to be prepared. Managers oversee the overall operations but do not directly dictate the preparation of specific foods.
5.
Chain restaurants are most likely to use a ________ menu.
Correct Answer
B. Fixed
Explanation
Chain restaurants are most likely to use a fixed menu because it allows them to maintain consistency across all of their locations. A fixed menu means that the same items are offered at every restaurant, ensuring that customers can expect the same options and quality no matter where they dine. This also allows for streamlined operations and efficient supply chain management, as the ingredients and preparation methods for the fixed menu items can be standardized. Additionally, a fixed menu helps to establish a brand identity and build customer loyalty, as patrons can rely on their favorite dishes being available whenever they visit a chain restaurant.
6.
Table d’hote
Correct Answer
C. Offers a complete meal for one price
Explanation
Table d'hote refers to a type of menu or dining option that offers a complete meal for a fixed price. This means that guests can enjoy a variety of dishes and courses, such as appetizers, main courses, and desserts, all included in the set price. This is different from a la carte menus where each dish is priced separately. Table d'hote is often used in hotels or restaurants to provide a convenient and cost-effective option for guests who want to enjoy a full meal without having to choose and pay for each individual item.
7.
A lá carte
Correct Answer
B. Lists and prices food and beverages separately
Explanation
The term "a la carte" refers to a menu pricing system where each food and beverage item is listed and priced separately. This allows guests to choose and pay for only the items they want, providing them with more variety and flexibility in their dining experience. Unlike a complete meal offered for a fixed price, a la carte allows guests to customize their orders and pay accordingly.
8.
Combination table d’hote/alá carte
Correct Answer
E. Offers some meal packages with several items
Explanation
The correct answer suggests that the combination table offers some meal packages with several items. This means that guests have the option to choose from a selection of meal packages that include multiple food items. This provides variety and flexibility for guests who may want to try different combinations of dishes. It also implies that there are other options available, such as ordering individual items from the menu or opting for a complete meal for one price.
9.
Fixed
Correct Answer
D. Uses a single menu for several months before replacing it with a new one
Explanation
This answer suggests that the property uses the same menu for a few months before introducing a new one. This practice of using a single menu for an extended period allows guests who eat at the property frequently to have a variety of options over time. By periodically replacing the menu, the property ensures that guests can try new dishes and have a fresh dining experience.
10.
Cycle
Correct Answer
A. Provides variety for guests who eat at a property frequently
Explanation
Cycle provides variety for guests who eat at a property frequently. This means that the menu at the property changes regularly, offering different options and dishes to the guests. This is beneficial for those who eat at the property frequently as it prevents monotony and allows them to try different meals each time they visit.