Part Two – Presentation Of The Jewelry

Correct Answer: Group the ensembles together using a color or jewelry-type theme. You have a lot of leeway in how you can organize your jewelry. Decide what works best for you. You can put all of the silver items together and group coordinating selections together. You can group day-time items together and then group glitzy items together. Change what jewelry you take to a show often. Once you have a lot of jewelry, you can literally make up additional sets of rollers to take to new bookings that come from an original hostess!

Correct Answer: ALL of the above! If you have your jewelry and have the guests model; if you hostess feels special and the guest have fun; everything else will be an enhancement! Remember the most important things! An enjoyable and pleasurable time, some valuable accessorizing tips and creating an awareness about what Park Lane offers; that is what its all about!

Correct Answer: Use the Park Lane rollers to transport your jewelry. The soft rollers provided by Park Lane is the very best way to transport your jewelry. The rollers can be used to organize the jewelry in the way that makes sense to you. It is also easy to wrap up the rollers in the table cloth that you will use to showcase the jewelry during the show. The rollers keep the jewelry organized and undamaged in your kit.

Correct Answer: All of the above! The experience of attending a Park Lane show is nothing like the experience of simply buying jewelry. We want the guests to see the jewelry, fall in love with the jewelry, as it is unveiled and write down everything they personally like on a wish list. This will keep the focus on the “look & feel” of the product! This will keep the focus on HOW it makes a guest feel when they try it on! Prices don’t matter and shouldn’t matter at that point! The buying plan is still just an idea that has been mentioned! It’s all about loving the jewelry!

Correct Answer: Select 50 or so of the most popular items and vary them from show to show. If you have too much jewelry, you could be at the show for a very long time! When there is too much jewelry to look at, the guests can get confused and have a hard time deciding on anything. By limiting the amount of jewelry you bring to any one show, you actually make shopping easier for the guests. Through the method of unveiling the jewelry, one ensemble at a time, guests will fall in love with the things you are previewing. It’s just like a “real” fashion show, with clothing…start with the daytime items, move to the career look and end up with the evening wear! It’s the same concept!

Correct Answer: Unroll the rollers, showing one ensemble one at a time. Using the roller method is Park Lane’s time-tested method of presenting the jewelry at a show. It is a proven way to hold the guest’s attention and to build suspense before you unveil the next jewelry selection. By showing the jewelry, one item at a time, you can have a guest model the selection. Many times a guest will end up purchasing what they have been asked to model.

Correct Answer: As the guest arrive; be thinking about which ensemble would complement their style and color of clothing. As soon as you meet each guest, you can begin to think about which selection of jewelry would look good with each guest’s type of clothing and personal style. You can never go wrong by selecting something with a longer chain; this makes anyone appear taller and thinner! Avoid modeling the very dainty jewelry on anyone, as it may not have much impact.

Correct Answer: Subtly mention booking & recruiting benefits throughout each part of the show. “Salesmanship is at the mercy of suggestion”. This quote is found in our Park Lane literature. The power of suggestion is the most effective way to share benefits of booking and recruiting at a Park Lane show. This is what we mean by “planting seeds”. At every opportunity, and during every part of the show, you have an opportunity of making a “plug” for booking a show or joining Park Lane.

Correct Answer: Give a brief summary, without too much detail and demonstrate the power of the sale once you have the guest’s completed wish list. The Park Lane customer bonus plan should be used to formulate a customer order. The best person to do this is the director. There are a number of components to the plan. For a guest to hear it in detail and then try to work up their own order is an unreasonable and ineffective expectation. With training, directors can learn to take a Wish List and “work magic” by using the saving plan. Often times, a guest will want everything on their wish list once they realize the savings!

Correct Answer: Tag each item of jewelry with the name of the item written on the tag. Tagging the jewelry with names or prices will spoil the effect of unveiling the items one at a time. There is actually no need for anyone to be talking about prices when the jewelry is presented. In terms of the names of the jewelry, it is strongly advised that the director know the names of the jewelry that is wrapped in each roller! Names of the jewelry will be needed by the guests as they fill their Wish List!