Advertising And Business Letters Quiz
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In a business letter, the Dear part, like in Dear Mr. Curry: is called the
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Sending address
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Salutation
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Return address
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Body
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This Advertising and Business Letters Quiz assesses knowledge in crafting effective business letters and understanding advertising strategies. It covers salutations, mail merge, hype in ads, and the structure of business communications, essential for professionals in marketing and business.
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In this ad, the words like Best Vacation ever are an example of this advertising strategy: Other examples might be, greatest! amazing! awesome!
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Sales and price
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Humor
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Testimonials
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Hype
Correct Answer
A. HypeExplanation
The words "Best Vacation ever" and other similar phrases like "greatest! amazing! awesome!" in the ad suggest that the advertising strategy being used is hype. Hype refers to exaggerated or extravagant claims made in advertising to create excitement and generate interest in a product or service. These words are used to create a sense of anticipation and make the vacation experience seem exceptional and extraordinary, enticing potential customers to book their vacation.Rate this question:
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- 3.
In a business letter, what comes first?
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Salutation
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Your address (the return address)
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Body
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Sending to (inside) address
Correct Answer
A. Your address (the return address)Explanation
In a business letter, the return address is typically placed at the top of the letterhead or in the upper left-hand corner of the page. This allows the recipient to easily identify the sender of the letter. The return address is important for ensuring that any correspondence or response is sent back to the correct sender. Therefore, the return address is the first element that comes in a business letter.Rate this question:
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- 4.
What 2 programs does a mail merge combine?
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Excel and Numbers
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Excel and Safari
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Word and Pages
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Excel and Word
Correct Answer
A. Excel and WordExplanation
A mail merge combines the functionality of Excel and Word programs. Excel is used to store the data or information that needs to be merged, and Word is used to create the document template where the data from Excel will be inserted. This allows for mass customization of documents such as letters or labels, where the content can vary based on the data in Excel.Rate this question:
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- 5.
When in Word, a person who wants to create a mail merge would click on _________ and then ________________.
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1. Help, Labels
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2. Tools, Letters
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3. tools, Mail Merge Manager
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4. Window, Mail Merge Letters
Correct Answer
A. 3. tools, Mail Merge ManagerExplanation
In Word, to create a mail merge, a person would click on "tools" and then "Mail Merge Manager". The "tools" option in Word provides various features and functions to assist with document creation and formatting. The "Mail Merge Manager" is a specific tool within the "tools" menu that guides users through the process of merging data from a data source into a Word document. This allows for the creation of personalized letters, labels, or other documents that can be sent to multiple recipients.Rate this question:
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- 6.
A person would use a mail merge to create multiple copies of the same document like letters, labels or envelopes that are personalized with data from a spreadsheet.
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True
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False
Correct Answer
A. TrueExplanation
A person would use a mail merge to create multiple copies of the same document, such as letters, labels, or envelopes. This process allows for personalization by incorporating data from a spreadsheet into each individual copy. By merging the document with the spreadsheet data, the person can efficiently generate numerous personalized documents without manually inputting the data for each one.Rate this question:
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- 7.
This advertisement is telling people that they can get designers styles at their store. What other elements are they trying to persuade people with?
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Guilt free prices starting at 29.99
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That they are in NYC
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That they have a lot of different clothes for men
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That they have clothes for dogs too!
Correct Answer
A. Guilt free prices starting at 29.99Explanation
The advertisement is trying to persuade people with the element of guilt-free prices starting at 29.99. This suggests that the products offered at the store are affordable and can be purchased without feeling guilty about spending too much money.Rate this question:
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- 8.
This is ad, the advertiser uses photography and the dad's red jacket stands out to catch your eye. That's an example of ________
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Graphic Design
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Informative writing
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Hype
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Typography
Correct Answer
A. HypeExplanation
The correct answer is "Hype." In this ad, the advertiser uses photography to grab attention, and the dad's red jacket stands out to catch the viewer's eye. This technique is often used to create hype or excitement around a product or message.Rate this question:
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- 9.
In this ad, the advertising technique where people are testifying as to how they love the product is called a:
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Testimonial/Endorsement
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Sales/Price
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Sense appeal
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A call to action
Correct Answer
A. Testimonial/EndorsementExplanation
The correct answer is testimonial/endorsement. This advertising technique involves using real people or celebrities to give positive feedback and share their personal experiences with the product. It aims to build trust and credibility among consumers by showing that others have had a positive experience with the product.Rate this question:
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- 10.
10. 6200 Crittenden St. Philadelphia, PA 19130February 9th 2011Dr. Tajanae Baker144 Green LaneSeattle, WA 90852If this was the heading to my business letter, what is the Dr. Tajanae Baker part?
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My address
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The date
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The salutation
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The sending to address (inside address)
Correct Answer
A. The sending to address (inside address)Explanation
The "Dr. Tajanae Baker" part in the heading of the business letter is the sending to address (inside address). This is the address where the letter is being sent to, indicating the recipient of the letter.Rate this question:
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Quiz Review Timeline (Updated): Nov 15, 2023 +
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Current Version
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Nov 15, 2023Quiz Edited by
ProProfs Editorial Team -
Feb 09, 2011Quiz Created by
Msurbanczyk
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