Advertising And Business Letters Quiz

A person would use a mail merge to create multiple copies of the same document, such as letters, labels, or envelopes. This process allows for personalization by incorporating data from a spreadsheet into each individual copy. By merging the document with the spreadsheet data, the person can efficiently generate numerous personalized documents without manually inputting the data for each one.

The advertisement is trying to persuade people with the element of guilt-free prices starting at 29.99. This suggests that the products offered at the store are affordable and can be purchased without feeling guilty about spending too much money.

In Word, to create a mail merge, a person would click on "tools" and then "Mail Merge Manager". The "tools" option in Word provides various features and functions to assist with document creation and formatting. The "Mail Merge Manager" is a specific tool within the "tools" menu that guides users through the process of merging data from a data source into a Word document. This allows for the creation of personalized letters, labels, or other documents that can be sent to multiple recipients.

The correct answer is testimonial/endorsement. This advertising technique involves using real people or celebrities to give positive feedback and share their personal experiences with the product. It aims to build trust and credibility among consumers by showing that others have had a positive experience with the product.

The words "Best Vacation ever" and other similar phrases like "greatest! amazing! awesome!" in the ad suggest that the advertising strategy being used is hype. Hype refers to exaggerated or extravagant claims made in advertising to create excitement and generate interest in a product or service. These words are used to create a sense of anticipation and make the vacation experience seem exceptional and extraordinary, enticing potential customers to book their vacation.

The "Dr. Tajanae Baker" part in the heading of the business letter is the sending to address (inside address). This is the address where the letter is being sent to, indicating the recipient of the letter.

The salutation in a business letter, such as "Dear Mr. Curry," is the part that addresses the recipient of the letter. It is the polite and formal way of greeting the person you are writing to. The sending address refers to the address from where the letter is being sent, the return address is the address where the sender wants to receive any correspondence, and the body is the main content of the letter. Therefore, the correct answer is salutation.

A mail merge combines the functionality of Excel and Word programs. Excel is used to store the data or information that needs to be merged, and Word is used to create the document template where the data from Excel will be inserted. This allows for mass customization of documents such as letters or labels, where the content can vary based on the data in Excel.

In a business letter, the return address is typically placed at the top of the letterhead or in the upper left-hand corner of the page. This allows the recipient to easily identify the sender of the letter. The return address is important for ensuring that any correspondence or response is sent back to the correct sender. Therefore, the return address is the first element that comes in a business letter.

The correct answer is "Hype." In this ad, the advertiser uses photography to grab attention, and the dad's red jacket stands out to catch the viewer's eye. This technique is often used to create hype or excitement around a product or message.