Basics Of Marketinng: Multiple Choice Questions! Quiz

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About This Quiz

Explore the fundamentals of marketing with this engaging quiz! Covering topics such as product planning, organizational strategies, and customer satisfaction, this quiz is designed to test and enhance your understanding of essential marketing concepts, focusing on real-world applications and strategic thinking.

Basics Of Marketinng: Multiple Choice Questions! Quiz - Quiz

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  • 2. 

    A good salesman should be

    • Aggressive

    • Pushy

    • Fierce

    • Polite, but firm

    • Talkative

    Correct Answer
    A. Polite, but firm
    Explanation
    A good salesman should be polite, but firm. This means that they should be respectful and courteous towards customers, but also assertive and determined in their sales approach. Being polite helps to build trust and rapport with customers, while being firm ensures that the salesman effectively communicates their message and persuades customers to make a purchase. This balance allows the salesman to be persuasive without being pushy or aggressive.

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  • 3. 

    ______ is the key of every business.

    • Customer’s Satisfaction

    • Multiple shops

    • Multilated Profit

    • Gross Income

    • Future Trading

    Correct Answer
    A. Customer’s Satisfaction
    Explanation
    Customer's satisfaction is the key to every business because satisfied customers are more likely to become repeat customers and refer others to the business. When customers are happy with the products or services they receive, they are more likely to continue doing business with the company, leading to increased sales and profits. Additionally, satisfied customers are more likely to leave positive reviews and recommendations, which can help attract new customers and build a strong reputation for the business. Therefore, prioritizing customer satisfaction is crucial for the success and growth of any business.

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  • 4. 

    Successful Marketing strategies need_____

    • Knowledge of customers’ tastes

    • Good leadership

    • Proper direction and guidance

    • Knowledge of peers

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Successful marketing strategies require a combination of factors. Knowledge of customers' tastes is essential as it helps in understanding their needs and preferences, enabling the creation of targeted marketing campaigns. Good leadership is important for effective decision-making, team coordination, and motivation. Proper direction and guidance ensure that marketing efforts are aligned with overall business goals. Knowledge of peers helps in staying updated with industry trends and competition. Therefore, all of these factors are necessary for successful marketing strategies.

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  • 5. 

    Motivation is very much required effective marketing.  What         other qualities are required ?  

    • Confidence

    • Effective Communication skills

    • Team work

    • Perseverance

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    Motivation is important in marketing because it drives individuals to work towards their goals and achieve success. However, motivation alone is not enough. Confidence is necessary to believe in oneself and one's abilities, which helps in making bold decisions and taking risks. Effective communication skills are essential for conveying messages clearly and persuasively to target audiences. Teamwork is crucial for collaborating with colleagues and achieving common objectives. Perseverance is needed to overcome challenges and setbacks in the marketing field. Therefore, all of these qualities are required for effective marketing.

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  • 6. 

    A physical, concrete product you can touch is  

    • A service

    • A good

    • An idea

    • A concept

    • A philosophy

    Correct Answer
    A. A good
    Explanation
    A physical, concrete product that can be touched is referred to as a good. This can include items such as electronics, clothing, furniture, or any other tangible item that can be bought or sold. Services, on the other hand, are intangible and cannot be physically touched. Ideas, concepts, and philosophies are also intangible and cannot be physically touched, making them different from a good.

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  • 7. 

    Promotion means ____  

    • Additional responsibility

    • Doing research in marketing

    • Advertisement and publicity for marketing

    • Going up the ladder in Government establishments

    • All of the above

    Correct Answer
    A. Advertisement and publicity for marketing
    Explanation
    Promotion refers to the act of advertising and creating publicity for marketing purposes. It involves promoting a product, service, or brand through various channels to attract and engage potential customers. This can include activities such as running advertisements, utilizing social media platforms, conducting promotional events, and implementing marketing campaigns. Therefore, the correct answer is "Advertisement and publicity for marketing."

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  • 8. 

    Proper Pricing is needed for  

    • Extra charges of extra services

    • Levy of VAT

    • Good customer services

    • Putting burden on the customer

    • Service with extra facilities

    Correct Answer
    A. Good customer services
    Explanation
    Good customer services are needed for proper pricing because they play a crucial role in enhancing the overall customer experience. When a business provides good customer services, it helps build trust and loyalty among customers, which in turn can justify higher prices for their products or services. Additionally, good customer services can lead to positive word-of-mouth recommendations, attracting new customers and helping the business maintain a competitive edge in the market.

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  • 9. 

    ATM are

    • Branches of banks

    • Manned counters of banks

    • Unmanned, cash dispensers

    • All of these

    • None of these

    Correct Answer
    A. Unmanned, cash dispensers
    Explanation
    ATMs are unmanned, cash dispensers. They are automated machines that allow customers to perform various banking transactions such as withdrawing cash, checking account balances, and transferring funds without the need for human assistance. Unlike branches of banks or manned counters, ATMs do not require any staff to operate them. Therefore, the correct answer is "Unmanned, cash dispensers."

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  • 10. 

     Product Planning is not an activity. It is a ______

    • Boom

    • Development

    • Process

    • Creation

    • Planning

    Correct Answer
    A. Process
    Explanation
    Product Planning is not an activity but rather a process. It involves the systematic and strategic approach of identifying, researching, and analyzing market opportunities, defining target customers, setting objectives, and creating a roadmap for developing and launching a successful product. This process includes various stages such as idea generation, concept development, market research, product design, testing, and commercialization. By viewing product planning as a process, it emphasizes the organized and structured nature of the activities involved in bringing a product to market.

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  • 11. 

    Diversification means_____

    • Marketing in diverse countries

    • Marketing in diverse companies

    • Making new, diverse products

    • Used only for transactions with foreign countries

    • All of the above

    Correct Answer
    A. Making new, diverse products
    Explanation
    Diversification refers to the act of creating a variety of different products. This can involve developing new products that are different from existing ones or expanding into new product categories. By doing so, a company can reduce its reliance on a single product or market, spread its risk, and potentially tap into new customer segments or markets. This can help a company to grow and adapt to changing market conditions.

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  • 12. 

    Relationship selling means  

    • Preparing a list of relatives

    • Cross Selling

    • Selling to relatives

    • Selling to Strangers

    • Telemarketing

    Correct Answer
    A. Cross Selling
    Explanation
    Cross selling refers to the practice of selling additional products or services to existing customers. It involves identifying the needs and preferences of customers and offering them complementary or related products that can enhance their overall experience or meet their additional needs. This strategy aims to increase customer satisfaction, loyalty, and revenue by leveraging the existing relationship with the customer. It is different from selling to relatives or strangers, as it focuses on maximizing the value of the existing customer base rather than targeting specific groups or individuals. Telemarketing, on the other hand, is a method or channel used to reach out to potential customers and sell products or services over the phone.

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  • 13. 

    Majority of the customers in India are ______               

    • Clever

    • Illiterate

    • Literate

    • Standard

    • Rich

    Correct Answer
    A. Illiterate
    Explanation
    The correct answer is "Illiterate" because India has a large population of people who are unable to read or write. This is supported by statistics and data that show a high illiteracy rate in the country.

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  • 14. 

    The type of products that results from applying human and       mechancial efforts to people or objects.

    • A service

    • A good

    • An idea

    • A concept

    • A Philosophy

    Correct Answer
    A. A service
    Explanation
    The correct answer is a service because a service is a type of product that is the result of applying human and mechanical efforts to people or objects. Services are intangible and are usually performed or consumed at the same time they are produced. Examples of services include haircuts, car repairs, and consulting.

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  • 15. 

    After sales service adds to which of the following ?  

    • Product Utility

    • Extra Sales

    • Production

    • All of the Above

    • None of these

    Correct Answer
    A. Product Utility
    Explanation
    After sales service adds to the product utility. This means that it enhances the value and usefulness of the product for the customer. By providing support, maintenance, and assistance after the sale, the company ensures that the customer is satisfied and able to fully utilize the product. This can lead to increased customer loyalty and positive word-of-mouth, ultimately benefiting the company in terms of sales and customer satisfaction.

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  • 16. 

    In terms of consumer demand and spending behaviour ,       marketers are most interested in  

    • Wealth

    • Consumer Credit

    • Disposable income

    • Pretax income

    • High incomes

    Correct Answer
    A. Disposable income
    Explanation
    Marketers are most interested in disposable income because it represents the amount of money that consumers have available to spend after paying taxes and other necessary expenses. Disposable income is a key indicator of consumer purchasing power and can help marketers understand the potential demand for their products or services. It is a more accurate measure of consumer spending behavior compared to pretax income or high incomes, as it takes into account the actual amount of money that consumers have available to spend. Consumer credit and wealth are also important factors, but disposable income directly reflects the current spending capacity of consumers.

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  • 17. 

    Social Marketing concept is based upon following?  

    • Large target market with active buyers

    • Customer satisfaction & customer welfare

    • Realization of maximum profit through service of society

    • All of the Above

    • None of these

    Correct Answer
    A. Customer satisfaction & customer welfare
    Explanation
    The correct answer is customer satisfaction & customer welfare. The concept of social marketing focuses on meeting the needs and wants of customers while also considering the welfare and well-being of society as a whole. It involves creating and delivering value to customers in a way that benefits both the customers and the society. This approach goes beyond just maximizing profits and emphasizes the importance of creating positive social impact through marketing activities.

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  • 18. 

    Name the concept which means to collect and co-ordinate the       required means to implement a plan ?  

    • Marketing

    • Organization

    • Co-ordination

    • Directing

    • Control

    Correct Answer
    A. Organization
    Explanation
    The concept that means to collect and coordinate the required means to implement a plan is organization. Organization involves structuring and arranging resources, such as people, materials, and equipment, in a coordinated and efficient manner to achieve the goals and objectives of a plan. It ensures that the necessary resources are available and properly utilized to carry out the plan effectively.

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  • 19. 

    Opening of maximum number of ATMs is a ?

    • Indirect Marketing

    • Direct Marketing

    • Flow Marketing

    • All of the above

    • None of these

    Correct Answer
    A. Direct Marketing
    Explanation
    Opening a maximum number of ATMs can be considered as a form of direct marketing because it directly targets customers by providing them with convenient access to banking services. Indirect marketing typically involves promoting products or services through intermediaries or channels, while flow marketing refers to the seamless integration of marketing efforts across various channels. However, since the question does not provide any context or further information, it is difficult to determine the exact reasoning behind the correct answer.

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  • 20. 

    What is the name of the procedure used to predict the effects of        new products and process on a firm or on society in general ?  

    • Technology Assessment

    • Environmental Scanning

    • Societal Estimation

    • Environmental Assessment

    • Social Audit

    Correct Answer
    A. Technology Assessment
    Explanation
    Technology Assessment is the name of the procedure used to predict the effects of new products and processes on a firm or on society in general. This procedure involves evaluating the potential risks and benefits of implementing new technologies, considering factors such as economic, environmental, and social impacts. It helps organizations and policymakers make informed decisions about adopting new technologies and ensures that the potential consequences are thoroughly assessed before implementation.

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  • Current Version
  • Dec 12, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 28, 2012
    Quiz Created by
    Bankexamsportal
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