Online Bank Test Marketing Quiz Questions! Trivia

20 Questions | By Bankexamsportal | Last updated: Mar 21, 2022 | Total Attempts: 137

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Questions and Answers

1.

Which among the following does not come under the organizational objectives of the bank in India ?
- A.
  
  To Earn Profit
- B.
  
  To Play a developmental role in Rural India
- C.
  
  To Provide employment to maximum people
- D.
  
  To Improve customer Relationships
- E.
  
  All of the above are organizational objectives of the bank in India
2.

Without which of the following a bank can not survive ?
- A.
  
  Cash
- B.
  
  Computers
- C.
  
  Customers
- D.
  
  Credit
- E.
  
  Competitors
3.

“Making a Call” means
- A.
  
  Calling on a prospective customer
- B.
  
  Explaining product details
- C.
  
  Negotiating a deal
- D.
  
  Arguing with a customer
- E.
  
  None of these
4.

Which among the following is the ultimate aim of “Relationship Marketing” ?
- A.
  
  Increased Sales
- B.
  
  Increased Profits
- C.
  
  Increased number of customers
- D.
  
  Increased Cross Selling
- E.
  
  Decrease marginal cost
5.

Which among the following is ultimate outcome of “Increase in Sales” ?
- A.
  
  Sales price
- B.
  
  Purchase Price
- C.
  
  Total Cost
- D.
  
  Distribution Cost
- E.
  
  National Income
6.

Marketing is termed as successful, when
- A.
  
  There is a rise in the number of salesmen
- B.
  
  There is no need for post-sales service
- C.
  
  There is no need to give discounts
- D.
  
  There is rise in sales through
- E.
  
  None of these
7.

Market Research is needed for
- A.
  
  Choosing the right sales persons
- B.
  
  Choosing the right products
- C.
  
  Making proper marketing decisions
- D.
  
  Deciding the sales incentives
- E.
  
  None of these
8.

Which among the following is not an essential of “Effective Marketing” ?
- A.
  
  Motivation
- B.
  
  Communication skills
- C.
  
  Empathy
- D.
  
  Sympathy
- E.
  
  Perserverance
9.

Which among the following are called final accounts of a Bank ?
- A.
  
  Trading Account, Profit & Loss Account and Balance Sheet
- B.
  
  Profit & Loss Account and Balance Sheet
- C.
  
  Balance Sheet Only
- D.
  
  All of the above
- E.
  
  None of these
10.

According to the text, the direct consumers of a nonprofit organization are its
- A.
  
  General Public
- B.
  
  Consumer Public
- C.
  
  Member Public
- D.
  
  Client Public
- E.
  
  Non business Public
11.

Sales forecasting involves study of
- A.
  
  Proper Selling price
- B.
  
  Sales planning
- C.
  
  Distribution outlets
- D.
  
  All of these
- E.
  
  None of these
12.

Which among the following is increased by “Marketing Research” ?
- A.
  
  Nominal Cost
- B.
  
  Real Cost
- C.
  
  Marginal Cost
- D.
  
  Revenue
- E.
  
  Profits
13.

Loans & Advances of a bank come under which of the following category ?
- A.
  
  Assets
- B.
  
  Liabilities
- C.
  
  Costs
- D.
  
  All of the Above
- E.
  
  None of these
14.

Which among the following is called life blood of Business ?
- A.
  
  Marketing
- B.
  
  Product
- C.
  
  Finance
- D.
  
  All of the Above
- E.
  
  None of these
15.

Advertisements are required for
- A.
  
  Boosting the production levels
- B.
  
  Motivating the employees
- C.
  
  Boosting the sales
- D.
  
  All of these
- E.
  
  None of these
16.

Price strategies become more mixed during the ______ stage of the product life cycle.
- A.
  
  Growth
- B.
  
  Maturity
- C.
  
  Decline
- D.
  
  Introduction
- E.
  
  None
17.

In a Selling Process in today’s world ?
- A.
  
  Only standard products are sold
- B.
  
  No customization required
- C.
  
  The seller need not have product knowledge
- D.
  
  The seller should aim at customer satisfaction
- E.
  
  Only quantum of sales matters
18.

Find the true statement
- A.
  
  Marketing is a waste of the employees’ time
- B.
  
  Marketing is not required in India due to its vast population
- C.
  
  Marketing involves additional work
- D.
  
  Marketing involves team work
- E.
  
  Marketing is not required today due to IT advancement
19.

Only one of the following is true. Find the same.
- A.
  
  Marketing is not required in monopolistic situation
- B.
  
  Marketing has no role to play in production levels
- C.
  
  Marketing depends on competitors’ performance
- D.
  
  Marketing is not required in Public enterprises
- E.
  
  None of these
20.

Market segmentation helps in
- A.
  
  Focused marketing
- B.
  
  Improved lead generation
- C.
  
  Identifying the target group
- D.
  
  All of the above
- E.
  
  None of these