Online Bank Test Marketing Quiz Questions! Trivia

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  • 1/20 Questions

    In a Selling Process in today’s world ?

    • Only standard products are sold
    • No customization required
    • The seller need not have product knowledge
    • The seller should aim at customer satisfaction
    • Only quantum of sales matters
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About This Quiz

This Online Bank Test Marketing Quiz evaluates knowledge on organizational objectives, survival essentials, customer interaction, relationship marketing, and sales impacts in banking. It's designed for learners aiming to enhance their marketing and banking skills.

Online Bank Test Marketing Quiz Questions! Trivia - Quiz

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  • 2. 

    Find the true statement

    • Marketing is a waste of the employees’ time

    • Marketing is not required in India due to its vast population

    • Marketing involves additional work

    • Marketing involves team work

    • Marketing is not required today due to IT advancement

    Correct Answer
    A. Marketing involves team work
    Explanation
    Marketing involves team work because it requires collaboration and coordination among different individuals or departments within an organization. It involves various activities such as market research, advertising, sales, and customer support, which require different skills and expertise. Team work is essential to effectively plan, execute, and evaluate marketing strategies, as it allows for the pooling of resources, sharing of ideas, and division of tasks to achieve common goals.

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  • 3. 

    Which among the following is not an essential of “Effective       Marketing” ?

    • Motivation

    • Communication skills

    • Empathy

    • Sympathy

    • Perserverance

    Correct Answer
    A. Sympathy
    Explanation
    Sympathy is not an essential of "Effective Marketing" because it refers to feeling sorry or pity towards someone's situation, which is not directly related to marketing. Effective marketing requires motivation, communication skills, empathy (understanding customers' needs and emotions), and perseverance (persistence and determination). Sympathy, although a valuable personal trait, does not directly contribute to the effectiveness of marketing strategies and tactics.

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  • 4. 

    “Making a Call” means  

    • Calling on a prospective customer

    • Explaining product details

    • Negotiating a deal

    • Arguing with a customer

    • None of these

    Correct Answer
    A. Calling on a prospective customer
    Explanation
    The term "Making a Call" refers to the act of reaching out to a potential customer. This can involve initiating contact, introducing oneself, and discussing potential business opportunities. It does not necessarily involve explaining product details, negotiating a deal, or arguing with a customer. Therefore, the correct answer is "Calling on a prospective customer."

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  • 5. 

    Marketing is termed as successful, when

    • There is a rise in the number of salesmen

    • There is no need for post-sales service

    • There is no need to give discounts

    • There is rise in sales through

    • None of these

    Correct Answer
    A. There is rise in sales through
    Explanation
    Marketing is considered successful when there is a rise in sales through effective strategies and efforts. This indicates that the marketing initiatives are attracting customers and generating more sales. The other options mentioned, such as the number of salesmen, post-sales service, and discounts, do not directly determine the success of marketing. While these factors may indirectly contribute to sales, they are not the sole indicators of successful marketing.

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  • 6. 

    Market Research is needed for

    • Choosing the right sales persons

    • Choosing the right products

    • Making proper marketing decisions

    • Deciding the sales incentives

    • None of these

    Correct Answer
    A. Making proper marketing decisions
    Explanation
    Market research is needed for making proper marketing decisions because it provides valuable insights into consumer preferences, market trends, and competitor analysis. By conducting market research, businesses can gather data on customer needs and preferences, identify target markets, understand consumer behavior, and evaluate the effectiveness of marketing strategies. This information helps in making informed decisions regarding product development, pricing, promotion, and distribution, ultimately leading to more effective marketing campaigns and increased sales.

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  • 7. 

    Sales forecasting involves study of

    • Proper Selling price

    • Sales planning

    • Distribution outlets

    • All of these

    • None of these

    Correct Answer
    A. All of these
    Explanation
    Sales forecasting involves studying various factors that can impact sales, including the proper selling price, sales planning, and distribution outlets. By analyzing these factors, businesses can make informed predictions about future sales and plan their strategies accordingly. Therefore, the correct answer is "All of these" as all of these factors are important in the study of sales forecasting.

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  • 8. 

    Advertisements are required for

    • Boosting the production levels

    • Motivating the employees

    • Boosting the sales

    • All of these

    • None of these

    Correct Answer
    A. Boosting the sales
    Explanation
    Advertisements are required for boosting the sales because they help in creating awareness about a product or service among potential customers. By promoting the features, benefits, and value of the product, advertisements can generate interest and desire, ultimately leading to increased sales. Advertisements can also help in building brand reputation and loyalty, which further contributes to boosting sales. Therefore, advertisements play a crucial role in driving revenue and growth for a business.

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  • 9. 

    Which among the following is increased by “Marketing       Research” ?  

    • Nominal Cost

    • Real Cost

    • Marginal Cost

    • Revenue

    • Profits

    Correct Answer
    A. Profits
    Explanation
    Marketing research helps in identifying customer needs and preferences, which in turn enables companies to develop effective marketing strategies. By conducting marketing research, companies gain insights into consumer behavior, market trends, and competitor analysis. This information helps in improving product design, pricing, promotion, and distribution strategies, ultimately leading to increased sales and profits. Therefore, profits are increased by "Marketing Research".

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  • 10. 

    Loans & Advances of a bank come under which of the       following category ?

    • Assets

    • Liabilities

    • Costs

    • All of the Above

    • None of these

    Correct Answer
    A. Assets
    Explanation
    Loans & Advances of a bank are considered as assets because they represent the amount of money that the bank expects to receive from borrowers in the future. These loans and advances generate income for the bank through interest payments, making them valuable assets for the bank.

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  • 11. 

    Market segmentation helps in

    • Focused marketing

    • Improved lead generation

    • Identifying the target group

    • All of the above

    • None of these

    Correct Answer
    A. All of the above
    Explanation
    Market segmentation helps in focused marketing by dividing the market into distinct groups based on characteristics such as demographics, psychographics, and behavior. This allows marketers to tailor their marketing messages and strategies to specific segments, increasing the effectiveness of their efforts. It also helps in improved lead generation by enabling marketers to identify and target the most relevant and potential customers within each segment. Additionally, market segmentation helps in identifying the target group by providing a clear understanding of the specific needs, preferences, and behaviors of different customer segments, allowing marketers to develop targeted marketing campaigns. Therefore, the correct answer is "All of the above."

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  • 12. 

    Only one of the following is true. Find the same.  

    • Marketing is not required in monopolistic situation

    • Marketing has no role to play in production levels

    • Marketing depends on competitors’ performance

    • Marketing is not required in Public enterprises

    • None of these

    Correct Answer
    A. Marketing depends on competitors’ performance
    Explanation
    Marketing depends on competitors' performance because in a competitive market, companies need to differentiate themselves and their products from their competitors in order to attract customers and gain a competitive advantage. The marketing strategies and tactics used by a company are often influenced by what their competitors are doing in the market. Companies need to analyze their competitors' marketing efforts and adjust their own marketing plans accordingly to effectively position their products or services in the market.

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  • 13. 

    According to the text, the direct consumers of a nonprofit      organization are its

    • General Public

    • Consumer Public

    • Member Public

    • Client Public

    • Non business Public

    Correct Answer
    A. General Public
    Explanation
    The direct consumers of a nonprofit organization are the general public. This means that the services, products, or benefits provided by the nonprofit are primarily intended for the general population rather than specific groups or individuals. The general public refers to a wide range of individuals who may benefit from the organization's activities, such as receiving healthcare services, accessing educational programs, or participating in community events. Unlike other options like consumer public, member public, client public, or non-business public, the general public encompasses a broader audience and does not limit the nonprofit's target beneficiaries to specific categories or demographics.

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  • 14. 

    Price strategies become more mixed during the ______ stage       of the product life cycle.  

    • Growth

    • Maturity

    • Decline

    • Introduction

    • None

    Correct Answer
    A. Growth
    Explanation
    During the growth stage of the product life cycle, price strategies become more mixed. This is because the product is gaining traction in the market and attracting more customers. As competition increases, companies may adopt different pricing strategies to differentiate themselves and capture a larger market share. Some companies may choose to lower prices to attract price-sensitive customers, while others may maintain higher prices to position their product as premium or high-quality. This mixed approach allows companies to cater to different customer segments and maximize their revenue during the growth stage.

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  • 15. 

    Which among the following are called final accounts of a       Bank ?  

    • Trading Account, Profit & Loss Account and Balance Sheet

    • Profit & Loss Account and Balance Sheet

    • Balance Sheet Only

    • All of the above

    • None of these

    Correct Answer
    A. Profit & Loss Account and Balance Sheet
    Explanation
    The final accounts of a bank are the Profit & Loss Account and the Balance Sheet. The Profit & Loss Account shows the bank's income and expenses, resulting in either a profit or loss. The Balance Sheet provides a snapshot of the bank's financial position, including its assets, liabilities, and equity. These two accounts together provide a comprehensive overview of the bank's financial performance and position.

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  • 16. 

    Which among the following does not come under the        organizational objectives of the bank in India ?

    • To Earn Profit

    • To Play a developmental role in Rural India

    • To Provide employment to maximum people

    • To Improve customer Relationships

    • All of the above are organizational objectives of the bank in India

    Correct Answer
    A. To Provide employment to maximum people
    Explanation
    The correct answer is "To Provide employment to maximum people." This objective is not typically considered a primary organizational objective of banks in India. While banks may indirectly contribute to employment generation through their activities, their main objectives are usually focused on earning profits, playing a developmental role in rural India, and improving customer relationships.

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  • 17. 

     Which among the following is ultimate outcome of “Increase in        Sales” ?  

    • Sales price

    • Purchase Price

    • Total Cost

    • Distribution Cost

    • National Income

    Correct Answer
    A. National Income
    Explanation
    When there is an increase in sales, it leads to an increase in revenue for businesses. This increase in revenue then leads to an increase in national income. National income refers to the total income earned by all individuals, businesses, and the government within a country's borders. Therefore, the ultimate outcome of an increase in sales is an increase in national income.

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  • 18. 

    Which among the following is the ultimate aim of “Relationship        Marketing” ?

    • Increased Sales

    • Increased Profits

    • Increased number of customers

    • Increased Cross Selling

    • Decrease marginal cost

    Correct Answer
    A. Increased Cross Selling
    Explanation
    The ultimate aim of "Relationship Marketing" is to increase cross selling. Relationship marketing focuses on building long-term relationships with customers and increasing customer loyalty. By developing strong relationships with customers, businesses can increase the likelihood of cross selling, which refers to selling additional products or services to existing customers. This can lead to increased sales and profits, as well as a larger customer base. Additionally, cross selling can also help decrease marginal costs by maximizing the value derived from each customer.

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  • 19. 

    Which among the following is called life blood of Business ?  

    • Marketing

    • Product

    • Finance

    • All of the Above

    • None of these

    Correct Answer
    A. Finance
    Explanation
    Finance is often referred to as the lifeblood of business because it is essential for the functioning and growth of any organization. It involves managing and allocating funds, making financial decisions, and ensuring the availability of resources for various business activities. Without proper finance, businesses cannot invest in new projects, expand operations, or even meet their day-to-day expenses. Finance plays a crucial role in managing cash flow, analyzing profitability, and making strategic decisions. Therefore, it is considered the backbone that supports the overall functioning and success of a business.

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  • 20. 

    Without  which of the following a bank can not survive ?  

    • Cash

    • Computers

    • Customers

    • Credit

    • Competitors

    Correct Answer
    A. Credit
    Explanation
    A bank cannot survive without credit because credit is the backbone of banking operations. Banks rely on providing loans and credit to customers, which generates interest income and drives profitability. Without credit, banks would not be able to lend money, offer mortgages, or provide other financial services. Credit is essential for banks to attract customers, generate revenue, and sustain their operations.

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  • Current Version
  • Oct 18, 2024
    Quiz Edited by
    ProProfs Editorial Team
  • Feb 28, 2012
    Quiz Created by
    Bankexamsportal
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