Marketing Quiz: Ultimate MCQ Exam!

10 Questions | Total Attempts: 347

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Marketing Quiz: Ultimate MCQ Exam!

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Questions and Answers
  • 1. 
    Financial inclusion means:
    • A. 

      Opening accounts of finance companies

    • B. 

      Financial analysis of balance sheet figures

    • C. 

      Opening accounts of HNIs

    • D. 

      Opening accounts NRIs

    • E. 

      Opening accounts of under privileged persons

  • 2. 
    Effective bank marketing requires:
    • A. 

      Proper pricing

    • B. 

      Customized products

    • C. 

      Simple procedures

    • D. 

      Market research

    • E. 

      All of the above

  • 3. 
    Retail banking means:
    • A. 

      Retail shopkeepers

    • B. 

      Banks financing to retail traders

    • C. 

      Same as universal banking

    • D. 

      Giving loans to corporate

    • E. 

      Giving consumer loans to various public

  • 4. 
    Service marketing is same as:
    • A. 

      Transaction marketing

    • B. 

      Relationship marketing

    • C. 

      Internal marketing

    • D. 

      Outdoor marketing

    • E. 

      None of the above

  • 5. 
    Marketing in banks is defined as:
    • A. 

      Negotiable Instrument act

    • B. 

      Banking Regulation act

    • C. 

      Reserve Bank Of India

    • D. 

      Companies Act

    • E. 

      None of the above

  • 6. 
    Marketing is not required for which one of the following products?
    • A. 

      Corporate loans

    • B. 

      Export business

    • C. 

      Import business

    • D. 

      Credit card business

    • E. 

      None of these

  • 7. 
    In today's changing bank scenario, aggressive promotion of business is necessary where the competition exits on
    • A. 

      Branch up-keep

    • B. 

      Expeditious service

    • C. 

      Use of advanced digital technology

    • D. 

      Delightful customer service

    • E. 

      All of the above

  • 8. 
    In the era of globalization of business, M&A means:
    • A. 

      Money & Assets

    • B. 

      Marketing & Alliances

    • C. 

      Mergers & Acquisitions

    • D. 

      Means & Acquisitions

    • E. 

      Markets & Acquisitions

  • 9. 
    NPA stands for:
    • A. 

      Not Performing Asset

    • B. 

      Non Performing Asset

    • C. 

      Net Performing Asset

    • D. 

      Net Profit Against

    • E. 

      Non pure Asset

  • 10. 
    The USP of a current account is:
    • A. 

      No restrictions on transactions

    • B. 

      Low TDS

    • C. 

      High minimum balance

    • D. 

      High interest payable

    • E. 

      No need for KYC norms fullfillment

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