Marketing Quiz: Ultimate MCQ Exam!

10 Questions | By Educare123 | Updated: Mar 21, 2022 | Attempts: 437

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Marketing Quiz: Ultimate MCQ Exam! - Quiz

Questions and Answers

1.

Financial inclusion means:
- A.
  
  Opening accounts of finance companies
- B.
  
  Financial analysis of balance sheet figures
- C.
  
  Opening accounts of HNIs
- D.
  
  Opening accounts NRIs
- E.
  
  Opening accounts of under privileged persons
2.

Effective bank marketing requires:
- A.
  
  Proper pricing
- B.
  
  Customized products
- C.
  
  Simple procedures
- D.
  
  Market research
- E.
  
  All of the above
3.

Retail banking means:
- A.
  
  Retail shopkeepers
- B.
  
  Banks financing to retail traders
- C.
  
  Same as universal banking
- D.
  
  Giving loans to corporate
- E.
  
  Giving consumer loans to various public
4.

Service marketing is same as:
- A.
  
  Transaction marketing
- B.
  
  Relationship marketing
- C.
  
  Internal marketing
- D.
  
  Outdoor marketing
- E.
  
  None of the above
5.

Marketing in banks is defined as:
- A.
  
  Negotiable Instrument act
- B.
  
  Banking Regulation act
- C.
  
  Reserve Bank Of India
- D.
  
  Companies Act
- E.
  
  None of the above
6.

Marketing is not required for which one of the following products?
- A.
  
  Corporate loans
- B.
  
  Export business
- C.
  
  Import business
- D.
  
  Credit card business
- E.
  
  None of these
7.

In today's changing bank scenario, aggressive promotion of business is necessary where the competition exits on
- A.
  
  Branch up-keep
- B.
  
  Expeditious service
- C.
  
  Use of advanced digital technology
- D.
  
  Delightful customer service
- E.
  
  All of the above
8.

In the era of globalization of business, M&A means:
- A.
  
  Money & Assets
- B.
  
  Marketing & Alliances
- C.
  
  Mergers & Acquisitions
- D.
  
  Means & Acquisitions
- E.
  
  Markets & Acquisitions
9.

NPA stands for:
- A.
  
  Not Performing Asset
- B.
  
  Non Performing Asset
- C.
  
  Net Performing Asset
- D.
  
  Net Profit Against
- E.
  
  Non pure Asset
10.

The USP of a current account is:
- A.
  
  No restrictions on transactions
- B.
  
  Low TDS
- C.
  
  High minimum balance
- D.
  
  High interest payable
- E.
  
  No need for KYC norms fullfillment