SBI PO- Marketing (Sales Forecasting) Quiz

20 Questions | Total Attempts: 1883

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SBI PO- Marketing (Sales Forecasting) Quiz

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Questions and Answers
  • 1. 
    Which of the following provides the backbone of marketing?
    • A. 

      Sales forecasting

    • B. 

      Profit forecasting

    • C. 

      Market targeting

    • D. 

      Market segmentation

    • E. 

      None of the above

  • 2. 
    The types of sales forecasting include
    • A. 

      Micro forecasting

    • B. 

      Macro forecasting

    • C. 

      Both (1) and (2)

    • D. 

      Minor forecasting

    • E. 

      Major forecasting

  • 3. 
    Macro forecasting is concerned with forecasting markets in
    • A. 

      Fragmentation

    • B. 

      Segmentation

    • C. 

      Totality

    • D. 

      Partiality

    • E. 

      None of the above

  • 4. 
    Micro forecasting determines
    • A. 

      Product's market share

    • B. 

      Price's market share

    • C. 

      Place's market share

    • D. 

      Product's price

    • E. 

      None of the above

  • 5. 
    The type of forecasting is selected on the basis of
    • A. 

      Degree of accuracy

    • B. 

      Availability of data

    • C. 

      Time horizon

    • D. 

      Product positioning

    • E. 

      All of the above

  • 6. 
    Which of the following is/are the type of sales forecast on the basis of time frame
    • A. 

      Short range

    • B. 

      Long range

    • C. 

      Perspective planning forecast

    • D. 

      All of the above

    • E. 

      None of the above

  • 7. 
    Sales forecasting involves study of
    • A. 

      Proper selling price

    • B. 

      Sales planning

    • C. 

      Distribution outlets

    • D. 

      Consumer needs and demands

    • E. 

      All of the above

  • 8. 
    Sales forecasting involves
    • A. 

      Sales Planning

    • B. 

      Sales Pricing

    • C. 

      Distribution channels

    • D. 

      Consumer tastes

    • E. 

      All of the above

  • 9. 
    'Benchmark' means
    • A. 

      Sales performance measurement

    • B. 

      Marks given to salesperson

    • C. 

      Appraisal

    • D. 

      Standard values for comparison

    • E. 

      Autantion

  • 10. 
    Market share means
    • A. 

      Share capital of the company

    • B. 

      Staff strength of the company

    • C. 

      Employees stock option

    • D. 

      Share price quoted in the market

    • E. 

      Percentage share of business of the company as compared to peers

  • 11. 
    Market share can be increased by increasing
    • A. 

      Raw material cost

    • B. 

      The staff strength

    • C. 

      The sales

    • D. 

      The sales staff

    • E. 

      Competition

  • 12. 
    Market size also means
    • A. 

      Market planning

    • B. 

      Market pricing

    • C. 

      Market Space

    • D. 

      Market distribution

    • E. 

      Market channel

  • 13. 
    A fall in the market share implies
    • A. 

      Sales have gone up

    • B. 

      Profit has gone up

    • C. 

      Prices are eratic

    • D. 

      Competition has increased

    • E. 

      Business is wound up

  • 14. 
    In jury method of sales forecasting includes
    • A. 

      Top Jury method

    • B. 

      Percolated Jury method

    • C. 

      Both (1) and (2)

    • D. 

      Delphi method

    • E. 

      (1), (2) and (4)

  • 15. 
    The analytics and statistical method of sales forecasting include
    • A. 

      Extrapolation method

    • B. 

      Moving average method

    • C. 

      Time series analysis

    • D. 

      Regression method

    • E. 

      All of the above

  • 16. 
    The first stage in creating the sales forecasting is to estimate
    • A. 

      Market demand

    • B. 

      Profit

    • C. 

      Wealth

    • D. 

      Prospect

    • E. 

      None of these

  • 17. 
    The component of sales forecast is/are
    • A. 

      Sales target

    • B. 

      Sales budget

    • C. 

      Both (1) and (2)

    • D. 

      Sales volume

    • E. 

      None of the above

  • 18. 
    A common method of preparing sales forecast consists of
    • A. 

      Prepare a macro economic forecast

    • B. 

      Prepare on industry sales forecast

    • C. 

      Prepare a company sales forecast

    • D. 

      All of the above

    • E. 

      None of the above

  • 19. 
    Sales forecasting can be based on which of the following information?
    • A. 

      What customers say about the product

    • B. 

      What customers are actually doing

    • C. 

      What customers have done in the past

    • D. 

      All of the above

    • E. 

      None of the above

  • 20. 
    Which of the following are included in sales forecasting?
    • A. 

      Sales pricing

    • B. 

      Sales planning

    • C. 

      Distribution channels

    • D. 

      All of the above

    • E. 

      None of the above

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