SBI PO - Marketing Quiz
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- 1.Which of the following factor influences the choice of distribution channel?
- A.
Product consideration
- B.
Market consideration
- C.
Company consideration
- D.
Middleman consideration
- E.
All of the above
- 2.Channel design is a ............marketing tool.
- A.
Strategic
- B.
Stable
- C.
Fixed
- D.
Permanent
- E.
None of these
- 3.The channel of distribution comes under which element of the marketing mix?
- A.
Product
- B.
Price
- C.
Place
- D.
Promotion
- E.
None of these
- 4.A distribution channel may be defined as
- A.
A chain of intermediaries
- B.
A group of marketers
- C.
A path of achieve goal
- D.
A network of companies
- E.
None of these
- 5.Which of the following is a component of marketing channel?
- A.
Consumer
- B.
Retailer
- C.
Producer
- D.
Company
- E.
None of these
- 6.The type of marketing channel includes
- A.
Intensive distribution
- B.
Selective distribution
- C.
Exclusive distribution
- D.
All of the above
- E.
None of the above
- 7.Direct marketing is more useful when
- A.
Absolute margins are very large
- B.
Absolute margins are low
- C.
Absolute margins are very low
- D.
Production cost is very low
- E.
None of these
- 8.The internet marketing can serve which of the following purposes?
- A.
Actual sale of product
- B.
Promotion
- C.
Customer service
- D.
Market research
- E.
All of the above
- 9.The structure of distribution channel vary with the production of
- A.
Nature
- B.
Price
- C.
Size
- D.
Quantity
- E.
None of these
- 10.Distribution is also known as the variable in the marketing mix
- A.
Price
- B.
Place
- C.
People
- D.
Product
- E.
None of these
- 11.The components of physical distribution include
- A.
Transportation
- B.
Warehousing
- C.
Inventory management
- D.
All of the above
- E.
None of the above
- 12.The direct distribution system includes
- A.
Direct Marketing system
- B.
Direct retail system
- C.
Personal Selling system
- D.
Assisted marketing system
- E.
All of the above
- 13.Direct marketing means
- A.
Advertisements
- B.
Banners
- C.
Face to face selling
- D.
Selling by all staff
- E.
Achieving targets
- 14.'DSA' means
- A.
Delivery Staff Agency
- B.
Direct Selling Agent
- C.
Direct Supplier Agent
- D.
Distribution and supply Agency
- E.
Driving sales ahead
- 15.Marketing channels mean
- A.
Delivery period
- B.
Delivery time
- C.
Delivery outlets
- D.
Delivery place
- E.
All of these
- 16.A good and effective DSA should
- A.
Copy the competitor company
- B.
Criticize the competitor company
- C.
Join the competitor company
- D.
Be passive
- E.
Be more effective than the competitor company
- 17.Delivery channels other than bank counters are
- A.
ATM's
- B.
Internet Banking
- C.
Mobile Banking
- D.
Tele Banking
- E.
All of these
- 18.A DSA's main function is
- A.
To boost customer contacts
- B.
To boost e-mails
- C.
To boost telemarketing
- D.
All of the above
- E.
None of the above
- 19.ATM means
- A.
Any Time Marketing
- B.
Any Time Money
- C.
Any Time Machine
- D.
Automatic Teller Machine
- E.
Automatic Teller Money
- 20.Marketing channels means
- A.
Outlets from where sales take place
- B.
Channel financing
- C.
Focusing sales on one single group
- D.
Home delivery
- E.
Courier service
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