SBI PO - Marketing Quiz

20 Questions | Total Attempts: 173

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Questions and Answers
  • 1. 
    Which of the following factor influences the choice of distribution channel?
    • A. 

      Product consideration

    • B. 

      Market consideration

    • C. 

      Company consideration

    • D. 

      Middleman consideration

    • E. 

      All of the above

  • 2. 
    Channel design is a ............marketing tool.
    • A. 

      Strategic

    • B. 

      Stable

    • C. 

      Fixed

    • D. 

      Permanent

    • E. 

      None of these

  • 3. 
    The channel of distribution comes under which element of the marketing mix?
    • A. 

      Product

    • B. 

      Price

    • C. 

      Place

    • D. 

      Promotion

    • E. 

      None of these

  • 4. 
    A distribution channel may be defined as
    • A. 

      A chain of intermediaries

    • B. 

      A group of marketers

    • C. 

      A path of achieve goal

    • D. 

      A network of companies

    • E. 

      None of these

  • 5. 
    Which of the following is a component of marketing channel?
    • A. 

      Consumer

    • B. 

      Retailer

    • C. 

      Producer

    • D. 

      Company

    • E. 

      None of these

  • 6. 
    The type of marketing channel includes
    • A. 

      Intensive distribution

    • B. 

      Selective distribution

    • C. 

      Exclusive distribution

    • D. 

      All of the above

    • E. 

      None of the above

  • 7. 
    Direct marketing is more useful when
    • A. 

      Absolute margins are very large

    • B. 

      Absolute margins are low

    • C. 

      Absolute margins are very low

    • D. 

      Production cost is very low

    • E. 

      None of these

  • 8. 
    The internet marketing can serve which of the following purposes?
    • A. 

      Actual sale of product

    • B. 

      Promotion

    • C. 

      Customer service

    • D. 

      Market research

    • E. 

      All of the above

  • 9. 
    The structure of distribution channel vary with the production of
    • A. 

      Nature

    • B. 

      Price

    • C. 

      Size

    • D. 

      Quantity

    • E. 

      None of these

  • 10. 
    Distribution is also known as the variable in the marketing mix
    • A. 

      Price

    • B. 

      Place

    • C. 

      People

    • D. 

      Product

    • E. 

      None of these

  • 11. 
    The components of physical distribution include
    • A. 

      Transportation

    • B. 

      Warehousing

    • C. 

      Inventory management

    • D. 

      All of the above

    • E. 

      None of the above

  • 12. 
    The direct distribution system includes
    • A. 

      Direct Marketing system

    • B. 

      Direct retail system

    • C. 

      Personal Selling system

    • D. 

      Assisted marketing system

    • E. 

      All of the above

  • 13. 
    Direct marketing means
    • A. 

      Advertisements

    • B. 

      Banners

    • C. 

      Face to face selling

    • D. 

      Selling by all staff

    • E. 

      Achieving targets

  • 14. 
    'DSA' means
    • A. 

      Delivery Staff Agency

    • B. 

      Direct Selling Agent

    • C. 

      Direct Supplier Agent

    • D. 

      Distribution and supply Agency

    • E. 

      Driving sales ahead

  • 15. 
    Marketing channels mean
    • A. 

      Delivery period

    • B. 

      Delivery time

    • C. 

      Delivery outlets

    • D. 

      Delivery place

    • E. 

      All of these

  • 16. 
    A good and effective DSA should
    • A. 

      Copy the competitor company

    • B. 

      Criticize the competitor company

    • C. 

      Join the competitor company

    • D. 

      Be passive

    • E. 

      Be more effective than the competitor company

  • 17. 
    Delivery channels other than bank counters are
    • A. 

      ATM's

    • B. 

      Internet Banking

    • C. 

      Mobile Banking

    • D. 

      Tele Banking

    • E. 

      All of these

  • 18. 
    A DSA's main function is
    • A. 

      To boost customer contacts

    • B. 

      To boost e-mails

    • C. 

      To boost telemarketing

    • D. 

      All of the above

    • E. 

      None of the above

  • 19. 
    ATM means
    • A. 

      Any Time Marketing

    • B. 

      Any Time Money

    • C. 

      Any Time Machine

    • D. 

      Automatic Teller Machine

    • E. 

      Automatic Teller Money

  • 20. 
    Marketing channels means
    • A. 

      Outlets from where sales take place

    • B. 

      Channel financing

    • C. 

      Focusing sales on one single group

    • D. 

      Home delivery

    • E. 

      Courier service

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