Functions And Types Of Marketing! Trivia Questions Quiz

10 Questions | Total Attempts: 93

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Functions And Types Of Marketing! Trivia Questions Quiz

Welcome to the trivia quiz on Functions and Types of Marketing. As an aspiring marketer, you will be expected to ensure that the products and services of the company you work for are able to reach the target market and there are different channels that help you do so. Do give it a try and see just how well informed you are.


Questions and Answers
  • 1. 
    ________ functions refer to making contact with buyers and using marketing communication strategies to make those buyers aware of products.
    • A. 

      Advertising

    • B. 

      Selling

    • C. 

      Transactional

    • D. 

      One-to-one marketing

  • 2. 
    The benefits of market research include ________.
    • A. 

      It can be helpful in estimating the size of a target market

    • B. 

      It carries no cost when gathered online

    • C. 

      It is always available from outside sources

    • D. 

      All of the above

  • 3. 
    Supply chain management refers to the coordination of flows in three categories: material, information and ________.
    • A. 

      Marketing

    • B. 

      Distribution

    • C. 

      Logistics

    • D. 

      Financial

  • 4. 
    Financing is not a facilitating function performed by channel intermediaries.
    • A. 

      True

    • B. 

      False

  • 5. 
    It is critical to understand how e-commerce fits into overall marketing strategy, what the firm expects to accomplish through it, and whether or not is working.
    • A. 

      True

    • B. 

      False

  • 6. 
    ________ is a cross-functional process for planning, executing, and monitoring brand communications designed to profitably acquire, retain, and grow customers.
    • A. 

      Integrated marketing communication (IMC)

    • B. 

      The hierarchy of effects

    • C. 

      Brand advertising

    • D. 

      Wireless advertising

  • 7. 
    The think, feel, do “hierarchy of effects” model does not include ________.
    • A. 

      Awareness

    • B. 

      Intellect

    • C. 

      Desire

    • D. 

      Action

  • 8. 
    Location marketing and SMS text are two popular direct marketing techniques for mobile media.
    • A. 

      True

    • B. 

      False

  • 9. 
    Although content marketing is beginning to emerge online, its main strengths are still found in offline vehicles.
    • A. 

      True

    • B. 

      False

  • 10. 
    All unsolicited email is considered spam.
    • A. 

      True

    • B. 

      False

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