Marketing Knowledge Assessment Trivia Questions! Quiz

5 Questions | Attempts: 158

Marketing Management Quizzes & Trivia

The Marketing quiz

Questions and Answers
  • 1. 
    Define the term Marketing channel?
    • A. 

      A set of interrelated organizations working together in bringing goods and services to final consumers

    • B. 

      A set of organizations responsible for the dissemination of goods and services

    • C. 

      Intermediaries responsible for final users

  • 2. 
    What is a Direct marketing channel?
    • A. 

      A channel consisting only of a producer and final consumer

    • B. 

      A channel consisting of interrelated organizations

    • C. 

      A channel that has no intermediary

  • 3. 
    The role of marketing intermediaries include
    • A. 

      Linking producers to buyers,and performing advertising, sales and promotion

    • B. 

      Offering services for other intermediaries

    • C. 

      Managing conflicts

  • 4. 
    Marketing systems include
    • A. 

      Vertical and horizontal

    • B. 

      Linear and nonlinear

    • C. 

      Intermediaries and producers

  • 5. 
    Traditional marketing channels include
    • A. 

      Producers, wholesalers, retailers, consumers

    • B. 

      Producers, retailers, consumers

    • C. 

      Consumers,retailers, wholesalers

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