World's Largest Manufacturers Quiz Questions
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A is a group of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products.
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Firm
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Buyer
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Market
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Consumer
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Target
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About This Quiz
This quiz assesses knowledge on marketing strategies and segmentation used by global manufacturers. Questions explore concepts like market definition, geographic segmentation, and multi-segment targeting, highlighting real-world applications and implications such as cannibalization.
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- 2.
The Coca-Cola Company has over 450 brands in over 195 countries. According to their Web site, their products range from Samurai, an energy drink available in Asia to Vita, an African juice drink. It uses segmentation in this marketing strategy.
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Geographic
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Economic
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Demographic
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Usage-rate
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Multi-positioning
Correct Answer
A. GeographicExplanation
The given statement mentions that The Coca-Cola Company has over 450 brands in over 195 countries, indicating that they have a wide global presence. This suggests that they use geographic segmentation in their marketing strategy, as they target different regions and countries based on their specific needs and preferences. By tailoring their products and marketing efforts to different geographic locations, they are able to effectively reach and appeal to diverse consumer bases around the world.Rate this question:
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- 3.
Procter & Gamble markets six different brands of laundry detergent, such as Tide, Era, Gain and Dreft, each targeting a different market segment. This is an example of multi-segment targeting.
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True
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False
Correct Answer
A. TrueExplanation
This statement is true because Procter & Gamble markets six different brands of laundry detergent, each targeting a different market segment. By offering a variety of brands, Procter & Gamble is able to cater to the diverse needs and preferences of different consumer groups, effectively reaching a wider range of customers and maximizing their market share. This approach of targeting multiple segments is known as multi-segment targeting.Rate this question:
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- 4.
A product's position refers to where it is located on store shelves.
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True
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False
Correct Answer
A. FalseExplanation
The statement is false because a product's position does not refer to where it is located on store shelves. A product's position refers to its placement in the market and how it is perceived by consumers in relation to its competitors. It includes factors such as the target market, pricing, branding, and marketing strategies. Store shelves are just one aspect of the distribution channel for a product, but they do not define its position.Rate this question:
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- 5.
When Procter & Gamble (P&G) introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth, P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multi-segment targeting strategy called:
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Demarketing
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Selective perception
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Undifferentiation
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Cannibalization
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Market repositioning
Correct Answer
A. CannibalizationExplanation
Cannibalization refers to the phenomenon where a company's new product or offering takes away sales from its existing products or offerings, rather than generating new sales. In this case, when P&G introduced Liquid Tide to a new segment, consumers from the traditional powdered detergent segment switched to the liquid product. This means that P&G did not experience real sales growth, but rather the shifting of existing customers to the new product, which is a classic example of cannibalization.Rate this question:
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- 6.
The most popular technique for gathering primary data is observation.
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True
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False
Correct Answer
A. FalseExplanation
The statement that "the most popular technique for gathering primary data is observation" is false. While observation is indeed a common method for collecting primary data, it is not necessarily the most popular. Other techniques such as surveys, interviews, and experiments are also widely used for gathering primary data. The popularity of each method may vary depending on the nature of the research, the available resources, and the specific objectives of the study.Rate this question:
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- 7.
One advantage of Internet surveys is dramatically reduced costs.
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True
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False
Correct Answer
A. TrueExplanation
Internet surveys have the advantage of significantly reducing costs compared to traditional survey methods. Conducting surveys online eliminates the need for printing and distributing paper surveys, as well as the associated costs of postage and data entry. Internet surveys also allow for automated data collection and analysis, further reducing costs. Additionally, online surveys can reach a larger and more diverse audience, eliminating the need for costly travel or in-person interviews. Therefore, it can be concluded that the statement is true.Rate this question:
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- 8.
When people are hired to record traffic patterns in a shopping mall, they are engaging in research.
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Focus group
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Observation
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Experimental
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Survey sampling
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Sample framing
Correct Answer
A. ObservationExplanation
When people are hired to record traffic patterns in a shopping mall, they are engaging in observation. Observation involves gathering data by directly observing and recording behaviors, actions, or events. In this case, the individuals are observing and recording the traffic patterns in the shopping mall. This method allows for a firsthand and objective collection of data, making it a suitable approach for studying traffic patterns.Rate this question:
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- 9.
An intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective is called:
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DSS
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Competitive intelligence
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Industrial espionage
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An audit
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Differential competitive advantage
Correct Answer
A. Competitive intelligenceExplanation
Competitive intelligence refers to an intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective. It involves gathering, analyzing, and interpreting information about competitors and the external business environment to make informed decisions and gain a competitive edge. This process includes monitoring competitors' activities, analyzing their strengths and weaknesses, identifying potential threats and opportunities, and using this information to develop strategies and tactics. By utilizing competitive intelligence, managers can stay ahead of the competition and make better-informed decisions to achieve their business goals.Rate this question:
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- 10.
A is a name, term, symbol, design or combination therof that identifies a seller's products and differentiates them rom competitors' products.
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Brand mark
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Trademark
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Brand
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UPC
Correct Answer
A. BrandExplanation
A brand is a name, term, symbol, design or combination thereof that identifies a seller's products and differentiates them from competitors' products. This means that a brand is a unique identifier for a company's products, helping consumers to recognize and distinguish them from similar products in the market. A brand represents the reputation, quality, and values associated with a particular company and its products.Rate this question:
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- 11.
Rolex watches are very expensive and can only be purchased in high-end jewelry stores located in large metropolitan areas. Most buyers will accept no substitutions. Rolex watches are an example of a shopping product.
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True
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False
Correct Answer
A. FalseExplanation
The given statement suggests that Rolex watches can only be purchased in high-end jewelry stores located in large metropolitan areas and most buyers will not accept any substitutions. However, this is not entirely true. While Rolex watches are indeed expensive and often sold in high-end stores, they can also be purchased from authorized dealers, online retailers, and even second-hand markets. Additionally, some buyers may be open to considering other luxury watch brands as alternatives. Therefore, the statement is false.Rate this question:
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- 12.
Coca-Cola is one of the world's largest manufacturers of beverages. It makes over 2,800 different beverage products, including sparkling drinks, waters, juices, juice drinks, teas, coffees, sports drinks, and energy drinks. The great variety of beverages made by Coca-Cola represents is product mix.
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True
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False
Correct Answer
A. TrueExplanation
Coca-Cola is indeed one of the world's largest manufacturers of beverages, producing over 2,800 different beverage products. This statement is supported by the information provided in the passage, which mentions the wide range of products made by Coca-Cola, including sparkling drinks, waters, juices, teas, coffees, sports drinks, and energy drinks. Therefore, the answer "True" is correct.Rate this question:
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- 13.
Labels that contain standard promotional claims like "new", "improved", and "super" are examples of labels.
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Descriptive
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Functional
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Informational
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Persuasive
Correct Answer
A. PersuasiveExplanation
Labels that contain standard promotional claims like "new", "improved", and "super" are examples of persuasive labels. These labels are designed to persuade or convince consumers to purchase the product by highlighting its positive attributes or benefits. The use of these promotional claims aims to create a sense of excitement or interest in the product, enticing consumers to make a buying decision.Rate this question:
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- 14.
The Internet offers a fast, cost-effective way to conduct test marketing.
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True
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False
Correct Answer
A. TrueExplanation
The Internet provides a fast and cost-effective method for conducting test marketing. It allows businesses to reach a large audience quickly and at a lower cost compared to traditional methods. Online platforms offer tools for targeting specific demographics, collecting data, and analyzing consumer behavior. This enables companies to test their products or services, gather feedback, and make necessary adjustments before launching on a larger scale. Overall, the Internet's efficiency and affordability make it an ideal platform for test marketing.Rate this question:
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- 15.
Martina lovers her new Kindle and has tweeted to her followers several times about how great the product is. This is an example of communications directly from the marketer to potential adopters.
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True
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False
Correct Answer
A. FalseExplanation
This statement is false because Martina, as a customer, is not a marketer. She is simply expressing her personal opinion and satisfaction with the Kindle product through her tweets. This is an example of communication from a customer to her followers, not from the marketer directly to potential adopters.Rate this question:
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- 16.
The process by which the adoption of an innovation spreads is referred to as:
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Diffusion
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Circulation
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Transmission
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Dissemination
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Dispersion
Correct Answer
A. DiffusionExplanation
Diffusion refers to the process by which the adoption of an innovation spreads. It involves the spread of new ideas, products, or practices from one individual or group to another within a social system. This can occur through various channels such as personal communication, mass media, or social networks. Diffusion is an important concept in understanding how innovations are adopted and accepted by different individuals or communities. It helps explain the spread and acceptance of new technologies, behaviors, or ideas in society.Rate this question:
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- 17.
Liz tends to adopt new products sooner than a lot of other people, but she weighs the pros and cons before buying. She does a considerable amount of product research, but her friends don't really look to her for information. She really deliberates before she makes a purchase. Liz is best described as a(n):
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Innovator
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Early adopter
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Early majority
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Late majority
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Laggard
Correct Answer
A. Early majorityExplanation
Liz is described as someone who tends to adopt new products sooner than a lot of other people but still weighs the pros and cons before buying. She does a considerable amount of product research, but her friends don't look to her for information. This suggests that Liz is not an Innovator who is the first to adopt new products, but rather an Early Majority. The Early Majority are individuals who adopt new products after a significant portion of the population has already adopted them and they tend to rely on the experiences and recommendations of others before making a purchase.Rate this question:
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- 18.
A long-run drop in sales signals the beginning of which stage in the product life cycle?
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Laggard
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Saturation
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Deterioration
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Decline
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Decay
Correct Answer
A. DeclineExplanation
The correct answer is "Decline" because a long-run drop in sales indicates that the product has reached the end of its life cycle and is no longer appealing to customers. In the decline stage, the product is losing market share and profitability, and companies may need to consider discontinuing it or finding new ways to revive its sales. This stage typically follows the maturity stage, where sales start to plateau, and is a sign that the product is becoming obsolete or facing strong competition.Rate this question:
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- 19.
The two techniques considered most useful for generating new product ideas are brainstorming and competitive information.
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True
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False
Correct Answer
A. FalseExplanation
The statement is false because brainstorming and competitive information are not the only two techniques considered most useful for generating new product ideas. While brainstorming and competitive information are commonly used methods, there are other techniques such as market research, customer feedback, trend analysis, and idea generation workshops that are also valuable in generating new product ideas. Therefore, the statement is not entirely accurate.Rate this question:
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Current Version
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Apr 29, 2024Quiz Edited by
ProProfs Editorial Team -
Mar 02, 2014Quiz Created by
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