02 TEC - Prestige Ford

TEC stands for Testimonial Evidence of Character. This refers to evidence or statements given by individuals who can vouch for someone's character, integrity, or reputation. Testimonial evidence of character is often used in legal proceedings, job applications, or personal references to provide insight into a person's moral and ethical values. It helps to establish credibility and trustworthiness by showcasing the opinions and experiences of others who have interacted with the individual in question.

The TEC, which stands for Technology Enabled Consultation, helps to demonstrate to potential clients that you are not just a typical car salesman. By utilizing technology and providing a consultative approach, the TEC allows you to showcase your expertise and knowledge in a more modern and professional manner. This helps to build trust and credibility with the client, making them more likely to consider your recommendations and ultimately make a purchase.

To add to your TEC (Training and Experience Catalog), it is important to have a photo with your new client in front of their new vehicle. This photo can serve as evidence of your work and experience, showcasing your ability to successfully engage with clients and deliver satisfactory results. It can also be used for promotional purposes, demonstrating your professionalism and expertise in the industry.

Asking for the names and numbers of the first 3 people they are going to show their new vehicle off to is the correct way to ask for referrals from a new client. This approach allows the client to think about who they are excited to share their new vehicle with, which increases the likelihood of them providing valuable referrals. Additionally, by asking for specific individuals, it shows that the client is actively engaged in sharing their positive experience with others, making it more likely for them to provide referrals.

Your TEC is the story of you!

When a client is immediately reminded of their positive experience by writing a testimonial letter, it can significantly increase the CSI (Customer Satisfaction Index). This is because writing a testimonial letter allows the client to reflect on their positive experience and express their satisfaction. It also serves as a reminder of the positive aspects of their interaction with the company or salesperson. This can enhance their overall satisfaction and potentially lead to a higher CSI score.

The images that should be in your TEC (Technology-Enabled Care) include family photos, pictures of the make you sell, and photos of happy clients. Family photos help create a personal connection and a sense of trust with your clients. Pictures of the make you sell showcase your products and help potential customers make informed decisions. Photos of happy clients serve as testimonials and demonstrate the positive impact of your products or services.

The purpose of the TEC (Technical Evaluation Center) is to build the client's confidence, gain referrals, and help ease the client's purchasing decision. By providing technical evaluations and assistance, the TEC aims to instill trust and confidence in the client, ensuring that they feel comfortable and knowledgeable about their potential purchase. Additionally, by offering a high level of service and expertise, the TEC can generate referrals from satisfied clients and help them make informed decisions by providing valuable insights and guidance.