Texoma Training Quiz April 2014

1.

Who is the target consumer for Dos XX Lager and Ambar?

A.

21-24 year males
B.

21-34 year old males
C.

21-34 year old females
D.

21-24 year old females

Correct Answer
B. 21-34 year old males

Explanation
The target consumer for Dos XX Lager and Ambar is 21-34 year old males. This age range and gender demographic is likely to be the primary audience that the brand is trying to attract and market their products towards.

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2.

If you are running late to an event its better to not bother your manager, and just stay longer

A.

True
B.

False

Correct Answer
B. False

Explanation
It's false because you should always let your manager know if you're running late for whatever reason so they can let the appropriate parties know if need be.

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3.

What are the goals and objectives of any event? Select all that apply.

A.

Create brand awareness among the brands target consumer
B.

Increase consumer trial
C.

Educate consumers about the brands key attributes
D.

Create a positive association between the promotional experience and the brand
E.

Establish and enhance the relationship between the wholesaler, retailer, bar, and waitstaff
F.

Increase sales

Correct Answer(s)
A. Create brand awareness among the brands target consumer
B. Increase consumer trial
C. Educate consumers about the brands key attributes
D. Create a positive association between the promotional experience and the brand
E. Establish and enhance the relationship between the wholesaler, retailer, bar, and waitstaff
F. Increase sales

Explanation
The goals and objectives of any event include creating brand awareness among the brand's target consumers, increasing consumer trial, educating consumers about the brand's key attributes, creating a positive association between the promotional experience and the brand, establishing and enhancing the relationship between the wholesaler, retailer, bar, and waitstaff, and increasing sales. These objectives aim to promote the brand, attract potential customers, provide information about the brand, create a positive brand image, strengthen relationships with stakeholders, and ultimately drive sales growth.

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4.

The name of the App you are recommending consumers to download for the Dos XX Cinco de Mayo program is called?

A.

Snap Chat
B.

Instagram
C.

Snaps
D.

Dos XX most interesting picture app
E.

Facebook

Correct Answer
C. Snaps

Explanation
The correct answer is "Snaps." In this question, the name of the app being recommended for the Dos XX Cinco de Mayo program is being asked. Out of the given options, "Snaps" is the only one that matches the description of a picture-sharing app, which would be suitable for a program involving visuals and user-generated content.

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5.

Heineken was first brewed in what year?

A.

1864
B.

1874
C.

1904
D.

1894

Correct Answer
A. 1864

Explanation
Heineken was first brewed in 1864.

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6.

Check all attributes that are true about Dos XX Lager?

A.

A crisp, golden,full body lager
B.

Brewed in Germany by a Mexican brewer
C.

The two X's in the name Dos XX were selected to honor the arrival of the 20th century
D.

Is packaged in a brown bottle

Correct Answer(s)
A. A crisp, golden,full body lager
C. The two X's in the name Dos XX were selected to honor the arrival of the 20th century

Explanation
Dos XX Lager is a crisp, golden, full-bodied lager. The two X's in the name Dos XX were selected to honor the arrival of the 20th century.

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7.

True or False, for the Heineken UEFA program consumers who can't or don't want to download foursquare to their phones to enter the sweepstakes can still enter to win prizes by texting HKNUCL to 88500.

A.

True
B.

False

Correct Answer
A. True

Explanation
Consumers who are unable or unwilling to download foursquare to their phones can still enter the sweepstakes and have a chance to win prizes by simply texting HKNUCL to 88500.

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8.

UEFA stands for, and UCL stand for?

A.

United Educational Freedom Association, - UEFA College League
B.

Are beer terms designated for Heineken program uses
C.

United European Football Association, UEFA Champions League

Correct Answer
C. United European Football Association, UEFA Champions League

Explanation
The correct answer is United European Football Association, UEFA Champions League. UEFA stands for United European Football Association, which is the governing body for football in Europe. UCL stands for UEFA Champions League, which is an annual club football competition organized by UEFA.

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9.

What are some things you ALWAYS must do in order to be prepared and ready to work an event? Check all that apply

A.

Make sure you are hair and make up ready
B.

Sample the product and make sure it tastes right
C.

Arrive 15 minutes prior to the start of your first event
D.

Google maps or map quest the location of your event
E.

Ask your friends or boyfriend to attend the event with you, so that the bar has more customers
F.

Send a photo check-in to your Field Manager if they are not in attendance

Correct Answer(s)
A. Make sure you are hair and make up ready
C. Arrive 15 minutes prior to the start of your first event
D. Google maps or map quest the location of your event
F. Send a photo check-in to your Field Manager if they are not in attendance

Explanation
To be prepared and ready to work an event, there are several things that you must always do. Firstly, you need to make sure that you are hair and make-up ready. This is important as it presents a professional appearance to the attendees. Secondly, it is crucial to arrive 15 minutes prior to the start of your first event. This allows you to set up and familiarize yourself with the surroundings before the event begins. Additionally, you should use Google maps or map quest to find the location of your event. This ensures that you arrive at the correct place on time. Lastly, if your Field Manager is not in attendance, it is necessary to send a photo check-in to them. This serves as a way to communicate your presence and provide updates if needed.

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10.

The face on the front of all Dos XX bottles is Montezuma the last leader of the Aztec empire?

A.

True
B.

False

Correct Answer
A. True

Explanation
The face on the front of all Dos XX bottles is indeed Montezuma, the last leader of the Aztec empire. This iconic image has become synonymous with the brand and is easily recognizable.

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11.

Dos XX is from what country?

A.

Australia
B.

Germany
C.

Spain
D.

Mexico
E.

Costa Rica

Correct Answer
D. Mexico

Explanation
Dos XX is a popular brand of beer, specifically known for its Mexican origin. It is brewed and produced in Mexico, making Mexico the correct answer to the question.

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12.

Heineken is from what city in Europe?

A.

Germany
B.

Munich
C.

Berlin
D.

Amsterdam
E.

Paris

Correct Answer
D. Amsterdam

Explanation
Heineken is a famous beer brand that originated in Amsterdam, the capital city of the Netherlands. Amsterdam is known for its rich brewing history and is home to the original Heineken brewery, which was established in 1864. The city has played a significant role in the development and global popularity of Heineken beer, making Amsterdam the correct answer.

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