21-24 year males
21-34 year old males
21-34 year old females
21-24 year old females
True
False
Create brand awareness among the brands target consumer
Increase consumer trial
Educate consumers about the brands key attributes
Create a positive association between the promotional experience and the brand
Establish and enhance the relationship between the wholesaler, retailer, bar, and waitstaff
Increase sales
Snap Chat
Snaps
Dos XX most interesting picture app
1864
1874
1904
1894
A crisp, golden,full body lager
Brewed in Germany by a Mexican brewer
The two X's in the name Dos XX were selected to honor the arrival of the 20th century
Is packaged in a brown bottle
True
False
United Educational Freedom Association, - UEFA College League
Are beer terms designated for Heineken program uses
United European Football Association, UEFA Champions League
Make sure you are hair and make up ready
Sample the product and make sure it tastes right
Arrive 15 minutes prior to the start of your first event
Google maps or map quest the location of your event
Ask your friends or boyfriend to attend the event with you, so that the bar has more customers
Send a photo check-in to your Field Manager if they are not in attendance
True
False
Australia
Germany
Spain
Mexico
Costa Rica
Germany
Munich
Berlin
Amsterdam
Paris
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