2014 Mars DRT Goal Test

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Alexabra

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Quizzes Created: 1 | Total Attempts: 231

| Attempts: 231

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1/20 Questions

What is one difference between control and no-control stores?

About This Quiz

The 2014 Mars DRT Goal Test evaluates knowledge related to retail strategies, focusing on product placement and performance metrics. It assesses understanding of store operations, new product integration, and display tactics critical for retail management professionals.

2.

List the 6 steps of the Store Call Process.
3.

Pick one of the individual 2014 DRT Goals (i.e. new item speed to shelf or display growth) and explain how success affects one of the team goals.
4.

If I can't reach my supervisor, who else can I call to answer questions?
5.

Why do I leave suggested order forms during every store call?
6.

Which one of these SKUs is NOT a new item in 2014?
- M&Ms Birthday Cake
- Snickers Rockin' Nut Road
- Twix Bites
- 3 Musketeers White Chocolate
Correct Answer

A. 3 Musketeers White Chocolate

Explanation

The question asks for the SKU that is NOT a new item in 2014. The correct answer is 3 Musketeers White Chocolate. This means that all the other SKUs listed (M&Ms Birthday Cake, Snickers Rockin' Nut Road, and Twix Bites) were new items in 2014.

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7.

Regardless of store type (control or non-control), __% of stores is the goal for new item speed to shelf within 12 weeks.

Correct Answer
90

Explanation
The goal for new item speed to shelf within 12 weeks is 90% for all store types, whether they are control or non-control stores. This means that the aim is to have 90% of new items stocked and available for purchase within 12 weeks of their introduction, regardless of the type of store.

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8.

In 2014, refilling existing displays that sold down count as a new display.
- True
- False
Correct Answer

A. False

Explanation

Refilling existing displays in 2014 does not count as a new display. This implies that if a display was already in place and some items were sold from it, refilling those items does not qualify as setting up a new display. Therefore, the correct answer is False.

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9.

In 2014, Moving a display from a bad location to a better location will count as a new display.
- True
- False
Correct Answer

A. False

Explanation

Moving a display from a bad location to a better location does not count as a new display. The statement implies that relocating the display will result in it being considered as a completely new display, which is not true. Moving a display does not change its fundamental characteristics or properties, and therefore it remains the same display regardless of its location.

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10.

__% of store calls must have at least 1 display in place upon exit.

Correct Answer
95

Explanation
This answer suggests that 95% of store calls must have at least one display in place upon exit. This means that the majority of store visits should result in the presence of a display, indicating that the store is effectively showcasing its products. This requirement ensures that customers have a visual representation of the products and increases the likelihood of making a purchase.

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11.

In control stores, gain/maintain "Big 6 Plus 2" distribution on __% of active registers.

Correct Answer
90

Explanation
The correct answer is 90. This means that in control stores, the goal is to have "Big 6 Plus 2" distribution on 90% of active registers. This indicates that the control stores should aim to have the desired products from the "Big 6 Plus 2" category available on 90% of their active registers. This ensures that these products are easily accessible to customers and increases the likelihood of sales.

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12.

In control stores, the FC shelf distribution is __% of Mars & Hershey combined SKUs.

Correct Answer
40

Explanation
The FC (front-center) shelf distribution in control stores is 40% of the combined SKUs of Mars and Hershey. This means that out of all the products on the FC shelf in control stores, 40% of them are from Mars and Hershey combined.

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13.

Each "pod" of a U-Scan counts as an individual register.
- True
- False
Correct Answer

A. False

Explanation

Each "pod" of a U-Scan does not count as an individual register. This means that multiple pods of a U-Scan can be considered as a single register. Therefore, the statement is false.

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14.

Any display upon arrival counts as an existing display.
- True
- False
Correct Answer

A. True

Explanation

The statement suggests that any display that is present upon arrival, regardless of its condition or location, is considered an existing display. This means that even if the display is damaged or not in its designated area, it still counts as an existing display. Therefore, the answer is true.

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15.

If a display/rack previously built was removed by store personnel and the RSR replaces it with another, a new display is credited
- True
- False
Correct Answer

A. True

Explanation

When a display or rack is removed by store personnel and replaced by the RSR (Retail Service Representative) with another one, a new display is credited. This means that the RSR is recognized for installing a new display, which could be beneficial for tracking inventory, promoting products, or improving the overall visual appeal of the store.

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16.

Refilling an existing sold down display will count as a new display.
- True
- False
Correct Answer

A. False

Explanation

Refilling an existing sold down display will not count as a new display. This means that when a display is emptied and then refilled, it is still considered the same display and not a new one.

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17.

King Size or sharing size bars count as IC.
- True
- False
Correct Answer

A. True

Explanation

King Size or sharing size bars are considered as individual consumption (IC) because they are designed to be consumed by a single person, even though they may be larger in size compared to regular bars. Therefore, they are counted as IC rather than being classified as a different category.

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18.

Moving a display from one location to another does not constitute a new display.
- True
- False
Correct Answer

A. True

Explanation

Moving a display from one location to another does not change the nature or characteristics of the display itself. It remains the same display, just in a different location. Therefore, it can be concluded that moving a display from one location to another does not constitute a new display.

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19.

Which one of these is most likely a Benefit? (select all that apply)
- Iconic Brands
- High Margin
- Time Savings
- Free Labor
Correct Answer(s)

A. Time Savings
A. Free Labor

Explanation

Time savings and free labor are both likely to be benefits. Time savings refers to the amount of time that is saved by using a particular product or service, which can be valuable for individuals or businesses. Free labor refers to the availability of unpaid or volunteer workers, which can reduce costs and increase productivity. Both of these options provide advantages or positive outcomes, making them likely to be considered as benefits.

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Current Version
Mar 20, 2023

Quiz Edited by
ProProfs Editorial Team
Jan 06, 2014

Quiz Created by
Alexabra

2014 Mars Drt Goal Test

What is one difference between control and no-control stores?

Quiz Preview

List the 6 steps of the Store Call Process.

Pick one of the individual 2014 DRT Goals (i.e. new item speed to shelf or display growth) and explain how success affects one of the team goals.

If I can't reach my supervisor, who else can I call to answer questions?

Why do I leave suggested order forms during every store call?

Which one of these SKUs is NOT a new item in 2014?

Regardless of store type (control or non-control), __% of stores is the goal for new item speed to shelf within 12 weeks.

In 2014, refilling existing displays that sold down count as a new display.

In 2014, Moving a display from a bad location to a better location will count as a new display.

__% of store calls must have at least 1 display in place upon exit.

In control stores, gain/maintain "Big 6 Plus 2" distribution on __% of active registers.

In control stores, the FC shelf distribution is __% of Mars & Hershey combined SKUs.

Each "pod" of a U-Scan counts as an individual register.

Any display upon arrival counts as an existing display.

If a display/rack previously built was removed by store personnel and the RSR replaces it with another, a new display is credited

Refilling an existing sold down display will count as a new display.

King Size or sharing size bars count as IC.

Moving a display from one location to another does not constitute a new display.

Which one of these is most likely a Benefit? (select all that apply)