Beat The SEO Specialist
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- 1.
Mobile-friendliness is a ranking factor in Google's algorithm:
- A.
A: True, it is a ranking signal for both mobile and desktop results
- B.
B: True, it is a ranking signal for mobile results only
- C.
C: False, it is not a ranking signal at all
Correct Answer
B. B: True, it is a ranking signal for mobile results onlyExplanation
Mobile-friendliness is a ranking factor in Google's algorithm, specifically for mobile results. This means that websites that are optimized for mobile devices will be given priority in the search results when users are searching from their mobile devices. However, it does not affect the ranking of websites in desktop search results.Rate this question:
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- 2.
You’ve decided to set up a new CMS-page for Televisions. Which URL structure would be the best?
- A.
Www.bol.com/tv-kopen
- B.
Www.bol.com/elektronica/televisies
- C.
Www.bol.com/elektronica/televisies-accessoires-televisies
- D.
Www.bol.com/elektronica/mini-sis-tv
- E.
Www.bol.com/elektronica/alle-televisies/?promo=TELEVISIE2016
Correct Answer
B. Www.bol.com/elektronica/televisiesExplanation
The best URL structure for setting up a new CMS-page for Televisions would be www.bol.com/elektronica/televisies. This structure is concise, clear, and straightforward, indicating that the page belongs to the "elektronica" category and specifically focuses on "televisies". It is important to have a URL that is user-friendly and easily understandable to both users and search engines, and this structure achieves that.Rate this question:
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- 3.
Which HTTP status code is best to serve when your site is down for maintenance?
- A.
200
- B.
302
- C.
404
- D.
503
- E.
90210
Correct Answer
D. 503Explanation
The best HTTP status code to serve when a website is down for maintenance is 503. This code indicates that the server is temporarily unavailable and unable to handle the request. By returning a 503 status code, it informs the user that the site is undergoing maintenance and will be back online soon. This helps manage user expectations and avoids confusion or frustration.Rate this question:
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- 4.
Which HTTP server response code indicates a page that has been permanently relocated and all links to the old page will pass their influence to the new page location?
- A.
302
- B.
301
- C.
311
- D.
500
- E.
300
Correct Answer
B. 301Explanation
The HTTP server response code 301 indicates a page that has been permanently relocated. When a server returns a 301 status code, it informs the client that the requested resource has been moved to a new location. All links to the old page will pass their influence to the new page location, indicating that the move is permanent.Rate this question:
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- 5.
If you want a page to pass value through its links, but stay out of the search engines' indices, which of the following tags should you place in the header?
- A.
NOINDEX, FOLLOW
- B.
NOODP
- C.
INDEX, NOFOLLOW
- D.
NOINDEX, NOFOLLOW
- E.
INDEX, FOLLOW
Correct Answer
A. NOINDEX, FOLLOWExplanation
To pass value through links but prevent search engines from indexing the page, the correct tag to place in the header is "NOINDEX, FOLLOW". This tag tells search engines not to index the page, but still allows them to follow the links on that page. This can be useful when you want to keep a page hidden from search results but still want to pass value or authority through its links.Rate this question:
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- 6.
How can meta description tags help with the practice of search engine optimization?
- A.
They're an important ranking factor in the search algorithms.
- B.
They help to tell the search engines which keywords are most important on your page.
- C.
They serve as the copy that will entice searchers to click on your listing.
- D.
Trick question; meta descriptions are NOT important.
Correct Answer
C. They serve as the copy that will entice searchers to click on your listing.Explanation
Meta description tags can help with the practice of search engine optimization by serving as the copy that will entice searchers to click on your listing. When a user performs a search, the meta description appears as a brief summary of the webpage in the search results. A compelling and relevant meta description can attract more clicks to your website, increasing its visibility and potential traffic.Rate this question:
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- 7.
Which of the following would be the best choice of URL structure (for both search engines and humans)?
- A.
Www.wildlifeonline.com/animals/crocodile
- B.
Www.wildlifeonline.com/category/277/article/563
- C.
: www.wildlifeonline.com/O0665?id=563&cat=277
- D.
Www.wildlifeonline.com/563
Correct Answer
A. Www.wildlifeonline.com/animals/crocodileExplanation
The given answer www.wildlifeonline.com/animals/crocodile would be the best choice of URL structure for both search engines and humans because it is descriptive and easy to understand. It includes relevant keywords (animals, crocodile) that help search engines understand the content of the page and rank it higher in search results. Additionally, it is user-friendly and intuitive for humans to navigate and remember.Rate this question:
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- 8.
High-quality links to a site's homepage may help to increase the ranking ability of deeper pages on the same domain.
- A.
TRUE
- B.
FALSE
Correct Answer
A. TRUEExplanation
High-quality links to a site's homepage can have a positive impact on the ranking ability of deeper pages on the same domain. This is because search engines often consider the authority and relevance of a website's homepage when determining the ranking of its other pages. By having high-quality links pointing to the homepage, it indicates to search engines that the website is reputable and trustworthy, which can ultimately improve the ranking of its deeper pages.Rate this question:
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- 9.
What is the best statement explaining rel=canonical?
- A.
Rel=canonical tag is a way to tell Google that one URL should only be indexed in the morning.
- B.
Rel=canonical tag is a way to tell Google that one URL is equivalent to another URL.
- C.
Rel=canonical tag is a way to tell Google that one URL should only be indexed in the global search engine.
- D.
Rel=canonical tag is a way to tell Google that one URL only contains images.
Correct Answer
B. Rel=canonical tag is a way to tell Google that one URL is equivalent to another URL.Explanation
The correct answer is that the rel=canonical tag is a way to tell Google that one URL is equivalent to another URL. This means that when there are multiple URLs with similar content, the rel=canonical tag helps indicate which URL should be considered the primary or preferred version by search engines. This helps prevent duplicate content issues and ensures that search engines understand the relationship between different URLs.Rate this question:
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- 10.
You are the expert on televisions and asked to optimize the title tag, which of the following options is the best?
- A.
Tv, tv kopen, televisie
- B.
TV kopen? Bekijk alle televisies bij bol.com
- C.
Op zoek naar een TV? TV's koop je eenvoudig online bij bol.com. Gratis retourneren! 30 dagen bedenktijd! Snel in huis!
- D.
6.911 artikelen in Televisies
Correct Answer
B. TV kopen? Bekijk alle televisies bij bol.comExplanation
The best option for optimizing the title tag is "TV kopen? Bekijk alle televisies bij bol.com." This option includes relevant keywords such as "TV kopen" (buy TV) and "televisies" (televisions), which are likely to be searched by potential customers. Additionally, it mentions the brand "bol.com," indicating where the products can be purchased. The title tag is concise and clear, making it effective for search engine optimization.Rate this question:
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- 11.
Its monday and you are going to check your rankings. What tool do you use?
- A.
Twitter
- B.
Keyword planner
- C.
Conductor Searchlight
- D.
Google Keyword Checker
- E.
Rank Tracker
Correct Answer
C. Conductor SearchlightExplanation
Conductor Searchlight is the tool used to check rankings. It is a popular SEO platform that provides comprehensive insights and analysis of website rankings. It allows users to track keyword rankings, analyze competition, and optimize their SEO strategies. Twitter, Keyword Planner, Google Keyword Checker, and Rank Tracker are not specifically designed for checking rankings, making Conductor Searchlight the correct choice for this task.Rate this question:
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- 12.
When linking to the "Weber barbecues" what URL do you use?
- A.
Https://www.bol.com/nl/m/koken-tafelen/koken-barbecues/index.html
- B.
Https://www.bol.com/nl/b/koken-tafelen/weber-koken/7398830/N/11771/index.html
- C.
Https://www.bol.com/nl/l/koken-tafelen/koken-barbecues-barbecues-weber/N/11772+4286525005/index.html
- D.
Https://www.bol.com/nl/l/koken-tafelen/koken-barbecues-barbecues/N/11772+4286525005/weergave/tegels_3/index.html
- E.
Https://www.bol.com/nl/b/algemeen/weber/7398830/index.html?lastId=11772
Correct Answer
C. Https://www.bol.com/nl/l/koken-tafelen/koken-barbecues-barbecues-weber/N/11772+4286525005/index.htmlExplanation
The correct answer is the URL: https://www.bol.com/nl/l/koken-tafelen/koken-barbecues-barbecues-weber/N/11772+4286525005/index.html. This URL specifically directs to the page that displays Weber barbecues in the "koken-barbecues" category on the Bol.com website. The URL includes the necessary subcategories and filters to narrow down the search results to Weber barbecues.Rate this question:
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