314 Exam 1 Re-take

36 Questions | Total Attempts: 72

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Psychology Quizzes & Trivia

Questions and Answers
  • 1. 
    A barrier to adoption involving the need for consumers to learn how to use a new innovation
    • A. 

      Visibility

    • B. 

      Adaptability

    • C. 

      Complexity

    • D. 

      None of the above

    • E. 

      All of the above

  • 2. 
    A classic:
    • A. 

      Changes minimally over time

    • B. 

      Is accepted by a broad range of consumers

    • C. 

      represents a midpoint compromise between extremes

    • D. 

      None of the above

    • E. 

      All of the above

  • 3. 
    Among generational cohorts, born between 1965 and 1980, ______ experienced a higher risk of being children of divorce and were labeled "slackers" for their pragmatic approach, sense of social distance, and falling expectation. Also, they are the first computer generation
  • 4. 
    An obsolete style becomes a candidate for revival when it is 20 years past and considered "amusing"
    • A. 

      True

    • B. 

      False

  • 5. 
    As a framework, the idea of __________ predicts back and forth swings between extremes
  • 6. 
    At trendy stage, a trend cannot be deflected and change course
    • A. 

      True

    • B. 

      False

  • 7. 
    By building on personal observations of friends and family and media habits (magazines, movies, television, music, books) any individual already has a start on forecasting
    • A. 

      True

    • B. 

      False

  • 8. 
    Consumers who share characteristics are called _______ -the basic unit of consumer research
  • 9. 
    Data gathering methods associated with quantitative (as opposed to qualitative) research includes
    • A. 

      Focus groups, depth interviews, and observation

    • B. 

      Focus groups, surveys, and experiments

    • C. 

      Consumer anthropology

    • D. 

      Surveys, panel studies, and in-store experiements

    • E. 

      None of the above

  • 10. 
    Fashion changes by covering one part of the body while uncovering another part of the body. The newly emphasized part of the body becomes an _____________
  • 11. 
    Fashion cycles refers to the periodic movement of fashion between extremes
    • A. 

      True

    • B. 

      False

  • 12. 
    Fashion is a complex phenomenon from psychological, sociological, cultural, or commercial points of view
    • A. 

      True

    • B. 

      False

  • 13. 
    Fashion leaders include influential individuals, social groups, celebrities, and retailers
    • A. 

      True

    • B. 

      False

  • 14. 
    Forecasting is
    • A. 

      A creative process a person can learn and practice

    • B. 

      A gift or talent, either you have it or you don't

    • C. 

      A set of rules that can be applied to fashion

    • D. 

      A magical ability to see the future

    • E. 

      A way to look back to explain errors

  • 15. 
    If an apparel executive wants to hear a group of consumers discuss preferences, styles, and brands, that executive will hire a consumer researcher to conduct a:
    • A. 

      Survey

    • B. 

      Poll

    • C. 

      Focus group

    • D. 

      Competitive analysis

    • E. 

      None of the above

  • 16. 
    Popular culture invites skepticism because it sometimes seems extreme and frivolous
    • A. 

      True

    • B. 

      False

  • 17. 
    Popular mainstream activities are likely to provide forecasters with hints about future cultural trends
    • A. 

      True

    • B. 

      False

  • 18. 
    Recruiting young people to search for trends by observing other young people's fashion behavior is an example of
    • A. 

      Consumer anthropology

    • B. 

      Environmental scanning

    • C. 

      Data-mining

    • D. 

      All of the above

    • E. 

      None of the above

  • 19. 
    The hispanic and asian population will double, and increasing diversity will create more market segments based on ethnicity, attitudes, and interest. But, it is unclear whether a "fusion" strategy or appeals to racial identities will be more powerful.
    • A. 

      True

    • B. 

      False

  • 20. 
    The innovators are the earliest communicators of a style whereas the influentials set standards within their social network 
    • A. 

      True

    • B. 

      False

  • 21. 
    The long-term forecaster looks for directional pointers for the way a whole society is moving. Such movement is called __________
  • 22. 
    The process of using mass production techniques but providing customers with one-of-a-kind products is called:
    • A. 

      High tech engineering

    • B. 

      Mass customization

    • C. 

      Shared control

    • D. 

      Production over-ride

    • E. 

      None of the above

  • 23. 
    The three most familiar patterns when visualizing fashion change are
    • A. 

      Straight line, broken lines, and arrows

    • B. 

      Angles, geometric figures, and troughs

    • C. 

      Curves, the pendulum swing, and the cycle

    • D. 

      The triangle, the rectangle, and the diamond

    • E. 

      The clock face, the goal line, and the race course

  • 24. 
    The three stages in the evolution of a trend are a.__________ b.____________ c.___________
  • 25. 
    The time span for the fashion industry's process of coordinating color, textile design, and styles for seasonal goods
    • A. 

      Long-term forecasting

    • B. 

      Sales forecasting

    • C. 

      Long wave forecasting

    • D. 

      Short-term forecasting

    • E. 

      All of the above

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