Here in this quiz, we will focus on building customer relationships through effective marketing. This 10-question quiz covers the material presented in Chapter 12 of Business (Pride, Hughes, & Kapoor, 2014). Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2014). Business(12thEd. ). Mason, OH: South-Western, Cengage Learning.
Utilizing relationship marketing to establish long-term, mutually satisfying buyer-seller relationships.
Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers.
Determining a customer lifetime value, or the measure of a customer's worth (sales minus cost) to a business over one's lifetime.
All of the above
Rate this question:
True
False
Rate this question:
Communicate with potential customers to assess their product needs.
Discover ways to cut costs and increase profitability.
Develop a good or service to satisfy those needs.
Continue to seek ways to provide customer satisfaction.
Rate this question:
Designs a single marketing mix and directs it at a single market segment.
Designs multiple marketing mixes and directs them at multiple market segments.
Designs a single marketing mix and directs it at the entire market for a particular product.
None of the above.
Rate this question:
True
False
Rate this question:
Resources to be used in marketing a specific product or product group.
Objectives and marketing strategy to be used in marketing a specific product or product group.
Implementation and control efforts to be used in marketing a specific product or product group.
All of the above.
Rate this question:
Economic forces
Sociocultural forces
Political forces
Competitive forces
Legal and regulatory forces
Technological forces
Rate this question:
True
False
Rate this question:
The income an individual receives from all sources less the Social Security taxes the individual must pay.
Personal income less all additional personal taxes.
Disposable income less savings and expenditures on food, clothing, and housing.
Income that is spent discreetly, or in secret.
Rate this question:
Define the problem.
Make a preliminary investigation.
Plan the research.
Provide coffee and doughnuts for all researchers.
Gather factual information.
Interpret the information.
Reach a conclusion.
Rate this question:
Wait!
Here's an interesting quiz for you.