Building Customer Relationships Through Effective Marketing Quiz

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Susanjoypaul
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  • 1/10 Questions

    The four Ps of marketing are Product, Price, Placement (or distribution) and Paparazzi.

    • True
    • False
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About This Quiz

Here in this quiz, we will focus on building customer relationships through effective marketing. Embark on a journey to master the art of Building Customer Relationships Through Effective Marketing with our insightful quiz. Explore the dynamic landscape of marketing strategies and tactics aimed at fostering lasting connections with customers. This quiz delves into the core principles of customer relationship building, encompassing personalized marketing, brand communication, and customer engagement techniques. Whether you're a marketing professional or an entrepreneur seeking to enhance your customer-centric approach, this quiz provides a platform to assess your understanding of effective relationship-building strategies. Dive into questions that unravel the nuances of customer satisfaction, loyalty programs, and the role of digital channels in modern marketing. Elevate your marketing prowess and take the Building Customer Relationships Through Effective Marketing Quiz to refine your skills and stay ahead in creating impactful customer experiences. This 10-question quiz covers the material presented in Chapter 12 of Business (Pride, Hughes, & Kapoor, 2014). Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2014). Business(12thEd. ). Mason, OH: South-Western, Cengage Learning.

Building Customer Relationships Through Effective Marketing Quiz - Quiz

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  • 2. 

    A sales forecast is an estimate of the amount of a product that an organization expects to sell during a certain period of time based on a specified level of marketing effort. 

    • True

    • False

    Correct Answer
    A. True
    Explanation
    See page 343 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 3. 

    Utility is the ability of a good or service to satisfy a human need. This may include form utility, place utility, time utility, and possession utility.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    See pages 333-334 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 4. 

    CRM or customer relationship management may include (select the best answer): 

    • Utilizing relationship marketing to establish long-term, mutually satisfying buyer-seller relationships.

    • Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers.

    • Determining a customer lifetime value, or the measure of a customer's worth (sales minus cost) to a business over one's lifetime.

    • All of the above

    Correct Answer
    A. All of the above
    Explanation
    CRM entails all of the above. See pages 332-333 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 5. 

    A marketing plan is a written document that specifies an organization's (select the best answer): 

    • Resources to be used in marketing a specific product or product group.

    • Objectives and marketing strategy to be used in marketing a specific product or product group.

    • Implementation and control efforts to be used in marketing a specific product or product group.

    • All of the above.

    Correct Answer
    A. All of the above.
    Explanation
    See page 342 in Business (Pride, Hughes, & Kapoor, 2014).

    Rate this question:

  • 6. 

    Laws that protect consumers and competition and government regulations that affect marketing are known as (select the best answer): 

    • Economic forces

    • Sociocultural forces

    • Political forces

    • Competitive forces

    • Legal and regulatory forces

    • Technological forces

    Correct Answer
    A. Legal and regulatory forces
    Explanation
    See page 342 in Business (Pride, Hughes, & Kapoor, 2014).

    Rate this question:

  • 7. 

    The steps of marketing research include (check all that apply):

    • Define the problem.

    • Make a preliminary investigation.

    • Plan the research.

    • Provide coffee and doughnuts for all researchers.

    • Gather factual information.

    • Interpret the information.

    • Reach a conclusion.

    Correct Answer(s)
    A. Define the problem.
    A. Make a preliminary investigation.
    A. Plan the research.
    A. Gather factual information.
    A. Interpret the information.
    A. Reach a conclusion.
    Explanation
    See page 345 in Business (Pride, Hughes, & Kapoor, 2014).

    Rate this question:

  • 8. 

    In the undifferentiated approach to marketing, a company (select the best answer): 

    • Designs a single marketing mix and directs it at a single market segment.

    • Designs multiple marketing mixes and directs them at multiple market segments.

    • Designs a single marketing mix and directs it at the entire market for a particular product.

    • None of the above.

    Correct Answer
    A. Designs a single marketing mix and directs it at the entire market for a particular product.
    Explanation
    See pages 337-339 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 9. 

    The marketing concept is a business philosophy that a firm should provide goods and services that satisfy customers’ needs through a coordinated set of activities that allow the firm to achieve its objectives. To accomplish this, the firm must (check all that apply): 

    • Communicate with potential customers to assess their product needs.

    • Discover ways to cut costs and increase profitability.

    • Develop a good or service to satisfy those needs.

    • Continue to seek ways to provide customer satisfaction.

    Correct Answer(s)
    A. Communicate with potential customers to assess their product needs.
    A. Develop a good or service to satisfy those needs.
    A. Continue to seek ways to provide customer satisfaction.
    Explanation
    See page 334 in Business (Pride, Hughes, & Kapoor, 2014).

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  • 10. 

    Discretionary income is defined as (select the best answer):

    • The income an individual receives from all sources less the Social Security taxes the individual must pay.

    • Personal income less all additional personal taxes.

    • Disposable income less savings and expenditures on food, clothing, and housing.

    • Income that is spent discreetly, or in secret.

    Correct Answer
    A. Disposable income less savings and expenditures on food, clothing, and housing.
    Explanation
    See page 349 in Business (Pride, Hughes, & Kapoor, 2014).

    Rate this question:

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  • Current Version
  • Dec 26, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • Jun 03, 2015
    Quiz Created by
    Susanjoypaul
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