Utilizing relationship marketing to establish long-term, mutually satisfying buyer-seller relationships.
Marketing decisions and activities focused on achieving long-term, satisfying relationships with customers.
Determining a customer lifetime value, or the measure of a customer's worth (sales minus cost) to a business over one's lifetime.
All of the above
Communicate with potential customers to assess their product needs.
Discover ways to cut costs and increase profitability.
Develop a good or service to satisfy those needs.
Continue to seek ways to provide customer satisfaction.
Designs a single marketing mix and directs it at a single market segment.
Designs multiple marketing mixes and directs them at multiple market segments.
Designs a single marketing mix and directs it at the entire market for a particular product.
None of the above.
Legal and regulatory forces
Resources to be used in marketing a specific product or product group.
Objectives and marketing strategy to be used in marketing a specific product or product group.
Implementation and control efforts to be used in marketing a specific product or product group.
All of the above.
Define the problem.
Make a preliminary investigation.
Plan the research.
Provide coffee and doughnuts for all researchers.
Gather factual information.
Interpret the information.
Reach a conclusion.
The income an individual receives from all sources less the Social Security taxes the individual must pay.
Personal income less all additional personal taxes.
Disposable income less savings and expenditures on food, clothing, and housing.
Income that is spent discreetly, or in secret.