Marketing Writing Bootcamp: Class 3 Quiz

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    Hot topics and audience interests can be identified with which of the following tools:

    • Tag clouds
    • RSS feeds
    • Bookmarking sites
    • All of the above
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About This Quiz


Generating Ideas and New Angles for Your Writing with Paul Gillin
Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.

Marketing Writing Bootcamp: Class 3 Quiz - Quiz

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  • 2. 

    It’s important to always start writing from the top or beginning of the story.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    The beginning of the story is often the most difficult part to write; try starting in the middle when you’re having trouble getting started.

    Rate this question:

  • 3. 

    "Top 10" list articles have become so played out that they’re no longer effective.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Numbered lists trigger our natural human instinct to organize information.

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  • 4. 

    Fear is a powerful motivator in written communications.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Try to tap into basic human emotions--ike fear, pain, and happiness--with your writing.

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  • 5. 

    The best guide for developing your unique angle on a story is:

    • Google

    • Your PR team

    • Competitor analysis

    • Audience analysis

    Correct Answer
    A. Audience analysis
    Explanation
    Generating an effective angle begins with intrinsic knowledge of your audience.

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  • 6. 

    Successful columnists do not:

    • Provoke

    • Insult

    • Cultivate dissent

    • Make it personal

    Correct Answer
    A. Insult
    Explanation
    Stir people up and encourage them to disagree, but don’t insult them.

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  • 7. 

    The secret to generating creative content ideas when you’re hitting a wall is:

    • Pushing yourself past the wall with non-stop brainstorming

    • Engaging in other activities

    • Eating foods that are high in antioxidants

    • None of the above

    Correct Answer
    A. Engaging in other activities
    Explanation
    Creativity is out there waiting for some incident or insight to make it come forth. Break through the wall by finding alternate activities that get the idea stream flowing again.

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  • 8. 

    A company should take on the same persona in every story or piece of content it publishes.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Trying on new personas can be great way to break the creativity "log jam." Just make sure the style you select is still authentic to you and relevant to your company.

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  • 9. 

    Each piece of content should make no more than two key points.

    • True

    • False

    Correct Answer
    A. True
    Explanation
    Create a new entry or a series of entries when you have more than two key points to make.

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  • 10. 

    In writing, state your point, then move on.

    • True

    • False

    Correct Answer
    A. False
    Explanation
    Say what you’re going to say, say it, then say what you just said.

    Rate this question:

Quiz Review Timeline (Updated): May 9, 2023 +

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  • Current Version
  • May 09, 2023
    Quiz Edited by
    ProProfs Editorial Team
  • May 10, 2012
    Quiz Created by
    Marketingprofs
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