Marketing Writing Bootcamp: Class 3 Quiz

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Quizzes Created: 9 | Total Attempts: 6,496

Questions: 10 | Attempts: 50 | Updated: May 9, 2023

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Marketing Writing Bootcamp: Class 3 Quiz - Quiz

Generating Ideas and New Angles for Your Writing with Paul Gillin
Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.

Questions and Answers

1.

The secret to generating creative content ideas when you’re hitting a wall is:
- A.
  
  Pushing yourself past the wall with non-stop brainstorming
- B.
  
  Engaging in other activities
- C.
  
  Eating foods that are high in antioxidants
- D.
  
  None of the above
Correct Answer
B. Engaging in other activities

Explanation
Creativity is out there waiting for some incident or insight to make it come forth. Break through the wall by finding alternate activities that get the idea stream flowing again.

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2.

The best guide for developing your unique angle on a story is:
- A.
  
  Google
- B.
  
  Your PR team
- C.
  
  Competitor analysis
- D.
  
  Audience analysis
Correct Answer
D. Audience analysis

Explanation
Generating an effective angle begins with intrinsic knowledge of your audience.

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3.

Hot topics and audience interests can be identified with which of the following tools:
- A.
  
  Tag clouds
- B.
  
  RSS feeds
- C.
  
  Bookmarking sites
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Use trending topics, RSS feeds, and social bookmarks to understand what other people are writing about, commenting on, and sharing with their peers.

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4.

A company should take on the same persona in every story or piece of content it publishes.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Trying on new personas can be great way to break the creativity "log jam." Just make sure the style you select is still authentic to you and relevant to your company.

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5.

It’s important to always start writing from the top or beginning of the story.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
The beginning of the story is often the most difficult part to write; try starting in the middle when you’re having trouble getting started.

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6.

"Top 10" list articles have become so played out that they’re no longer effective.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Numbered lists trigger our natural human instinct to organize information.

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7.

In writing, state your point, then move on.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Say what you’re going to say, say it, then say what you just said.

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8.

Each piece of content should make no more than two key points.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Create a new entry or a series of entries when you have more than two key points to make.

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9.

Successful columnists do not:
- A.
  
  Provoke
- B.
  
  Insult
- C.
  
  Cultivate dissent
- D.
  
  Make it personal
Correct Answer
B. Insult

Explanation
Stir people up and encourage them to disagree, but don’t insult them.

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10.

Fear is a powerful motivator in written communications.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Try to tap into basic human emotions--ike fear, pain, and happiness--with your writing.

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Current Version
May 09, 2023

Quiz Edited by
ProProfs Editorial Team
May 10, 2012

Quiz Created by
Marketingprofs

Marketing Writing Bootcamp: Class 3 Quiz

The secret to generating creative content ideas when you’re hitting a wall is:

The best guide for developing your unique angle on a story is:

Hot topics and audience interests can be identified with which of the following tools:

A company should take on the same persona in every story or piece of content it publishes.

It’s important to always start writing from the top or beginning of the story.

"Top 10" list articles have become so played out that they’re no longer effective.

In writing, state your point, then move on.

Each piece of content should make no more than two key points.

Successful columnists do not:

Fear is a powerful motivator in written communications.