Marketing Writing Bootcamp: Class 3 Quiz
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The secret to generating creative content ideas when you’re hitting a wall is:
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Pushing yourself past the wall with non-stop brainstorming
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Engaging in other activities
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Eating foods that are high in antioxidants
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None of the above
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Generating Ideas and New Angles for Your Writing with Paul Gillin
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- 2.
The best guide for developing your unique angle on a story is:
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Google
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Your PR team
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Competitor analysis
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Audience analysis
Correct Answer
A. Audience analysisExplanation
Generating an effective angle begins with intrinsic knowledge of your audience.Rate this question:
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- 3.
Hot topics and audience interests can be identified with which of the following tools:
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Tag clouds
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RSS feeds
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Bookmarking sites
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All of the above
Correct Answer
A. All of the aboveExplanation
Use trending topics, RSS feeds, and social bookmarks to understand what other people are writing about, commenting on, and sharing with their peers.Rate this question:
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- 4.
A company should take on the same persona in every story or piece of content it publishes.
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True
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False
Correct Answer
A. FalseExplanation
Trying on new personas can be great way to break the creativity "log jam." Just make sure the style you select is still authentic to you and relevant to your company.Rate this question:
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- 5.
It’s important to always start writing from the top or beginning of the story.
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True
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False
Correct Answer
A. FalseExplanation
The beginning of the story is often the most difficult part to write; try starting in the middle when you’re having trouble getting started.Rate this question:
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- 6.
"Top 10" list articles have become so played out that they’re no longer effective.
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True
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False
Correct Answer
A. FalseExplanation
Numbered lists trigger our natural human instinct to organize information.Rate this question:
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- 7.
In writing, state your point, then move on.
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True
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False
Correct Answer
A. FalseExplanation
Say what you’re going to say, say it, then say what you just said.Rate this question:
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- 8.
Each piece of content should make no more than two key points.
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True
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False
Correct Answer
A. TrueExplanation
Create a new entry or a series of entries when you have more than two key points to make.Rate this question:
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- 9.
Successful columnists do not:
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Provoke
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Insult
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Cultivate dissent
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Make it personal
Correct Answer
A. InsultExplanation
Stir people up and encourage them to disagree, but don’t insult them.Rate this question:
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- 10.
Fear is a powerful motivator in written communications.
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True
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False
Correct Answer
A. TrueExplanation
Try to tap into basic human emotions--ike fear, pain, and happiness--with your writing.Rate this question:
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Current Version
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May 09, 2023Quiz Edited by
ProProfs Editorial Team -
May 10, 2012Quiz Created by
Marketingprofs
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