Marketing Writing Bootcamp: Class 3 Quiz

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Quizzes Created: 9 | Total Attempts: 6,558
| Attempts: 51 | Questions: 10 | Updated: May 9, 2025
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Question 1 / 10
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1. Hot topics and audience interests can be identified with which of the following tools:

Explanation

Use trending topics, RSS feeds, and social bookmarks to understand what other people are writing about, commenting on, and sharing with their peers.

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About This Quiz
Marketing Writing Bootcamp: Class 3 Quiz - Quiz

Generating Ideas and New Angles for Your Writing with Paul Gillin
Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print... see morethe report at the end, it you would like to hold onto it. see less

2.
We’ll put your name on your report, certificate, and leaderboard.
2. It's important to always start writing from the top or beginning of the story.

Explanation

The beginning of the story is often the most difficult part to write; try starting in the middle when you’re having trouble getting started.

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3. "Top 10" list articles have become so played out that they're no longer effective.

Explanation

Numbered lists trigger our natural human instinct to organize information.

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4. Fear is a powerful motivator in written communications.

Explanation

Try to tap into basic human emotions--ike fear, pain, and happiness--with your writing.

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5. The best guide for developing your unique angle on a story is:

Explanation

Generating an effective angle begins with intrinsic knowledge of your audience.

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6. Successful columnists do not:

Explanation

Stir people up and encourage them to disagree, but don’t insult them.

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7. The secret to generating creative content ideas when you're hitting a wall is:

Explanation

Creativity is out there waiting for some incident or insight to make it come forth. Break through the wall by finding alternate activities that get the idea stream flowing again.

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8. A company should take on the same persona in every story or piece of content it publishes.

Explanation

Trying on new personas can be great way to break the creativity "log jam." Just make sure the style you select is still authentic to you and relevant to your company.

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9. Each piece of content should make no more than two key points.

Explanation

Create a new entry or a series of entries when you have more than two key points to make.

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10. In writing, state your point, then move on.

Explanation

Say what you’re going to say, say it, then say what you just said.

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Hot topics and audience interests can be identified with which of the...
It's important to always start writing from the top or beginning of...
"Top 10" list articles have become so played out that...
Fear is a powerful motivator in written communications.
The best guide for developing your unique angle on a story is:
Successful columnists do not:
The secret to generating creative content ideas when you're hitting a...
A company should take on the same persona in every story or piece of...
Each piece of content should make no more than two key points.
In writing, state your point, then move on.
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