Marketing Writing Bootcamp: Class 2 Quiz

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Marketingprofs

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Quizzes Created: 9 | Total Attempts: 6,508

Questions: 10 | Attempts: 67 | Updated: Jul 25, 2023

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Marketing Writing Bootcamp: Class 2 Quiz - Quiz

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Questions and Answers

1.

Writing articles is just like writing books.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Each literary form has its own challenges.

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2.

You can learn to write books by writing articles and case studies.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
You learn to write books by tackling the unique challenges head on and writing books.

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3.

Absolutes set the audience up for failure.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Give your audience realistic goals by avoiding generalizations and absolutes that may sound like they should be true, but aren’t necessarily true.

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4.

When you don’t know what to write, start by:
- A.
  
  Reading
- B.
  
  Researching
- C.
  
  Writing
- D.
  
  Eating
Correct Answer
C. Writing

Explanation
Writing itself generates thought.

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5.

With free writing, it’s important to stay on topic throughout the time you’ve set aside for each starter thought.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Digress as much as you want--it can break the cycle of similar thinking and help you see the topic from a fresh perspective.

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6.

With free writing, every new starter thought should take you in a new direction.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Pursue novelty and make your mind keep reaching, even if it’s uncomfortable.

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7.

People are most commonly attracted to writing that idealizes the world and everyday situations.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Real-life, honest details are what capture people’s attention and interest.

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8.

A good story is based on things that matter to the author.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Write for yourself and keep it authentic, someone will identify with it.

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9.

Marketplace and audience research is the first step to great writing.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Looking at these things too early in the process and trying to write something that pleases everyone usually results in bland writing.

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10.

The act of arranging the information that resides in the mind becomes an act of insight.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Arranging, organizing and reviewing all this information together can bring clarity to how things match up and add up.

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Current Version
Jul 25, 2023

Quiz Edited by
ProProfs Editorial Team
May 10, 2012

Quiz Created by
Marketingprofs

Marketing Writing Bootcamp: Class 2 Quiz

Writing articles is just like writing books.

You can learn to write books by writing articles and case studies.

Absolutes set the audience up for failure.

When you don’t know what to write, start by:

With free writing, it’s important to stay on topic throughout the time you’ve set aside for each starter thought.

With free writing, every new starter thought should take you in a new direction.

People are most commonly attracted to writing that idealizes the world and everyday situations.

A good story is based on things that matter to the author.

Marketplace and audience research is the first step to great writing.

The act of arranging the information that resides in the mind becomes an act of insight.