The job of a web copywriter is:

To help visitors help themselves

To get visitors to buy in as few clicks as possible

To engage visitors with intrigue so that they stay longer and consume more

To help visitors help themselves

Informative headings achieve which of the following:

They make the information scannable and manageable

They help optimize the site for search

Marketing Writing Bootcamp Quiz Questions!

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Marketingprofs

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Quizzes Created: 13 | Total Attempts: 6,712

Questions: 10 | Attempts: 118 | Updated: Mar 19, 2023

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Questions and Answers

1.

The job of a web copywriter is:
- A.
  
  To get visitors to buy in as few clicks as possible
- B.
  
  To engage visitors with intrigue so that they stay longer and consume more
- C.
  
  To help visitors help themselves
- D.
  
  None of the above
Correct Answer
C. To help visitors help themselves

Explanation
Website success comes with giving visitors what they came for, which in turn means helping them drive the conversation, answer their own questions and complete their goals.

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2.

Marketing content should always be written using complete sentences and paragraphs.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Great marketing content doesn’t have to be in sentences and paragraphs; it can be written in segments, fragments, bullets, etc.

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3.

If.../then... is an effective content structure.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
If/then is an excellent content structure, so long as maintains a conversational tone.

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4.

The most important takeaway should go in the headline.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Many visitors won’t read past the headline, so get your key message across to entice them to read on.

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5.

Which of the following phrases is an effective call to action:
- A.
  
  Read more
- B.
  
  Learn more
- C.
  
  Learn more about us
- D.
  
  All of the above
Correct Answer
C. Learn more about us

Explanation
Vague call to actions like “read more” and “learn more” don’t work well on their own. Always add a little context to let visitors know what they’ll read or learn more about by taking this action.

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6.

Which of the following does NOT make for good calls to action:
- A.
  
  Nouns
- B.
  
  Verbs
- C.
  
  Questions
- D.
  
  Statements
Correct Answer
A. Nouns

Explanation
Use relevant questions, statements, and verbs, but not nouns.

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7.

Informative headings achieve which of the following:
- A.
  
  They make the information scannable and manageable
- B.
  
  They provide context
- C.
  
  They help optimize the site for search
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Informative headings can help you as much as they do your visitors, so long as you use incorporate the words and phrases visitors are using to search and frame what they need.

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8.

Good marketing content consists of which of the following:
- A.
  
  Short paragraphs
- B.
  
  Short sentences
- C.
  
  Short words
- D.
  
  All of the above
Correct Answer
D. All of the above

Explanation
Less is more, so keep your articles short by writing short sections with short paragraphs and short sentences made up of short words.

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9.

Online marketing content should aim to surprise readers with new information.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Don’t drop new information on people without first explaining why it should matter to them. Start with the context.

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10.

Jargon should never be used in website copy.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Jargon may be appropriate, and may even boost credibility, when it addresses a specific group that commonly uses that verbiage and expects to see it in relation to the offering.

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Marketing Writing Bootcamp Quiz Questions!

The job of a web copywriter is:

Marketing content should always be written using complete sentences and paragraphs.

If.../then... is an effective content structure.

The most important takeaway should go in the headline.

Which of the following phrases is an effective call to action:

Which of the following does NOT make for good calls to action:

Informative headings achieve which of the following:

Good marketing content consists of which of the following:

Online marketing content should aim to surprise readers with new information.

Jargon should never be used in website copy.